This document provides a summary of viewership data for Bengali news channels in West Bengal for Week 36 of 2013. It finds that: 1) ABP Ananda maintained its position as the second most watched genre after Bangla GEC and saw a 17% growth in viewership compared to the same period last year. 2) ABP Ananda led the market with 33% market share, followed by 24 Ghanta at 25% and Kolkata TV at 20%. 3) ABP Ananda led in viewership for both target demographics of CS 4+ and CS 15+ and led in viewership across most regions in West Bengal. 4) ABP Ananda performed

1. Quick Snapshot
Wk 36-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,
THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

2. ABP ANANDA
Period – Wk 36’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
40
6
2 1
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
BanglaMusic
% Genre Sh
Source : TAM Period : Wk 36’2013

4. Bengali news genre showing a growth of almost
17% Vs. last year
7.3
8.3
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
% Genre Share
Wk 29-36'12 Wk 29-36'13
Source : TAM Period : Wk 29-36ear : 2012 & 2013

5. ABP Ananda leader in the market
33%
25%
20%
12%
11%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
% Mkt. Share
Wk 29-36'13
Source : TAM Period : Wk 29-36’2013
Among top 19 programmes list of the week, 17 programmes belong to
ABP Ananda
Proti Pokha is the leading programme for this week

6. ABP Ananda leading in both TG’s
8
7
5 5
2
0
5
10
ABP Ananda 24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
7
6
4 4
2
0
5
10
ABP Ananda 24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 29-36’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WB.1to 1Mn. WBrest 1Mn.+ WB East All India
24GHANTA 21% 36% 22% 24% 24% 24%
ABP Ananda 32% 39% 24% 33% 33% 34%
KolkataTV 23% 8% 41% 20% 20% 20%
News Time Bangla 9% 14% 11% 10% 10% 10%
RPLUS 16% 2% 2% 12% 12% 12%
Source : TAM Period : Wk 29-36’2013

8. ABP Ananda performing on News
Bulletin &Talk shows/chat shows
Source : TAM Period : Wk 36’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Reviews Reports & Sports magazines
News Time Bangla on Cartoons/animations
Prog Genre
24
GHANTA
ABP
Ananda
News Time
Bangla RPLUS
News Bulletin 30% 46% 14% 10%
Talk Shows/Chat
Shows 4% 96% 0% 0%
Sports Magazines 37% 30% 25% 8%
Cartoons/Animation 0% 3% 97% 0%
Reviews/Reports 77% 17% 0% 6%

9. Thank You