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The marketing and PR presentation aims to promote the band Brunstock's new album to gain more fans and change their image. The target audience is older teenagers and young adults aged 17-24 who are into indie, rave and dance music. The objectives are to sell over 100 albums in a month and increase their loyal fan base by 100% by November. Social media promotion and competitions on platforms like Twitter, Tumblr and YouTube will be used to appeal to the target audience. Merchandise like t-shirts and posters with bright colors and designs will also help promote the band's new sound and image.
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Task 6
This marketing presentation outlines a plan to promote a new album by the hip hop band Taga, who are 18 years old. The objectives are to sell 100,000 copies of the album through targeting teenagers aged 16-23 on social media, magazines, TV channels, and radio stations focused on hip hop music. A variety of merchandise will also be used to promote the band. The message is that Taga writes their own relatable music. Small secret gigs and in-store signing events will help build their profile before potentially supporting larger artists or going on an arena tour. The motivation is for the band to have a successful career.
Lo4 pro forma
The marketing plan aims to promote a new indie band called Hakjala targeting young adults and teenagers. The objectives are to sell 2 million albums for a new band, using social media and gaining exposure through TV, radio, and magazines to reach the target audience. Small secret gigs and TV appearances are proposed to build awareness while larger tours and signings would come later if the band gains success. The message is that the band creates relatable and exciting new music challenging genre rules. Hyperbole and emotive words will be used to promote the band and album across social media, events, and the media.
Lo4 pro forma
The objectives of this marketing campaign are to promote a new indie band called Hakjala to their target audience of young adults aged 18-24. The campaign aims to sell 2 million copies of their debut album within a year and establish the band as successful. Hakjala is described as a 20-24 year old indie band influenced by groups like Bastille and The Fray. The marketing plan outlines strategies for using social media, securing media coverage, merchandise, and building hype through small secret shows to spread the word and build their fanbase. The overall goal is to motivate the target audience and media to take interest in the new band.
Lo4 pro forma
This marketing and PR presentation outlines a plan to promote Pierce the Veil's upcoming album release. The objectives are to increase awareness of the band among their target 16+ demographic and sell over 300,000 copies of the new album. Key elements of the promotion plan include press releases and interviews in music magazines and radio to build hype leading up to the release. Social media will also be leveraged to engage existing fans and reach new audiences. Merchandise, events like secret shows and in-store signings, and highlighting the band's unique sound are also discussed as ways to promote the band and help drive album sales.
Lo4 pro forma
The marketing and PR presentation outlines objectives for launching a new band and their album. It aims to raise awareness among 17-25 year olds and sell 5,698 albums annually. Promotional strategies include television promotion, shop displays, and radio play. The band's genre is hip-hop/house and targets the same demographic as artists like Martin Garrix. Metrics like sales numbers and interviews will measure success. Merchandise like t-shirts and posters will promote the band. Events may include signings and TV appearances to increase publicity. Motivation is raising audience awareness to drive sales. Media outlets like magazines and radio stations catering to the target demographic would be interested in coverage.
Lo4 pro forma(3)
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, and Twitter will be used along with radio play and magazine features to promote the band. Events like small venue gigs and signings will help build awareness and sell over 16,000 albums worldwide. The message is that the band creates refreshing music that makes their listeners feel powerful.
Lo4 pro forma task 6
This marketing and PR presentation outlines a plan to promote an up-and-coming rock band called Harpicostia and their new album "One Single Error". The objectives are to sell 10,000 albums and make the band as well-known as possible. The target audience is teenagers and young adults aged 19-23 who like the fashionable rock style of bands like Green Day. The plan involves securing magazine features, TV appearances, radio play, and growing social media followers. Merchandise like t-shirts and posters will help promote the band initially. The goal is for Harpicostia to build a fanbase through small secret shows and record store signings before moving to larger arena tours. Progress will be measured by
Lo4 pro forma
The document provides details about marketing and promoting a new punk band called "The Umbrella Academy". Key points include:
- The target audience is fans of punk, pop punk and post-hardcore aged 17-25.
- Objectives are to promote the band through merchandising, social media, and selling 200,000-500,000 albums.
- The band's genre is pop punk/post-hardcore and their style is influenced by bands like My Chemical Romance and Pierce the Veil.
- Promotional strategies would include TV/website ads, magazine features, concerts and secret shows, merchandise, and raising the band's profile through various media appearances and events.
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Task 6
This marketing presentation outlines a plan to promote a new album by the hip hop band Taga, who are 18 years old. The objectives are to sell 100,000 copies of the album through targeting teenagers aged 16-23 on social media, magazines, TV channels, and radio stations focused on hip hop music. A variety of merchandise will also be used to promote the band. The message is that Taga writes their own relatable music. Small secret gigs and in-store signing events will help build their profile before potentially supporting larger artists or going on an arena tour. The motivation is for the band to have a successful career.
Lo4 pro forma
The marketing plan aims to promote a new indie band called Hakjala targeting young adults and teenagers. The objectives are to sell 2 million albums for a new band, using social media and gaining exposure through TV, radio, and magazines to reach the target audience. Small secret gigs and TV appearances are proposed to build awareness while larger tours and signings would come later if the band gains success. The message is that the band creates relatable and exciting new music challenging genre rules. Hyperbole and emotive words will be used to promote the band and album across social media, events, and the media.
Lo4 pro forma
The objectives of this marketing campaign are to promote a new indie band called Hakjala to their target audience of young adults aged 18-24. The campaign aims to sell 2 million copies of their debut album within a year and establish the band as successful. Hakjala is described as a 20-24 year old indie band influenced by groups like Bastille and The Fray. The marketing plan outlines strategies for using social media, securing media coverage, merchandise, and building hype through small secret shows to spread the word and build their fanbase. The overall goal is to motivate the target audience and media to take interest in the new band.
Lo4 pro forma
This marketing and PR presentation outlines a plan to promote Pierce the Veil's upcoming album release. The objectives are to increase awareness of the band among their target 16+ demographic and sell over 300,000 copies of the new album. Key elements of the promotion plan include press releases and interviews in music magazines and radio to build hype leading up to the release. Social media will also be leveraged to engage existing fans and reach new audiences. Merchandise, events like secret shows and in-store signings, and highlighting the band's unique sound are also discussed as ways to promote the band and help drive album sales.
Lo4 pro forma
The marketing and PR presentation outlines objectives for launching a new band and their album. It aims to raise awareness among 17-25 year olds and sell 5,698 albums annually. Promotional strategies include television promotion, shop displays, and radio play. The band's genre is hip-hop/house and targets the same demographic as artists like Martin Garrix. Metrics like sales numbers and interviews will measure success. Merchandise like t-shirts and posters will promote the band. Events may include signings and TV appearances to increase publicity. Motivation is raising audience awareness to drive sales. Media outlets like magazines and radio stations catering to the target demographic would be interested in coverage.
Lo4 pro forma(3)
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, and Twitter will be used along with radio play and magazine features to promote the band. Events like small venue gigs and signings will help build awareness and sell over 16,000 albums worldwide. The message is that the band creates refreshing music that makes their listeners feel powerful.
Lo4 pro forma task 6
This marketing and PR presentation outlines a plan to promote an up-and-coming rock band called Harpicostia and their new album "One Single Error". The objectives are to sell 10,000 albums and make the band as well-known as possible. The target audience is teenagers and young adults aged 19-23 who like the fashionable rock style of bands like Green Day. The plan involves securing magazine features, TV appearances, radio play, and growing social media followers. Merchandise like t-shirts and posters will help promote the band initially. The goal is for Harpicostia to build a fanbase through small secret shows and record store signings before moving to larger arena tours. Progress will be measured by
Lo4 pro forma
The document provides details about marketing and promoting a new punk band called "The Umbrella Academy". Key points include:
- The target audience is fans of punk, pop punk and post-hardcore aged 17-25.
- Objectives are to promote the band through merchandising, social media, and selling 200,000-500,000 albums.
- The band's genre is pop punk/post-hardcore and their style is influenced by bands like My Chemical Romance and Pierce the Veil.
- Promotional strategies would include TV/website ads, magazine features, concerts and secret shows, merchandise, and raising the band's profile through various media appearances and events.
Task 6
This marketing and PR presentation outlines a plan to promote a new pop/pop rock band called Bluebird. The objectives are to produce merchandise and advertisements to gain recognition and success for the band. The target audience is teenagers aged 15-20. The plan is to sell 20,000 records for the debut album. Key elements of the plan include producing a band profile, defining SMART goals and timelines, targeting media like magazines and radio stations, developing merchandise, communicating positioning and messages, planning promotional events, and maintaining motivation and interest from the band and media. The overall aim is to successfully launch the band and help them build a large fanbase.
Album launch
This marketing and PR presentation outlines a campaign to promote a new classical music band called Medici Codex and their debut album. The objectives are to target classical music fans as well as broader audiences to increase interest in classical music. Key elements of the campaign include using social media, magazines, radio, and live events to communicate the band's modern take on classical music and make it more appealing and accessible. The goals are to sell records, gain recognition, and challenge stereotypes about classical music audiences.
Lo4 pro forma(3)
The objective of this marketing and PR campaign is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized to engage fans and promote events and new releases. Unique merchandise like t-shirts and accessories will also help promote the band's message of empowerment and positivity. Small, intimate gigs and appearances at music festivals are part of the promotional events planned. Hyperbolic words like "outstanding" and "refreshing" will be used to make the band seem exceptional to appeal to their target demographic.
Band - Re-Sub
The marketing and PR presentation outlines objectives to promote a punk rock band called "Class of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and sell merchandise to gain more awareness for their music. The target audience is late teens and college/university students. Plans include creating posters, a Facebook page, and gaining publicity through magazines, radio, and social media to promote the album release.
Band 1
The marketing and PR presentation outlines objectives for promoting a punk rock band called "Class Of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and promote the band to gain more awareness. The target audience is late teens and college/university students. Various promotion strategies are proposed, including posters, social media, merchandise, and small club shows. The motivation is to continue making music and growing their fan base. Media outlets like magazines and radio stations would be interested to get content and promote the band.
Lo4 pro forma completed
The objectives are to get the band Static seen and heard by a larger audience of late teens and early twenties through selling at least 500 copies of their first album within the first couple months. This will be achieved through advertising in local schools, shops, and online music sites. The band wears fashionable clothes and produces dance music similar to contemporaries like Avicii and Martin Garrix. Success will be measured by album sales and playing small local gigs to start building a fan base.
Task 6 lo4%20pro%20forma[1]
The objective is to launch and promote a new pop/pop rock band called From All Sides to raise public awareness and sell over 1 million records globally. The target audience is 16-30 year olds. Techniques will include social media promotion, TV and radio appearances, magazine interviews, and merchandise to build a large fan base and reach chart success.
Band Description
This marketing and PR presentation outlines a plan to promote the new album of an indie rock band called Last California. The band is made up of members in their early 20s who will be targeting 18-25 year olds. The objectives are to successfully promote the new album and drive sales of around 3,000 records. A variety of media like magazines, radio, YouTube and social media will be used to target this young audience. Merchandise like t-shirts, hoodies and posters along with small venue shows and signings will help spread the band's message and sell their fresh new sound to a limited but dedicated fan base.
Task 4
Audience is the most important factor when producing media. A person's demographics like age, gender, religion, and class all influence what media they will enjoy. Producers aim media at assumed audiences by relying on stereotypes. For a new rock band, promoters would stereotype that younger, non-religious and working class people would be most interested and promote the band at rock concerts and online to reach the correct audience. The effectiveness of promotion depends on targeting the right demographic groups.
Task 6
This marketing plan aims to promote the comeback album of the band Bloody River. The objectives are to raise awareness to establish a new, younger fan base while maintaining their existing cult following. The target audience is both long-time fans aged 32-40 and new fans aged 20-25. The goals are to sell 200,000 albums in the UK and reach number 1 on the charts. The marketing strategy involves various media outlets, social media, merchandise, and events to generate hype and interest among fans new and old.
Band pro forma
Bombhunter is a 23-year-old grime artist looking to break into the mainstream music scene. The objectives of the marketing campaign are to increase Bombhunter's popularity, radio play, and number of club shows. The target audience is young fans of grime, bass, and urban music aged 15-28. Social media like Twitter, Instagram, YouTube and SoundCloud will be used to promote Bombhunter's new album "Man Never Listen" and build hype around secret shows. Hyperbolic phrases like "the coolest album" will be used to appeal to fans and make the album seem like the biggest new sound.
Pop magazine pitch
Lucy Allbut is pitching a new pop magazine. She conducted questionnaires and focus groups with the target audience of females aged 13-20. The magazine will have bright pink and yellow colors, and focus 90% of content on interviews, stories, competitions, gossip and images that respondents said they wanted. The front cover will use pink and yellow colors with lots of images and shapes to attract readers. Key interior pages like the contents page and double-page spreads will also employ the bright color scheme and visually engaging layouts to match what audiences said makes a magazine successful.
task 6
The objective is to promote a new jazz artist, Frank Espada, to existing and potential new jazz fans. The goal is to sell 5,000-15,000 copies of Espada's new album, "Try to Laugh", in order to help support the declining contemporary jazz scene. Espada's music draws from classic jazz styles but aims to appeal to modern audiences. The target audience is jazz fans aged 35-55 who enjoy Herbie Hancock and Kurt Elling. Promotional efforts will include live performances, social media outreach, and targeting niche jazz magazines and radio stations.
Album launch
The marketing and PR presentation discusses objectives for promoting a new album launch for a classical band called Medici Codex. The objectives are to create a campaign to get the band recognized by classical music fans and promote the album release. It also aims to make classical music more mainstream and appeal to younger audiences not typically interested in classical. The presentation discusses targeting all audiences, developing merchandise, managing the message to communicate that classical can be enjoyed by all, and using various media platforms like social media, magazines, newspapers, radio and more to promote the band.
Lo4 pro forma(3)
The document provides a marketing and PR presentation for the punk rock band Spirovsky. The objectives are to make the band popular in the UK and sell over 1000 copies of their new album. The target audience is males and females aged 16-25. Success would include selling 3000+ records, gaining 500+ social media followers, and getting featured on rock magazines. Media exposure would come through rock magazines, TV channels like Kerrang, radio stations like Planet Rock, and social media platforms like Facebook, YouTube, Twitter and Instagram. Merchandise would include t-shirts, guitar picks, drum sticks and posters. The message is to introduce an exciting new rock band and bring rock music back to the charts. Small starting events include
Primary research evaluation
The document contains the results of a survey given to participants about an indie rock magazine. It includes the following key points:
- Most participants were ages 11-16, with one person over 21. The majority said they would pay £2-£3 for the magazine.
- Red and black was the most popular suggested color scheme. "Unplugged" received the most votes for the magazine's masthead.
- Posters were the preferred advertising method. Most wanted a monthly rather than weekly/quarterly release schedule.
- The main image on the cover was deemed the most appealing design element. Puff promotions inside the magazine also found favor.
- Participants said they would rather buy
Poster analysis
This document analyzes posters for the bands Paramore, Tonight Alive, and Fall Out Boy.
For Paramore, the full band poster reflects their album while a collage poster would be unconventional but good merchandise.
The Tonight Alive poster promotes their new album and merchandise, creating buzz among fans. A magazine poster features the band's frontwoman in a natural, friendly pose.
Fall Out Boy's skeleton poster symbolizes their mission to save rock and roll with clashing colors. Unconventional flags promote fan excitement and discussion ahead of the band's long-awaited tour.
Task 5
This document discusses the author's process of designing a poster for a band called Broken Arrow. It describes several drafts where the author experimented with fonts, colors, layout and use of white space. The final draft places the band name and social media information at the top to grab attention. It uses different fonts for the band names that are distinctive and blocky to make the page look less empty while handling the white space well. The different colors work well together without one color overpowering the others.
Experiments evidence template
1. The document discusses several experimental photography techniques that the author explored, including shutter speed, reflection, photomontage, and focus. For shutter speed, the author found that timing is important to capture movement and that colors and lights blur better than other subjects. With reflection photography, ripples in water and curved surfaces can distort reflections. Photomontage involves combining close-up photos into a collage, while poor focus can soften edges and remove unwanted details from images.
2. Across the different techniques, key lessons were that timing is important to capture movement, reflective surfaces and ripples can impact reflections, photomontage works best with many small photos, and slight blurring can soft
On going evaluations
This document provides an evaluation of three images created by Marie for a project on portraying emotions. For the first image, Marie experimented with layering smoke in Photoshop and settled on blending modes and opacity levels to create realistic-looking smoke. The second image used watercolors painted directly onto a printed image to add smoke, with the water reacting with the ink to create unexpected effects. The third image was an accident caused by too much water, but Marie liked the damaged film effect it created. Overall, Marie learned techniques for incorporating smoke and is pleased with how the images convey emptiness and the dominating nature of emotions.
Existing adverts
The document provides information on the marketing strategies used by Irn-Bru across various mediums including print ads, TV ads, websites, and packaging. The print and TV ads utilize crude humor and inappropriate language to appeal to their target male demographic. The website uses a simple design with bold colors and fonts for easy navigation. Packaging emphasizes the brand colors and highlights the product benefits. Irn-Bru aims to stand out through controversial advertising that generates buzz and discussion among consumers.
Social Action and Community Media
The document provides case studies and analyses of campaigns by several organizations:
- St Mungo's aims to raise awareness of homelessness and help the homeless through rehoming and donations. Their campaigns use images showing transformation from homelessness.
- Cancer Research aims to raise money for cancer research. Their campaigns emphasize that cancer remains a problem and research is needed to find a cure.
- FckH8 aims to legalize same-sex marriage and end homophobia through provocative videos and campaigns targeting youth on social media.
- NSPCC and Barnardos both help children, but have different campaign styles - NSPCC emphasizes branding recognition over message, while Barnardos prioritizes
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Task 6
This marketing and PR presentation outlines a plan to promote a new pop/pop rock band called Bluebird. The objectives are to produce merchandise and advertisements to gain recognition and success for the band. The target audience is teenagers aged 15-20. The plan is to sell 20,000 records for the debut album. Key elements of the plan include producing a band profile, defining SMART goals and timelines, targeting media like magazines and radio stations, developing merchandise, communicating positioning and messages, planning promotional events, and maintaining motivation and interest from the band and media. The overall aim is to successfully launch the band and help them build a large fanbase.
Album launch
This marketing and PR presentation outlines a campaign to promote a new classical music band called Medici Codex and their debut album. The objectives are to target classical music fans as well as broader audiences to increase interest in classical music. Key elements of the campaign include using social media, magazines, radio, and live events to communicate the band's modern take on classical music and make it more appealing and accessible. The goals are to sell records, gain recognition, and challenge stereotypes about classical music audiences.
Lo4 pro forma(3)
The objective of this marketing and PR campaign is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized to engage fans and promote events and new releases. Unique merchandise like t-shirts and accessories will also help promote the band's message of empowerment and positivity. Small, intimate gigs and appearances at music festivals are part of the promotional events planned. Hyperbolic words like "outstanding" and "refreshing" will be used to make the band seem exceptional to appeal to their target demographic.
Band - Re-Sub
The marketing and PR presentation outlines objectives to promote a punk rock band called "Class of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and sell merchandise to gain more awareness for their music. The target audience is late teens and college/university students. Plans include creating posters, a Facebook page, and gaining publicity through magazines, radio, and social media to promote the album release.
Band 1
The marketing and PR presentation outlines objectives for promoting a punk rock band called "Class Of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and promote the band to gain more awareness. The target audience is late teens and college/university students. Various promotion strategies are proposed, including posters, social media, merchandise, and small club shows. The motivation is to continue making music and growing their fan base. Media outlets like magazines and radio stations would be interested to get content and promote the band.
Lo4 pro forma completed
The objectives are to get the band Static seen and heard by a larger audience of late teens and early twenties through selling at least 500 copies of their first album within the first couple months. This will be achieved through advertising in local schools, shops, and online music sites. The band wears fashionable clothes and produces dance music similar to contemporaries like Avicii and Martin Garrix. Success will be measured by album sales and playing small local gigs to start building a fan base.
Task 6 lo4%20pro%20forma[1]
The objective is to launch and promote a new pop/pop rock band called From All Sides to raise public awareness and sell over 1 million records globally. The target audience is 16-30 year olds. Techniques will include social media promotion, TV and radio appearances, magazine interviews, and merchandise to build a large fan base and reach chart success.
Band Description
This marketing and PR presentation outlines a plan to promote the new album of an indie rock band called Last California. The band is made up of members in their early 20s who will be targeting 18-25 year olds. The objectives are to successfully promote the new album and drive sales of around 3,000 records. A variety of media like magazines, radio, YouTube and social media will be used to target this young audience. Merchandise like t-shirts, hoodies and posters along with small venue shows and signings will help spread the band's message and sell their fresh new sound to a limited but dedicated fan base.
Task 4
Audience is the most important factor when producing media. A person's demographics like age, gender, religion, and class all influence what media they will enjoy. Producers aim media at assumed audiences by relying on stereotypes. For a new rock band, promoters would stereotype that younger, non-religious and working class people would be most interested and promote the band at rock concerts and online to reach the correct audience. The effectiveness of promotion depends on targeting the right demographic groups.
Task 6
This marketing plan aims to promote the comeback album of the band Bloody River. The objectives are to raise awareness to establish a new, younger fan base while maintaining their existing cult following. The target audience is both long-time fans aged 32-40 and new fans aged 20-25. The goals are to sell 200,000 albums in the UK and reach number 1 on the charts. The marketing strategy involves various media outlets, social media, merchandise, and events to generate hype and interest among fans new and old.
Band pro forma
Bombhunter is a 23-year-old grime artist looking to break into the mainstream music scene. The objectives of the marketing campaign are to increase Bombhunter's popularity, radio play, and number of club shows. The target audience is young fans of grime, bass, and urban music aged 15-28. Social media like Twitter, Instagram, YouTube and SoundCloud will be used to promote Bombhunter's new album "Man Never Listen" and build hype around secret shows. Hyperbolic phrases like "the coolest album" will be used to appeal to fans and make the album seem like the biggest new sound.
Pop magazine pitch
Lucy Allbut is pitching a new pop magazine. She conducted questionnaires and focus groups with the target audience of females aged 13-20. The magazine will have bright pink and yellow colors, and focus 90% of content on interviews, stories, competitions, gossip and images that respondents said they wanted. The front cover will use pink and yellow colors with lots of images and shapes to attract readers. Key interior pages like the contents page and double-page spreads will also employ the bright color scheme and visually engaging layouts to match what audiences said makes a magazine successful.
task 6
The objective is to promote a new jazz artist, Frank Espada, to existing and potential new jazz fans. The goal is to sell 5,000-15,000 copies of Espada's new album, "Try to Laugh", in order to help support the declining contemporary jazz scene. Espada's music draws from classic jazz styles but aims to appeal to modern audiences. The target audience is jazz fans aged 35-55 who enjoy Herbie Hancock and Kurt Elling. Promotional efforts will include live performances, social media outreach, and targeting niche jazz magazines and radio stations.
Album launch
The marketing and PR presentation discusses objectives for promoting a new album launch for a classical band called Medici Codex. The objectives are to create a campaign to get the band recognized by classical music fans and promote the album release. It also aims to make classical music more mainstream and appeal to younger audiences not typically interested in classical. The presentation discusses targeting all audiences, developing merchandise, managing the message to communicate that classical can be enjoyed by all, and using various media platforms like social media, magazines, newspapers, radio and more to promote the band.
Lo4 pro forma(3)
The document provides a marketing and PR presentation for the punk rock band Spirovsky. The objectives are to make the band popular in the UK and sell over 1000 copies of their new album. The target audience is males and females aged 16-25. Success would include selling 3000+ records, gaining 500+ social media followers, and getting featured on rock magazines. Media exposure would come through rock magazines, TV channels like Kerrang, radio stations like Planet Rock, and social media platforms like Facebook, YouTube, Twitter and Instagram. Merchandise would include t-shirts, guitar picks, drum sticks and posters. The message is to introduce an exciting new rock band and bring rock music back to the charts. Small starting events include
Primary research evaluation
The document contains the results of a survey given to participants about an indie rock magazine. It includes the following key points:
- Most participants were ages 11-16, with one person over 21. The majority said they would pay £2-£3 for the magazine.
- Red and black was the most popular suggested color scheme. "Unplugged" received the most votes for the magazine's masthead.
- Posters were the preferred advertising method. Most wanted a monthly rather than weekly/quarterly release schedule.
- The main image on the cover was deemed the most appealing design element. Puff promotions inside the magazine also found favor.
- Participants said they would rather buy
Poster analysis
This document analyzes posters for the bands Paramore, Tonight Alive, and Fall Out Boy.
For Paramore, the full band poster reflects their album while a collage poster would be unconventional but good merchandise.
The Tonight Alive poster promotes their new album and merchandise, creating buzz among fans. A magazine poster features the band's frontwoman in a natural, friendly pose.
Fall Out Boy's skeleton poster symbolizes their mission to save rock and roll with clashing colors. Unconventional flags promote fan excitement and discussion ahead of the band's long-awaited tour.
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Task 5
This document discusses the author's process of designing a poster for a band called Broken Arrow. It describes several drafts where the author experimented with fonts, colors, layout and use of white space. The final draft places the band name and social media information at the top to grab attention. It uses different fonts for the band names that are distinctive and blocky to make the page look less empty while handling the white space well. The different colors work well together without one color overpowering the others.
Experiments evidence template
1. The document discusses several experimental photography techniques that the author explored, including shutter speed, reflection, photomontage, and focus. For shutter speed, the author found that timing is important to capture movement and that colors and lights blur better than other subjects. With reflection photography, ripples in water and curved surfaces can distort reflections. Photomontage involves combining close-up photos into a collage, while poor focus can soften edges and remove unwanted details from images.
2. Across the different techniques, key lessons were that timing is important to capture movement, reflective surfaces and ripples can impact reflections, photomontage works best with many small photos, and slight blurring can soft
On going evaluations
This document provides an evaluation of three images created by Marie for a project on portraying emotions. For the first image, Marie experimented with layering smoke in Photoshop and settled on blending modes and opacity levels to create realistic-looking smoke. The second image used watercolors painted directly onto a printed image to add smoke, with the water reacting with the ink to create unexpected effects. The third image was an accident caused by too much water, but Marie liked the damaged film effect it created. Overall, Marie learned techniques for incorporating smoke and is pleased with how the images convey emptiness and the dominating nature of emotions.
Existing adverts
The document provides information on the marketing strategies used by Irn-Bru across various mediums including print ads, TV ads, websites, and packaging. The print and TV ads utilize crude humor and inappropriate language to appeal to their target male demographic. The website uses a simple design with bold colors and fonts for easy navigation. Packaging emphasizes the brand colors and highlights the product benefits. Irn-Bru aims to stand out through controversial advertising that generates buzz and discussion among consumers.
Social Action and Community Media
The document provides case studies and analyses of campaigns by several organizations:
- St Mungo's aims to raise awareness of homelessness and help the homeless through rehoming and donations. Their campaigns use images showing transformation from homelessness.
- Cancer Research aims to raise money for cancer research. Their campaigns emphasize that cancer remains a problem and research is needed to find a cure.
- FckH8 aims to legalize same-sex marriage and end homophobia through provocative videos and campaigns targeting youth on social media.
- NSPCC and Barnardos both help children, but have different campaign styles - NSPCC emphasizes branding recognition over message, while Barnardos prioritizes
Company name
This business plan document outlines sections for a company mission statement, management team, market analysis, business opportunities and concept, competition, goals and objectives, financial plan, resource requirements, risks and rewards, and key issues. The plan seeks to concisely define the company's mission and team, analyze the relevant market and opportunities for success, outline the business model and competitive advantages, establish goals and a financial model, and identify risks, resources needed, and important issues to address.
Banner development
The document describes the process of creating several animated banners to advertise Irn-Bru soda. It discusses initial designs for a static banner that became animated by adding flashing text. It also describes creating a waving banner by editing a video into individual frames in Photoshop. Another rolling can banner aimed to reveal the copy on the can but proved difficult to animate fully. The final banner used a shrinking text effect within the Irn-Bru hyphen to reveal the can and copy.
Advert development
This document contains reviews and critiques of multiple drafts of an advertising campaign for Irn-Bru. The reviewer notes issues with images not looking realistic, missing important branding elements, poor design choices, and a need for more professional formatting. Over several drafts, the designs are improved by modifying images, incorporating the brand logo, optimizing layouts and adding social media links. The final draft is praised for addressing prior issues and having a polished, finished look.
Task 8
The document discusses layout designs for a tabloid newspaper page. It notes that the masthead usually appears on the top left but other locations were tested. Using block colors for advertisements and article previews helps break up the white space. However, the designs contain too much text compared to real tabloid examples, which rely more on large images and headlines. The document expresses satisfaction with one image and headline but says more visual elements are needed to make the pages less bland.
Evaluation
The advertising campaign uses children's drawings as images to portray the vulnerable side of homeless teenagers and remind viewers that they are still children. Each poster includes the charity's logo and contact details to raise awareness and allow people to donate. While the original intentions were to use different techniques like lighting effects or edited family photos, the final children's drawings are more appropriate for the target age group of 16-24 year olds. The campaign aims to increase sympathy for homeless youth and raise awareness of the issue by triggering memories of viewers' childhood hopes for family and home.
Task 1
Chema Madoz is a Spanish photographer known for his black and white work that creates optical illusions using everyday objects. His photography is both contemporary and traditional as he does not use Photoshop. Madoz's award-winning work from 1985 to the present makes the viewer look at things differently and think more deeply about how objects influence each other. His work conveys meaningful messages and would be displayed in art galleries, such as the Duncan Miller gallery in LA where some of his photos currently hang.
Lo3
This document discusses different marketing strategies used by brands to communicate quality, price, image, value, market, and competition. For quality, M.A.C. and high-end grocery brands like Waitrose and M&S rely on elaborate advertising to imply their products are high quality without explicitly mentioning price. For price, Tesco, Travelodge, and Premier Inn prominently display price in their ads. For image, Innocent and McDonald's use bright colors and natural settings to portray healthiness. For value, Aldi compares itself to name brands. For market, makeup brands target women with similar ads. For competition, BMW and Audi subtly critique each other's awards to assert brand superiority, while supermarkets directly
Homeless charities
This document summarizes and compares the marketing strategies of three homeless charities: Shelter, Crisis, and SASH. It analyzes the design, color schemes, images, and messaging used in posters, websites, and other advertisements for each charity. Key points discussed include the use of emotional imagery to engage viewers, simple and easy-to-read text, consistency across campaigns, and calls to action to donate or seek help. Overall, the charities aim to raise awareness of homelessness and motivate support through impactful visuals and messages.
Homeless charities
This document summarizes and compares the advertising strategies of two homeless charities: Shelter and Crisis. Both charities use colour schemes of green and red to draw attention to their posters and websites. Their ads feature images intended to elicit emotion, such as a happy family (Shelter) and a cardboard box in the snow (Crisis). The ads' text conveys the reality of homelessness and calls readers to action by providing contact details. Both charities utilize social media and their websites to spread information and encourage donations. While their approaches are similar, Crisis provides more direct calls to action and next steps on its initial ad compared to Shelter.
Task 1
Chema Madoz is a Spanish photographer known for his black and white work that creates optical illusions using everyday objects without digital editing. His photos make viewers look more closely at things and think differently about how objects relate to each other. Sohei Nishino's "Diorama Map" project from 2003 uses photo montage techniques to collage photos from his travels into imagined maps of cities he visited, recreating his journey through memory and feeling rather than accuracy. Jerry Uelsmann was pioneering in using darkroom techniques to layer multiple film negatives together to create surreal composite images, and continues to favor traditional methods over newer digital technologies.
StumbleUpon
StumbleUpon is a website launched in 2001 that recommends web content to users based on their interests. Users can indicate what types of content they like or dislike through thumbs up and down buttons, which helps StumbleUpon better determine what else the user may be interested in. It grew rapidly after its launch, reaching 1 million users by 2002 and over 25 million registered users by 2012. StumbleUpon is free for users to create an account and discover new websites and topics.
Ideas
The document contains ideas for advertising campaigns for Irn-Bru 32 that focus on different themes:
1) A cuckoo bird cartoon to represent waking up and energy with slogans like "Wake up Lazy!"
2) A volcano to represent the burst of energy from the drink, showing the number 32 made of lava flowing down the volcano.
3) An image made by clipping mask of the main ingredients to fill in the number 32.
4) A boxer breaking punching bags with the can design to show the drink's refreshing burst of energy.
5) A close-up image of an attractive woman drinking the product to appeal to male audiences.
Starting marketing and pr
This document discusses marketing and public relations methods and techniques. It begins by outlining issues that require marketing or PR solutions such as quality, image, price, value, market, and competition. It then provides examples of how marketing addresses quality, price, value, image, and competition through advertisements. Public relations techniques discussed include press releases, media packs, briefings, press conferences, handouts, interviews, and maintaining contacts and networks. The document comprehensively explains key marketing and PR concepts with relevant examples.
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Lo4 pro forma
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Lo4 pro forma
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Task 6
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Flyball
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Flyball
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Band
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Band
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Task 6!
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Task 6!
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Task 6
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Task 6!
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Task 6!
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Task 6!
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Task 7
The document discusses different designs for magazine layouts. It analyzes the strengths and weaknesses of each design, including placement of images, advertisements, pull quotes, mastheads and columns. The author's favorite design is the second one but it could be improved. Their final design decision combines elements from different layouts, such as the heading from the first design and a distinctive pull quote similar to the last design.
Task 6
The document discusses different techniques used to create a cluttered, layered text effect to represent increase and reproduction. Letters were placed unconventionally in varying sizes and angles to look messy. Font size increased by 5 points with each letter to clearly show growth. Fading text was also effective, with the last letter barely visible but still readable. Repeating the word showed reproduction simply by duplicating it rather than heavily layering, which didn't look good.
Task 3
This document discusses various design elements used in magazine layouts, including:
- Large drop capitals at the beginning of articles to draw attention.
- Margins that ensure text fits and gives the page a nice frame.
- Basic headers placed in the corner so the image and copy are more prominent.
- Grids that typically split pages into thirds, with images taking up two thirds for attention.
Task 2
The document discusses whether factual products such as textbooks and leaflets should contain bias. It argues that some level of bias is acceptable in order to effectively convince audiences of important messages regarding health, politics, and social issues. However, bias should not leave out relevant information or facts that provide alternative perspectives. Factual products should aim to educate by presenting stats and facts to help the public make their own informed decisions, rather than forcing a certain viewpoint. When events are involved, both sides should be represented without omitting details the public has a right to know.
Task 1
The document provides guidance on key considerations for effective factual writing. It discusses the importance of clarity, conciseness, accuracy, avoiding ambiguity, addressing potential bias, using an appropriate register, evidencing arguments, referencing sources, following legal constraints, and adhering to codes of practice. Factual writing aims to inform readers in an understandable way and back up claims, opinions, and arguments with solid evidence from reputable sources.
Planning pro forma
This document outlines a photography experiment planned for February 3-7, 2014. The photographer will take multiple exposures of faces and smoke in front of a plain background to portray the consuming nature of human emotion. Equipment needed includes a phone camera, digital camera, makeup, a model, matches, candles, and a plain background. The goal is to layer images to create a surreal effect.
Experiments evidence 2
The document discusses different experimental photography techniques including light writing, Harris shutter technique, and scanography. Light writing involves drawing images by turning a light on and off with long exposure shots. The Harris shutter technique takes three pictures in different colors - red, green, and blue - and layers them to show movement. Scanography uses a scanner as the camera by following the scanning light, which can create interesting reflective effects but requires a closed scanner lid to work best.
Lo2 workbook
This document discusses various marketing concepts and techniques, including:
- The importance of understanding clients and their requirements.
- Using techniques like questionnaires and SWOT analyses to understand the target market.
- Defining audience profiling and the types of demographic information included.
- Explaining the four elements of the marketing mix: product, price, promotion, and place.
- Providing examples of how companies like Coca-Cola use different marketing materials and strategies.
Lo1 workbook
Market research involves gathering information about target markets through surveys, focus groups, and interviews. This helps companies understand customer wants/needs and determine where to advertise. A market analysis presents research findings and identifies gaps. Marketing strategy sets objectives and outlines the product, price, place, and promotion plan. Advertising is important for raising brand awareness and shaping perceptions of products. Positive publicity generates goodwill while damage limitation aims to minimize harm to reputation from negative events. Lobbying seeks to influence legislation by advocating for special interests to politicians and parties.
Case study
The marketing campaign for Catching Fire targeted teenage girls by promoting Subway sandwiches inspired by the film's spicy title and a makeup promotion with Covergirl. A fake magazine was also created with an Instagram and other social media presences to keep fans engaged without heavy advertising. Posts starting 9 months before release helped build anticipation, including a photo of an empty chair that received over 2,000 likes. Everything was designed to make fans feel like they were part of the world of the Hunger Games and build excitement for the new film.
Evaulation
The document provides feedback on a project to redesign the branding and marketing materials for Irn-Bru.
1) The development stages helped identify issues with early designs and determine which ideas worked best before the final products. This informed the final outcome.
2) While technical skills like clipping masks and color overlay improved, the final pieces lacked cohesion and did not fully match the brief to rebrand Irn-Bru in a way consistent with its original image.
3) Overall, the quality of the individual pieces was high but they were too different from Irn-Bru's original branding and thus not entirely fit for the purpose of relaunching the brand. The final products were too
Constraints handout
The document discusses various constraints that could impact a marketing project, including:
- A short five week timeframe requiring careful planning and contingency time
- Potential need to source product images online or purchase the product
- Rules from the Advertising Standards Authority that could prevent certain advertising approaches if deemed inappropriate
- Copyright issues that may require developing truly original designs to avoid legal problems
Following all applicable rules and regulations is important to avoid designs being pulled or missing deadlines, but could also slow down the creative process.
Opportunities handout
This document discusses opportunities for creative and technical development in a project to create advertisements for Irn-Bru. Specifically:
- The project allows more creative freedom compared to previous charity ads, including using puns and double meanings within ASA regulations.
- A challenge is to turn limited images of Irn-Bru's mascot into a cartoon, requiring learning new technology skills.
- Being able to alter a photo angle slightly through cartoons could be useful professionally when deadlines require changing photos.
- While web banners that move are interesting, that level of interactivity may not be possible within the time frame. Overall, the project provides experience in branding a product through different media like bottles and
Stages
The document describes the process of designing an Irn-Bru soda can label over multiple iterations. The designer started with simple designs incorporating the number 32 but found they did not stand out enough. Later designs added elements like borders, slogans, logos and splashes to make the designs more interesting and eye-catching while keeping the overall style simple. The last design featured an orange splash effect across the can which the designer preferred as it filled the space effectively.
Research analysis
The document discusses a survey the author conducted to help design advertising for a charity targeted at 16-24 year olds. The author asked questions about advertising preferences, charities people donate to, and effective ad types. Responses indicated a preference for upbeat ads with some information but not too much text. Posters and billboards were seen as more effective than bus ads or websites. The author plans to create a poster, billboard, and bus stop ad for the charity based on the survey findings.
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Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Lo4
- 1. Marketing and PR Presentation
- 2. Objectives What are the objectives for this project? To promote the album, gain more fans and create an image for the band. Who do you want to target? Older teenagers and young adults, aged 17-24 How many records do you want to sell? As many as possible, at least 100 so we can break even. A profit will be made if we sell 100 but not a large one. What would make this a successful exercise? Thoughtful plans with the only flaw being that we haven’t made enough albums. Knowing your audience will help a great deal so you know how to target them and what they will react well with. 2
- 3. Band Profile Name: Brunstock Age: 20-22 Previous releases: Sober Living by the Sea, Timelines, User Interaction Satisfaction Genre: Dance pop, new rave, and grime music Style: indie, alternative Contemporaries: Hadouken!, 3
- 4. Think SMART • To sell over 100 albums in a month while making the bands image turn from indie rock to rave/dance. The distribution team keeps a track of how many are sold, everything is recorded because profits have to be shared etc. Changing the image will be measured via the fans that they band will pick up. If people with the right image and style becomes fans we know that the image of the band is being taken in the right way. • To increase loyal following by 100% by November 4
- 5. Audience Who is the audience for this band? Indies and ravers. What age are they? 17-24 What do they look like? They will be individuals with random coloured hair, maybe an odd piercing or tattoo. They will wear beanies or have messy hair and skinny jeans with high tops or sneakers and a cardigan or baggy jacket. Why do they like this band? Because they like to party and dance. The band is individual which means it will be indie to like them. Who else do they like? Any sort of dance music artist like Hadouken! or a dubstep artist like skrillex but someone less main stream 5
- 6. Media What media will you use and why? Be specific about the platforms you will use. The internet will be a big outlet for the promotion as the target audience spend most of their time on sites like twitter and tumblr (Facebook is too mainstream and full of people who think they need to update everyone on everything which is so not cool or interesting). Youtube will also be a good way to make the band known if the video is good enough to go viral. Competitions could also be set up if the fans share the video on the other social networks then they could win a signed tee or poster since that would be cheaper. Magazines will also be a big platform as posters and images are popular with the younger audience, they can decorate their room with it which will make their room more indie as no one will ever have the same. What magazines might they get in to? MixMag, Attack Magazine 6
- 7. Merchandise What merchandise would you use to promote this band? T-shirts and posters. Bright colours and the bands name will definitely be used for the merch. These are some examples but are from the competitor Ravey and punk designs are needed to appeal to the audience. Retro mixed with futuristic will do perfectly. The album cover and band logo will be spread designs. The album cover one will be a special edition and can be used in a promotion competition. 7
- 8. Manage the message What is the message you want to communicate about this band? That they are new, fun and a good time. It isn’t a party until their music is played. What is the main selling point of the band and the album? That it’s a new style of music, it’s like the other new rave genre but done with a punk rock twist. Use feedback from the fans as they can tell the difference between their old sound and their new one. They are a bit too small to get a rating from big publications like the daily mail but they can get rates from blogs that are dedicated to indie and dance music. 8
- 9. Hyperbole Every marketing and PR campaign uses hyperbole. Its role is to make things seem better than they really are by using exaggeration and emotive words or imagery. What are the words you will use? What words will help you sell and will appeal to your audience? A non-stop party Newer than New (Because their old sound was called New Rave) 9
- 10. Events What events would you put on as part of the promotion of this band and album? Small intimate gigs with the fans from their old stuff so they feel special and get to hear the new stuff first. Hint at a small tour of the UK so fans will buy the album in order to know all the songs. If fans demand for us to go to other countries we will keep dates open for the odd gig as they are only small and don’t have that much money. Signings and gatherings can also be arrange to keep up with the fan demand. Nights out in a nightclub to get to know the fans better, keeping relations with the audience is important as they can make or break you. 10
- 11. Internal motivation What is the motivation behind this project? To get the band out there. They have released other albums and have earned a bit of a following but haven’t cracked into the charts yet. They’re following isn’t big enough to support the band anymore. Why is it an important project for you? Every project is important because if it doesn’t work out right then I will be fired and have a bad reputation which would look bad on my company I work for. They have a good image I have to uphold so nothing can go wrong and everything has to be on track and on time. Why is it an important project for the band? It is important because it could either make or break them. They have been working for a very long time to try and make it in the big world of music and if this marketing and PR campaign doesn’t work then it would all be for nothing or they would have to wait even longer to make it big which can be very straining on the members, this could lead to a break in the band and everything would be for nothing. 11
- 12. Motivation of media Why would the media be interested in this project? Because the band is creating a new sound, which is news. Social media will make it travel faster and further, if it becomes viral then the news will pick up on it. Like when Justin Bieber – Baby got the most views on youtube it was on BBC News. And the same with ‘What Does the Fox Say?’ because the video was so weird it went viral and 4Music put it in their news section. 12