My first powerpoint in the Creative Media course, this powerpoint is fairly simple as it's my first.

1. Communication Method
Evaluation
Your Name

2. ASA Codes
Number Name Brief Description
1 Compliance Don’t lie, Don’t break the law, don’t be indecent
2 Recognition of
marketing
communications
Needs to look like an advert, use logos slogans and
images, explicitly state the product
3 Misleading Adverts Don’t mislead the advert
4 Harm and Offence Don’t be offensive
5 Children Don’t promote dangerous behaviour in children
6 Privacy Get permission from people for them to be in it
13 Food, food
supplements
and associated
health or nutritional
claims
Don’t promote poor dietary habits, you can’t tell
people your product has health benefits without
proof to back it up

3. Mind Map
Red, white and black.
Make it look
refreshing.
The sound of opening a can
Direct it at all ages.
New slogan
Fireworks
Logo, slogan and can/bottle
Maybe use pop culture?
Picture of someone opening a can
Some sort of film

4. Mind Map
• Strengths of using this method
Large array of ideas
• Weaknesses of using this method
Difficult to write a lot down
• Did you like using this method? Why?
I don’t like using this method because It’s an annoying way to
write down ideas

5. Mood Board

6. Mood Board
• Strengths of using this method
Visual stimulation.
• Weaknesses of using this method
Lack of words, Information?
• Did you like using this method? Why?
I really like using pictures to display things.

7. Style Sheet
Coca
Cola
Coca Cola
Coca Cola
Coca Cola
Coca Cola
cocA coLA
COCA COLA

8. Style Sheet
• Strengths of using this method
You can see all the different ideas of colours and fonts used
• Weaknesses of using this method
There isn’t much information about the fonts or the colours, I.e why are you using this font/colour
• Did you like using this method? Why?
I like displaying things visually so yes I enjoyed it.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
You get a good idea what you want the poster to look like using all of the previous methods in one
• Weaknesses of using this method
If the plan isn’t very good, your main piece may not be very good either
• Did you like using this method? Why?
I like displaying things visually

11. Brainstorm

12. Brainstorm
• Strengths of using this method
• A quick way to come up with multiple ideas at once
• Helps with formulating a pitch
• Weaknesses of using this method
Brainstorms are quick, you don’t usually take a long time on them, which
means you may not think of a lot of good ideas.
Because of this you may not have a very strong final piece which
obviously is not what you will be wanting if you’re looking for a high mark
• Did you like using this method? Why?
• I like using this method because I like doing things quickly and getting stuck into things without much planning, for
me this is more fun because it allows me to fail sometimes and I learn from mistakes, but I really just enjoy being
able to get stuck into the meat of the project quickly rather than spending a load of my time planning.

13. Pitch
Our idea isn’t very simple, what we were thinking was to have
sounds of a battle/war and a man in pain, suddenly another man
will offer him a coke, the man in pain will open the can and the
famous can opening sound will play, when he drinks it he will be
back in his office unscathed, then a voice will say ‘Coke, sure to
refresh you after a hard days work’.

14. Informal Pitch
• Strengths of using this method
• A clear plan, you get all the ideas down and put them together to create a sound piece of
work, it’s not really a long term thing either as it’s ‘informal’ you could literally bung some
stuff together as a quick draft and ask someones opinion on it and you’d have an informal
pitch, this is something I like doing as it’s a quick way of working and is really my thing.
• Weaknesses of using this method
• This way of working sometimes isn’t so great and rushing things can sometimes lead to a bad outcome, this can be
quite common and can be annoying when something you thought might be great turns out really bad because
you rushed it and you really might kick yourself, because of this you have to be quite careful but if you don’t enjoy
doing an informal pitch you can always go for a formal pitch and take your time on it.
• Did you like using this method? Why?
• I enjoyed using this method because me as a person lies to do things fast and get the
planning over with so I can get stuck into the project and really start getting some real work
done, I think this is always a fun thing to do but it also helps me quite a lot because it’s my
way of working and usually makes me works better.

15. Group Idea Generation

16. Group Idea Generation
• Strengths of using this method
• You get to use the power of a group of brains rather than just one, because of this you will get a much higher
quality piece of work, you will also come up with a lot more ideas which of course also leads you to a higher
quality of work and so higher marks on the whole project, this makes this type of planning very strong.
• Weaknesses of using this method
• There are always problems with people working in a group together, rowdiness is one of them and it is really a bad
thing for working, basically what I mean is that when ne person in the group starts making a lot of noise and
annoying others the whole group suffers and because of this the grade as a whole suffers, there is also another
problem with group idea generation, there’s the huge problem that there will be conflicting ideas and so people
could argue as to which idea is best and what idea should e brought forward to be used.
• Did you like using this method? Why?
• I enjoyed using this method because I jump at the chance to work with new people and really get to know them, I
believe this is a good activity to take part in as socialising is extremely important and it’s something I love to do.

17. Formal Pitch
• Strengths of using this method
• You get to have all your ideas down into a pitch in a professional way, this makes your ideas seem more solid and
easier to get across to people, by doing this you also get your ideas across to other people and so you can see if
your ideas are good enough to go through to the developing stages and so you can either get a huge morale boost
in your work or you could be crushed completely depending on what the person says.
• Weaknesses of using this method
• If the person you’re pitching it to doesn’t like your ideas they will probably tell you and this isn’t nice to hear a lot
of the time so it may discourage you completely from the task and of course this is an awful thing to happen but
you cant let it get in the way of you, otherwise you will most likely fail the whole thing.
• Did you like using this method? Why?
• I didn’t really enjoy doing the formal pitch because I like just getting right into the task and this is probably one of
the longest forms of planning and so I didn’t enjoy it that much, in fact I don’t really enjoy much planning because
of who I am as a person.

18. Initial Reaction
• My initial reaction to doing an advergame was being really
excited as I love gaming and I find the idea of animation really
enjoyable and exciting!, I guess this is the staple reaction to
most things if you enjoy them, I couldn’t wait to get started
and when I did start I loved it more than I thought, animating
is an extremely fun process and I’d do it again if I had the
time, everyone should have a go at trying to animate
something at one point as it’s really quite fun and you never
know it you might enjoy something but I guarantee if you try
animating you will most likely enjoy it, it’s like bringing
something to life and you feel like you have real power
making these things move!

19. Initial Reaction
• Strengths of using this method
• Yes because the initial reaction I had ended up being my final product and
it definitely worked well, as I’ve said many times before this is how I work,
quickly and efficiently, planning just doesn’t work well with me
unfortunately.
• Weaknesses of using this method
• If you feel like you found a really good idea when you’re having your initial
reaction it may not turn out as planned and you may be quite
disappointed in it and so you’d have to start again.
• Did you like using this method? Why?
• Yes I enjoyed using this method because it allowed me to come up with
good ideas quickly and this is what I like doing because I like getting into
the project quickly.

20. Sketches

21. Sketches
• Strengths of using this method
• You get to have a good draw and come up with some nice ideas which will
help you in the future for when you make your final product.
• Weaknesses of using this method
• If you’re bad at sketching then chances are you aren’t going to be very
good at doing this so you may get some really dodgy ideas.
• Did you like using this method? Why?
• I really like drawing so this for me is a really fun way of planning and it
really helps me get some good ideas.

22. Formal Proposal
• Strengths of using this method
• You get to discuss the target audience for the ad and you get to think
about if it’s offensive and tell people what the ad is about, this allows
people to decide if the ad is good enough to be aired (Obviously this isn’t
the case for me) but it’s something you have to do to fully complete the
advert.
• Weaknesses of using this method
• You have to explain a lot of things if you have put violence or offensive
material in your advert and it can be very difficult to explain it to others if
they don’t understand what it’s about.
• Did you like using this method? Why?
• Not really because it wasn’t the sort of thing I’d enjoy to do, but if I’m
honest it’s not about enjoying it, it’s just about getting it done, and if it’ll
help my work as a whole I’m going to do it.