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Communication methods
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- 2. ASA Codes Number NameBrief Description 1 Compliance Being compliant in advertising means that your advert doesn’t break any laws by being either racist or discriminatory etc. and is truthful about what the product/service actually is. 2 Recognition of marketing communications This means that an advert would have to have images relevant to the product to help show what the product is about, for example having a logo or a slogan to help people understand what the product actually is/does. 3 Misleading Adverts A company cannot lie about what their product is/does to try entice people to buy it as that would be false advertising and would attract a lot of unhappy customers. 4 Harm and Offence An advert is not allowed to be targeted in a discriminatory or negative way at groups pf people as it would cause offence, this also means the script would have to be checked and also the images used to make sure that it does not offend anyone. 5 Children An advert cannot put pressure on a child to buy a
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- 4. Mind Map • Strengthsof using this method • Can find a chain of ideas easily. • Weaknesses of using this method – You cannot expand on a singular idea as much. • Did you like using this method? Why? • I was indifferent to this idea because it had positives and negatives, it helped with some things and hindered others.
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- 6. Mood Board • Strengthsof using this method – Mood boards allow more creativity than just standard writing. • Weaknesses of using this method – You cannot specifically voice your ideas throughout photos. • Did you like using this method? Why? • Yes because it allowed me to visually show ideas.
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- 8. Style Sheet • Strengthsof using this method – Gives you a visual example of everything you want to use. • Weaknesses of using this method – You could change your idea or it might not fully show or match what you wanted. • Did you like using this method? Why? • Yes because it helped me express what I wanted it to look like.
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- 10. Layout Plan • Strengthsof using this method – It helps you properly plan your final product. • Weaknesses of using this method – Your idea may change once you’ve completed your layout plan or it may not fit the plan. • Did you like using this method? Why? • No because your idea can so easily change.
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- 12. Brainstorm • Strengths ofusing this method – Was easy to branch out and think of other ideas. • Weaknesses of using this method – You may get easily distracted from explaining ideas thouroughly and move on to other ideas before explaining yourself. • Did you like using this method? Why? • Yes because it was easy to follow on to a chain of ideas.
- 13. Informal Pitch • Strengthsof using this method – The feedback may help you build on what you’ve already done. • Weaknesses of using this method – The feedback may hinder you as you could feel demoralised. • Did you like using this method? Why? • Yes because the feedback can help you improve.
- 14. Formal Pitch • Strengthsof using this method – Positive might help you improve your work. – A fully thought out final plan will be helpful. • Weaknesses of using this method • Negative feedback might ruin your morale. • Did you like using this method? Why? • Yes because it helped me improve my work overall.
- 15. Initial Reaction • Iwas interested with the gaming module of the course because I haven’t done anything to do with gaming before. This helped to do my work as I was engaged with what I was doing.
- 16. Initial Reaction • Strengthsof using this method – One strength of using this method was being able to be engaged in what I was doing. • Weaknesses of using this method – One negative would be not having time to think about it thoroughly. • Did you like using this method? Why? • No because I like being able to properly think things through.
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- 18. Sketches • Strengths ofusing this method – The sketch helped me properly plan my game. • Weaknesses of using this method – When sketching I couldn’t be as creative because I didn’t have all the tools available on photoshop. • Did you like using this method? Why? • Yes because it properly helped me plan.
- 19. Formal Proposal • Strengthsof using this method – A strength of this would be getting feedback to help me improve my work. • Weaknesses of using this method – A weakness could be not being able to understand what needs changing. • Did you like using this method? Why? • Yes because it helped me understand what I needed to do to improve my work.
Editor's Notes
- #4 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #6 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
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- #10 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #12 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #18 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint