The document discusses various Advertising Standards Authority (ASA) codes for advertising communications. It outlines 6 specific codes: 1) compliance, 2) recognition as marketing, 3) avoiding misleading claims, 4) preventing harm or offense, 5) suitability for children, and 6) privacy issues related to using people's images. It also mentions code 13 related to food, supplements and health claims. The mind maps and other documents discuss various creative methods - mind maps, mood boards, style sheets, layout plans, and brainstorming - used to develop an advertisement for Coca-Cola. Feedback on the strengths and weaknesses of each method is provided.

1. Communication Method
Evaluation
Adam Wheeler

2. ASA Codes
Number Name Brief Description
1 Compliance Making sure that you don’t lie, don’t break the law
and not to include any indecent images in your
advert.
2 Recognition of
marketing
communications
Your advert needs to look like an advert so the
viewers know its an advert, and to include all things
which are generally included in an advert e.g.
Slogans, logo’s etc.
3 Misleading Adverts Promoting something which you don’t get.
4 Harm and Offence Your advert can’t be used to intentionally attack a
specific person or a group through words or
disturbing imagery.
5 Children Not to be promoting dangerous activities towards
children nor pressuring them into doing something.
6 Privacy If I’m including a well known person, I would need
to get written permission to use their image before
publishing the advert.
13 Food, food supplements
and associated health or
nutritional claims
Promoting bad health and non-healthy diets etc.

3. Mind Map
Energy to keep you active
throughout the day.
Coca-Cola
Advertisement
Refreshing Ice Cold taste.
Red/White Color scheme.
Sponsorships with Special
Olympics and athletes.
Seasonal?
Audience: All ages.
Santa Claus or Polar
Bears are their
mascots
Trying to promote better
health by promoting less
sugar.
The worlds most
popular soft drink.
Slogan: “Open
Happiness”, “Taste the
feeling”

4. Mind Map
• Strengths of using this method
– So you can plan out your ideas before hand
• Weaknesses of using this method
– You might just use the ideas you’ve layed out on
your mind map and don’t consider any other
potential ideas
• Did you like using this method? Why?
• Yes because it’s a good way to brainstorm all
of your ideas

5. Mood Board

6. Mood Board
• Strengths of using this method
– Helps find us a color scheme
– Gives us a good visual idea of what to create
• Weaknesses of using this method
– It might not be what the advertiser is seeking for
– I may not be able to find the images I want to use as it
may not give a real life visualisation
– Did you like using this method? Why?
– I did like using this method as it gave me a clear visual
path into creating my poster

7. Style Sheet
CoCa Cola
CoCa Cola
CoCa Cola

8. Style Sheet
• Strengths of using this method
– It’s a good way to find a perfect font style and color
scheme
• Weaknesses of using this method
– You might not be able to find the correct font of which
suits the product the most
• Did you like using this method? Why?
• Yes because it helps me find a good range of fonts
and colors which will be suitable for my poster.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
– It helps to give me a visual idea of the final product
• Weaknesses of using this method
– You may just copy the same idea over to your final
product so the overall quality of the poster isn’t great
• Did you like using this method? Why?
• Not particularly because I work better with a few
trial and errors during production as my ideas are
spontaneous whilst working

11. Brainstorm

12. Brainstorm
• Strengths of using this method
– A strength of a group brainstorm is that we can take everyone's ideas and build our final idea using different things from the
suggestions given.
– It helps you remember things and elaborate on ideas to make them even better.
• Weaknesses of using this method
– Planning things on paper may not stay in your mind as you may be more of a visual learner.
– Some of the suggestions made on a mind map may not fit with the final product or what the public may agree with.
• Did you like using this method? Why?
• I do like this method because it’s a good way to get a lot of ideas to make sure your group all agree with eachother on what to do for
the final piece.
• Good way to get a lot of ideas and concepts to work with.

13. Informal Pitch
• Strengths of using this method
– You get constructive criticism from your tutor
– You get feedback which can maybe help you change your idea about
your final design
• Weaknesses of using this method
– Your tutor may be biased and give you feedback you may want to hear
– The information you get from your tutor you may not agree with
• Did you like using this method? Why?
• I do like this method because it gives you the chance to get
feedback an outsiders prospective but I also don’t like it because
they may give me feedback that I might not agree with

14. Formal Pitch
• Strengths of using this method
• Helps us cover our target audience and the legal
and ethical considerations so our product is
appropriate for the public
• Weaknesses of using this method
– Time consuming and we may not cover some of the
issues.
• Did you like using this method? Why?
• Yes, because its will help us consider some issues
of which we may not have considered whilst
making the product

15. Initial Reaction
• We have to make an animated game using the
Photoshop timeline.
• The Advergame is for Coca Cola so I’ve got to
include Coca Cola themes within this
Advergame.
• It’s at a low resolution so I presume its ment
to have a retro/8bit look to it (Simple look)

16. Initial Reaction
• Strengths of using this method
– It gives sufficient information to be able to make a game as it describes what they're
looking for which is a pixel based side scrolling game for Coca-Cola.
• Weaknesses of using this method
– You don’t get a lot of information to give you a vivid idea of what to do so you may end
up making something of which isn't useful or related to what Coca Cola are looking for.
• Did you like using this method? Why?
• I Do like this method as I do like to have a think about what to do and come up with my own
ideas however I do like to get onto the project as soon as I can so I can get it done and
dusted.

17. Sketches

18. Sketches
• Strengths of using this method
– It’s a good way to create concept ideas which will
help compose my final product
• Weaknesses of using this method
– It isnt what you’ll be making on a computer so you
may not be able to convert your ideas over to GIF
• Did you like using this method? Why?
I do like this method as it allows me to create concept
ideas

19. Formal Proposal
- Strengths of using this method
Helps us cover our target audience and the legal and ethical considerations so our
product is appropriate for the public
- Weaknesses of using this method
This was time consuming as we had to cater to all of these requirements to satisfy
everyone and this is bad as its very time consuming by how we have to make tweaks if
we missed something out
- Did you like using this method? Why?
Yes, because it helped us find out certain laws and religious issues that we can avoid
whilst making our game in case we used some sort of product placement which the
company may not have given consent to