Bangla news genre maintains its #2 position in West Bengal with a 35% market share. However, its market share has marginally decreased by 9% compared to last year. ABP Ananda leads the market with a 31% share, followed by 24 Ghanta with 24% and Kolkata TV with 19%. ABP Ananda leads in both target demographics of ages 4+ and 15+. The document provides further details on ABP Ananda's performance in different regions of West Bengal and for different types of news programs. It also lists ABP Ananda's top 10 shows for the week based on TVTs, with Proti Pokhe talk show taking the top spots.
3. Bangla News genre maintaining its # 2
position
35
10
2
0
0
10
20
30
40
50
BanglaGEC
Bangla
News
Bangla
Mov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 10’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS
4. VS last year market shares marginally down by 9%
10.0
9.1
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 3-10'13 Wk 3-10'14
Source : TAM Period : Wk 3-10 Year : 2013 &2014
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
5. ABP Ananda leader in the market
31%
24%
19%
13%
9%
5%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 3-10'14
Source : TAM Period : Wk 3-10’14
6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 3-10’14
7
6
4 4
2
1
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4 3
2
1
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS
7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 3-10’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 21% 38% 27% 24% 23% 24%
ABP Ananda 29% 40% 32% 31% 31% 31%
Kolkata TV 22% 3% 23% 19% 19% 19%
News Time Bangla 7% 15% 15% 8% 8% 8%
RPLUS 16% 1% 2% 13% 13% 13%
High News 6% 3% 0% 5% 5% 5%
8. ABP Ananda performing on News
Bulletins & Film Based magazines
Source : TAM Period : Wk 10’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Sports/magazines
Kol TV scoring from Cartoons/Animations & Reviews/reports
Week10'14
Prog Genre 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 21% 37% 25% 7% 9%
News Headlines 53% 0% 37% 0.0% 10%
Cartoons/Animati
on 28% 2% 52% 18% 0%
Reviews/Reports 17% 26% 33% 15% 8%
Film Based
Magazines 0% 100% 0% 0% 0%
Sports Magazines 55% 21% 0% 0% 24%
9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 10’2014
Date Time From Time To Programme Genre TVT 000s
05Mar 14 18:57 20:24 PROTI POKHE Talk Shows/Chat 179
07Mar 14 20:27 20:51 PROTI POKHE Talk Shows/Chat 150
04Mar 14 18:58 20:53 PROTI POKHE Talk Shows/Chat 143
07Mar 14 18:58 20:21 PROTI POKHE Talk Shows/Chat 133
08Mar 14 21:58 22:23 EK DOZEN GALPO News Bulletin 129
07Mar 14 22:28 22:51 PROTI POKHE Talk Shows/Chat 121
02Mar 14 22:28 22:54 XTRA TIME Sports Magazine 116
05Mar 14 16:28 17:23 ABP ANANDA PROGRAM News Bulletin 109
06Mar 14 19:58 20:25 ABP ANANDA PROGRAM News Bulletin 104
05Mar 14 22:28 22:54 PROTI POKHE Talk Shows/Chat 97
