Communication Method
Evaluation
Callum Burton
ASA Codes
Number Name Brief Description
1 Compliance Your not allowed to lie, You can’t break the law and
you can avoid this by not using any images that can
be considered indecent into your advert.
2 Recognition of
marketing
communications
Make it look like an advert if your making one, Use
Slogans, Logos, Images and include the product so
that people know what it is.
3 Misleading Adverts You are not allowed to lie about the products
abilities, how it works or price.
4 Harm and Offence You can’t set out to offend somebody and you have
to be careful offend anybody.
5 Children You are not allowed to use the advert to try to get a
child to act dangerously and you cant pressure
children into buying your product.
6 Privacy You can’t use a celebrity in your advert without
written permission.
13 Food, food
supplements
and associated
You can’t promote poor dietary habits and you can
tell them it has good health benefits without proof
of what you claim.
Mind Map
Audience
16-19
year olds
Summer
Themed
Colourful to
attract
teenagers
Mind Map
• Strengths of using this method
A mind map helps you get your ideas down.
• Weaknesses of using this method
You might not a lot of ides because you did
little research.
• Did you like using this method? Why?
Yes because its easy to use and you can put
down as many ideas as you want.
Mood Board
Mood Board
• Strengths of using this method
You don’t have to write anything.
• Weaknesses of using this method
Some people may not understand what the
Moodboard is about.
• Did you like using this method? Why?
Yes because its easier to use images to show
what I'm doing.
Style Sheet
Colour Scheme
Style Sheet
• Strengths of using this method
Helps you narrow down your Project plus it saves
time.
• Weaknesses of using this method
Limited by the internet or idea may change
completely which means a style sheet isn’t worth
doing.
• Did you like using this method? Why?
Yes because it was quick and easy to
complete and it let me put on a lot of fonts.
Layout Plan
Drink And Feel
Refreshed
Layout Plan
• Strengths of using this method
Will help you know what your going to do.
• Weaknesses of using this method
It maybe hard to replicate your ideas.
• Did you like using this method? Why?
Yes because it helps give me ideas on how to
design the layout.
Brainstorm
Radio Advert
Music
Hello Brother
Voice OverTheme
Summer
Sound
Effects
Waves
Can
Opening
Seagulls
“Open
Happiness”
Brainstorm
• Strengths of using this method
It helped me think of ideas for the radio advert.
• Weaknesses of using this method
I didn’t find any weaknesses I thought it was a good
idea.
• Did you like using this method? Why?
I liked using this method because it was easy
to use and it gave me better ideas.
Informal Pitch
• Strengths of using this method
You get feedback from the teacher.
• Weaknesses of using this method
You can correct and improve on your work.
• Did you like using this method? Why?
I liked using this method because its easier to
get feedback so that you can correct what you
did wrong.
Group Idea Generation
Group Idea Generation
Group Idea Generation
Group Idea Generation
• Strengths of using this method
More people more ideas and you get to work together on the
advert which means you’re helping each other which means
is that it will turn out better.
• Weaknesses of using this method
You may not get to use your own idea which would have
made it more fun because if you’re using someone else's
idea you may not be as interested.
• Did you like using this method? Why?
I liked this method because it was easier to work on it
together because we helped each other.
Formal Pitch
• Strengths of using this method
You can keep your work organized.
• Weaknesses of using this method
A weakness is that you may not have fully thought
out your ideas yet.
• Did you like using this method? Why?
No because its hard to understand all the
information.
Initial Reaction
• My first thoughts were that I might struggle
because I have never animated before or
drawn in pixels.
• My feelings were stress because I wasn’t sure
what type of pixel game to create.
Initial Reaction
• Strengths of using this method
Identify what our weaknesses are.
• Weaknesses of using this method
You may not be able to come up with any ideas.
• Did you like using this method? Why?
No because f you don’t plan t out properly
then you may not be able to come up with a
good idea.
Sketches
Sketches
• Strengths of using this method
Helps you plan out your game.
• Weaknesses of using this method
It may be hard to draw.
• Did you like using this method? Why?
No because it takes ore time and it’s harder.
Formal Proposal
• Strengths of using this method
– Makes you think through all the different options.
• Weaknesses of using this method
– It is time consuming and you may not of fully
thought out your idea yet.
• Did you like using this method? Why?
Yes I liked using this method because it’s easy
to use.

1. communication methods pro forma(1)

  • 1.
  • 2.
    ASA Codes Number NameBrief Description 1 Compliance Your not allowed to lie, You can’t break the law and you can avoid this by not using any images that can be considered indecent into your advert. 2 Recognition of marketing communications Make it look like an advert if your making one, Use Slogans, Logos, Images and include the product so that people know what it is. 3 Misleading Adverts You are not allowed to lie about the products abilities, how it works or price. 4 Harm and Offence You can’t set out to offend somebody and you have to be careful offend anybody. 5 Children You are not allowed to use the advert to try to get a child to act dangerously and you cant pressure children into buying your product. 6 Privacy You can’t use a celebrity in your advert without written permission. 13 Food, food supplements and associated You can’t promote poor dietary habits and you can tell them it has good health benefits without proof of what you claim.
  • 3.
  • 4.
    Mind Map • Strengthsof using this method A mind map helps you get your ideas down. • Weaknesses of using this method You might not a lot of ides because you did little research. • Did you like using this method? Why? Yes because its easy to use and you can put down as many ideas as you want.
  • 5.
  • 6.
    Mood Board • Strengthsof using this method You don’t have to write anything. • Weaknesses of using this method Some people may not understand what the Moodboard is about. • Did you like using this method? Why? Yes because its easier to use images to show what I'm doing.
  • 7.
  • 8.
  • 9.
    Style Sheet • Strengthsof using this method Helps you narrow down your Project plus it saves time. • Weaknesses of using this method Limited by the internet or idea may change completely which means a style sheet isn’t worth doing. • Did you like using this method? Why? Yes because it was quick and easy to complete and it let me put on a lot of fonts.
  • 10.
    Layout Plan Drink AndFeel Refreshed
  • 11.
    Layout Plan • Strengthsof using this method Will help you know what your going to do. • Weaknesses of using this method It maybe hard to replicate your ideas. • Did you like using this method? Why? Yes because it helps give me ideas on how to design the layout.
  • 12.
    Brainstorm Radio Advert Music Hello Brother VoiceOverTheme Summer Sound Effects Waves Can Opening Seagulls “Open Happiness”
  • 13.
    Brainstorm • Strengths ofusing this method It helped me think of ideas for the radio advert. • Weaknesses of using this method I didn’t find any weaknesses I thought it was a good idea. • Did you like using this method? Why? I liked using this method because it was easy to use and it gave me better ideas.
  • 14.
    Informal Pitch • Strengthsof using this method You get feedback from the teacher. • Weaknesses of using this method You can correct and improve on your work. • Did you like using this method? Why? I liked using this method because its easier to get feedback so that you can correct what you did wrong.
  • 15.
  • 16.
  • 17.
  • 18.
    Group Idea Generation •Strengths of using this method More people more ideas and you get to work together on the advert which means you’re helping each other which means is that it will turn out better. • Weaknesses of using this method You may not get to use your own idea which would have made it more fun because if you’re using someone else's idea you may not be as interested. • Did you like using this method? Why? I liked this method because it was easier to work on it together because we helped each other.
  • 19.
    Formal Pitch • Strengthsof using this method You can keep your work organized. • Weaknesses of using this method A weakness is that you may not have fully thought out your ideas yet. • Did you like using this method? Why? No because its hard to understand all the information.
  • 20.
    Initial Reaction • Myfirst thoughts were that I might struggle because I have never animated before or drawn in pixels. • My feelings were stress because I wasn’t sure what type of pixel game to create.
  • 21.
    Initial Reaction • Strengthsof using this method Identify what our weaknesses are. • Weaknesses of using this method You may not be able to come up with any ideas. • Did you like using this method? Why? No because f you don’t plan t out properly then you may not be able to come up with a good idea.
  • 22.
  • 23.
    Sketches • Strengths ofusing this method Helps you plan out your game. • Weaknesses of using this method It may be hard to draw. • Did you like using this method? Why? No because it takes ore time and it’s harder.
  • 24.
    Formal Proposal • Strengthsof using this method – Makes you think through all the different options. • Weaknesses of using this method – It is time consuming and you may not of fully thought out your idea yet. • Did you like using this method? Why? Yes I liked using this method because it’s easy to use.

Editor's Notes

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