ABP Ananda is the leading Bangla news channel in West Bengal, maintaining its #2 position with a 38% genre share. Its market share is nearly neck-to-neck with last year at 8.9% compared to 8.7%. ABP Ananda has the highest overall market share at 29% and leads in both target demographics of 4+ and 15+. It also leads in most reported markets in West Bengal. ABP Ananda performs strongly in news bulletins and sports shows, having the top share in several sub-genres. The top 10 shows by viewership are all ABP Ananda programs, led by its main news program.

1. Quick Snapshot
Week 52’2013 - 7’2014
MCCS

2. ABP ANANDA
Period – Wk 52 ‘13 - 7’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
38
30
20
9
2
Bangla
Mov.
Bangla
News
Bangla GEC
0
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS
Source : TAM Period : Wk 7’2014
0
Bangla
Music
10

4. VS last year market shares almost neck to neck
% Genre Share
10.0
8.9
9.0
8.7
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 52'12-7'13
Wk 52'13-7'14
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
Source : TAM Period : Wk 52’12 - 7’14

5. ABP Ananda leader in the market
% Mkt. Share
29%
25%
20%
13%
8%
4%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
Wk 52'13-7'14
Source : TAM Period : Wk 52’13 – 7’14
News Time Bangla
HIGH NEWS

6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
8
7
6
5
4
3
2
1
0
7
Reach in Mn
6
4
3
3
2
ABP
24
Kolkata
Ananda GHANTA
TV
High
News
Source : TAM Period : Wk 52’13 – 7’14
News
Time
Bangla
RPLUS
7
6
5
4
3
2
1
0
6
5
3
3
2
1
ABP
24
Kolkata
Ananda GHANTA
TV
High
News
News
Time
Bangla
RPLUS

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
22%
ABP Ananda
28%
Kolkata TV
23%
News Time Bangla
7%
RPLUS
16%
High News
4%
Source : TAM Period : Wk 1 -7’14
WB .1 to 1 Mn.
40%
39%
3%
13%
1%
4%
WBrest 1 Mn.+ WB
East AI
26%
25% 25% 26%
27%
29% 30% 30%
28%
20% 20% 20%
16%
8%
8%
8%
2%
13% 13% 13%
0%
4%
4%
3%

8. ABP Ananda performing on News
Bulletins & Sports Shows
Share % within each sub-genre
Week 7'14
Prog Genre
News Bulletin
24 GHANTA
24%
ABP Ananda
39%
Kolkata TV
20%
News Time
Bangla
9%
RPLUS
9%
News Headlines
Cartoons/Animati
on
63%
0%
29%
0.0%
8%
33%
3%
40%
24%
0%
Reviews/Reports
Film Based
Magazines
82%
7%
1%
2%
9%
6%
8%
56%
6%
23%
Sports Magazines
24%
24%
21%
19%
11%
24 Ghanta is scoring from News Headlines & Reviews/Reports
Kol TV scoring from Cartoons/Animations, Sports/Magazines & Film based magazines
Source : TAM Period : Wk 7’2014 Analysis : Sub Genre GRPs

9. Top 10 Shows – ABP ANANDA
Date
Time From Time To Programme
09 Feb 14
19:29
19:52 ABP ANANDA PROGRAM
09 Feb 14
13:28
15:24 ABP ANANDA PROGRAM
14 Feb 14
19:58
20:53 PROTI POKHE
09 Feb 14
15:29
15:55 ABP ANANDA KHABAR
14 Feb 14
23:58
00:28 ABP ANANDA KHABAR
09 Feb 14
18:58
19:23 ABP ANANDA PROGRAM
14 Feb 14
18:58
19:23 PROTI POKHE
14 Feb 14
23:44
23:51 ABP ANANDA KHABAR
11 Feb 14
21:28
21:52 RUNNER
15 Feb 14
22:28
22:51 XTRA TIME
Source : TAM Period : Wk 7’2014
Genre
TVT 000s
News Bulletin
135
News Bulletin
131
Talk Shows/Chat
126
News Bulletin
112
News Bulletin
105
News Bulletin
99
Talk Shows/Chat
93
News Bulletin
91
News Bulletin
88
Sports Magazine
87

10. Thank You