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1. Communication Method
Evaluation
Nathan Mead

2. ASA Codes
Number Name Brief Description
1 Compliance Don’t false advertise
2 Recognition of
marketing
communications
Make sure its obviously an advert
3 Misleading Adverts Don’t lie about certain things in the ad e.g. price
4 Harm and Offence Don’t promote harm or intentionally cause offence
5 Children Don’t pressure children into buying you product
6 Privacy Must ask permission of people to use them in the
advert
13 Food, food
supplements
and associated
health or nutritional
claims
Don’t lie about health benefits/don’t promote bad
dietary plans

3. Mind Map

4. Mind Map
• Strengths of using this method
– Allows you to set targets easily and organise your
ideas
• Weaknesses of using this method
– You cant really go in depth with your targets etc
• Did you like using this method? Why?
• I like this method as it is simple but very
effective

5. Mood Board

6. Mood Board
• Strengths of using this method
– It helps visualise what you want to do/help you point out a
certain theme
• Weaknesses of using this method
• Limited to pictures on the internet/ no specific images
• Did you like using this method? Why?
• I enjoy this method as it helps me visualise a specific
theme I want to use

7. Style Sheet
Use modern fonts
and HD images
Custom
minimalistic
logo
Show happiness and
general emotion
towards the product
Set the scene e.g.
change the hue
and saturation to
make the image
seem brighter to
make it more
‘happy’
Stick to a specific colour
pallet

8. Style Sheet
• Strengths of using this method
• You can identify/create a certain theme e.g a specific colour
scheme.
• Weaknesses of using this method
• A weakness of this method is that you cant go into specific
details with certain ideas so its not very good for setting
things out.
• Did you like using this method? Why?
• I enjoy using this method as it helps me analyse/set out a
specific theme easily and also visualise it

9. Layout Plan
PhotoIhavetaken,heavilyeditedinPhotoshop
‘coca-cola’
logo
slogan

10. Layout Plan
• Strengths of using this method
• It helps at lot at deciding how you are going to lay out
your advert
• Weaknesses of using this method
• You may end up changing your mind in the long run
rendering it a waste of time
• Did you like using this method? Why?
• I enjoy this method as it helps you decide on a layout
as you are able to actually visualise what it will look like

11. Brainstorm
Use a classic Coke
jingle as it is
widely known and
memorised by a
lot of people
Use relatable references e.g
have current popular music
on in the back ground.
Create a happy atmosphere
, as coke is supposed to
bring happiness and it
relates to visual adverts.
Also if the atmosphere is
happy people will enjoy it
more, therefore being more
likely to remember it
Create a narrative as people
can visualise something like
that, making it easier for you
to set an atmosphere
Use the voices
of teenagers as
that target
audience is 15-
19 year olds as
this will allow
them to relate
more

12. Brainstorm
• Strengths of using this method
• You can note down a lot of ideas very quickly which is
extremely usufull as many ideas you have may be of value.
• Weaknesses of using this method
• A weakness of this method is that you may go on a tangent
and think up silly/pointless ideas
• Did you like using this method? Why?
• I personally enjoy using this method as I always have lots of
ideas, and this allows me to note them quickly and chose
which ideas I want to use easily

13. Informal Pitch
• Strengths of using this method
• You can explain things in the manner you speak, such as informally
or formally. You can also get good feedback from your tutor
• Weaknesses of using this method
• A weakness of this is that its only 1 persons feedback, so you only
get one opinion.
• Did you like using this method? Why?
• Yes as you are presenting in your own way and it can be judged
properly so you can make improvments

14. Group Idea Generation

15. Group Idea Generation
• Strengths of using this method
• You can combine two different ideas
• Weaknesses of using this method
• You group idea may not be as good as one of the
individual ideas
• Did you like using this method? Why?
• Yes as id allowed us to produce lots of ideas very
fast and we could pick the best ones

16. Formal Pitch
• Strengths of using this method
• A strength of this method is that you can go into
a lot of detail about individual points and really
understand what you want to do
• Weaknesses of using this method
– Its very time consuming and there are other methods
that do the same thing but take less time
• Did you like using this method? Why?
• I didn’t enjoy using this method as it was way too
time consuming

17. Initial Reaction
• I feel as though the whole process will be
quiet difficult as im not skilled in illustration or
animation.
• I feel like I will learn to animate at a decent
rate as I am already familiar with photoshop7

18. Initial Reaction
• Strengths of using this method
• You can identify what you will feel will be a difficult part of
the task
• Weaknesses of using this method
• A weakness is maybe not thinking through about it properly
• Did you like using this method? Why?
• I like this method as you can analyse the easy and hard
parts of the task and set a focus for yourself

19. Sketches

20. Sketches
• Strengths of using this method
• It can help you lay your ideas out, and maybe create multiple
templates o base your main character off which can be helpful
• Weaknesses of using this method
• A weakness of this method Is recreating the sketches on the
computer is that you may get the dimensions wrong causing it to
not look right
• Did you like using this method? Why?
• Personally I dint like using this method as im not a good illustrator
and it was a challenge transferring the characters from the paper to
photoshop

21. Formal Proposal
• Strengths of using this method
• It allows you to come up with ideas in a lot more detail so you can
go in depth and really figure out what you want to do
• Weaknesses of using this method
• Its takes a lot of time and your limited to a certain amount of
questions so you are limited to the amount of ideas you can use
• Did you like using this method? Why?
• I enjoy using this method as it lets me go into a lot of depth with my
ideas whereas other methods limit that