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Quick Snapshot
Week 36 – 43’2013
MCCS
PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news
channels in the HSM space and 3 new Bangla News channels in the WB space. This is
done to track the growing competition in the respective markets. As a result,
through research, the channels identified in the Hindi News space to contribute 97%
market share including the previously calibrated Hindi News channels, are
1.India News
2.News Nation
3.P7 News
4.News Express
5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute
98% market share adding up to the previously calibrated Bangla News channels
1.CTVN AKD Plus
2.High News
ABP ANANDA
Period – Wk 36 - 43’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2
position
% Genre Sh
50
40

37

30
20

2

1

Bangla Mov.

Bangla
Music

7

10

Source : TAM Period : Wk 43’2013

Bangla
News

Bangla GEC

0
VS last year Bengali news neck to neck

% Genre Share
8.0

7.6

7.1

7.0
6.0

5.0
4.0
3.0
2.0
1.0
0.0
Wk 36-43'12

Source : TAM Period : Wk 36-43year : 2012 & 2013

Wk 36-43'13
ABP Ananda leader in the market
% Mkt. Share
32%

19%
16%
13%

11%

3%

ABP Ananda

Kolkata TV

24 GHANTA

RPLUS

Wk 36-43'13

Source : TAM Period : Wk 36-43’2013

News Time Bangla

HIGH NEWS

2%
CTVN AKD PLUS
ABP Ananda leading in both TG’s
TG: 4+ CS

TG: 15+ CS

Reach in Mn
8
7
6
5
4
3
2
1
0

Reach in Mn

7
6
4

4

ABP
24
Kolkata News
Ananda GHANTA TV
Time
Bangla

Source : TAM Period : Wk 36-43’2013

3

CTVN
AKD
Plus

3

2

High
News

RPLUS

7
6
5
4
3
2
1
0

6
5
3

3

ABP
24
Kolkata News
Ananda GHANTA TV
Time
Bangla

3

2

2

CTVN
AKD
Plus

High
News

RPLUS
ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
16%
ABP Ananda
29%
Kolkata TV
23%
News Time Bangla
9%
RPLUS
17%
CTVN AKD Plus
4%
High News
2%

Source : TAM Period : Wk 36-43’2013

WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
28%
22%
19% 19% 18%
38%
28%
31% 31% 31%
7%
23%
20% 20% 20%
14%
16%
10% 10% 10%
1%
3%
13% 13% 13%
8%
7%
5%
5%
5%
5%
1%
3%
3%
3%
ABP Ananda performing on News
Bulletins ,Sports/Magazines & Reviews/
Reports
Share % within each sub-genre
Prog Genre
24 GHANTA
News
Bulletin
15%
Sports
Magazines
3%
Cartoons/Ani
mation
0%
Comedies
1%
Religious/De
votional
55%
Reviews/Rep
orts
11%

ABP Ananda

High News

NT Bangla

RPLUS

Kolkata TV

35%

7%

12%

12%

19%

49%

0%

11%

16%

21%

0%
0%

0%
0%

41%
0%

0%
0%

59%
99%

30%

3%

3%

9%

0%

27%

1%

22%

16%

22%

Kolkata TV scored on Cartoons/Animation & Comedies
24 Ghanta leads on Religious/ Devotional content
Source : TAM Period : Wk 43’2013 Analysis : Sub Genre GRPs
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Media scenario 4 11 13 abp ananda

  • 1. Quick Snapshot Week 36 – 43’2013 MCCS
  • 2. PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are 1.India News 2.News Nation 3.P7 News 4.News Express 5.News Live 24X7 Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels 1.CTVN AKD Plus 2.High News
  • 3. ABP ANANDA Period – Wk 36 - 43’2013 TG – MF 15+ SEC:ABC CS Market – West Bengal
  • 4. Bangla News genre maintaining its # 2 position % Genre Sh 50 40 37 30 20 2 1 Bangla Mov. Bangla Music 7 10 Source : TAM Period : Wk 43’2013 Bangla News Bangla GEC 0
  • 5. VS last year Bengali news neck to neck % Genre Share 8.0 7.6 7.1 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Wk 36-43'12 Source : TAM Period : Wk 36-43year : 2012 & 2013 Wk 36-43'13
  • 6. ABP Ananda leader in the market % Mkt. Share 32% 19% 16% 13% 11% 3% ABP Ananda Kolkata TV 24 GHANTA RPLUS Wk 36-43'13 Source : TAM Period : Wk 36-43’2013 News Time Bangla HIGH NEWS 2% CTVN AKD PLUS
  • 7. ABP Ananda leading in both TG’s TG: 4+ CS TG: 15+ CS Reach in Mn 8 7 6 5 4 3 2 1 0 Reach in Mn 7 6 4 4 ABP 24 Kolkata News Ananda GHANTA TV Time Bangla Source : TAM Period : Wk 36-43’2013 3 CTVN AKD Plus 3 2 High News RPLUS 7 6 5 4 3 2 1 0 6 5 3 3 ABP 24 Kolkata News Ananda GHANTA TV Time Bangla 3 2 2 CTVN AKD Plus High News RPLUS
  • 8. ABP Ananda leading in almost all TAM reported markets % Market Share Channel Kol 24 GHANTA 16% ABP Ananda 29% Kolkata TV 23% News Time Bangla 9% RPLUS 17% CTVN AKD Plus 4% High News 2% Source : TAM Period : Wk 36-43’2013 WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI 28% 22% 19% 19% 18% 38% 28% 31% 31% 31% 7% 23% 20% 20% 20% 14% 16% 10% 10% 10% 1% 3% 13% 13% 13% 8% 7% 5% 5% 5% 5% 1% 3% 3% 3%
  • 9. ABP Ananda performing on News Bulletins ,Sports/Magazines & Reviews/ Reports Share % within each sub-genre Prog Genre 24 GHANTA News Bulletin 15% Sports Magazines 3% Cartoons/Ani mation 0% Comedies 1% Religious/De votional 55% Reviews/Rep orts 11% ABP Ananda High News NT Bangla RPLUS Kolkata TV 35% 7% 12% 12% 19% 49% 0% 11% 16% 21% 0% 0% 0% 0% 41% 0% 0% 0% 59% 99% 30% 3% 3% 9% 0% 27% 1% 22% 16% 22% Kolkata TV scored on Cartoons/Animation & Comedies 24 Ghanta leads on Religious/ Devotional content Source : TAM Period : Wk 43’2013 Analysis : Sub Genre GRPs