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communication methods planning
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- 2. Codes Number Name BriefDescription 1 Compliance The central principle for all marketing communication that they should be legal, decent, honest and truthful 2 Recognition of marketing communications Make sure the material is clearly identifiable as marketing/advertisements/advertorials 3 Misleading Adverts The asa may take the consumer protection from unfair trading regulations 2008 into account when it adjudicates on complaints about marketing communications that are alleged to be misleading You cannot lie about the products abbilties/functions and price 4 Harm and Offence Your advert cannot be set out to intentionally offend a particular person or social group Your advert cannot set out to intentionally offend anyone on grounds of disturbing imagery or content 5 Children You cannot promote dangerous behaviour in
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- 5. Mind Map • Strengthsof using this method Gets all of your ideas in one place Its quick and easy • Weaknesses of using this method – It can get a bit messy • Did you like using this method? Why? • Yes because it was quick and easy and could get all my information in one place so its easy to find
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- 7. Mood Board • Strengthsof using this method • See common themes • You have images you can work of for your project or even use in your final project • Weaknesses of using this method • Theres no information for why you picked the image and how you can use it • Sometimes you cant find the image you're visualising in your head • Did you like using this method? Why? • Yes because it was quick and easy to make
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- 9. Style Sheet • Strengthsof using this method – You can see what type of things you want to use in your poster e.g. the colours you want to use in your poster • Weaknesses of using this method – You sometimes cant get the images you want that you have in your head • Did you like using this method? Why? • Yes because it gets a brief idea what sort of things iam gona use in my poster
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- 11. Layout Plan • Strengthsof using this method – Gives you a brief idea and helps you where to put the information in the poster in the final poster • Weaknesses of using this method • Couldn’t get the internet working so I struggled to get some photos • Did you like using this method? Why? • I did because it showed me what I could d for my coke poster
- 13. Independent Brainstorm Coca cola radiojingle Sound Can being opened Ice being dropped in glass Sounds of people drinking Theme Christmas Santa themed Halloween themed Kitprops Microphone to create the sounds Ages All ages Potential slogans Get refreshed drink coke Enjoy this Christmas with a coke Get the family together with coke Voice over Formal casual Informal casual Joyful Brand recognition Always choose coca cola
- 14. Independent Brainstorm • Strengthsof using this method • You can put all of your ideas into one space it is you ideas and no one else's so you can develop them on you own • Weaknesses of using this method – You are limited to your own ideas no one can input there own ideas and help you develop the idea • Did you like using this method? Why? • I do like using this method because it gets all my ideas into one place so I can easily find them and develop them if I want to.
- 15. Group Idea Generation Groupproject Voice tba Character's Exhausted thirsty Sounds Vulture Can open Bottle swirl Jingle Glockenspiels Key bored String instrument Wild west guitar Slogan Drink coke Need a break Have a coke Quench your thirst with coke
- 16. Group Idea Generation •Strengths of using this method • You work in a group to generate more ideas and they can help improve your ideas • Can develop each others ideas • Weaknesses of using this method • Everyone has to agree on one idea • Did you like using this method? Why? • I did because it helped generate new ideas and develop my own ideas and find better ideas
- 17. Informal Pitch • Strengthsof using this method • Its very helpful because the can show you when you can improve we and things that are unnecessary • Weaknesses of using this method • Its hard to explain some things and you cant get your point across • Only one persons perspective • Did you like using this method? Why? • Personally I did because it helps to get someone else's perspective of your idea and it can help to improve the ides
- 18. Formal Proposal • Strengthsof using this method • you can put down target audience and explain how your not going to offend someone • You can also show what your product is going to be include • Weaknesses of using this method • You don’t really know how to improve and don’t understand some of the terminology • Did you like using this method? Why? • Yes because it gives you a brief idea how the product could look like and what stuff it could include
- 20. Initial Reaction • Iquite enjoyed making an advergame. However I did find it rally hard but I like learning new things and hopefully if we do something like this again I will improve my skills even more and create an even better final project. if I was to do it again I would just take my time and not rush it so it’s a better final project
- 21. Initial Reaction • Strengthsof using this method • You can see what you want to improve on in your project • Weaknesses of using this method • Don’t get anyone else's feedback and it helps from another person perspective if it looked like you was struggling or not. • Did you like using this method? Why? • I did not because I don’t really know how I felt about my project and I know I could do better and know how I can improve
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- 23. Sketches • Strengths ofusing this method • I can see what things I could base my advergame of and use different images Might not be able to get the image that your thinking about on the sketch • Weaknesses of using this method • I struggled to get the right scale I in the pixels and want it smaller or bigger and • Did you like using this method? Why? • Yes I did because I can see where I can develop my ideas. • I can also improve my photo shoping skills
- 24. Formal Proposal • Strengthsof using this method • It was good to make my advert nothing like existing products and it was good to use my own ideas and pick my own ideas • Weaknesses of using this method • I struggled with the tools and what did what and forgetting what tool dose. • Did you like using this method? Why? • Yes I did because I got to use different tool and now when I use photoshop I will know what most of the tools do so I can improve my project
Editor's Notes
- #5 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #7 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #9 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #11 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #14 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #16 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- #23 Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint