Opportunities handout
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This document discusses opportunities for creative and technical development in a project to create advertisements for Irn-Bru. Specifically: - The project allows more creative freedom compared to previous charity ads, including using puns and double meanings within ASA regulations. - A challenge is to turn limited images of Irn-Bru's mascot into a cartoon, requiring learning new technology skills. - Being able to alter a photo angle slightly through cartoons could be useful professionally when deadlines require changing photos. - While web banners that move are interesting, that level of interactivity may not be possible within the time frame. Overall, the project provides experience in branding a product through different media like bottles and
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Opportunities handout(1)
This document discusses the opportunities presented in a project to redesign an Irn-Bru can. It notes that the project allows for creative freedom in redesigning aspects like color scheme and visuals, while still maintaining recognizability. Technically, it offers a chance to develop Photoshop skills like editing images. The skills used, such as graphic design and visual production, could be useful for careers like graphic design or advertising where one must design products or visual campaigns. The project also provides an opportunity to design for different media like cans and web banners.
/Volumes/Nevermind/What Job Would I Like
A graphic artist works with film, illustration, animation, and web design to create visual designs and artwork. They would start by learning skills in school and taking on small projects, and could eventually work for a company designing things like movie or video game packaging. The work is usually done in a studio setting, and proficiency with Photoshop as well as drawing and design skills would be useful for this type of career.
Opportunities
This document discusses the creative, technical, and professional opportunities presented in a project. It identifies opportunities to challenge creativity such as using Photoshop or InDesign to create work or developing a large cardboard cutout. Technically, the author sees opportunities to take something old like an IRN-BRU house style and modernize it. However, the skills used may not directly apply to many jobs. The project allows for designing across different media and the author is most interested in the cardboard cutout as it is new challenge.
Research Presentation
The document discusses the author's career choices based on a previous reflection. The main options are:
1) Pursuing a dream job at Pixar doing storytelling and drawings, though the author has not had success finding internships there. Pixar continues to be a goal.
2) Continuing in their current role at Apple where they have progressed quickly and enjoy helping customers. They could seek a "Creative" role teaching customers.
3) Exploring design agencies and marketing graduate schemes, having researched options like Saatchi and Saatchi, Unilever, and more. The author enjoys creative and storytelling work.
Oppertunities
This document discusses the opportunities presented by a class project to redesign products for an existing brand. It identifies opportunities to challenge creativity, improve technical skills like Photoshop and camera work, and design for different media like packaging, advertisements, and banners. The creative opportunities include completely redesigning three new products while maintaining brand recognition. Technical skills that can be developed include Photoshop and camera work, with a goal of using a self-taken photo in one product. These skills will be useful for print-based design careers. The most interesting final product to design is packaging, which the student has never done before.
Task 2 1/2
This document discusses the opportunities for skill development and creative challenges presented by a project. It identifies opportunities to improve photography and Photoshop skills, learn how to make old images look more original, and create unique house styles. The document also notes that completing the project professionally according to a brief provides experience relevant to jobs requiring graphic design, web design, copywriting, and marketing skills. Completing different media like web adverts or posters would expose the author to skills useful for future advertising projects.
Pre-Proposal
The student proposes creating a clothing brand to spread a message. They will develop a website and advertisements for the brand. They chose this idea because it allows them to incorporate multiple aspects of the course, including print design, photography, and using Adobe software. The student wants to become an entrepreneur and gain experience developing their own brand. Their research will focus on defining the aspects of the brand and learning how to effectively develop a package for the project. The goal is to spread awareness of a world problem and create a movement where audiences feel involved in helping rather than just buying products. The style will be minimalist with a color scheme and balanced use of known skills and new techniques. A minimalist style was chosen to allow for easy adaptation
Opportunities Task 2
This document discusses the opportunities presented by a project to improve creative, technical, and professional skills. It identifies opportunities to challenge creativity through unique logo and can designs using lighter colors. Technically, it allows practicing and improving Photoshop, InDesign, and typography skills relevant to graphic design, web design, and other jobs. The skills developed, like design of web banners, posters, and presentations, align well with requirements for careers in graphic design, web design, and typography. The project provides standard opportunities for different media but is less interesting personally than designing a healthier energy drink option.
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Opportunities handout(1)
This document discusses the opportunities presented in a project to redesign an Irn-Bru can. It notes that the project allows for creative freedom in redesigning aspects like color scheme and visuals, while still maintaining recognizability. Technically, it offers a chance to develop Photoshop skills like editing images. The skills used, such as graphic design and visual production, could be useful for careers like graphic design or advertising where one must design products or visual campaigns. The project also provides an opportunity to design for different media like cans and web banners.
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A graphic artist works with film, illustration, animation, and web design to create visual designs and artwork. They would start by learning skills in school and taking on small projects, and could eventually work for a company designing things like movie or video game packaging. The work is usually done in a studio setting, and proficiency with Photoshop as well as drawing and design skills would be useful for this type of career.
Opportunities
This document discusses the creative, technical, and professional opportunities presented in a project. It identifies opportunities to challenge creativity such as using Photoshop or InDesign to create work or developing a large cardboard cutout. Technically, the author sees opportunities to take something old like an IRN-BRU house style and modernize it. However, the skills used may not directly apply to many jobs. The project allows for designing across different media and the author is most interested in the cardboard cutout as it is new challenge.
Research Presentation
The document discusses the author's career choices based on a previous reflection. The main options are:
1) Pursuing a dream job at Pixar doing storytelling and drawings, though the author has not had success finding internships there. Pixar continues to be a goal.
2) Continuing in their current role at Apple where they have progressed quickly and enjoy helping customers. They could seek a "Creative" role teaching customers.
3) Exploring design agencies and marketing graduate schemes, having researched options like Saatchi and Saatchi, Unilever, and more. The author enjoys creative and storytelling work.
Oppertunities
This document discusses the opportunities presented by a class project to redesign products for an existing brand. It identifies opportunities to challenge creativity, improve technical skills like Photoshop and camera work, and design for different media like packaging, advertisements, and banners. The creative opportunities include completely redesigning three new products while maintaining brand recognition. Technical skills that can be developed include Photoshop and camera work, with a goal of using a self-taken photo in one product. These skills will be useful for print-based design careers. The most interesting final product to design is packaging, which the student has never done before.
Task 2 1/2
This document discusses the opportunities for skill development and creative challenges presented by a project. It identifies opportunities to improve photography and Photoshop skills, learn how to make old images look more original, and create unique house styles. The document also notes that completing the project professionally according to a brief provides experience relevant to jobs requiring graphic design, web design, copywriting, and marketing skills. Completing different media like web adverts or posters would expose the author to skills useful for future advertising projects.
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The student proposes creating a clothing brand to spread a message. They will develop a website and advertisements for the brand. They chose this idea because it allows them to incorporate multiple aspects of the course, including print design, photography, and using Adobe software. The student wants to become an entrepreneur and gain experience developing their own brand. Their research will focus on defining the aspects of the brand and learning how to effectively develop a package for the project. The goal is to spread awareness of a world problem and create a movement where audiences feel involved in helping rather than just buying products. The style will be minimalist with a color scheme and balanced use of known skills and new techniques. A minimalist style was chosen to allow for easy adaptation
Opportunities Task 2
This document discusses the opportunities presented by a project to improve creative, technical, and professional skills. It identifies opportunities to challenge creativity through unique logo and can designs using lighter colors. Technically, it allows practicing and improving Photoshop, InDesign, and typography skills relevant to graphic design, web design, and other jobs. The skills developed, like design of web banners, posters, and presentations, align well with requirements for careers in graphic design, web design, and typography. The project provides standard opportunities for different media but is less interesting personally than designing a healthier energy drink option.
Goh Mei Lu GD113 Digital Porfolio 2020
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Opportunities handout(1)
This project provides several creative and technical opportunities for development. Creatively, it allows the author to design different types of products like point of sale displays and in-store media that they have not previously created. Technically, the author could improve skills in programs like InDesign and Photoshop that they have struggled with in the past. The various skills developed, such as working to a brief, graphic design, and copywriting would be useful professionally for jobs requiring flexibility and a range of abilities. The project also gives the opportunity to design for different media like print, web, and online advertisements.
Fmp pre proposal
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1) The development stages helped identify issues with early designs and determine which ideas worked best before the final products. This informed the final outcome.
2) While technical skills like clipping masks and color overlay improved, the final pieces lacked cohesion and did not fully match the brief to rebrand Irn-Bru in a way consistent with its original image.
3) Overall, the quality of the individual pieces was high but they were too different from Irn-Bru's original branding and thus not entirely fit for the purpose of relaunching the brand. The final products were too
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- Potential need to source product images online or purchase the product
- Rules from the Advertising Standards Authority that could prevent certain advertising approaches if deemed inappropriate
- Copyright issues that may require developing truly original designs to avoid legal problems
Following all applicable rules and regulations is important to avoid designs being pulled or missing deadlines, but could also slow down the creative process.
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This document discusses opportunities for creative and technical development in a project to rebrand the soft drink Irn-Bru to appeal to younger audiences. Creatively, the document proposes developing the brand's distinct style to be more popular among youth and introducing new advertising strategies linked to social media. Technically, it poses challenges like creating realistic mockups of the drink for photography and learning new camera and editing skills. The skills developed, like working to a brief, designing brand identities, and improving photography and writing portfolios, could be useful professionally as a graphic designer, freelancer, or journalist. The project also offers opportunities to design for different media like online video and merchandise to engage the target market.
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1) The document outlines a 5-year plan for a student currently in their last year of college studying Creative Media and Production Technology.
2) After college, they plan to either attend university to study print or try to find work in the media industry to help them pursue a career in car graphics. They will practice designs to help get experience in car graphics.
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For more information on how to pursue a career in digital media, or how to get started at DMAC, visit our website at http://www.dmac.edu/
connect with us on social media at:
https://www.facebook.com/dmacedu
https://twitter.com/dmacedu
https://plus.google.com/+DMACDigitalMediaArtsCollegeBocaRaton/posts
1. communication methods pro forma
The document discusses various communication methods for evaluating advertising, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, initial reactions, sketches, and formal proposals. For each method, the document provides the strengths and weaknesses of that approach and whether the author found it helpful or not for planning advertising content.
Fmp pre proposal
The document outlines a student's idea for their final major project (FMP) in which they will produce a short horror film that is 5-10 minutes long. The student is passionate about film production and wants to gain experience to potentially pursue it as a career. They want the film to make the audience feel tense and unsettled through the use of close-up shots and red lighting. Research will include watching short films on YouTube to get ideas. The horror genre and tense mood were chosen to appeal to the target teenage audience.
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The document describes a student's final major project (FMP) idea for a marketing package based around an original superhero film concept. The student aims to gain experience in graphic design by creating advertisements for a magical sorceress character who defends Earth. Main influences include mystical characters from Marvel films and comics, and the student will research existing marketing packages in the superhero genre. The goal is to entertain and captivate audiences through products and posters that draw people in and make them want to see the promoted film. The project will have a mystical, magical tone conveyed through contrasting dark and bright colors reflecting the character's powers, designed using Adobe software. The student chose this style and marketing package focus to best display graphic design
FMP Pre Proposal
The document outlines a student's final major project (FMP) idea for a marketing package based around an original superhero film concept. The film is about a magical sorceress defending Earth from otherworldly threats. The student chose this project to gain experience in graphic design and wants to create advertisements for the concept. They are inspired by superhero films and comics like Marvel properties. For research, the student will look at online marketing packages for similar concepts and how characters are presented in films and advertisements. The goal is to entertain and captivate audiences with merchandise and posters that draw people in and make them want to see the promoted film. The project will have a mystical, magical tone conveyed through dark and bright colors showing the character
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Brandon Montague evaluated his own paintball advertising media product for a course. He created a slogan and logo that made his advert look professional. His target audience was people aged 18 to 50 who would be attracted to the fun, safe, and confidence-building aspects of paintball. The most successful feature was an image of a camouflaged man that conveyed the essence of paintball, though he would have added more action images if creating it again.
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Opportunities handout(1)
This project provides several creative and technical opportunities for development. Creatively, it allows the author to design different types of products like point of sale displays and in-store media that they have not previously created. Technically, the author could improve skills in programs like InDesign and Photoshop that they have struggled with in the past. The various skills developed, such as working to a brief, graphic design, and copywriting would be useful professionally for jobs requiring flexibility and a range of abilities. The project also gives the opportunity to design for different media like print, web, and online advertisements.
Fmp pre proposal
The document outlines a student's idea for their final major project (FMP) in which they will create a photography portfolio and props. The student wants to expand their skills in photography, editing, and prop making through telling a story visually. Some potential influences cited are a photographer named Alexandria who edits creatively based on movies, prop designer Miles Ascough, and cinematographer Haris Zambarloukos. The student intends the project to relate to the audience in some way and is considering a fantasy, horror, or theatrical theme that conveys messages through visual details in a style influenced by their enjoyment of cinematography.
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The document provides feedback on a project to redesign the branding and marketing materials for Irn-Bru.
1) The development stages helped identify issues with early designs and determine which ideas worked best before the final products. This informed the final outcome.
2) While technical skills like clipping masks and color overlay improved, the final pieces lacked cohesion and did not fully match the brief to rebrand Irn-Bru in a way consistent with its original image.
3) Overall, the quality of the individual pieces was high but they were too different from Irn-Bru's original branding and thus not entirely fit for the purpose of relaunching the brand. The final products were too
Constraints handout
The document discusses various constraints that could impact a marketing project, including:
- A short five week timeframe requiring careful planning and contingency time
- Potential need to source product images online or purchase the product
- Rules from the Advertising Standards Authority that could prevent certain advertising approaches if deemed inappropriate
- Copyright issues that may require developing truly original designs to avoid legal problems
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Dos pekineses se escaparon en el parque y se perdieron en el bosque, donde pasaron días comiendo lo que encontraban y atacando a otros. Sus amos los encontraron en el bosque, pero los perritos se habían vuelto agresivos; sin embargo, cuando sus amos jugaron con ellos, los perritos los reconocieron y pudieron volver felizmente a casa.
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TALLERES DE HABILIDADES SOCIALES QUE TODOS LOS MAESTROS DEBER ENSEÑAR
Los talleres de habilidades sociales, siempre se deben de preocupar tod@s los maestros para educar de una forma mas acertiva a nuestras futuras generaciones.
Prezentace LDO kveten - Matej Kovacik, Actum
Prezentace LDO kveten - Matej Kovacik, ActumAsociace.BIZ - Asociace dodavatelů internetových řešení, o.s.
Carlos Marx (1818 1883)
Carlos Marx (1818-1883) fue un filósofo, economista y revolucionario alemán que creó junto con Friedrich Engels el socialismo científico. Marx nació en Alemania y estudió derecho y filosofía, uniéndose a los jóvenes hegelianos de izquierda. Más tarde se trasladó a París y Bruselas debido a la censura de sus escritos, para finalmente establecerse en Londres donde vivió hasta su muerte. Marx fue fundador de la Primera Internacional y uno de los pensadores más influ
La Secretaria
El documento describe los diferentes roles y responsabilidades de una secretaria en una institución educativa argentina. La secretaria se encarga de escribir correspondencia, extender actas de reuniones, resolver asuntos administrativos y custodiar documentos de la oficina. También coordina calificaciones internas y externas y organiza el trabajo del jefe a través de sistemas como agendas, block de notas, directorios telefónicos y calendarios.
Diapositivas vee
Este documento presenta datos sobre los electores del exterior en varios países y regiones del mundo, incluyendo estimaciones de la población española y el número de electores registrados en cada consulado español. En total, había una población estimada de 2,072,416 y 318,374 electores registrados en el extranjero a agosto de 2013.
Apresentacaocongressoregionaldosicomerciojulho20133 130702154721-phpapp02
O documento descreve o Plano Brasil Maior, um plano do governo brasileiro para 2011-2014 que tem como foco a inovação e o crescimento sustentado da produtividade. Ele também discute os Conselhos de Competitividade do PBM, incluindo o Conselho de Comércio, Serviços e Serviços Logísticos, e as respectivas agendas estratégicas desses setores.
Apresentacaopbmouropreto08082013 130809092416-phpapp02
- O documento apresenta o Plano Brasil Maior 2011-2014, que tem como objetivo promover a competitividade e o crescimento econômico do país.
- O plano inclui dimensões sistêmicas e estruturantes, além de organizar setores econômicos em cinco blocos.
- A Secretaria de Comércio e Serviços tem a função de integrar ações convergentes para fortalecer os setores de comércio e serviços.
Apresentacaosicomercio regiaonordeste-130702154629-phpapp02
O documento descreve a agenda de uma reunião da Confederação Nacional do Comércio de Bens, Serviços e Turismo (CNC) que inclui painéis sobre assuntos econômicos e políticos, almoço, apresentações sobre a história do Sicomércio, resultados do Plano Estratégico CNC 2007-2020 e nova marca da CNC.
Apresentacao marca-cnc-130809120411-phpapp02
Este documento descreve os valores intangíveis de uma organização como credibilidade, confiança e ética. Ele também discute a importância da marca de uma organização, incluindo a uniformidade, o reconhecimento fácil e o respeito aos padrões para comunicação direta e diferenciação no mercado. A marca é definida como reputação percebida pelos clientes.
Apresentaoconecs 110530172258-phpapp02
1) O documento descreve o histórico e crescimento do setor de shopping centers no Brasil desde sua inauguração no ano de 1966. Atualmente existem cerca de 377 shopping centers no país.
2) A relação contratual entre lojistas e empreendedores de shopping centers é problemática, com contratos desfavoráveis aos lojistas e pouca transparência na gestão dos condomínios.
3) O Conecs é um conselho formado por associações de lojistas que busca defender os interesses dos lojistas e propor legislação para um
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TALLERES DE HABILIDADES SOCIALES QUE TODOS LOS MAESTROS DEBER ENSEÑAR
TALLERES DE HABILIDADES SOCIALES QUE TODOS LOS MAESTROS DEBER ENSEÑAR
Apresentacaocongressoregionaldosicomerciojulho20133 130702154721-phpapp02
Apresentacaocongressoregionaldosicomerciojulho20133 130702154721-phpapp02
Apresentacaopbmouropreto08082013 130809092416-phpapp02
Apresentacaopbmouropreto08082013 130809092416-phpapp02
Apresentacaosicomercio regiaonordeste-130702154629-phpapp02
Apresentacaosicomercio regiaonordeste-130702154629-phpapp02
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Opportunities handout(1)
This project provides opportunities for creative and technical challenges. Creatively, the student can challenge themselves by incorporating a can of Irn Bru into famous Scottish historical moments. Technically, the student aims to learn new Photoshop techniques like filters. The skills developed, such as problem solving and time management, translate well to professional roles like graphic design. The project allows design for different media, and designing the can is most interesting as it requires accounting for curvature.
Task 2
This document discusses the creative and technical opportunities presented by a project to design products for an energy drink company. The project will challenge the author creatively by having them design different product types like magazine ads, packaging, and website banners that they have not created before. It will also pose technical challenges like taking their own product photos instead of using stock images and learning new tools in Photoshop. Completing the project will help develop skills applicable to various design jobs such as graphic designer, photographer, product researcher, and market researcher. The author is most interested in designing the magazine advertisement to gain experience with new techniques and audience impact.
Opportunities
This project provides opportunities for the student to learn new creative and technical skills. Specifically, the student will learn how to design packaging for an energy drink, requiring knowledge of gaining attention from a target market. Technically, the student will develop skills using Photoshop CS6, such as effects like skew, stroke, and curves. The student will also have to take and edit their own photos if stock images are unavailable. The skills learned could be useful for jobs in photography, web design, and other roles requiring image editing. The project will give experience designing for different media like web banners, and the student is most interested in web banners as they require attention-grabbing design within simplicity for the target market.
1. communication methods pro forma(1)
This document discusses various communication methods for evaluating creative works including sketches, initial reactions, formal and informal pitches, brainstorming, layout plans, style sheets, mood boards, and mind maps. It provides brief descriptions of each method, including what they are used for and their strengths and weaknesses. For each method, the document also provides a short response evaluating whether the author likes using that particular method and why.
Task2- Opportunities
This document discusses opportunities for creative and technical development in a project to rebrand the soft drink Irn-Bru to appeal to younger audiences. It identifies opportunities to challenge design skills through innovative concepts, editing software, and photography techniques. Developing a brand identity, working to briefs, and improving writing and portfolio skills could benefit future employment as a graphic designer or journalist. The project allows for designing different media like online videos and merchandise to engage the target market through new composition and copywriting approaches.
Opportunities handout
This project provides several creative and technical opportunities for the student. Creatively, the student can explore different designs, typography experiments, and developing multiple storyboards. Technically, the student aims to expand their skills in InDesign for layouts and manipulating text, and challenging themselves with typography effects. The skills developed will be applicable to various design careers that involve creating marketing campaigns, branding, and utilizing programs like Photoshop and InDesign. The student is most interested in the print design aspect to further improve their skills and produce high quality work.
Idea Development Pro Forma
The document provides information for a client project including mind maps, assessment of ideas, and development of ideas for promotional materials. The client wants a nature-themed brochure, leaflet, or business cards promoting their reflexology business. The student evaluates three ideas - a trifold brochure, a two-sided leaflet, and business cards. They decide to develop the leaflet idea further with mood boards and mockups. They also propose creating social media graphics. An assessment addresses suitability, appeal, timelines, costs and legal/ethical considerations. Market research investigates competition and the spa industry. Potential target audiences are identified as athletes, those with pain conditions, and those seeking relaxation.
Video Planning Guide - GENERIC.pptx
Here is a sample shot list for the video:
1. Establishing shot of York Minster - Wide
2. Map of York locations - Graphic
3. 45 Vinyl exterior - Wide
4. Vinyls on display - Medium close up
5. Customer browsing - Medium
6. Chinese Laundry exterior - Wide
7. Dumplings being made - Close up
8. Customer eating dumpling - Medium close up
9. Shambles Market exterior - Wide
10. Fruit and veg stall - Medium
11. Baker displaying bread - Close up
12. Customer buying bread - Medium
13. Vintage Store exterior - Wide
14. D
Task 2!
This project involves designing an energy drink can and accompanying marketing materials. The document discusses several opportunities and constraints for the project. Creatively, the author will challenge themselves with graphic design, branding, and developing different media like advertisements and a website. They will focus on identifying a target demographic and producing consistent, high quality visuals. Key constraints include a 6 week deadline, lack of resources for professional photos, and advertising standards regulations around marketing to children or using offensive imagery. The author must plan carefully to complete the project on time while meeting all regulatory requirements.
Idea development pro forma-2
This document contains 5 ideas for social media campaigns and posters for a client called UGOT. Each idea includes a description of the visual style, layout, and target messaging. Idea 1 focuses on promoting fresh food using photographs on a chalkboard background. Idea 2 uses a rotoscoped image with pastel colors and a tagline targeting students. Idea 3 promotes music events with illustrations on a chalkboard and tagline. Idea 4 has a retro wooden style inspired by UGOT's cafes. Idea 5 provides the most product information in a grid layout with pastel colors. The document evaluates each idea on elements like how well it matches the client needs, the creator's ability to deliver it, and availability of resources.
Idea development pro forma
This document provides information and guidance for a client project to create promotional materials for a shop called Thora and The Prince. It includes directions to brainstorm ideas, research social media image sizes and branding colors, and develop two initial ideas - headshots with fairy lights and lomo photography of the shop exterior. The document instructs to assess the ideas against the client brief, develop one further, and conduct research on the audience, competition, and existing marketing content to inform the project.
Idea development pro forma
The client has asked the photographer to produce promotional photography for their shop, Thora And the Prince. The photographer will take close-up product shots, exterior shots of the building, and staff headshots. They will develop the images following the shop's color scheme and aesthetic. Competition research showed a similar shop in York. Audience research found the target customers to be middle-aged women. Content research examined the shop's current social media presence. The treatment described the planned photography. A production schedule will include deadlines, availability, feedback periods, and required resources.
Idea development- Task Two
This document outlines 4 potential ideas for a client project for a building company.
The first idea is to design a logo incorporating elements of existing logos using bright colors and textures. The second idea is to create a website following the logo color scheme. The third idea is to design a business card using the logo and colors. The fourth extra idea is to create social media accounts like Instagram and Facebook.
Each idea is then evaluated on clarity, feasibility, resources needed, and timeline. A treatment is proposed using a gray and yellow color scheme, custom font, and emblem logo. A website, social media, and materials will be created to look modern and match the brief. A schedule is then outlined to complete the project
Idea Development Pro Forma
This document provides information and guidance for developing and assessing ideas for a client project. The client requires promotional materials for their massage therapy business.
The document outlines three initial ideas - a trifold brochure, a two-sided handout, and an unspecified third idea. Each idea is then evaluated based on criteria such as meeting client requirements, feasibility, and available resources.
The second idea of a two-sided handout is selected to develop further. Additional items like business cards and a Facebook banner are also proposed. Research is then presented on the client's target audience and competitors to help inform the project development.
7 products in_7_days
This document provides guidance on developing new product ideas quickly. It encourages the reader to observe problems with existing products and think of improvements (section 3b). The reader is also advised to note down every idea, even seemingly impractical ones, without dismissing them (section 3e). Later sections will help evaluate ideas and develop them. Examples are provided to illustrate finding problems and developing solutions to spur new product ideas. The overall aim is to get the reader thinking creatively and filling a folder with concepts for future profitable products.
Idea development- Task Two
The client has asked the document author to develop ideas for a branding and marketing project for a building company called Walker Renovations. The author proposes four main ideas:
1. Designing a logo incorporating elements of existing logos that uses bright colors and geometric shapes.
2. Creating a website following the logo's color scheme and incorporating elements from other building company websites.
3. Designing a business card using the logo and color scheme that may include an image like a tape measure.
4. Setting up social media accounts, primarily Instagram, to showcase the company's work and target a younger audience.
The author evaluates each idea and believes they have the skills and resources to complete the project
Idea development pro forma
The document outlines 6 potential project ideas for a client who owns a funeral directors company. The ideas include: 1) Designing promotional print materials like flyers and posters using Photoshop. 2) Creating a set of photographs to portray the company's services. 3) Reworking and improving the design of the company's existing website. 4) Designing merchandise items like clothing that promote the company. 5) Producing a promotional video advert for social media. 6) Developing a social media content campaign tailored for different platforms. The student provides an evaluation of each idea assessing its merits and their ability to complete it within the given timeframe and using available resources.
Idea development pro forma
The document outlines 6 potential project ideas for a client who owns a funeral directors company. The ideas include: 1) Designing promotional print materials like flyers and posters using Photoshop. 2) Creating a set of photographs to portray the company's services. 3) Reworking and improving the design of the company's existing website. 4) Designing merchandise items like clothing that promote the company. 5) Producing a promotional video advert for social media. 6) Developing a social media content campaign tailored for different platforms. The student provides an evaluation of each idea assessing its merits and their ability to complete it within the given timeframe and using available resources.
Idea development - Task Two
This document contains a client project proposal for Walker Renovations. It includes 4 potential ideas for the project, along with evaluations of each idea. The ideas include designing a logo, creating a website, designing business cards, and setting up social media accounts. A treatment is then proposed, outlining use of a grey and yellow color scheme, custom font, and logo emblem. A website design is suggested to showcase the company's portfolio online along with social media integration. A 3-week schedule is included, and necessary resources like Photoshop and photos are listed.
Idea development pro forma
The client has asked the student to create a logo, business cards, website, and social media presence for a building company. In the first week, the student will create a logo and begin designing business cards. They will also start planning the website layout. In the second week, the student will finalize the business cards and begin building the website. They will select images for the online portfolio. In the third week, the student will complete the website and set up social media accounts while reviewing all work for improvements. The timeline allows the student to manage the project over three weeks and receive feedback at checkpoints.
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Task 8
The document discusses layout designs for a tabloid newspaper page. It notes that the masthead usually appears on the top left but other locations were tested. Using block colors for advertisements and article previews helps break up the white space. However, the designs contain too much text compared to real tabloid examples, which rely more on large images and headlines. The document expresses satisfaction with one image and headline but says more visual elements are needed to make the pages less bland.
Task 7
The document discusses different designs for magazine layouts. It analyzes the strengths and weaknesses of each design, including placement of images, advertisements, pull quotes, mastheads and columns. The author's favorite design is the second one but it could be improved. Their final design decision combines elements from different layouts, such as the heading from the first design and a distinctive pull quote similar to the last design.
Task 6
The document discusses different techniques used to create a cluttered, layered text effect to represent increase and reproduction. Letters were placed unconventionally in varying sizes and angles to look messy. Font size increased by 5 points with each letter to clearly show growth. Fading text was also effective, with the last letter barely visible but still readable. Repeating the word showed reproduction simply by duplicating it rather than heavily layering, which didn't look good.
Task 5
This document discusses the author's process of designing a poster for a band called Broken Arrow. It describes several drafts where the author experimented with fonts, colors, layout and use of white space. The final draft places the band name and social media information at the top to grab attention. It uses different fonts for the band names that are distinctive and blocky to make the page look less empty while handling the white space well. The different colors work well together without one color overpowering the others.
Task 3
This document discusses various design elements used in magazine layouts, including:
- Large drop capitals at the beginning of articles to draw attention.
- Margins that ensure text fits and gives the page a nice frame.
- Basic headers placed in the corner so the image and copy are more prominent.
- Grids that typically split pages into thirds, with images taking up two thirds for attention.
Task 1
Chema Madoz is a Spanish photographer known for his black and white work that creates optical illusions using everyday objects. His photography is both contemporary and traditional as he does not use Photoshop. Madoz's award-winning work from 1985 to the present makes the viewer look at things differently and think more deeply about how objects influence each other. His work conveys meaningful messages and would be displayed in art galleries, such as the Duncan Miller gallery in LA where some of his photos currently hang.
Task 2
The document discusses whether factual products such as textbooks and leaflets should contain bias. It argues that some level of bias is acceptable in order to effectively convince audiences of important messages regarding health, politics, and social issues. However, bias should not leave out relevant information or facts that provide alternative perspectives. Factual products should aim to educate by presenting stats and facts to help the public make their own informed decisions, rather than forcing a certain viewpoint. When events are involved, both sides should be represented without omitting details the public has a right to know.
Task 1
The document provides guidance on key considerations for effective factual writing. It discusses the importance of clarity, conciseness, accuracy, avoiding ambiguity, addressing potential bias, using an appropriate register, evidencing arguments, referencing sources, following legal constraints, and adhering to codes of practice. Factual writing aims to inform readers in an understandable way and back up claims, opinions, and arguments with solid evidence from reputable sources.
On going evaluations
This document provides an evaluation of three images created by Marie for a project on portraying emotions. For the first image, Marie experimented with layering smoke in Photoshop and settled on blending modes and opacity levels to create realistic-looking smoke. The second image used watercolors painted directly onto a printed image to add smoke, with the water reacting with the ink to create unexpected effects. The third image was an accident caused by too much water, but Marie liked the damaged film effect it created. Overall, Marie learned techniques for incorporating smoke and is pleased with how the images convey emptiness and the dominating nature of emotions.
Planning pro forma
This document outlines a photography experiment planned for February 3-7, 2014. The photographer will take multiple exposures of faces and smoke in front of a plain background to portray the consuming nature of human emotion. Equipment needed includes a phone camera, digital camera, makeup, a model, matches, candles, and a plain background. The goal is to layer images to create a surreal effect.
Experiments evidence template
1. The document discusses several experimental photography techniques that the author explored, including shutter speed, reflection, photomontage, and focus. For shutter speed, the author found that timing is important to capture movement and that colors and lights blur better than other subjects. With reflection photography, ripples in water and curved surfaces can distort reflections. Photomontage involves combining close-up photos into a collage, while poor focus can soften edges and remove unwanted details from images.
2. Across the different techniques, key lessons were that timing is important to capture movement, reflective surfaces and ripples can impact reflections, photomontage works best with many small photos, and slight blurring can soft
Experiments evidence 2
The document discusses different experimental photography techniques including light writing, Harris shutter technique, and scanography. Light writing involves drawing images by turning a light on and off with long exposure shots. The Harris shutter technique takes three pictures in different colors - red, green, and blue - and layers them to show movement. Scanography uses a scanner as the camera by following the scanning light, which can create interesting reflective effects but requires a closed scanner lid to work best.
Task 1
Chema Madoz is a Spanish photographer known for his black and white work that creates optical illusions using everyday objects without digital editing. His photos make viewers look more closely at things and think differently about how objects relate to each other. Sohei Nishino's "Diorama Map" project from 2003 uses photo montage techniques to collage photos from his travels into imagined maps of cities he visited, recreating his journey through memory and feeling rather than accuracy. Jerry Uelsmann was pioneering in using darkroom techniques to layer multiple film negatives together to create surreal composite images, and continues to favor traditional methods over newer digital technologies.
Lo4
The marketing and PR presentation aims to promote the band Brunstock's new album to gain more fans and change their image. The target audience is older teenagers and young adults aged 17-24 who are into indie, rave and dance music. The objectives are to sell over 100 albums in a month and increase their loyal fan base by 100% by November. Social media promotion and competitions on platforms like Twitter, Tumblr and YouTube will be used to appeal to the target audience. Merchandise like t-shirts and posters with bright colors and designs will also help promote the band's new sound and image.
Lo3
This document discusses different marketing strategies used by brands to communicate quality, price, image, value, market, and competition. For quality, M.A.C. and high-end grocery brands like Waitrose and M&S rely on elaborate advertising to imply their products are high quality without explicitly mentioning price. For price, Tesco, Travelodge, and Premier Inn prominently display price in their ads. For image, Innocent and McDonald's use bright colors and natural settings to portray healthiness. For value, Aldi compares itself to name brands. For market, makeup brands target women with similar ads. For competition, BMW and Audi subtly critique each other's awards to assert brand superiority, while supermarkets directly
Lo2 workbook
This document discusses various marketing concepts and techniques, including:
- The importance of understanding clients and their requirements.
- Using techniques like questionnaires and SWOT analyses to understand the target market.
- Defining audience profiling and the types of demographic information included.
- Explaining the four elements of the marketing mix: product, price, promotion, and place.
- Providing examples of how companies like Coca-Cola use different marketing materials and strategies.
Lo1 workbook
Market research involves gathering information about target markets through surveys, focus groups, and interviews. This helps companies understand customer wants/needs and determine where to advertise. A market analysis presents research findings and identifies gaps. Marketing strategy sets objectives and outlines the product, price, place, and promotion plan. Advertising is important for raising brand awareness and shaping perceptions of products. Positive publicity generates goodwill while damage limitation aims to minimize harm to reputation from negative events. Lobbying seeks to influence legislation by advocating for special interests to politicians and parties.
Case study
The marketing campaign for Catching Fire targeted teenage girls by promoting Subway sandwiches inspired by the film's spicy title and a makeup promotion with Covergirl. A fake magazine was also created with an Instagram and other social media presences to keep fans engaged without heavy advertising. Posts starting 9 months before release helped build anticipation, including a photo of an empty chair that received over 2,000 likes. Everything was designed to make fans feel like they were part of the world of the Hunger Games and build excitement for the new film.
Starting marketing and pr
This document discusses marketing and public relations methods and techniques. It begins by outlining issues that require marketing or PR solutions such as quality, image, price, value, market, and competition. It then provides examples of how marketing addresses quality, price, value, image, and competition through advertisements. Public relations techniques discussed include press releases, media packs, briefings, press conferences, handouts, interviews, and maintaining contacts and networks. The document comprehensively explains key marketing and PR concepts with relevant examples.
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Opportunities handout
- 1. Opportunities Every project gives you opportunities to create but also constraints to work to. Use this hand out to consider the opportunities this project has to help you improve your skills, knowledge and creativity. Opportunities What creative opportunities can you see in this project? How could you challenge yourself creatively in this project? You can refer to your previous experience here. During my research I have found out that Irn-Bru like to use risky adverts. Of course I need to stay within the ASA regulations but I feel like this project will give me more freedom in the ways I can advertise the product, unlike the SASH adverts we had to produce. People could have gotten insulted very easily by charity ads so I had to be careful of the content.However, Irn-Bru likes to use words with double meanings so I could use puns on the advert, a much more conservative way of using the double meaning humour. I am not usually good with puns but I do enjoy jokes and most of what I think is humorous. What technical opportunities for development are available in this project? What technical challenges could you set yourself? You can refer to your previous experience here. In the original advert for Irn-Bru 32 they have a mascot, a big blue cuckoo. The concept behind the cuckoo is very clever and I want to keep it somehow. I could turn the bird into a cartoon, which would require me to use new technology. The images I will have of the bird will be very limited so if the angle is not right then I will have to recreate it myself. This will be a challenge but if it doesn’t work out I can just use a little cartoon that will be easy to draw. However I will have to make sure it isn’t similar to the twitter logo or there could be some copyright issues. How could the skills you are using and developing here be useful in a professional context? Consider the requirements for different job roles. Learning how to change the angle of a picture just slightly can be very useful. If the photographs don’t look right on the advert but you are too close to the deadline to arrange another photo shoot. Having a default of being able to turn it into cartoon and adding a few shadows to change the angle can save a lot of time and therefore money. What opportunities for designing for different media does this project give you? Which final product type interests you the most and why? Web banners can move which interests me. However this will be very hard to do and I don’t think I will have the time to do it. Especially with the splash theme I am working with the web banner could be very active if it were to move. I’ve never branded a product before so this gives me experience in it. This could be good in the future if a company asks me to redesign something. The design for the bottle or can needs to fit with the shape and the angles need to be right or the whole design will look wrong. The design on the product is what people see the most, it is on the adverts and in the shops so this is what people remember. It has to be perfect or the whole brand will fail.