Luke's Hot Topic Podcast is an entertainment podcast aimed at 18-24 year old males. It will feature Luke and friends jokingly discussing gaming, TV, and movie news in a lighthearted way. Hip hop music will play softly in the background. Offensive content may be censored. Only those 18 and older can access it due to potentially offensive language. The hosts will avoid controversial topics that could offend social or religious groups. Copyright will not be infringed as discussions will be original and one song used with permission.

1. Audio Proposal
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Working Title: Luke’s Hot Topic Podcast (LHTP)
What is it called? This can change if you think of something better later
Product’s Purpose: To entertain and enjoy, friends belligerently screaming at each other
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Entertainment (by making a light-hearted jokes and comments on the topic we are
on about without insulting anyone) and talk show (we’d talk about games, TV shows and
films as well as news). It will also have a relaxing hip-hop song in the background to listen
to whilst listening to use ramble)
What sort of product is it
Content: We will talk about news and topics that we care about such as news in the gaming
industry (like changes to games that we play, care about)
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: 18-24 year old males, who just want to listen to mates talk about stuff they may
care about, or something that they might play and might just want to get opinions on
something
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? It could have some offensive content in it,
but it would be bleeped out/censored.
Will you restrict younger people using/accessing it? Yes, as some off the content as some off
the content that may not be so family friendly and aimed at younger audiences to listen to.
Will it offend any social groups/religions/ethnicities? It will not be targeted to offend anyone of
different social groups/religions and ethnicities.
How will you ensure you do not offend anyone? I will try to keep high offensive and
controversial topics that we may share different opinions on away from the podcast to
remove any chance that it would offend anyone.
Are you using characters/names/logos of existing products/IPs? Everything that would be
original content, but the music in the background would be my friend (Chase Morman’s)
song, which I have asked for consent to use and he has given to me in written consent.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? Yes, it will have original topics that it talks about and will not go on about
other podcasts, unless mentioned on passing.