The document discusses a survey the author conducted to help design advertising for a charity targeted at 16-24 year olds. The author asked questions about advertising preferences, charities people donate to, and effective ad types. Responses indicated a preference for upbeat ads with some information but not too much text. Posters and billboards were seen as more effective than bus ads or websites. The author plans to create a poster, billboard, and bus stop ad for the charity based on the survey findings.

1. I asked what age there were
to see which answers are
from the target audience.
This is important because
the adverts are aimed at
them. Knowing what they
like and dislike can help to
target them. If the advert
doesn’t appeal to them
then they will ignore the
advert.
Having this question
allowed me to filter the
answers to view what the
target audience had
responded. The age rage is
16-24 that is why I have
used those different
options. I didn’t want to
confuse and complicate the
question by having loads of
different options or the
filter wouldn’t have worked
efficiently.

2. All 22 responses
Responses from the 16-24 year olds
Over half of the people asked
donate to charities. I asked
this question to see how
many people actually donate
to charities. This would tell
me how effective current
adverts are. If no one
donated I would know that
there is something wrong
with current adverts.
I was surprised by the result,
I was expecting a higher
percentage. Saying that, the
target audience are young
and students so they may not
have enough money to
donate.
This means they need more
persuading but the main
object of the advert is just to
get the charity out there.

3. The most well known charity will
have the best adverts. Adverts
are the way companies get
known so the most well known
charities will have the best
adverts. Once I knew which were
more effective I looked at them
ones most to try and take
inspiration from them and learn
what people expect and like too
see.
I should have specified the
question by adding homeless
charities but all the options are
those types of charities.
16-24 year olds

4. Responses from the 16-24 year olds
The other responses
I decided to use this poster
because it was the only advert I
could find with a lot of text on it.
I wanted to compare two
adverts, one with loads of text
on to see if the public liked it.
The responses I got told me that
they liked the information and
colour scheme. They thought it
was capturing because of the
black and white, red contrast.

5. Responses from the 16-24 year olds
This question contradicted the
previous one. People said that they
didn’t like the information. I think it
was the amount of copy that was on
the poster. It made people lose
interest. So information is a good
thing to include but not a lot of it.
The other responses
They also didn’t like the fact that the
advert was so serious. The black and
white made it look depressing and
they didn’t like that.
This means I will have to have an
upbeat feel to my advert and make
sure to use loads of colour to appeal
more to the target audience.

6. 11 out of the 16 16-24 years olds asked said
that they did prefer this advert. This is
because it has less copy on it. They like that
it is simple yet gets the point across. Yet they
think that the face can be a bit distracting.
Responses from the 16-24
year olds
This has told me that I need to use an image
that isn’t taking all the attention from the
message of the advert.
I also need to not but the writing
over the top of the image as it
makes it harder to read. If an
advert includes effort for the
consumer then they are likely to
not bother reading it properly.

7. Responses from the 16-24 year olds
I asked this question
because I was unsure on
what advertisement to do
for my campaign. I knew
that one advert would not
take the full time allocated
so I wanted to know which
other types effect the
public most.
I will try to produce one
poster, a billboard and a bus
stop advert. Websites are
more popular than bus
adverts but a website will
take too long to produce.
This and bus adverts are in
more places and people see
them without the effort of
having to go online. To just
spread the word bus stop
ads will be more effective
and cheaper than a
website.

8. Responses from the 16-24 year olds