This document summarizes and compares different posters used by charities to raise awareness and support for homelessness. It discusses how some posters use images of homeless people to elicit sympathy, while others use only text or statistics. Posters that use images tend to be more impactful as they catch people's attention quicker than text-heavy posters. However, graphic images may only attract short-term donations based on feelings of pity rather than driving long-term support. Overall, the document finds that posters using some combination of images and concise text are generally the most effective at raising awareness and gaining donations for charities addressing homelessness.

1. Brandon Parker
SASH PRESENTATION

2. • This poster uses a image that is taken to
grab sympathy of a man sleeping on the
street you make you feel sorry for him
(horrific imagery), Also just using a few
words that’s relates to everyone stating
that no one should be made to sleep on
the street and at the bottom to have the
logo for the charity. The colours that are
with the poster are dull and plain as its
not meant to be happy where you would
use bright colour, all dark and shadowy
as this isn't a nice subject but is a big
problem and that’s why they use such
sad images and dark contrast to make it
look even worse for homeless people.
SIMON STREETS

3. • This is a very simple but effective poster
as it doesn’t contain anyone or thing
other than hands holding open a
magazine that says that the magazine is
what this homeless person with be using
to keep themselves warm tonight. Again
using the sympathy vote as they have to
use a magazine to be able to try keep
warm whilst sleeping outside. The logo
and in the bottom corner to be able to
know who the charity is and what’s its
for. The photo on the poster is of a bed in
which the person should be staying but
instead will be on a park bench on under
cover in a shop store front.
CRISIS

4. • The main color of this is red and with that
becomes very striking and is used to give a
serious message. The poster contains no
images and with this shows its just about
telling the audience about what they do
instead of showing them, the only problem
with this is that you cant be going past and
quickly glance as you need enough to read it
all to be able to understand what the text is all
about. Its not as impacting without a picture
but still contains information to be able to help
them, so this type of poster isn't using
shocking imagery to gain money from people
feeling sorry instead just tell them what it is
about and what they do to help and how you
donating is all that’s keeping them running in
order to help people.
SASH

5. • This poster also doesn't use images it
just informs you on the charity, giving you
facts about homeless people that they
are helping but can only help with your
help from funding. They spotlight the
word homelessness which your eyes are
immediately taken to and you then know
the top of the poster. Although it doesn’t
use horrific imagery it does use statistics
that are just as frightening to
comprehend and this is the way they are
trying to gain money to help with
supporting the charity in order to help
homeless people on a whole.
CRISIS

6. COMPARING
This two posters have taken two different approaches to
get what they need which is to get volunteers or
donations to keep the charity around to be able to help
people but by using different techniques will mean
attracting a different audience and that will show when
you attract different people as the amount of donations
you receive will vary as to home much that type of
person can afford, but to most people pictures are more
likely to react to pictures( especially those of a
saddening nature) and less text as its a lot quicker to
see and read even if the text that’s used is vital sad
information if there's to much people will just ignore it
and so I cant see the use of that technique being as
good as hey hoped it to be. Even the logo that they
have isn't appealing or interesting so wouldn’t attract
whereas the logo for Simon on the streets isn’t as
boring but also is only in the bottom corner so you know
the company but isn’t taking up the majority of the page
so has space to write whatever it wants

7. TASK 4 - QUESTIONNAIRE