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Communication Method
Evaluation
Jack Garner
ASA Codes
Number Name Brief Description
1 Compliance Don’t lie in your advert
2 Recognition of
marketing
communications
You need to make your advert look like an advert
Make sure to have logos, slogans, images
State your product to make sure people know its an
advert
3 Misleading Adverts Cant mislead people about what the product does
4 Harm and Offence Don’t make your advert offensive
5 Children Don’t promote dangerous behaviour to children
6 Privacy If a celebrity is in your advert get written permission
first
13 Food, food
supplements
and associated
health or nutritional
claims
Don’t promote poor dietary habits
Don’t tell people your product has health benefits
without evidence
Mind Map
Mind Map
• Strengths of using this method
• The strengths of using a mind map is that you can visually connect
all your ideas up once you have them which helps to develop them
further.
• Weaknesses of using this method
– The weaknesses of using this method is that the software I was
using didn’t allow me to change the colours of the boxes which
made it harder to understand the mind map.
• Did you like using this method? Why?
• I found this method helpful because the software I was using was
simple to use except from not being able to change colours but I
was able to develop my ideas from using this method.
Mood Board
Mood Board
• Strengths of using this method
– The strength of this method is that I can show my ideas
through images because then its easier to show my
thought process in the final product.
• Weaknesses of using this method
• The weaknesses of this method is that sometimes the images
I would like don’t exist at the time of making my mood board
so it makes it a lot harder to show my ideas.
• Did you like using this method? Why?
• I found the method useful cause I was able to show most of
what I envision my final product to look like
Style Sheet
Fonts
For my final product I will change the coca cola logos colour
and the font of the slogan I chose these fonts because they
have a simple but recognizable style. I have also chosen color
schemes that stand out so with a new font and color I aim to
make a better coca cola logo
Style Sheet
• Strengths of using this method
– The strengths of this method is that I can show my ideas with
pictures and explain why I'm going to use it which is really
helpful to get my point across
• Weaknesses of using this method
– The weaknesses of this method is that I may not use any of the
fonts and colours because they just aren't detailed enough
• Did you like using this method? Why?
• This method was helpful because I got to show more of my ideas
and explain but I don’t get to show every aspect of what im doing
with my final product.
Layout Plan
Over 100 years of
refreshment
Layout Plan
• Strengths of using this method
The strength of using this method is that I can show what my
final design could look like by making a very basic version of it
• Weaknesses of using this method
The weakness of using this method is that my final product could
change so this might not show what my final product will look
like
• Did you like using this method? Why?
I thought this method was useful because I was able to show my
idea of what id like my final design to look like even though it
could change
Brainstorm
Brainstorm
• Strengths of using this method
– The strength of using brainstorm is it’s a good way for the
team to talk about ideas then to keep note of them
• Weaknesses of using this method
• The weakness is that the paper could end up being messy and
unorganised so it ends up being difficult to find anything
• Did you like using this method?
• This method was useful to use because my team managed to
get all ideas out and write them on the page so we were able
to come back to them later
Informal Pitch
• Strengths of using this method
• We got feedback from our teacher that helped us develop our
idea for our final product
• Weaknesses of using this method
• The feedback could end up getting lost in other ideas so what
we put forward originally may be moved off to the side in
favour of others
• Did you like using this method? Why?
• The teachers feedback was useful to work with and develop
our current ideas
Formal Pitch
• Strengths of using this method
The strength of using a formal proposal was that it helps us
create the main idea that we will use as our final product
• Weaknesses of using this method
– The final idea may end up changing so it might not be the
best way to show our idea
• Did you like using this method? Why?
• Yes because as a group we created the main idea so it ended
up being well developed
Initial Reaction
• My initial reaction about making an advert
game was that I had some ideas about making
a pixel character for my game so I
experimented by making a test character so
that I could develop my skills.
Initial Reaction
• Strengths of using this method
– The strengths of using this method is that I can write my
first ideas down about the project for later
• Weaknesses of using this method
• The weakness is that if you use this method later on its
hard to remember all of the ideas you first had
• Did you like using this method? Why?
• This was a good method to use because now I can have
my first ideas saved for later when I can develop them
Sketches
Sketches
•Strengths of using this method
• The strength of this is that It helped me to have a basic idea of
how the designs on my final game would look like at the end.
•Weaknesses of using this method
• The weakness is that It might not be as accurate to some people
because they rather do the Sketches right in Photoshop instead
of on paper since is easier
Did you like using this method? Why?
No because as I said in the disadvantages is easier to do the sketches
and the designs of the characters directly in photoshop instead as you
have more tools available to work with.
Formal Proposal
•Strengths of using this method
One of the strengths of doing a formal proposal is that it gives you
a clear idea of what everything would look like and you can look
back to it and get some new ideas from it to help you improve
•Weaknesses of using this method
Also some of the bad things of this method is that some people
don’t find it as useful as others because you don’t plan on
looking back into it and the ideas just come up in your head
without the need to look a it
•Did you like using this method? Why?
I did like using this method because it was very helpful with the radio
group since it gave us a very clear idea of our final product

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1. communication methods pro forma(1)

  • 2. ASA Codes Number Name Brief Description 1 Compliance Don’t lie in your advert 2 Recognition of marketing communications You need to make your advert look like an advert Make sure to have logos, slogans, images State your product to make sure people know its an advert 3 Misleading Adverts Cant mislead people about what the product does 4 Harm and Offence Don’t make your advert offensive 5 Children Don’t promote dangerous behaviour to children 6 Privacy If a celebrity is in your advert get written permission first 13 Food, food supplements and associated health or nutritional claims Don’t promote poor dietary habits Don’t tell people your product has health benefits without evidence
  • 4. Mind Map • Strengths of using this method • The strengths of using a mind map is that you can visually connect all your ideas up once you have them which helps to develop them further. • Weaknesses of using this method – The weaknesses of using this method is that the software I was using didn’t allow me to change the colours of the boxes which made it harder to understand the mind map. • Did you like using this method? Why? • I found this method helpful because the software I was using was simple to use except from not being able to change colours but I was able to develop my ideas from using this method.
  • 6. Mood Board • Strengths of using this method – The strength of this method is that I can show my ideas through images because then its easier to show my thought process in the final product. • Weaknesses of using this method • The weaknesses of this method is that sometimes the images I would like don’t exist at the time of making my mood board so it makes it a lot harder to show my ideas. • Did you like using this method? Why? • I found the method useful cause I was able to show most of what I envision my final product to look like
  • 7. Style Sheet Fonts For my final product I will change the coca cola logos colour and the font of the slogan I chose these fonts because they have a simple but recognizable style. I have also chosen color schemes that stand out so with a new font and color I aim to make a better coca cola logo
  • 8. Style Sheet • Strengths of using this method – The strengths of this method is that I can show my ideas with pictures and explain why I'm going to use it which is really helpful to get my point across • Weaknesses of using this method – The weaknesses of this method is that I may not use any of the fonts and colours because they just aren't detailed enough • Did you like using this method? Why? • This method was helpful because I got to show more of my ideas and explain but I don’t get to show every aspect of what im doing with my final product.
  • 9. Layout Plan Over 100 years of refreshment
  • 10. Layout Plan • Strengths of using this method The strength of using this method is that I can show what my final design could look like by making a very basic version of it • Weaknesses of using this method The weakness of using this method is that my final product could change so this might not show what my final product will look like • Did you like using this method? Why? I thought this method was useful because I was able to show my idea of what id like my final design to look like even though it could change
  • 12. Brainstorm • Strengths of using this method – The strength of using brainstorm is it’s a good way for the team to talk about ideas then to keep note of them • Weaknesses of using this method • The weakness is that the paper could end up being messy and unorganised so it ends up being difficult to find anything • Did you like using this method? • This method was useful to use because my team managed to get all ideas out and write them on the page so we were able to come back to them later
  • 13. Informal Pitch • Strengths of using this method • We got feedback from our teacher that helped us develop our idea for our final product • Weaknesses of using this method • The feedback could end up getting lost in other ideas so what we put forward originally may be moved off to the side in favour of others • Did you like using this method? Why? • The teachers feedback was useful to work with and develop our current ideas
  • 14. Formal Pitch • Strengths of using this method The strength of using a formal proposal was that it helps us create the main idea that we will use as our final product • Weaknesses of using this method – The final idea may end up changing so it might not be the best way to show our idea • Did you like using this method? Why? • Yes because as a group we created the main idea so it ended up being well developed
  • 15. Initial Reaction • My initial reaction about making an advert game was that I had some ideas about making a pixel character for my game so I experimented by making a test character so that I could develop my skills.
  • 16. Initial Reaction • Strengths of using this method – The strengths of using this method is that I can write my first ideas down about the project for later • Weaknesses of using this method • The weakness is that if you use this method later on its hard to remember all of the ideas you first had • Did you like using this method? Why? • This was a good method to use because now I can have my first ideas saved for later when I can develop them
  • 18. Sketches •Strengths of using this method • The strength of this is that It helped me to have a basic idea of how the designs on my final game would look like at the end. •Weaknesses of using this method • The weakness is that It might not be as accurate to some people because they rather do the Sketches right in Photoshop instead of on paper since is easier Did you like using this method? Why? No because as I said in the disadvantages is easier to do the sketches and the designs of the characters directly in photoshop instead as you have more tools available to work with.
  • 19. Formal Proposal •Strengths of using this method One of the strengths of doing a formal proposal is that it gives you a clear idea of what everything would look like and you can look back to it and get some new ideas from it to help you improve •Weaknesses of using this method Also some of the bad things of this method is that some people don’t find it as useful as others because you don’t plan on looking back into it and the ideas just come up in your head without the need to look a it •Did you like using this method? Why? I did like using this method because it was very helpful with the radio group since it gave us a very clear idea of our final product

Editor's Notes

  1. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  2. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  3. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  4. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  5. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  6. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint