p1

1. Communication Methods
Planning
Brett Collins.

2. Codes
Number Name Brief Description
1 Compliance Rules relating to social responsibility-legality and fair
competition. cant lie and have to be truthful
2 Recognition of
marketing
communications
Rules about making sure material is clearly identifiable as
Marketing communication
3 Misleading Adverts A key and extensive section of the Code, containing rules
such as substantiation.
4 Harm and Offence Rules to ensure that ads do not cause harm or serious or
widespread offence. Includes rules relating to shock
tactics, unsafe practices.
5 Children Rules that must be followed if directing ads at children or
featuring them. Includes rules about unsafe practices and
unfair pressure.
6 Privacy Rules about depicting members of the public; referring to
people with a public profile; implying endorsement and
the Royal Family.
13 Food, food
supplements
and associated health
or nutritional claims
Rules relating to health and nutrition claims in foodstuffs;
claims for vitamins and minerals; infant and follow on
formula and food and soft drinks marketing to children.

4. Mind Map
COCA-COLA poster
COLOURS
RED, red is the
iconic colour for
Coca-Cola and is
also great for
advertising due to
the fact its bright
and eye catching
SHADES in my
opinion simple
shades; grey, black
are rlly effect in
posters due to is
being dark and
misty background
allows the bight
centre piece to
shine through.
YELLOW using
yellow I will be able
to get the glowing
and spot light effect
on the coke can so
that it will be more
eye catching
SETTING
SEASONS
CHRISTMAS
Snow/white
tone
Santa
Red/white
Family n friends
AUTUMN
Leaves falling
Brown
connotation
Sumer has just ended
SUMMER
Warm connotations
outside
Vibrant colours
Family n friends
INTERAGATTION
I think a police interrogation room
would be effect to bring out the
centre piece of the coke can and
goes quite well with my slogan “ so
irresistible it’s a crime” so a police
interrogation would be a good link.
ITEMS TO INCLUDE
Wooden chairCoke can
Desk lamp
INSPERATION

5. Mind Map
• Strengths of using this method
– Can quickly note ideas
• Weaknesses of using this method
• Can run out of ideas
• time consuming
• Did you like using this method? Why?
• Yes because its very easy and effective

6. Mood Board

7. Mood Board
• Strengths of using this method
• You can see your ideas clearly
• Easy for ideas
• Weaknesses of using this method
• Doesn’t really help
• Time consuming
• Did you like using this method? Why?
• No not really because its just doesn't’t benefit me.

8. Style Sheet
FONTS
ICONIC COKE
COLOR
SHADY ,
GLOOMY AND
DARK
CAN BE USED AS
BRIGHT
GLOWING
EFFECT

9. Style Sheet
• Strengths of using this method
• Easy for initial ideas
• Weaknesses of using this method
– End up rewriting stuff
• Did you like using this method? Why?
• No because I struggle to find things to write in
here.

10. Layout Plan

11. Layout Plan
• Strengths of using this method
• Gives you a visual example of briefly what u want the
poster to look like.
• Weaknesses of using this method
• Might put you off your inial idea.
• Did you like using this method? Why?
• Yes due to it giving me a thing to work off.

13. Independent Brainstorm
Interrogation setting
Police officer - ------------------------
--------------------------------- - criminal
Police officer - --------------------------------
*coke can opens*
*Takes a sip*
A crunchy nut styled
radio ad.
To good its irresistible
Dark tone of music
An aggressive tone of voice
Scared tone
*flick of a light
switch*
Actors voices to intrigued

14. Independent Brainstorm
• Strengths of using this method
• Easy to note down relative ideas
• Quick and effective
Weaknesses of using this method
• Run out of loses
Did you like using this method? Why?
Not really due to struggling to right down my
thoughts when there rushing about.

15. Group Idea Generation

16. Group Idea Generation
• Strengths of using this method
• We all get of the same page
• Weaknesses of using this method
• We might not agree on the same things witch may
possibly cause an argument
• Did you like using this method? Why?
• Yes because we all got to talk about our idea

17. Informal Pitch
• Strengths of using this method
• Get a feel of what our tutor thinks about our project
• Weaknesses of using this method
• May try change an idea your ivested in
• Did you like using this method? Why?
• Yes because get an enial opinion

18. Formal Proposal
• Strengths of using this method
• To understand the rules of the advertising world.
• Weaknesses of using this method
– Might ruin your ideas
• Did you like using this method? Why?
• Yes in a way because you find out what you can
get away with and cant.

20. Initial Reaction
• I DON’T KNOW HOW TO DO THIS!
• I currently don’t have a lot of ideas witch creating my
advergame .
• I've never used photoshop to draw in pixels before
• I've never used photoshop toanomated before.

21. Initial Reaction
• Strengths of using this method
• Get to right down your incisal ideas and can reflect lt on your
thoughts and feeling your you get to go with your instinct.
• Weaknesses of using this method
• Might be confused on what to do and not have and ideas.
• Did you like using this method? Why?
• Yeah because I get to right down and go with the incisal
thoughts and feelings towards the activity.

22. Sketches
vvvvvvvvvvvv√√√

23. Sketches
• Strengths of using this method
• First strength is you get a design u can go off when
creating your advergame .
• Second strength is that you can see how it will look
before, this is good because it gives you time to change
your idea if u don’t like the look.
• Weaknesses of using this method
• First weakness is I could of used colour instead of
monotone colours.
• Second weakness is it could possibly put you off your
ensial idea.
• Did you like using this method? Why?
• Yes I did , this is due to the fact I could see my ideas on
paper before I went and did them for real.

24. Formal Proposal
• Strengths of using this method
– To understand the rules of the advertising world.
• Weaknesses of using this method
– Might ruin your ideas
• Did you like using this method? Why?
• Yes in a way because you find out what you can get
away with and cant.