This document provides viewership data and market share information for ABP Ananda and other Bangla news channels in West Bengal for week 7-14 of 2014. Some key points: - Bangla news genre maintained the #2 position with a 35% share. However, the overall market share was marginally down 7% from the same period last year. - ABP Ananda led the market with a 31% share, followed by 24 Ghanta at 22% and Kolkata TV at 17%. - ABP Ananda led in both the 4+ and 15+ consumer segments and was leading in almost all TAM reported markets within West Bengal. - ABP Ananda was performing

1. Quick Snapshot
Week 7 - 14’2014
MCCS

2. ABP ANANDA
Period – Wk 7-14’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
35
9
3
0
0
10
20
30
40
50
BanglaGEC
Bangla
News
Bangla
Mov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 14’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS

4. VS last year market shares marginally down by 7%
9.7
9.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 7-14'13 Wk 7-14'14
Source : TAM Period : Wk 7-14 Year : 2013 &2014
PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.

5. ABP Ananda leader in the market
31%
22%
17%
13%
9%
7%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 7-14'14
Source : TAM Period : Wk 7-14’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 7-14’14
7
6
5 4
2
2
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4 4
2 2
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 7-14’14
% Market Share
Channel Kol WB .1to 1Mn. WBrest 1Mn.+ WB East AI
24 GHANTA 19% 35% 24% 22% 22% 22%
ABP Ananda 29% 42% 30% 31% 32% 31%
Kolkata TV 20% 4% 25% 17% 17% 17%
News Time Bangla 8% 15% 16% 9% 9% 9%
RPLUS 16% 1% 5% 13% 13% 14%
High News 8% 4% 0% 7% 7% 8%

8. ABP Ananda performing on News
Bulletins & Sports/Magazines
Source : TAM Period : Wk 14’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Interviews/Portraits/discussions
Kol TV scoring from Cartoons/Animations
Week14'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TV
News Time
Bangla RPLUS
News Bulletin 19% 34% 7% 21% 10% 9%
News
Headlines 52% 0% 0% 36% 0% 12%
Cartoons/Anima
tion 31% 2% 0% 42% 25% 0%
Sports
Magazines 15% 29% 0% 29% 18% 10%
Interviews/Portr
aits/Discussions 34% 31% 15% 0% 1% 18%
Film Based
Magazines 4% 19% 0% 34% 5% 37%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 14’2014
Date Time From
Time
To Programme Genre TVT 000s
01 Apr 14 23:28 23:55 ABP ANANDA KHABAR News Bulletin 129
31 Mar 14 21:58 22:24 EK DOZEN GALPO News Bulletin 126
03 Apr 14 23:28 23:52 7 RCR Tele Film/Short 124
30 Mar 14 18:28 18:54 TARAKAR COKHE TARAKA KENDRA Interviews/Port 115
02 Apr 14 22:58 23:21 PROTI POKHE Talk Shows/Chat 115
02 Apr 14 22:28 22:51 PROTI POKHE Talk Shows/Chat 115
03 Apr 14 22:28 22:52 7 RCR Tele Film/Short 111
04 Apr 14 22:28 22:52 PROTI POKHE Talk Shows/Chat 109
02 Apr 14 23:28 23:55 PROTI POKHE Talk Shows/Chat 107
01 Apr 14 20:28 20:53 ABP ANANDA KHABAR News Bulletin 105

10. Thank You