This document summarizes and compares the advertising strategies of two homeless charities: Shelter and Crisis. Both charities use colour schemes of green and red to draw attention to their posters and websites. Their ads feature images intended to elicit emotion, such as a happy family (Shelter) and a cardboard box in the snow (Crisis). The ads' text conveys the reality of homelessness and calls readers to action by providing contact details. Both charities utilize social media and their websites to spread information and encourage donations. While their approaches are similar, Crisis provides more direct calls to action and next steps on its initial ad compared to Shelter.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. The bright green colour brings attention to the poster. The white text
along with the green contrasts nicely against the dark background.
This makes it stand out more and is the main attraction on the
poster. The copy has been made the main focus because it is the part
that makes people think and spreads the message. Usually that
message is to donate but on this particular ad is telling people to
notice the homeless and report them to the charity so they can go
out and help them. Charities don’t just need money, they need
information. They want to help as many homeless people as they can
but can’t if they don’t know where they are. This is why this ad asks
you to call them in, it is another way of helping without having to
give them money, which is good as most people don’t want to part
with their money.
The bold copy helps it to stand out and makes it easier to read. The
simple font also makes it easy to understand and complements the
simplicity of the poster and message. If you see someone sleeping in
the streets don’t just walk past, at least tell someone about them, it’s
that simple. The faded parts of the text goes with the street vibe. It’s
like it was written with spray paint, the paint doesn’t fill in fully and if
used on wide letters then parts will be missing just like the font on
the advert. It also fits because the streets are old, wasted and falling
apart in some places which makes them not fit for somewhere to
live. This message is portrayed via the image too. The wall behind
the man is falling apart and not safe, other parts of the wall could fall
off while the man is sleeping and hurt him.
The image also shows the reality of homelessness. Sleeping on
cardboard boxes and using whatever you can use as a pillow. If it was
raining you wouldn’t have a cover to shield you. You would get wet
and ultimately ill.
The overall effect of the ad is that homelessness is dark and mean
and something no one wants. People who are homeless want help
and we should give it to them as we are better off than them. This
charity is trying to promote that slightest of things could mean the
world to someone. The only thinking wrong with the ad is that it
doesn’t say which charity it belongs to.
3. Shelter
This advert is has the logo at bottom right hand corner, the last
place the eyes look while looking at a piece of paper. This means
the name of the charity is the remaining in the audiences mind
once they walk away from the poster.
The first thing they see is the picture of family which catches the
publics attention and then drags it to the point of the advert.
The image used is a picture of a family, a happy family. The filter
that has been applied to the image emphasis’ the colour in the
image. The main colour is red due to the colour scheme of the
charity. This merges in the campaign nicely, if all ads have red in
them then people will be able to tell they are apart of the same
project.
The colour red symbolises strength and determination. Two
things charities and homeless people need. Homeless people
need this to survive and charities need this to help people so red
is a very suitable colour to have as a colour scheme.
They have used this image as it is heart warming. A family playing together having fun, one thing everyone wants is to be happy. They then
look at the statement ‘Do you believe everyone should have a home?’ and their mood changes. They start to realise that not everyone is
able to have this. Not everyone is able to live in a good home with people who love them. This breaks people’s hearts and makes them
want to help people have homes like this, particularly kids.
They used white copy to stand out from the dark red bricks. The font is simple and easy to read which helps get the message across. It
makes it easier to understand and doesn’t pull any attention away from the cause.
The website has an open page (to the right) which acts as an advert itself. It
has the red aspects on the page but not as much as the poster. The main
colour is black to symbolise how depressing homelessness is and how
negative it is. They have used a little girl again to get to peoples hearts and
sort of trick them into donating. They have included some statements that
hold information about the charity and the facts about homelessness. At the
bottom there is an option to an area specific website. They mainly work in
England and Scotland but they have pages for Wales and Ireland to get advice.
The are trying to help people who aren’t even in there area. The internet has
enabled charities to help out more people than they usually could.
Underneath the ad is information on how to contact the area specific helpline
and the address of the main building. This is if you want more information or
know of someone who is homeless then you can ring up Shelter and report
them so they can get help.
4. The colour scheme of the actual website (for England) fits in with the
rest of the campaign. They have added lighter shades of grey so it is
easier to read the writing. Also having the page mostly dark can be off
putting for some people.
Again, they stay with the simple statements that consume the publics
brains. The biggest part of the home page is another ad, but one that
includes a link. They have used black and white tones to keep the ad
simple and not draw an attention away from the point, which is to try
and change the way government deals with people losing their jobs.
Most adults become homeless due to losing their jobs so if the
government give them a safety net then less people will become
homeless. They are trying to stop homelessness from its roots. At the
bottom left of the ad they have ‘#safetynet’ which links them to
twitter. Encouraging people to tweet about it and spread the word
further. Using twitter also keeps them up to date and they can
promote their charity for free.
At the bottom of the page they have all the links to their social
networking sites, again getting free advertisement and helping to
spread the word. If someone likes the page on facebook it will appear
on their timeline and everyone they are friends with will see it.
They also have sections on how to donate to the charity. The ‘get
involved’ page shows people all the different ways people can help
raise money. Because they are a big well known charity they have
merged with some stores that will donate when people shop online
and have the right plug-in.
They are also able to have their own shop where people donate
furniture (west midlands only), the other stores have the usual clothes
etc. for sale.
They have a news page to keep people up to date with what their
money is being spent on. It also inspires more people to donate.
When you give evidence of what the charity does more people will
want to donate because they know where their money is going and
the joy it brings. People get happiness out of seeing what their
contribution has done. They also have a page for their campaigns and
the reasons behind them which will help the public to understand and
support the cause.
5. Crisis (Comparison)
Crisis has done a very effective yet cheap advert. All they used is a cardboard
box and two marker pens. A black one because it stands out the most, and a
red one because it is their colour scheme.
The line about the snow pulls people in, most people enjoy the snow when it
first comes. ‘Loving the snow?’ people will then want to continue reading as
they are unsure what the sign is about. Because its bold it’s the first thing you
see and it gets your attention. You think ‘Yeah ,I am enjoying the snow why?’
and walk over to the cardboard to read on. Just like Shelter they have made
the audience happy before dropping the message on them. Because they
make them happy and then sad it will make the public feel sadder than they
would if they never raise their spirits in the first place.
The reality of homeless hits the public, they don’t realise people have to sleep
in that type of weather. The public don’t know how bad homelessness is
because they don’t see it. They don’t see all the people sleeping on the
streets and how much of a struggle it is.
They then have their plea and the website. This is another difference
between Shelter and Crisis, Crisis has included information about what they
what the public to do and how to contact them while Shelter hasn’t. They are
expecting the public to go find out the information themselves. They trust
that the advert has made people want to help so much that they are willing to
search the internet to find out how.
The website is written in bold red letter because this is their logo. They have
mixed the logo and website into one which provides more information in less
space which is important while advertising. People don’t want to read a lot
and if they see a lot of writing then they are likely to just ignore it.
Although it doesn’t have an image I don’t think it needs one to portray the
message. An image speaks a thousand words but less is more especially when
you are trying to get someone to understand and get a point across to them.
Both Shelter and Crisis have red as their colour scheme because it symbolises
the emergency service they provide. They help people and ultimately save
their lives.
6. Crisis have local news so you can find the one relevant for you. They only
feature the new events on the home page but they do have a sidebar with
all the different cities they help.
Unlike Shelter they have used different colours for some of the tabs on the
homepage to draw more attention of them. Orange and Green have been
added to their colour scheme to help make important links stand out. The
red has still been included to help link the other advertises to the campaign.
Links to their social networking sites are at the top and the bottom of the
page. This is so people can find the links no matter where they are on the
site. They are also on the sidebar on the homepage so you can click on them
after you have read the information you wanted.
Having the ‘Homelessness ends here’ at the bottom of the page makes
people think ‘how will it end?’ so they click the link. This makes them a part
of the fight to stop it. Hopefully when they see how easy it is if we all chip in,
they will help the charity and become more serious about helping people.
Shelter doesn’t have a link like this. They have a page that tells people what
to do to help but they don’t display and advertise it in the way that Crisis do.
Crisis tell you that there can be an end and that gives people hope.
Crisis and Shelter both have links and subtitles on the picture feature near
the top of the page. The subtitles give you a general gist of what it is
advertise, what the picture tells you. This is so if you are looking for
something particular, or if it just catches your eye, you can click on it and see
the picture explaining the message and then click on the link to find out
more.
Both websites have similar layouts. The feature stories are at the top as they
are the most important and most up-to-date thing on the website that
shares with the public what is happening and how they have effected the
world.
7. This is the top of the website. Their colour scheme is green along with the odd pink and blue. The most important part is in a separate
box to everything else making it stand out so your eye is drawn to it. Helping people out is the most important thing to them that is why
where to go if your homeless for the night is in the pink box. If someone needs help they don’t have time to look around the site for the
information they want. This is why having it in a different coloured box that stands out is good. They have placed their social networking
links at the top of the page. This is to ensure that everyone sees them, placing them at the bottom can be risky as not many people go
that far down the page.
SASH has placed a link to sign up to a newsletter at the top of the page so it’s one of the first thing people see. Newsletters will let the
public now how the charity is doing and what events are going on. If you are a volunteer and want to keep up to date but don’t have
time to check the website everyday the newsletter is perfect. Having it in a green box brings more attention to it while keeping in with
the colour scheme. Using green doesn’t pull away too much attention from the pink box with more important information in.
The website also has lots of different pages. The biggest links that are more noticeable are kinda like their FAQ’s. What they do, the
impact they’ve had, how to help and how to get in touch. These are the main questions what answering when it comes to charities and
they have focussed them so people can easily find the answer. They have similar links above these but they go into more detail for the
people who are interested and are willing to stay in the site that little bit longer.
On the website they include images of the people they have helped. Happy youthful pictures
to show the positivity of the cause. They have used colour images to show its not all doom
and gloom, especially if help is provided. The arrows they use to hold the links in are their
logo turned on its side. So again they are keeping up with the brand and theme to allow it to
flow better.
SASH have been around for 20 years and have recently rebranded. They changed their logo from red to green because red is associated with
danger. Green is seen to be calm, safe and welcoming. They chose red at first because they are an emergency service but the logo didn’t let
people know who they were and what they did. The new logo allow the public to know that they have something to do with houses. Having
the slogan placed next to it let them know that it is to do with helping the homeless and trying to prevent people from living on the streets.