p2

1. Research
Nathan Mead

2. Existing Products
• The Joe Rogan Experience podcast is a long form conversation
hosted by comedian Joe Rogan with friends and guests that
have included comedians, actors, musicians, MMA fighters,
authors, artists, and beyond. They don’t really use sound
effects but instead are articulate and good with their words
and tend to tell interesting stories, as joe only ever bring
interesting people on. It makes the audience arnt more
because they want to hear the full story and/or see where it
goes, especially if it’s a celebrity which it usually is
Link to the podcast/documentary; podcasts.joerogan.net/

3. Existing Products
• In 2016, Ethan and Hila launched the H3 Podcast. The first episode, in which they
interview Justin roiland , was released on December 20, 2016.[ The episodes were
originally streamed live on Twitch and later uploaded to YouTube in full, but newer
episodes are livestreamed on the podcast's YouTube channel. A separate YouTube
channel was created for the podcasts after the first few episodes aired, hosting
reuploads of the Twitch VODs of older episodes and livestreams of newer ones.
• They also tend not to use sound effect but bring famous names from the YouTube
world on to share interesting stories and their general views on things such as life
or the current political climate etc.
https://www.youtube.com/channel/UCLtREJY21xRfCuEKvdki1Kw

4. Existing Products
• Everyday Struggle is a morning show where famed rapper Joe Budden and
internet sensation DJ Akademiks square off over the biggest topics in hip-
hop and pop culture, moderated by Complex News' Nadeska Alexis.
Conversations are intense and opinions are taken to the next level as Joe
and Akademiks battle head-to-head every morning. These guys always
have something to say about the biggest issues in hippo and this draws a
big audience, and also helps the audience decide how to view certain
situations within their culter as they show all of the perspectives of a
certain issue
Link to the podcast/documentary; YouTube.com/Complexnews

5. Research Analysis
• What common features do the researched products
have? They all have a wide range of discussion points,
but a strong base genre that they stick to. For example
ES talk about many issues and such across all of
hiphop, whereas joe Rogan talks about many different
thing, but in the mma world.
• What aspects of the research will you include within
your on work?
• I will use the same guideline; find a basis/genre and
stick to it but talk about a wide range of things across it

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12-30 • Gaming is something all ages enjoy, so we will
cater to all ages by talking about games that are
very popular across all age groups
Gender
any • Gender doesnt really matter when it comes to the
enjoyment of games, so there will be nothing
really aimed at either gender as gaming isn’t
exclusive to anyone
Psychographic
A balnced group • Gaming is a very universal thing. People from ceos
to lonely teenagers play videogames for fun, so a
balanced psychographic is the right choice as it
caters to everyone
Social Status
Middle • Game consoles and games there days are
accessible to people from every socio economic
and social group. And there social group doesnt
determine what type of game you play as people
from every social background enjoy a wide variety
of games although it could be argued introverted
people enjoy games more than extroverts as it
requires less interaction. Middle class people may
have more access to the devices.