2. ASA Codes
Number Name Brief Description
1 Compliance Your advertisement needs to follow these rules, for
example it has to be honest and decent. Also your
advertisement cannot have any false information
and basically lie.
2 Recognition of
marketing
communications
When making your advert you need to have the
basic things like a slogan and a logo. People also
need to know that it is an advert.
3 Misleading Adverts when your making your advert you cant lie about
the function and price.
4 Harm and Offence Your advertisement cant be made to affect people.
5 Children You cant pressure children to buy the product. You
also cannot promote dangerous behaviour in
children.
6 Privacy You cant use anybody face without their permission.
For example you would need a celebrities
permission.
13 Food, food
supplements
Cant promote unhealthy food items. You also cant
say that your product is healthy when it isn’t.
4. Mind Map
• Strengths of using this method
– Its quick to put your ideas on paper because of the layout.
– Its easy to add and remove ideas
– You are able to see all your ideas , so there is a range.
– You can go into as much detail as you want
– Its easy to revise and study when completed.
• Weaknesses of using this method
– can be a bit messy which may make it hard to look at.
• Did you like using this method? Why?
• Yes, this is because I find them easy to remember things on. Another reason why I like them
is because you can got into as much detail as you want , for example a more developed point
would be a topic you would need to work on.
6. Mood Board
• Strengths of using this method
– The pictures represent other things for example red represents coca cola. The mood board also
visually represents your ideas.
• Weaknesses of using this method
– No words so you may forget what the picture means.
• Did you like using this method? Why?
• No , this is because there are only so many pictures you can use. Another reason is that you cant add ideas
as much as a mind map as you cant develop your images.
8. Style Sheet
• Strengths of using this method
– There are lots of styles to choose from. Another strength is that I will have more variety.
– You get to see what fonts and colours look like and how they would suit your poster.
• Weaknesses of using this method
– There is to many fonts to chose from.
– You don’t really know which fonts you are going to use for your poster as you have not planned it
yet.
• Did you like using this method? Why?
• Yes , this is because I have a wide range of fonts to chose from therefore I can pick
a font that suits my poster.
10. Layout Plan
• Strengths of using this method
– You get to visualise what your finished poster will look like.
– You also get to see which things work , this is a strength because you can
change your ideas and design.
• Weaknesses of using this method
– Your idea might not be the same as you picture it.
– You may change your mind as that design doesn't’t look good.
• Did you like using this method? Why?
• Yes this is because my advert looks exactly how I imagined.
12. Brainstorm
• Strengths of using this method
– One strength is that you get a variety of ideas.
– Another strength is that you get other peoples ideas.
• Weaknesses of using this method
– Some of the ideas maybe poor as this is a quick method.
• Did you like using this method? Why?
• Yes , this is because I like working in a team this is because I like seeing what ideas
other people have.
13. Informal Pitch
• Strengths of using this method
– One strength is that it is nice to have someone there so that you stay on track and don’t
talk about random things.
– Another strength is that you get to hear back from the tutor to see if your ideas are
good.
• Weaknesses of using this method
– May not get your ideas across in the time provided.
– The tutor may not say anything about it.
• Did you like using this method? Why?
14. Formal Pitch
• Strengths of using this method
– You get to step by step plan out your idea , this is an advantage as then
you will have clearer idea when you come to creating.
– Another strength is that you get to think about things you may not of
thought of like the target audience or gender.
• Weaknesses of using this method
• one weakness is that when making your idea you don’t put down
the target audience or what gender it is targeting.
• Did you like using this method? Why?
• Yes this is because you get to imagine that your product is going to
be on sale around the world . I also like this method as it teaches
you the things you would need to know if actually creating an
advert.
15. Initial Reaction
• When starting this project I initially thought
that I would be very difficult . This was
because I thought that the software
(Photoshop) would be very hard to use.
However when we first started drawing and
planning my animation I found it easier than I
expected.
16. Initial Reaction
• Strengths of using this method
– One strength is that you get to see how much progress you
have made at the end of the topic.
– Another advantage is that you get to see what your
weaknesses are which means that you can change them.
• Weaknesses of using this method
– It doesn't’t help you
– Its not a step by step plan to making your game.
• Did you like using this method? Why?
• No , this is because it doesn't’t really help you , this is
because it isn't a planning method.
18. Sketches
• Strengths of using this method
– You get to imagine that your character looks like that so you can sort
of plan out your game from that.
– You get to plan any features you may use like powers or abilities.
• Weaknesses of using this method
– The boxes are larger than pixels so it would be harder to transfer to
Photoshop.
– I didn't’t use colour so I had to think of the colours I would use which
took a bit of time.
• Did you like using this method? Why?
• yes this is because I could imagine what my final animation would
look like . I liked this method also as I could easily plan out what
features to use and the characters I would use.
19. Formal Proposal
• Strengths of using this method
• Lets you think about other things such as target audience , any offensive imagery and the style of media.
– Helps you explain your ideas well to other people.
• Weaknesses of using this method
– One weakness is that you don’t include any of this information on your game.
• Did you like using this method Why?
Yes this is because it teaches you about what you can and cant have in a game.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
