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Quick Snapshot

  Week 3 - 2013

     MCCS
ABP ANANDA
  Period – Wk 3’2013
TG – MF 15+ SEC:ABC CS
 Market – West Bengal
Bengali news genre maintained its
                                            position of #2
                                             % Genre Sh.
           50
                     40
          40

           30

           20

           10                            8
                                                            3
                                                                           1
            0
                                        Bangla




                                                                         Bangla
                                                           Bangla Mov.
                     Bangla GEC




                                                                         Music
                                        News




Source : TAM
Period : Wk 3 2013
Bengali News genre shares marginally
                                  decreased

                              % Genre Share
              9.0
                        7.8
              8.0                                       7.3
              7.0
              6.0
              5.0
              4.0
              3.0
              2.0
              1.0
              0.0
                              Wk 48-3'12   Wk 48-3'13




Source : TAM
Period : Wk 48-3
Year : 2012 & 2013
ABP Ananda: Undisputed leader
                                     whereas Newstime Bangla lost its
                                             shares to RPlus
                                                   % Mkt. Share
                           34%

                                         28%



                                                         18%

                                                                           12%
                                                                                         8%




                        ABP Ananda     24 GHANTA      Kolkata TV     News Time Bangla   RPLUS

                                                      % Mkt. Share


Source : TAM
Period : Wk 48 2012 – Wk 3 2013
ABP Ananda leading in reach


                                             CS 4+                                                                   CS 15+
                   10.0                                                                       10.0
    Reach in Mn.




                             6.2       6.3




                                                                               Reach in Mn.
                                                                                                        5.5       5.6
                                                     5        4
                   5.0                                                                        5.0                             4         4
                                                                         2
                                                                                                                                                   2

                   0.0                                                                        0.0
                          24 GHANTA    ABP      Kolkata TV News Time   RPLUS
                                                                                                     24 GHANTA    ABP     Kolkata TV News Time   RPLUS
                                      Ananda                Bangla
                                                                                                                 Ananda               Bangla




Source : TAM
Period : Wk 1-3 2013
ABP Ananda leading in all TAM reported
                                                markets
 % Market Share
 Chnls            Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
 24 GHANTA         24       38            37       28 28      28
 ABP Ananda        32       39            38       34 34      34
 Kolkata TV        21       10            10       18 18      18
 News Time Bangla 12        12            13       12 12      12
 RPLUS             11        1            1         8  8       8




Source : TAM
Period : Wk 48 2012 – Wk 3 2013
Viewers watch ABP Ananda for
                                            NEWS
  Share % within each sub-genre

                                                                     News
                                         24       ABP     Kolkata     Time               Grand
        Genre                          GHANTA   Ananda      TV       Bangla    RPLUS     Total
       News Bulletin                    18%      (27%)     17%        12%       (27%)     164
       Interviews/Portraits/Discussi
       ons                              44%       (46%)     2%        2%        6%         21
       Cartoons/Animation               0%         9%      (47%)      44%       0%         21
       News Headlines                   9%         0%      (91%)      0%        0%         16
       Sports Magazines                 19%       (38%)     9%        22%       13%        15
       Talk Shows/Chat Shows            0%       (100%)     0%        0%        0%         13
       Reviews/Reports                  24%        25%     (28%)      0%        23%        11
       Film Based Magazines             0%         14%     (69%)      16%       0%          5
                               ABP Ananda scores v’ship in News Bulletin
           ABP Ananda scored viewership with Interviews/Portraits/Discussions, Sports Magazines
                                       & Talk Shows/Chat Shows

             Kolkata TV scored on Cartoons/Animation, News Headlines, Reviews/Reports & Film
                                            Based Magazines
Source : TAM
Period : Wk 3’2013
Thank You

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News of the week 23.1.13 abp ananda

  • 1. Quick Snapshot Week 3 - 2013 MCCS
  • 2. ABP ANANDA Period – Wk 3’2013 TG – MF 15+ SEC:ABC CS Market – West Bengal
  • 3. Bengali news genre maintained its position of #2 % Genre Sh. 50 40 40 30 20 10 8 3 1 0 Bangla Bangla Bangla Mov. Bangla GEC Music News Source : TAM Period : Wk 3 2013
  • 4. Bengali News genre shares marginally decreased % Genre Share 9.0 7.8 8.0 7.3 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Wk 48-3'12 Wk 48-3'13 Source : TAM Period : Wk 48-3 Year : 2012 & 2013
  • 5. ABP Ananda: Undisputed leader whereas Newstime Bangla lost its shares to RPlus % Mkt. Share 34% 28% 18% 12% 8% ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS % Mkt. Share Source : TAM Period : Wk 48 2012 – Wk 3 2013
  • 6. ABP Ananda leading in reach CS 4+ CS 15+ 10.0 10.0 Reach in Mn. 6.2 6.3 Reach in Mn. 5.5 5.6 5 4 5.0 5.0 4 4 2 2 0.0 0.0 24 GHANTA ABP Kolkata TV News Time RPLUS 24 GHANTA ABP Kolkata TV News Time RPLUS Ananda Bangla Ananda Bangla Source : TAM Period : Wk 1-3 2013
  • 7. ABP Ananda leading in all TAM reported markets % Market Share Chnls Kol WB .1 to 1 Mn WB rest 1mn + WB East All India 24 GHANTA 24 38 37 28 28 28 ABP Ananda 32 39 38 34 34 34 Kolkata TV 21 10 10 18 18 18 News Time Bangla 12 12 13 12 12 12 RPLUS 11 1 1 8 8 8 Source : TAM Period : Wk 48 2012 – Wk 3 2013
  • 8. Viewers watch ABP Ananda for NEWS Share % within each sub-genre News 24 ABP Kolkata Time Grand Genre GHANTA Ananda TV Bangla RPLUS Total News Bulletin 18% (27%) 17% 12% (27%) 164 Interviews/Portraits/Discussi ons 44% (46%) 2% 2% 6% 21 Cartoons/Animation 0% 9% (47%) 44% 0% 21 News Headlines 9% 0% (91%) 0% 0% 16 Sports Magazines 19% (38%) 9% 22% 13% 15 Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 13 Reviews/Reports 24% 25% (28%) 0% 23% 11 Film Based Magazines 0% 14% (69%) 16% 0% 5 ABP Ananda scores v’ship in News Bulletin ABP Ananda scored viewership with Interviews/Portraits/Discussions, Sports Magazines & Talk Shows/Chat Shows Kolkata TV scored on Cartoons/Animation, News Headlines, Reviews/Reports & Film Based Magazines Source : TAM Period : Wk 3’2013