2. Codes
Number Name Brief Description
1 Compliance Rules relating to social responsibility; legality and fair competition
2 Recognition of
marketing
communications
Rules about making sure material is clearly identifiable as
marketing communications / advertisements / advertorials.
3 Misleading Adverts A key and extensive section of the Code, containing rules such as
substantiation (evidence to prove claims) pricing the use of the
word ‘free’
4 Harm and Offence Rules to ensure that ads do not cause harm or serious or
widespread offence. Includes rules relating to shock tactics, unsafe
practices and photosensitive epilepsy
5 Children Rules that must be followed if directing ads at children or featuring
them. Includes rules about unsafe practices and unfair pressure
pester power and sales promotions for children.
6 Privacy Rules about depicting members of the public; referring to people
with a public profile; implying endorsement and the Royal Family.
13 Food, food supplements
and associated health or
nutritional claims
Rules relating to health and nutrition claims in foodstuffs; claims
for vitamins and minerals; infant and follow on formula and food
and soft drinks marketing to children.
3.
4. Mind Map
Coca Cola poster
Use iconic red
Use coca cola font and other easy
to read fonts
Style/themes-
Christmas, competition, ad
Who’s it going to appeal
to/ target audience
Colour
schemes
Use original coke can or glass
bottle
Slogans, memorable phrases
5. Mind Map
• Strengths of using this method
Good to quickly note down ideas
• Weaknesses of using this method
After a while it can be hard to think of new ideas
• Did you like using this method? Why?
No, its hard to keep coming up with ideas
7. Mood Board
• Strengths of using this method
Use coloured images to help generate ideas
Inspires ideas for your own work
• Weaknesses of using this method
There’s a limited amount of images on the internet
• Did you like using this method? Why?
yes and no, its good to be able to have coloured images to
help create your own ideas but you run out of images after a
while so your left with ideas that are always your own
9. Style Sheet
• Strengths of using this method
Can see how the colour schemes work together
Visualise the fonts and styles u want to use
• Weaknesses of using this method
• Did you like using this method? Why?
11. Layout Plan
• Strengths of using this method
– Easy to visualise where your ideas would actually go
on the poster
• Weaknesses of using this method
– Looks very basic and not detailed so the final version
could be very different
• Did you like using this method? Why?
Yes, it helps pull ideas together to actually make
something
16. Group Idea Generation
• Strengths of using this method
More people means more ideas
• Weaknesses of using this method
People disagree
• Did you like using this method? Why?
Yes it can be fun to work in a group
17. Informal Pitch
• Strengths of using this method
Get help with idea development
• Weaknesses of using this method
You only get one persons feedback and opinions
• Did you like using this method? Why?
Yes because we got useful feedback
18. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
19.
20. Initial Reaction
I haven’t used Photoshop to animate before
however I have an idea of what I would like to
achieve.
I think it might be hard to start with but once I
get into the swing of things ill understand how.
21. Initial Reaction
• Strengths of using this method
– Can state what you have an understanding of
– Record any ideas you have
• Weaknesses of using this method
– Not very helpful for actually creating work
– No one else’s input
• Did you like using this method? Why?
no, it didn't help me
23. Sketches
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
24. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
