The document provides details on the design of poster and sticker campaigns for a homeless charity called SASH. For the posters, the designer proposes using simple layouts with full page images and logos, and including short case studies and statistics. Example images would show everyday situations to emphasize that homelessness can happen to anyone. For fonts, a serif font would be used for most text with a different font to draw attention to calls for help. The charity's green color would feature prominently. Stickers would use images of homeless people and brief impactful messages with contact details in two shades of green.