News of the week 16.8.13 Abp News

1. Quick Snapshot
Wk 32 -2013
MCCS

2. ABP NEWS
Week: 32 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
39
12
10
5 4 3
2 1 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
Reg
Hin.Mov
Hin.News
Kids
Music
Sports
Info
Eng.Mov
Lifestyle
Rel
Bus.News
Eng.Ent
% Genre Share
Source : TAM Period : Wk 32’2013

4. Neck to neck Vs. last year
5.5 5.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Hindi News
% Genre Share
Wk 25-32'12 Wk 25-32'13
Source : TAM Period : Wk 25-32Year : 2012 & 2013

5. ABP News maintaining its position
21%
18% 17%
10%
8%
7%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News NDTV India IBN 7
% Mkt Share
Wk25-32'13
Source : TAM Period : Wk 25-32’13

6. ABP News neck to neck with Aaj Tak
43
39
33 33
25 25
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 25-32’13
52
47
39 39
30 30
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 25-32’2013
Market Share %
Channel Mumbai Kol Del Chs'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM
Aaj Tak 14.2% 25.4% 20.1% 13.3% 17.6% 20.2% 18.3% 28.4% 19.6% 23.0% 15.8% 26.4% 19.1% 18.9% 20.4% 35.3% 19.9%
ABP News 15.4% 15.7% 11.6% 21.2% 12.4% 20.4% 19.8% 20.0% 18.1% 17.9% 18.7% 17.4% 21.8% 20.0% 16.3% 17.6% 17.6%
India TV 24.8% 8.2% 25.8% 11.4% 6.4% 16.5% 18.0% 11.4% 14.4% 12.9% 13.1% 8.3% 14.8% 17.6% 17.4% 0.0% 17.3%
Z News 11.1% 12.7% 9.2% 8.5% 9.2% 8.1% 10.9% 9.6% 10.3% 10.8% 10.9% 17.4% 11.4% 9.9% 10.0% 2.9% 10.1%
IBN 7 5.7% 9.7% 6.9% 5.9% 12.7% 7.5% 5.3% 5.9% 11.2% 6.6% 10.3% 6.3% 6.0% 6.1% 8.3% 0.0% 7.5%
NDTV India 6.6% 5.2% 9.3% 7.4% 3.1% 10.2% 6.2% 7.4% 11.2% 8.8% 8.5% 4.2% 5.7% 7.5% 9.2% 8.8% 8.5%
DD News 2.8% 1.5% 1.2% 1.2% 33.7% 5.9% 4.1% 3.9% 2.0% 4.4% 5.7% 1.4% 6.4% 4.8% 3.1% 32.4% 3.9%
Live India 2.8% 3.7% 1.1% 0.2% 0.3% 1.2% 5.0% 2.0% 0.3% 1.4% 1.1% 2.8% 1.0% 3.7% 1.0% 2.9% 1.8%
Samay 1.7% 0.7% 0.6% 7.3% 1.1% 3.9% 2.1% 6.4% 2.5% 5.3% 2.5% 4.2% 3.7% 2.7% 2.8% 0.0% 2.8%
TEZ 7.4% 12.7% 4.9% 1.5% 1.5% 2.2% 4.4% 1.2% 4.2% 1.7% 4.9% 8.3% 3.0% 3.7% 3.9% 0.0% 3.7%
News 24 7.4% 4.5% 9.4% 22.1% 1.8% 3.9% 5.6% 3.9% 6.1% 7.2% 8.5% 3.5% 7.0% 5.1% 7.6% 0.0% 7.0%

8. Source : TAM Period : Wk 32’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre Aaj Tak ABP News India TV Z News Total GRPs
News Bulletin 20% 19% 19% 13% 108
Reviews/Reports 36% 28% 16% 1% 16
Religious/Devotional 22% 0% 33% 4% 9
Interviews/Portraits/Discussions 13% 38% 2% 0% 5
Film Based Magazines 27% 16% 10% 0% 4
ABP News scoring high on
Interviews/Portraits
India TV scoring from Religious/Devotional
Aaj Tak scored on Reviews/Reports & News Bulletins

9. Network Performance

10. 26%
20%
19%
14%
12%
8%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 25-32'13
Wk 25-32'13
Source : TAM Period : Wk 25-32’2013
MCCS maintaining its # 1 position

11. Thank You