This document provides viewership data and market share information for Bengali news channels in West Bengal for Week 34 of 2013. It shows that:
1) ABP Ananda maintained its #2 position in the Bengali news genre, which saw growth of 23% compared to the same period last year.
2) ABP Ananda led the market with 34% market share. It had 14 of the top 20 programs for the week.
3) ABP Ananda led in both the CS 4+ and CS 15+ target groups for reach and performed strongly in news bulletins, sports magazines, interviews/discussions, and talk shows.
4) ABP Ananda also led
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role of women and girls in various terror groupssadiakorobi2
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हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
3. Bangla News genre maintaining its # 2
position
40
8
3 1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 34’2013
4. Bengali news genre showing a growth of almost
23% Vs. last year
7.2
8.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 27-34'12 Wk 27-34'13
Source : TAM Period : Wk 27-34Year : 2012 & 2013
5. ABP Ananda leader in the market
34%
26%
19%
11% 10%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Wk 27-34'13
Source : TAM Period : Wk 27-34’2013
Among top 20 programmes list of the week, 14 programmes
belong to ABP Ananda
6. ABP Ananda leading in both TG’s
7
7
5 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
7
6
4 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 27-34’2013
7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WBrest 1 Mn.+WB .1 to 1 Mn. WB East AI
24 GHANTA 22% 31% 39% 27% 27% 27%
ABP Ananda 32% 34% 40% 34% 35% 34%
Kolkata TV 22% 21% 7% 18% 18% 18%
News Time Bangla 9% 13% 13% 11% 11% 11%
RPLUS 14% 1% 1% 10% 10% 10%
Source : TAM Period : Wk 27-34’2013
8. ABP Ananda performing on News
Bulletin ,Sports Magazines,
Interviews/discussion & Talk Shows
Source : TAM Period : Wk 34’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Interviews/Portraits/discussions & Reviews Reports
Genre
24
GHANTA
ABP
Ananda
News Time
Bangla
RPLU
S
News Bulletin 29% 41% 20% 9%
Interviews/Portraits/Discussi
ons 47% 46% 0% 7%
Cartoons/Animation 0% 8% 92% 0%
Sports Magazines 30% 32% 32% 6%
Reviews/Reports 85% 11% 0% 4%