ABP Majha Research Snapshot Week 37 2012

1. ABP MAJHA
Week 37’2012
TG – CS15+, MF, SEC ABC
Market – Maharashtra

2. Reach 000’s CS 4+ and CS 15+
A B P M ajha IB N Lo kmat Z 24 Taas
16000
13952 13683
14000
11631 11477
12000
10635
10000 9082
8000
6000
4000
2000
0
CS 4+ YRS CS 15+ YRS

3. SEC wise share
Channel SEC A SEC B SEC C SEC D
ABP Majha 48% 41% 46% 39%
IBN Lokmat 33% 27% 19% 22%
Z 24 Taas 19% 31% 35% 38%
Share of Marathi News channels in different Socio Economic Groups

4. Age Group wise share
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
ABP Majha 39% 46% 41% 46% 45%
IBN Lokmat 21% 28% 29% 21% 26%
Z 24 Taas 39% 26% 30% 33% 29%
Share of Marathi News channels in different Age Groups

5. Gender wise share
Channel 15 + M ABC 15 + F ABC
ABP Majha 45% 45%
IBN Lokmat 25% 28%
Z 24 Taas 30% 27%
Share of Marathi News channels in Genders

6. Channel Share Trend
2.5
2
1.5
1
0.5
0
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in TV Universe

7. Market Share Trend
60%
50%
40%
30%
20%
10%
0%
Wk25-12
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in Marathi News Genre

8. Reach’000 Trend
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
ABP Majha IBN Lokmat Zee 24 Taas
Reach (000’s) of Marathi News channels

9. TS Per viewer Trend
70
60
50
40
30
20
10
0
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
ABP Majha IBN Lokmat Zee 24 Taas
Avg Weekly Time Spent by viewers (in mins)

10. Channel Share Trend- All News
2.5
2
1.5
1
0.5
0
Wk26-12
Wk27-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
ABP Majha ABP News Aaj Tak IBN Lokmat India TV Z 24 Taas Z News

11. Market wise share
Channel Mah 1 Mn+ Mah.1 to 1 Mn Mumbai Mah LC 1
ABP Majha 48% 40% 47% 40%
IBN Lokmat 26% 37% 22% 26%
Zee 24 Taas 25% 23% 31% 34%

12. Program Health –ABP Majha
S.No. Programme
1 WADGRAST RAJ
2 10 CHYA BATMYA
3 ABP MAJHA VISHESH
4 MAJHA CITY NEWS
5 MUMBAI EAST WEST
6 RAHA FIT
7 LOVE STORY
8 PUNE DINAK-NASHIK DINAK
9 DIWAS MAJHA
10 MAHARASHTRA DESHA

13. Top program split – Among top 50
A B P M ajha Zee 24 Taas IB N Lo kmat
35
30
25
20
15
10
5
0
Wk 31 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36 Wk 37

14. Top 20 programs of the week - Genre
Programme Channel Atvr
WADGRAST RAJ ABP Majha 0.67
10 CHYA BATMYA ABP Majha 0.45
ABP MAJHA VISHESH ABP Majha 0.33
MAJHA CITY NEWS ABP Majha 0.32
MUMBAI EAST WEST ABP Majha 0.31
RAHA FIT ABP Majha 0.31
9 CHYA BATMYA Z 24 Taas 0.30
LOVE STORY ABP Majha 0.29
GOOD MORNING MUMBAI Z 24 Taas 0.29
PUNE DINAK-NASHIK DINAK ABP Majha 0.27
ZATPAT BATMAYA Z 24 Taas 0.25
DIWAS MAJHA ABP Majha 0.24
MAHARASHTRA DESHA ABP Majha 0.23
MAJHA SPECIAL ABP Majha 0.23
PRIME TIME IBN Lokmat 0.22
SHRI MAHALAXMICHI AARTI Z 24 Taas 0.22
NAMASKAR MAHARASTRA ABP Majha 0.19
AAPLE PUNE Z 24 Taas 0.18
AALE GANARAYA ABP Majha 0.18
BHARARI Z 24 Taas 0.17

15. 20
40
60
80
100
120
0
6:00
7:00
8:00
9:00
10:00
11:00
ABP Majha
12:00
13:00
14:00
15:00
16:00
Zee 24 Taas
17:00
THE TVR TREND
18:00
19:00
20:00
IBN Lokmat
21:00
22:00
23:00

16. Thanks