The document provides viewership data for Bengali news channels in West Bengal for week 31 of 2013. It summarizes that: 1) The Bengali news genre maintained its #2 position and saw growth of 18% year-over-year. 2) ABP Ananda was the leader in the market with 38% market share. Among the top 20 programs for the week, 17 belonged to ABP Ananda. 3) ABP Ananda also led in both target demographics of CS 4+ and CS 15+ and led in almost all TAM reported markets in West Bengal.

1. Quick Snapshot
Wk 31 -2013
MCCS

2. ABP ANANDA
Period – Wk 31’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
38
10
2 1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 31’2013

4. Bengali news genre showing a growth of almost
18% Vs. last year
7.6
9.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 24-31'12 Wk 24-31'13
Source : TAM Period : Wk 24-31Year : 2012 & 2013

5. ABP Ananda leader in the market
38%
27%
16%
10%
8%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Wk 24-31'13
Source : TAM Period : Wk 24-31’2013
Among top 20 programmes list of the week, 17 programmes
belong to ABP Ananda

6. ABP Ananda leading in both TG’s
8.3
7.7
5 5
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA News Time
Bangla
Kolkata TV RPLUS
ReachinMn.
CS 4+
7.2
6.7
4 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA News Time
Bangla
Kolkata TV RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 24-31’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+WB East All India
24 GHANTA 23% 39% 32% 28% 27% 27%
ABP Ananda 36% 42% 39% 38% 38% 37%
Kolkata TV 20% 7% 16% 16% 16% 16%
News Time Bangla 9% 12% 12% 10% 10% 11%
RPLUS 12% 1% 1% 8% 8% 8%
Source : TAM Period : Wk 24-31’2013
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week,
hence All India & East will Not have Bihar mkt. included

8. ABP Ananda performing on News
Bulletin & Talk shows/chat shows
Source : TAM Period : Wk 31’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kolkata TV scored on headlines & cartoons animations
24 Ghanta scored on Interviews/Portraits/discussions
Genre
24
GHANT
A
ABP
Ananda
Kolkat
a TV
News Time
Bangla
RPL
US
Tot
GRPs
News Bulletin 16% 42% 19% 14% 9% 231
Interviews/Portraits/Dis
cussions 75% 22% 0% 1% 3% 42
News Headlines 6% 0% 87% 0% 7% 34
Cartoons/Animation 0% 8% 60% 32% 0% 29
Talk Shows/Chat
Shows 0% 100% 0% 0% 0% 15

9. Thank You