Marathi news viewership has increased slightly compared to the previous week. Marathi news viewership is also marginally higher than the same period last year. ABP Majha remains the undisputed leader in the Marathi news genre, commanding a 45% market share. ABP Majha reaches at least 35% more Marathi viewers than its closest competitor. ABP Majha maintains its leadership across all major markets in Maharashtra. Coverage of Bala Saheb Thackrey's death and final rites provided a viewership boost to ABP Majha.

1. Quick Snapshot
Week 2 - 2013
MCCS

2. ABP Majha
Week 2’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Like Bengali News, Marathi News is
also the 2nd favorite genre
% Genre Sh.
25
20 18
15
10
5 3
2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Marathi News genre showing increase as compare to last week
Source : TAM
Period : Wk 1 2013

4. Marathi News genre marginally above
then last year
4.0
3.5
3.0 2.7 2.8
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Wk 1+2 -2013
Wk 1+2 - 2012 Share
No substantial impact on the genre viewership post
digitization, maintaining the same trend
Source : TAM
Period : Wk 1 2013 / Wk 1 2012

5. ABP Majha undisputed leader within
Marathi news genre
50%
45%
45%
40%
35%
29%
Mkt. Share
30% 27%
25%
20%
15%
10%
5%
0%
ABP Majha IBN Lokmat Zee 24 Taas
Wk 46-1
Source : TAM
Period : Wk 47 2012 – Wk 1
2013

6. ABP Majha reaches atleast 35% more
Marathis than the nearest
competition
CS 4+ CS 15+
15 14 15
12 11 11
10
Reach in Mn.
Reach in Mn.
10 10 9
5 5
0 0
ABP Majha Z 24 Taas IBN Lokmat ABP Majha Z 24 Taas IBN Lokmat
Source : TAM
Period : Wk 1+2 2013

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All India
ABP Majha 45 44 47 42 41 44 44 44
IBN Lokmat 26 36 32 30 30 29 29 29
Z 24 Taas 29 20 21 28 29 27 27 27
Source : TAM
Period : Wk 47 2012 – Wk 1
2013

8. Bala Saheb Thackrey death fuels
ABP Majha viewership
% Mkt Share
Event/ Br. News ABP Majha IBN Lokmat Z 24 Taas
Bal Thackrey Death 41% 29% 30%
Bal Thakrey antim yaatra 47% 29% 24%
Source : TAM
Period : Wk 46 2012 – Wk 1-2013

9. Thank You