Social Action & Community Media

Social Action and Community
Media
Existing Product Research

Case Study: (campaign/organisation name)
Purpose:
The purpose of this poster is to make women aware that
when the drink, smoke and take pills, it can harm their
baby. Louisiana’s children organisation are aware of the
harm that this can have on the baby and they want to get
their knowledge across to everyone, so more women will
stop harming their unborn baby, but it is also aiming at
everyone and not just women, as by making everyone
aware of the dangerous, the people who see this poster
can also advise people who they know are pregnant and
are drinking and smoking aware of the damage they are
causing themselves and the baby. By making people
aware, this message could be spread worldwide or just in
the nation, which seems to be the target for the campaign
poster.
Aims:
its aim is to make women who are pregnant stop drinking,
smoking and taking pills and making them aware they are
causing damage, the poster is also aimed at everyone as
well as they could also advice people who they know or
even see smoking or drinking about the damage they
could do to their unborn baby.
2Creative Media Production 2012

Techniques:
The techniques the organisation have used are very effective. By having a picture of a baby looking
shocked seems to get the message across that they somehow know why they may not be the same as
everyone else, as the effects from smoking and drinking could last a lifetime. Also by having a white
background the blue title which is big and bold and the ‘what’ in capitals makes it catch peoples eyes so
you read it and because there is a question mark after the title, it makes the readers want to read on to see
what the baby is shocked about and what his mother did to make his facial expression like it is. The medium
sized text underneath the baby talks about drugs, drink and smoking, and because it is in small sentences it
keeps you interested and keeps you reading it. As the campaign is mainly for the babies wellbeing they
have made the number at the bottom bigger and the number also relates to their campaign. They have also
added their logo to make people aware of who they are and if they wanted to find out anymore of the poster
or more about what they do, so if you are searching on the internet you know which logo to look out for.

Impact: the impact from this poster is making women who are pregnant stop drinking, smoking
and taking drugs, this will result in less babies getting harmed and when they are born it will stop
them from the having the effects from what their parents do lasting a lifetime when they are born.
In time this poster will have an effect as everyone will start to realise the harmful effects drinking,
smoking and taking drugs will cause when pregnant. By making people aware that these things can
harm their baby and are also harming themselves it will make people think twice before doing it to
stop babies being born, as smoking restricts the oxygen supply to their baby, when they are
drinking alcohol, it passes from their blood through the placenta and to their baby, as a baby’s liver
is one of the last organs to fully develop, their babies development will be seriously effect. In the
UK 10,000 babies are harmed during pregnancy because their mother was smoking or drinking,
this poster is aimed at lowering the number as much as possible to stop babies from having, brain
damage, a disability or physical deformity.

compare: I chose to compare two posters which are related to see what the differences were.
When looking at the two, I can see they have used similar images as they both contain children in
them, although they are both about young children they both have a different meaning, the one on
the left is mostly to do with the effects of drugs and alcohol before the baby has been born,
whereas the one on the right is mostly about physically abusing your child, as this is a sad subject
they have decided to use dull colours to emphasize the mood of the poster as after a child has
been abused they are most likely feeling sad and upset and probably thinking its their fault as most
parents will tell them this, therefore using dark colours like black, too much black like this
photograph contains shows depression and it creates a negative environment. Whereas the left-
hand side poster contains white and blue colours. Both posters have the number present on the
poster so they are aware it happens often, which is why they have the number big and clear so its
easy to read.

Purpose:
The purpose of this poster it to make people aware of
domestic violence and that if they are in a violent
relationship or know people who are, there are people out
there to help them, which is why there are phone numbers
of the poster so you know who to contact. The purpose of
the poster is aimed at people is a violent relationship to let
them know they are not alone and to not be scared to tell
someone as the organisation obviously realise many
people suffer in silence as they feel no one will understand
them.
Aims:
the aim of the poster it to make people who are in a violent
relationship aware that there are people out there who can
help them get through their situation and are their to
support them through it all.

Techniques:
the techniques this poster has used it a short title which stands out as they have a white background with
little blue boxes and the writing in the boxes is white so it makes it stand out and catch the readers eyes.
They have used a picture of a women looking sad, this shows the topic of the poster is emotional and
seeing the emotion on the women's face as well as the barcode is a sign of what the poster is about. As the
title mentions ‘property’ it has a connection to the women as she has a barcode on her forehead, as most
properties have barcodes on as people pay for them, so the poster resembles that the women on the poster
has been brought and the poster is saying that you don’t belong to him, and there are people there to help.
As the organisation knows this happens all over the world they have a helpline for people who speak
English, Spanish and people in NYC. By having different numbers they can call, it shows they are not just
aiming the poster at certain people but they are an organisation who are they to help everyone and not
single people out. They also have a slogan which says ‘if it doesn’t feel right, it probably isn't’ their using
there slogan as like a sign for people to look out for, for example if you are getting abused in a relationship
and you don’t think that’s what happens in a normal relationship, you’re in a wrong relationship and you
need to get out of it. It also has small black writing at the bottom of the page which are some signs so if you
think you are in a violent relationship while reading the poster it shows some signs at the bottom and by
having the number in the middle of the page in a larger font size it makes is easier to read quick and the
number is clear.

Impact: the impact of this poster is to make people aware if they are in a violent relationship.
The Guardian statistics are that 13,500 people (80% were women) in 2012 were attacked. The
organisation is hoping to lower the number and the way the ay they can do this is by using the
poster to get the message round as once people read it and read the signs at the bottom they will
know what to look out for or know if they are in a violent relationship so they can ring the number
and therefore would lead to the number of how many people report would be lower than it is.

compare: both of these posters are about domestic violence, however they are both very
different. The poster on the right is dark and dull, it has a some black in it which shows depression
and a negative environment, also involving the colour red which represents danger and blood.
Showing a picture with a women who has a black eye will also make people more aware and more
likely to read the poster. They have used two pictures in the right side poster, they have added half
a picture of a football with the sentence ‘what time is kick off in your house?’ this shows that they
are aware that at a certain point in the day domestic violence happens, for example most of the
time its because one of the people in the relationship has come into contact with alcohol which
reacts with the body and the actions the other person will do. However the poster on the right is
different as they have decided to use mainly a white background with blue writing it makes it stand
out more and attracts the eye more. Although the left side one is bright and uses light colours, the
right side one with the black catches the eye more as having the dark background with the red and
white writing stands out more.

Purpose:
The purpose of this poster is to warn people about animal
cruelty. Mainly that leaving an animal in a car is he same
as putting it in an oven. Its letting people know it’s a crime
and that if you see an animal left in a car, you need to
report it as it’s a crime, as well as warning people they
may get into trouble and have their animal taken off them if
they ever leave their animal in a car by itself
Aims:
The aim of this poster is to get the message across that
leaving your animal in the car by itself is a crime and its
like leaving an animal in a hot oven, which people wouldn’t
do. It has the number at the bottom so letting people know
if they see an animal left in a car they need to report it and
tell someone. The aim of the organisation is to rescue the
animals from being in the warm weather left alone in a hot
car,

Techniques:
They have used different techniques in this poster to make it stand out more. For example they have used
the background colour red, the colour red symbolises danger, which by leaving your animal by itself in a
car, you are therefore putting it in danger. They have used an image of a dog on a baking tray about to go
into the oven, many people will not like this image as they will think putting an animal in an oven is animal
cruelty, so this poster is showing that leaving an animal in a car is the same as putting it in an oven, they
are both animal cruelty, they have used an image of a cute, small dog to make people feel sorry for he dog
and to feel like they don’t want that to happen to any other dog. The have white writing which works well
against the red background, they have the quote ‘Hot Oven, Hot Car… It’s the Same Thing.’ this sentence
stands out over the rest of the poster mainly because the writing is bigger but also because its proving a
point. They have given the number and who to call as they are obviously aware that it happens often
especially in Los Angeles as its always hot over there.

compare: both these posters are both about animal cruelty. There are both using the colour
red, as this colour symbolises danger and blood, which all animals which are getting abused, are in
danger and may bleed. They also both have big writing with warning on, they say different things
however they are both giving out the same meaning. The left side poster involves a lot of the colour
red with white, where as the other poster on the right contains mainly dark colours to show
sadness and darkness to show the emotion the animal is going through when being abused. Even
though the left side poster is more brighter and uses the red a lot, I think the poster on the right
stands out more as it looks more professional and laid out better, also because the red stands out
more against the dark colours more than the white against the red background.

Social Action & Community Media

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