The document discusses and analyzes different campaigns and materials for promoting mental health awareness and reducing stigma. It examines posters, websites, and imagery from several organizations. The key points made are: 1) Posters from different organizations had varying styles in getting their message across, with some using real stories and others taking a more plain approach. Color schemes and use of images helped grab attention. 2) A campaign poster was analyzed that used mixed colors and emotions to convey the message that one's true self and personality can still shine through mental health struggles. 3) A mental health foundation website took a formal, fact-based approach while others used brighter colors and designs to create a more positive effect. Imagery

1. Product research
Jordan Lee

2. The 3 examples I have are from 3 different organizations,
all them have a completely different style and way of
getting their message out to people. The first poster I
have from the NHS is quite plain and is the least
affective out of the 3 as it is written as in someone
enquiring with you, where as the other two use real
people and quotes to give you their story in a line. The
reason I think this is more affective is because it is as if
they are talking out to the viewer to let them know
about the campaign. The colour schemes for AMNESTY
INTERNATIONAL and stamping out stigma work a lot
better to grab peoples attention, the AMNESTY
INTERNATIONAL one uses a bright yellow to grab people
and automatically makes people think urgency, this is
the same with the 3rd poster even though there isn't a
lot of the colour red there is some and it makes people
think the same thin, a sense of urgency. I think the
AMNESTY INTERNATIONAL poster is the most affective
for this reason and the fact it stands out more next to
the other two, this is from the large writing which is
clear to read. I think as a campaign they are all fairly
neutral at who they are aimed at and they don’t
specifically try to target a certain type of person.
Posters

3. I think this campaign poster was created to show the
emotion you experience with a mental health
problem to other people that don’t experience it,
but I think it was also created to show you can have
all these bad thoughts but underneath it all is you
‘colour’ as the campaign names it meaning your true
personality. I think this image shows quite a lot of
feeling in it like it was made by someone who
understands the feeling some people may be going
through. I think it was made to give a very positive
affect on people looking at it rather than a typical
campaign poster just offering you help, as some
people might not think getting help is the way for
them and that this poster shows a connection with
how some people may feel. The colour scheme is
very mixed, it start with this drab drawn out black
and white colouring at the top of the image and
then as you make your way down the poster more
and more colour gets added to show its message of
‘let your colour shine’. It doesn’t really have much of
a layout as there isn't much information on the
actual poster but it does have the organizations
name and logo for people to refer to if they wanted
to find out more.
Posters

4. Websites
This first website I looked at was for the metal health foundation, I found that as appose to
other websites this one was very formal and was full of statistics and facts. It had a very
basic box to box layout looking very sophisticated and clean.
The colour scheme was just white and then grey for font and any other things linked such
as buttons buttons and outlines. This is definitely the opposite affect a lot of the other
websites tries to create, others will use bright colours and experimental fonts throughout
the website to try create a sort of positive effect on people when they look at it.
The main image on the home screen was of a poster for
their next campaign they are involved in. They don’t
share any information on this until you press on the
poster I think it would be better for them to explain
a bit more Before you look into it. Once you do go
through to see What it is about they are very detailed
in the way they Talk about things and will quite often
refer to facts And figures for some articles. I think this
is good for if people were looking for information but
it tends to Lack in the area of offering help to people.
I don’t really think this website creates a effect to look
at, but once you read through info it is very detailed
and boasts lots of articles.

5. Imagery
The imagery on the website I think worked in a way of
making mental illness a equal matter, the first image
was on a link to depression on the page. It shows a
young male sat down looking like he’s maybe thinking
about things. Typically a image like this you would see
in a dark enclosed space to give a representation of
depression being a dark and horrible thing where as
this website continues its style of a bright clean
website by using bright colours and a nice bright
room. This could be that the male is sort of moving
into this light space as his route to conquering
depression and that he is no longer in this dark space.
The next image is of the ‘our work’ page and shows a
range of ages and races, this continues throughout the
website showing that mental illnesses affect
everybody in the world not just a certain type of
person. This helps to stop the creation of stigma, if it
was just a white female all over the website people
will start to associate mental illness with these type of
people.

6. This website ‘time to change’ offers a totally different approach to the audience to the last
website I looked at for mental health. The first big noticeable difference to the last website is
that this website shows a lot of use of different colours. The main colour scheme is white and
pink. Time to change also experimented with different fonts and different types of graphics and
images.
This website is a lot less formal as it uses rounded off boxing, different fonts, lots of things in a
small space, they also offer clear links to social networking this shows that they like to be
interactive over multiple methods of communication. The website has a definite image that it is
trying to make, 3 times just on the homepage they mention trying to get help or to talk to
someone about your problems. This being a big change
To the last one as the other one only offers help to
People once you venture into the website a bit more.
Although this one is less formal than the last one it was
Much easier to navigate your way through with a typical
Navigation bar across the header of the website.
This organization also talks about it being led by two big
Mental health organizations one which I have previously
Researched into, this shows it is organized and has the
Resources behind it to give people help.
Websites