The document discusses 5 ASA codes related to advertising communications: 1. Compliance with laws regarding discrimination and truthfulness 2. Use of relevant images and logos to identify the product 3. Prohibition of misleading claims about products 4. Avoidance of targeting groups in a discriminatory or offensive manner 5. Restrictions on advertising directly to children

1. Communication Method
Evaluation
Your Name

2. ASA Codes
Number Name Brief Description
1 Compliance Being compliant in advertising means that your
advert doesn’t break any laws by being either racist
or discriminatory etc. and is truthful about what the
product/service actually is.
2 Recognition of
marketing
communications
This means that an advert would have to have
images relevant to the product to help show what
the product is about, for example having a logo or a
slogan to help people understand what the product
actually is/does.
3 Misleading Adverts A company cannot lie about what their product
is/does to try entice people to buy it as that would
be false advertising and would attract a lot of
unhappy customers.
4 Harm and Offence An advert is not allowed to be targeted in a
discriminatory or negative way at groups pf people
as it would cause offence, this also means the script
would have to be checked and also the images used
to make sure that it does not offend anyone.
5 Children An advert cannot put pressure on a child to buy a

3. Mind Map

4. Mind Map
• Strengths of using this method
• Can find a chain of ideas easily.
• Weaknesses of using this method
– You cannot expand on a singular idea as much.
• Did you like using this method? Why?
• I was indifferent to this idea because it had
positives and negatives, it helped with some
things and hindered others.

5. Mood Board

6. Mood Board
• Strengths of using this method
– Mood boards allow more creativity than just
standard writing.
• Weaknesses of using this method
– You cannot specifically voice your ideas
throughout photos.
• Did you like using this method? Why?
• Yes because it allowed me to visually show
ideas.

7. Style Sheet

8. Style Sheet
• Strengths of using this method
– Gives you a visual example of everything you want
to use.
• Weaknesses of using this method
– You could change your idea or it might not fully
show or match what you wanted.
• Did you like using this method? Why?
• Yes because it helped me express what I
wanted it to look like.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
– It helps you properly plan your final product.
• Weaknesses of using this method
– Your idea may change once you’ve completed
your layout plan or it may not fit the plan.
• Did you like using this method? Why?
• No because your idea can so easily change.

11. Brainstorm

12. Brainstorm
• Strengths of using this method
– Was easy to branch out and think of other ideas.
• Weaknesses of using this method
– You may get easily distracted from explaining
ideas thouroughly and move on to other ideas
before explaining yourself.
• Did you like using this method? Why?
• Yes because it was easy to follow on to a chain
of ideas.

13. Informal Pitch
• Strengths of using this method
– The feedback may help you build on what you’ve
already done.
• Weaknesses of using this method
– The feedback may hinder you as you could feel
demoralised.
• Did you like using this method? Why?
• Yes because the feedback can help you
improve.

14. Formal Pitch
• Strengths of using this method
– Positive might help you improve your work.
– A fully thought out final plan will be helpful.
• Weaknesses of using this method
• Negative feedback might ruin your morale.
• Did you like using this method? Why?
• Yes because it helped me improve my work
overall.

15. Initial Reaction
• I was interested with the gaming module of
the course because I haven’t done anything to
do with gaming before. This helped to do my
work as I was engaged with what I was doing.

16. Initial Reaction
• Strengths of using this method
– One strength of using this method was being able
to be engaged in what I was doing.
• Weaknesses of using this method
– One negative would be not having time to think
about it thoroughly.
• Did you like using this method? Why?
• No because I like being able to properly think
things through.

17. Sketches

18. Sketches
• Strengths of using this method
– The sketch helped me properly plan my game.
• Weaknesses of using this method
– When sketching I couldn’t be as creative because I
didn’t have all the tools available on photoshop.
• Did you like using this method? Why?
• Yes because it properly helped me plan.

19. Formal Proposal
• Strengths of using this method
– A strength of this would be getting feedback to
help me improve my work.
• Weaknesses of using this method
– A weakness could be not being able to understand
what needs changing.
• Did you like using this method? Why?
• Yes because it helped me understand what I
needed to do to improve my work.