The document provides details on logo designs, campaign posters, and merchandise designs for a charity campaign aimed at reducing litter on beaches. For the logo, the designer improved it by simplifying the surfboard graphic and using a bold font with thick outlines. Three campaign posters were designed for adults using less imagery and more text in a formal tone. The posters use a deteriorating double exposure effect to emphasize the message. A two-sided membership form and designs for t-shirts, hats and bags are also presented, with the designs focusing on the logo or modern graphics related to beaches and wildlife.

1. Production
Hayley Roberts

2. Logo Designs
This is my main logo and I also did a few extra designs just to
get a range of logos to work with for both adults and for
children. I feel that this one is my strongest with the surfboard
because it is simple and shows what the organisation is about
with the surf board. The writing is clear and easy to read no
matter how big the logo is.

5. Outlined Idea…
My idea for my campaign poster is that it is going to be a very dark and serious looking poster. With this in
mind, it will be aimed at an older audience rather than children and will be aimed at adults. This is because
the tones and the colours in the poster won’t attract children and the emotive imagery won’t really interact
well with the audience. I want the image on the poster to be a really emotive and powerful image just like
the examples I have seen. This is because the more emotive the image is, the more powerful it becomes and
this will then get people to donate and to sign up to the charity to help it prevent what is being described in
the poster. The image will be the main focus of the poster and this will be the element that will draw the
audiences attention to it. There will be minimal text on the poster as I want the image to be the main focal
point of the poster. The text will be short and snappy as I want the image to do the talking rather than
writing a paragraph as this can put the audience off seeing a bunch of writing. With people now only just
glancing at posters, I want it to be one that people glance at and get fixed to it and then read more into it.
Around the image will be a dark frosting and this will highlight the writing more and it will also darken the
edges so that the focus of the viewers eyes are kept in the middle of the image on the main subject. The
writing will be in a clear and sharp font so that it expresses the serious side through the style of font and it
will be quite spacious so that it stands out on the page. It will be in the colour white so that it stands out
against the dark image and it will also create a strong contrast between the background and writing. All
these elements will add to the serious side of the poster and will help the campaign be stronger. With it
being minimal it will look more presentable and not as busy and this will be easier for the message to be
brought across. The colours will be all dark colours and there will be no bright colours displayed in the
poster and this will again add to the serious side of the poster and get the point across.

6. Campaign Poster

7. Campaign Poster

9. Mood Board These items are all something that I
would be interested in designing.
There is a similar colour scheme goin
on throughout the clothes and the
accessories. The children’s clothing
range is a lot brighter than the adult
range and this is so it attracts them.
They do a range of different
accessories and this helps aim their
products at a range of different
people. This also will help them sell
more products and help the charity
gain more money. The products are
quite modern looking and this will
help fit in with this generation rather
than creating products that are
traditional. They have different
colours of items so that people can
chose a colour they like but
everything is mainly blue, black,
green, grey and white and is kept less
colourful. I think when I do my range
of products I need a variety of colours
and variety of products so that I am
aiming different products for different
people. Even though it’s a charity for a
specific thing, it doesn’t mean you
can’t aim your products at different
people so it’s still balancing out your
target audience but creating products
alongside them to aim it at others.

10. This is one of my fist merchandise designs that I did and I wanted to make this a
design that was aimed towards children rather than adults. I made the penguin
quite cartoony so that it appeals to the younger audience and makes them more
interested in the product. I’ve also put limited text on the design so that it doesn’t
make the children bored of reading and so it’s just a simple line just so that they
understand the message. By using a very popular and cute animal, it makes the
children want to save it as they wouldn’t not want to see them so by putting the
simple line at the bottom, they understand what to do and then get interested in
trying to save the animals. It’s a really simple design that doesn’t look too complex
and has a lot of colours to engage the children and with some being really bright it
helps it stand out. To improve the viewing of this design, I could have zoomed out
on some of the products so that you could see the whole design and so it fit on
better rather than leaving it and there is just a few elements of the design that are
a bit out of place and I could have sorted them out before finalising it.

11. This design is another one
that is linked to the first
design and again it is aimed
at children rather than
adults. I did it by using the
shapes tool on Photoshop
and so it created a starfish
and then I did the same
technique for the penguin
design. I wanted to make
my second design a lot
brighter than the first one
as I felt there was a lot of
dull colours so using bright
yellows and oranges is
more appealing and will be
better for the audience and
aiming it at them. I used
the same text so that it
linked with the first design
and after a few more
animals being added, it
could become a full range
for children and I think
that’s why it works.

12. I decided to then do a simple
design of the logo that I designed
and thought that because it
consists of bright colours, it
would be ideal to draw the
audience in. This is mainly aimed
towards adults as I don’t think it
would appeal to children as much
as it’s quite plain and not as
bright as what they would
probably want. I think I should
have done a version for women
and men as this would then be a
lot better for both genders as this
version is quite feminine with the
pink flower on it so I think to
improve I would need to be more
universal.

13. This range was done using typography
and using a clipping mask to put an
image within the text. I am sticking
with the theme of keeping the
beaches clean and how litter damages
the beaches look by using an image of
a clean beach so that it influences
people to keep beaches looking this
clean rather than leaving litter around
on them. Using the quote I did for the
writing linked with surfing and linked
to the charity and so this then was
something that would be close to
people and this would then persuade
them to buy the product. To improve I
could have put a stroke around the
writing so that it helps the writing
stand out rather than it fading into the
background.

14. This is a range that is aimed at adults
rather than children and it shows the
deterioration of the animals by using a
double exposure effect. I think that
these look really presentable and by
using really cute images of animals, it
makes the point that I am trying to get
across more realistic and this could
create more purchases as people will
then feel sorry for the animals and
could support the charity. The main
focus of the campaign is litter on the
beaches and how it damages the
wildlife and their habitats and I think
that this point has been got across in
both the imagery and having the
words there helps support it.

15. This design is very similar to the
design before apart from I
changed the animal on this one.
I wanted to use another animal
that people find lovely and find
them really precious so that
people understand that the
more we litter on the beaches,
the more it’s affecting wildlife
like these. It has the same effect
as the first design and it’s got a
lot of detail as well as more
monochrome colours which
also suggests that it’s aimed
towards adults.

16. This is another design with the
same idea as the other two
designs and keeping to a very
emotive way of detailing the
design.

17. This is my final design of
this range for the adults
as I feel it gets really
repetitive so keeping it
to a shorter amount is
more suitable.

18. Flat Plans…
Back…Front…
Information about the form they are
filling in
This section will be the form for the
membership and it will be for people
who haven’t had a membership with
them before.
‘Join Us’ headline
Negative
image
Negative
image
Text about the
charity
Text about what
the money from
the membership
could do for the
charity
This is a flat plan for somebody who doesn’t really know much about the charity and are wanting to sign up to the membership. There will be
information about the charity on the front so they understand why they need as many members as possible and I will also explain what the money does
from the members and how it helps the charity. There will be some negative images on the front so people understand why the charity want to change
the images that are seen. The background of the form will be positive images of beaches and how they are meant to look so then the audience see
what they are wanting to achieve visually.

19. Flat Plans…
Back…Front…
Collage of
negative images
Text about when they renew the
membership, what offers there is
and why it helps the charity out
‘Join Us’ headline
Form for the renewal with all the
details they need to fill out just
incase details have changed
since last time they were with
the charity.
Positive image on the back with the
form
This is a flat plan for somebody who is wanting to renew their membership with the charity. This will mean I won’t be explaining the charity
for this form because they will already know about it. Instead there will be a collaboration of negative images on the front so they still
understand the impact but on the back have a positive image because of how well the charity does with money from the members. I will
also be explaining how their money has helped the charity so they feel rewarded and so they know how well the charity is doing.

20. Flat Plans…
Back…Front…
Text about
what the
charity want
to achieve
‘Join Us’ headline
The form will take the whole of
the back up and it will be all
about filling in the details for a
new form
This is a flat plan for people who are wanting to start up with the charity and become a member. I have used a lot more images in this flat
plan and there will be both negative and positive as I want to entice them visually. It will have text about the charity and how it started off
and why they should become a member just to entice them even more. It will contain offers that they have and the gifts you get from
being a member to make it more persuasive for them.
Text about
what the
charity is
about and
when they
first started
Images

21. Flat Plans…
Back…Front…
Text about
what the
charity want
to achieve
‘Join Us’ headline
Membership renewal form and
the details they need to fill out
This is a flat plan for people who are wanting to renew their membership and want to carry on supporting the charity. There will be limited
images for this one and more about what the audience have achieved from singing up as members and the money they give to the charity.
It also shows the advantages of the membership form and what they get from renewing the membership so that it encourages them more
and it also has a few positive images on the front rather than negative images.
Image
Image
Text about
the charity
and what
they do
Advantages of the membership
form

22. Membership Form

23. Improvements

24. Logo Design Improvements
For my logo, I made some slight improvements to it to make it a lot stronger and bolder on the
page and if it was to be minimised, the text would be still easy to see and read. I kept the idea of
the surfboard because I felt it advertised the campaign really well and showed what the campaign
was about. I decided to have a simple outline of a surfboard so it didn’t look really complex on the
page. I then used a really bold font for the writing with a thick and sharp outline to it. I then used
the clipping mask to use an image of a wave coming into shore and this builds up throughout the
text. I tried out loads of different angles and styles of the same text and image to try and get the
style how I wanted it. I went with the bottom left design because I really like the way it is designed
and the way the surfboard design cuts off at the writing and then the writing is then introduced. I
feel the text is complimented by the outline of the surfboard too.

25. Logo Design Improvements
After looking at the clipping mask, I then had a look at how I could take my logo any
further and so I decided to keep the surfboard outline and decided to look at the text
itself. I kept the font the same so that it would stand out when minimised on posters
but I kept testing the colours to help highlight certain words and help certain letters
stand out. I think that most of these are really successful and the first tester and the
red highlighted words in the other logos are really successful. The colours don’t look
too bright and they help the word ‘against’ stand out really well.

26. Best Testers

27. Campaign Posters
I have done three campaign posters that have
been improved from my last. They are all aimed
at adults and not children and this can be seen
by the less imagery on the poster and more
writing that I have used in the poster. I think that
children would find it quite boring and wouldn’t
be interested as there is an older style to the
poster. The choice of vocabulary as well is quite
formal and may be difficult for children to
understand. I changed some of the facts on the
other posters, the colour and the animal on the
poster. I used the deteriorating double exposure
effect to go with the wording and the title of the
campaign poster. I wanted to link everything
together on the poster by changing the colour so
it is all the same and I wanted it to stand out and
not look boring so by having the colour it helps
do this better. I think the posters are very clean
and sophisticated and is very easy to understand
and doesn’t look busy.

30. Membership Form – Side One and Two

31. Membership Form – Side Three and Four

32. Merchandise – Design One
My first design was based around my logo and a
few variations of this on different pieces of
merchandise. I wanted to make the logo
interesting and have colour to it so I did one that
had an image within the text (by using a clipping
mask in Photoshop). My second variation was
then the same design but the ‘against’ word is in
red. This stands out a lot so it emphasises the
word and what the campaign is about. It also is
bright and even though it’s not as colourful and
the first variation, it still looks interesting and
made to wear.

33. Merchandise – Design Two
For my second design, I am aiming this again at
adults and I also think that this kind of design
could be attracted at young adults too. It’s a very
modern design with some of the features on the
design looking really modern (paint over the eyes
and grainy effect). You normally get this on some
designs for different things and these are effects
that are used a lot. I have done two variations of
this design as I did one with a turtle and one with
a seal and I changed the word over the paint
slightly just to add a variation to the design. This
gives people the choice of which animal they
would want and so it is a little more flexible and
can be very unisex.

35. Merchandise – Design Three
This is my third design for my merchandise and
for this one I wanted to show a bit of creativity
and to make it look simple but something that
people would wear. I did the waves in the back
by using a brush and painted it on and then I
warped the letters to make it more eye catching.
It stands out more because it’s been warped so
that it stands out a lot better and the letters
jump out more. It’s a different angle and doesn’t
look like it’s just been placed on the page. It
works with the waves in the background and
they relate to the campaign and what they are
working with. I think the colours are quite
masculine but I think women would wear this
design too because the blues relate to the
campaign and I don’t think it’s completely
masculine.