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Communication Method
Evaluation
Joe Farrell
ASA Codes
Number Name Brief Description
1 Compliance Don’t lie about features of your product
2 Recognition of
marketing
communications
Make sure your advert actually looks like a advert.,
so that it actually advert by displaying the logo.
3 Misleading Adverts When you claim the product does something that it
doesn’t do.
4 Harm and Offence So your advert doesn’t offend people or country's
after or during a epidemic.
5 Children Make the advert more child friendly so no negative
behaviour.
6 Privacy Not to use people that are well known without their
permission.
13 Food, food
supplements
and associated
health or nutritional
claims
The advert can not promote bad diet habits or
saying your product has health benefits without
proof.
Mind Map
Coke
Colour
Red
White
Black
Silver
Coke
Mind Map
• Strengths of using this method
It makes it more recognisable towards the older ages 15+
As coke is represented with joy or the holidays .
Strengths
• Weaknesses of using this method
It won’t see more appealing to people under the age of 12-8
• Did you like using this method? Why?
The method of making things have a comedy side gives it a
more fun and child friendly view.
Mood Board
Mood Board
• Strengths of using this method
It shows a visual image of the things you may use.
• Weaknesses of using this method
It doesn’t explicitly show what you are going to do
as it may change during the process
• Did you like using this method? Why?
I don’t really prefer this method as it doesn’t give
you a clear image of the final product.
Style Sheet
Coke Cola
Style Sheet
• Strengths of using this method
You get a look at the possible types of text/font you could
be using and test each one out.
• Weaknesses of using this method
It shows that you are going closed mind set on a type of
text.
• Did you like using this method? Why?
This method can be easy and quite simple depending on
the way you use, I do find it easy to use.
Layout Plan
Layout Plan
• Strengths of using this method
it give you a image of what it could and possibly will look
like as the final product.
• Weaknesses of using this method
It doesn’t look nice as a “draft” version as it does look
messy or just looks kind of trashy.
• Did you like using this method? Why?
I personally prefer this method as it gives the most
visually accurate version to the final product.
Brainstorm
Brainstorm
Brainstorm
• Strengths of using this method
Strengths of using this method are that all the ideas that
every one had are put together on one piece of paper
for everyone in the group to see.
• Weaknesses of using this method
People could conflict and argue about the ideas that
they have, and disagree, which would make the team
split.
• Did you like using this method? Why?
Yes, because you can see different ideas and how they
come together to form something that is a group idea.
Informal Pitch
• Strengths of using this method
You get useful feedback from the tutors we have,
the feedback we get is used to help us develop on
things we need to build off.
• Weaknesses of using this method
Your most likely to change how your design looks
like after the informal pitch.
• Did you like using this method? Why?
Group Idea Generation
Group Idea Generation
• Strengths of using this method
The strengths of working in a group is that you have a
wide range ideas
• Weaknesses of using this method
There will be disagreements during debates in group
work that could cause conflict.
• Did you like using this method? Why?
Working in this way is quite fun as you get to see peoples
perspectives on a subject.
Formal Pitch
• Strengths of using this method
Its easier for people to understand your ideas.
• Weaknesses of using this method
It can become tedious to use as it gives you
question after question, it get repetitive
• Did you like using this method? Why?
Personally I don’t like using this method as it does
become quite time consuming.
Initial Reaction
• I came up with a few different ideas that
involve personal items as well as thinks that I
really don’t associate with.
Initial Reaction
• Strengths of using this method
The strengths of using this method are that you get to see how your
design will possibly look like.
• Weaknesses of using this method
The weakness is the design may vary throughout the process and may
not look exactly as it did when it started.
• Did you like using this method? Why?
I love using this method as it gives you some free reign to experiment
with designs and multiple things such as outfits, props ,background
checks.
Sketches
Sketches
• Strengths of using this method
I prefer sketching as I do like having a physical drawing of my
design in front of me.
• Weaknesses of using this method
There aren’t really any weaknesses apart from the drawings
can be quite irritating or take up too much time in my case.
• Did you like using this method? Why?
I'm more neutral in this form of experimentation as I do like
drawing to my hearts content but it does’t help that I take
ages to draw as I do detailed art work.
Formal Proposal
• Strengths of using this method
The strengths of using a formal proposal are that it gives you
your initial reaction to the main idea then some side topics
• Weaknesses of using this method
Weaknesses are that people find it tedious
• Did you like using this method? Why?
I do prefer this method to others as it gives me more of a
sense of control and something to read back over to take
notes from to re check ideas and experiment

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1. communication methods 2

  • 2. ASA Codes Number Name Brief Description 1 Compliance Don’t lie about features of your product 2 Recognition of marketing communications Make sure your advert actually looks like a advert., so that it actually advert by displaying the logo. 3 Misleading Adverts When you claim the product does something that it doesn’t do. 4 Harm and Offence So your advert doesn’t offend people or country's after or during a epidemic. 5 Children Make the advert more child friendly so no negative behaviour. 6 Privacy Not to use people that are well known without their permission. 13 Food, food supplements and associated health or nutritional claims The advert can not promote bad diet habits or saying your product has health benefits without proof.
  • 4. Mind Map • Strengths of using this method It makes it more recognisable towards the older ages 15+ As coke is represented with joy or the holidays . Strengths • Weaknesses of using this method It won’t see more appealing to people under the age of 12-8 • Did you like using this method? Why? The method of making things have a comedy side gives it a more fun and child friendly view.
  • 6. Mood Board • Strengths of using this method It shows a visual image of the things you may use. • Weaknesses of using this method It doesn’t explicitly show what you are going to do as it may change during the process • Did you like using this method? Why? I don’t really prefer this method as it doesn’t give you a clear image of the final product.
  • 8. Style Sheet • Strengths of using this method You get a look at the possible types of text/font you could be using and test each one out. • Weaknesses of using this method It shows that you are going closed mind set on a type of text. • Did you like using this method? Why? This method can be easy and quite simple depending on the way you use, I do find it easy to use.
  • 10. Layout Plan • Strengths of using this method it give you a image of what it could and possibly will look like as the final product. • Weaknesses of using this method It doesn’t look nice as a “draft” version as it does look messy or just looks kind of trashy. • Did you like using this method? Why? I personally prefer this method as it gives the most visually accurate version to the final product.
  • 13. Brainstorm • Strengths of using this method Strengths of using this method are that all the ideas that every one had are put together on one piece of paper for everyone in the group to see. • Weaknesses of using this method People could conflict and argue about the ideas that they have, and disagree, which would make the team split. • Did you like using this method? Why? Yes, because you can see different ideas and how they come together to form something that is a group idea.
  • 14. Informal Pitch • Strengths of using this method You get useful feedback from the tutors we have, the feedback we get is used to help us develop on things we need to build off. • Weaknesses of using this method Your most likely to change how your design looks like after the informal pitch. • Did you like using this method? Why?
  • 16. Group Idea Generation • Strengths of using this method The strengths of working in a group is that you have a wide range ideas • Weaknesses of using this method There will be disagreements during debates in group work that could cause conflict. • Did you like using this method? Why? Working in this way is quite fun as you get to see peoples perspectives on a subject.
  • 17. Formal Pitch • Strengths of using this method Its easier for people to understand your ideas. • Weaknesses of using this method It can become tedious to use as it gives you question after question, it get repetitive • Did you like using this method? Why? Personally I don’t like using this method as it does become quite time consuming.
  • 18. Initial Reaction • I came up with a few different ideas that involve personal items as well as thinks that I really don’t associate with.
  • 19. Initial Reaction • Strengths of using this method The strengths of using this method are that you get to see how your design will possibly look like. • Weaknesses of using this method The weakness is the design may vary throughout the process and may not look exactly as it did when it started. • Did you like using this method? Why? I love using this method as it gives you some free reign to experiment with designs and multiple things such as outfits, props ,background checks.
  • 21. Sketches • Strengths of using this method I prefer sketching as I do like having a physical drawing of my design in front of me. • Weaknesses of using this method There aren’t really any weaknesses apart from the drawings can be quite irritating or take up too much time in my case. • Did you like using this method? Why? I'm more neutral in this form of experimentation as I do like drawing to my hearts content but it does’t help that I take ages to draw as I do detailed art work.
  • 22. Formal Proposal • Strengths of using this method The strengths of using a formal proposal are that it gives you your initial reaction to the main idea then some side topics • Weaknesses of using this method Weaknesses are that people find it tedious • Did you like using this method? Why? I do prefer this method to others as it gives me more of a sense of control and something to read back over to take notes from to re check ideas and experiment

Editor's Notes

  1. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  2. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  3. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  4. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  5. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  6. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
  7. .
  8. Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint