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Social Action and Community
Media
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Case Study: (Human Trafficking / end it campaign)
Purpose:
To bring local, national or global change. This campaign if
successful will be able to bring global change. Human trafficking
is a global issue and the end it movement are a global network
which could bring global change.
To change attitudes. Like everything there is a lot of stigma
around human trafficking and people can have a general attitude
towards it which doesn’t allow things to get better.
To raise awareness. Human trafficking is something that is not
always spoke about and known about. Using posters allows
there to be awareness made if people keep seeing it they will
know about it.
To provide information. This is a minimal poster but having the
link to websites and what is there on the poster is there to
educate and inform people what is going on.
To campaign. As this is a campaign movement and a campaign
program the material is made to campaign against human
trafficking and what it causes.
Aims:
The aims of this campaign is to get awareness on human
trafficking. The slogan for the movement is ‘Shine A light on
slavery’ which is just saying they want to get human trafficking in
the spot light and have people aware of the reality. The aims are
also to prevent and rescue current people and their relations to
human trafficking, by giving the awareness people are able to
find the signs and help people in these circumstances.
2Creative Media Production 2012

Techniques:
The first technique that probably stands out the most is the colour. The colour used
prominently is red, the red is in a multitude of different tones which gives a different effect
throughout.
Red is a really bold colour, as it is used so much it really draws the audience to the poster
giving that initial attention. The colour also screams serious, red is a really threatening,
dangerous colour- setting the initial tone of the of the campaign. Red is also the main feature
colour of the end it campaign so this links in. On any wall or place this poster is going to stand
out and grab attention.
As for the text, the text is white which contrasts with the red. White is a much more pure and
innocent colour which really plays with the wording ‘you don’t see me’ which is a really
innocent wording and the calming white gives a completely different feeling to the horrific
imaging. This makes the audience feel a sense of guilt over the matter and makes them aware
of the effects of trafficking and how it can become so hidden.
The font of the text looks like paint, the font looks like someone’s writing which makes the
poster a lot more personal and less like a poster. As it is something different it again adds
something to the magazine, making the audience look at the poster a lot more. The font also
fades out like paint running out, this makes the a link to how the trafficking victims loos hope
and the matter just fades away. ’Me’ is the only word in full bold which brings back who the
campaign is about and enhances that whole personal feeling.
The text is positioned over the image and stands out a lot more so you see this in the
foreground then have to look closer for the image in the background. All of the positioning of
the text and image is in the centre, this is good for a campaign poster as the focus is centred
so it draws the attention straight to the centre where all the action is.
As for the image, it is very minimal and as it has the red overlay it harder to see, this is proving
the point of the subject being hard to see and matches the slogan text very well. The image is
also of a person hiding in their clothes, again it gives that look of the person not being seen.
The shoes of the subject are above their head and their feet are exposed which shows
vulnerability, abnormality in behaviour and the effects of trafficking. The image is a subtle yet
still disturbing image which represents the hidden trafficking situation.

Impact: Evidence of any change being brought about through projects
using words and or graphics.
First looking at the official site for the end it campaign they state what they
have achieved through their campaigns and charity. The first thing they
stated was raiding over $4 million since 2013 which is a lot of money and
shows how they have managed to help human trafficking. These figures
are quite impressive and really show how much this company have done.
They also state that since their launch over 66 global projects have
supported the campaign which highlights that the campaign has brought
global change and global awareness which is a very big change.
The end it campaign have also said “YOU have helped us shine a light on
slavery across the globe” and then go on to explain where people have
brought awareness to the issue and how they have helped to create
freedom . This again just puts the whole campaign into perspective, again
showing that the campaign has brought awareness and has began to
make a difference globally.
There is then the human trafficking cases per year and these are the
reported cases which have gone up from 2012-2014 however this could
arguably be because societies and times have changed since so people
are coming forward more and there is more awareness so people are
starting to come out about everything. The more awareness there is from
campaigns like end it makes the signs clearer so people are starting to
notice more. So yes even though there is more cases it could be because
of the amount of people beginning to come forward.

Case Study: (Accessible arts and media)
Purpose:
To create media production for non traditional groups. This group is a group of
non traditional groups. They have a range of people who all come from different
backgrounds. From elderly people, to people with mental health issues, disabled
adults and young people. They work with a range of people and a range of
businesses and communities to give people the chance to produce and create a
range of different work, including media work.
To create and strengthen community ties. As the group works with different local
schools, businesses and communities they have the ability to create and strengthen
community ties. Using the poster as an example you can see that the group have
concerts and production days where they show what they have being doing. This is
a good way to get the community together.
To raise awareness. This organisation also raises awareness for these people.
This is a good way to be able to get the people into the community and the rest of
the community are aware of them as people and the work which they are doing.
This is a really fun way to raise awareness but is still effective.
Aims:
The aims of this group is to allow all abilities to be able to be creative whilst having
the opportunity to learn and expand as individuals within a safe community.
They aim to be able to make people comfortable and happy, growing confident and
having the ability to make friends. They also contribute to their community by
producing events. The group allows people to have access into life, letting them
have the ability to explore the world and connect with their environments. They want
to allow everyone to have a chance in life and keep high spirits whilst bettering
themselves and their community.

Techniques:
The techniques used in this poster from the campaign are very relatable to the campaign itself and
show a clear reflection on the whole of the group. The poster has a very minimal look, there is no
images other than some small music notes, other than that it is all text and shapes, this makes it
really simple but keeps the focus on the actual text and event.
The colour of this poster is visually pleasing, there is a very simple gradient look in the background
of blues and greens which is very calming. The poster almost has a look of water to it which again
has a really pleasing look to it. There is highlight points within the poster that are highlighted in a
golden yellow look. It gives the effects of spot lights which plays with the subject matter. The main
highlight point is much more bright then the other parts which contains the text that is the title so this
is the main stand out point.
There is a lot of shapes within the campaign. This adds texture to the campaign and makes the text
stand more forward, making It more readable. As there is no imagery on the poster the use of the
circles gives the poster more shape, visual aspects and just adds a little something.
The campaign itself is a group of people who all come together to make the community a lot
stronger. The group are all very supportive, they learn different things and then put on events. Their
subjects range from music and crafts to media. There is something for everyone that brings people
into the community a lot easier.
As the group want to perform their music for a community they produce posters like this to invite
people along, making them aware of the events.
The use of visual hierarchy attracts people to the poster. This poster in particular has a very strong
hierarchy. The title is the biggest piece of text on the poster and then there are a few key headings
like mixit which are much larger than some of the other text, following mixit is two other headliners
which are a little smaller which shows that mixit is the headline. Then the rest of the text is at a much
similar size. There are parts which are less bold and smaller, like more information and the postcode
of the event. Its all in the mix is in a different colour and smaller but bigger then the email addresses.
The important information like dates, ticket cost and location are all in the same size font, and bold.
Making them stand out against everything else.
The way which the hierarchy falls on this poster makes the poster come together. The use of
different fonts, sizes and the layout means the public can access the information much easier and
the poster contains a really simple description of all of the information making it more accessible and
easier to read.

If you look at the history of the organisation and what they have
managed to achieve you can clearly see that there has been a
big change within the organisation.
The organisation first started in 1982 as a film workshop which
was set up by local female film- makers. This was then built up
through the years to becoming a strong, much larger all
inclusive art and media organisation for the local communities
within the area.
So from going from a little organisation to this much large scale
organisation which are including everyone and linking with
sponsors and businesses.
In 2017 they have had their biggest gig to date which was a
1400 people audience at a city theatre.
The mass grow of the organisation over the year really
highlights the success of the organisation. The people involved
get continuous support, the ability to go into public and get
involved. They also have the ability to make friends and
strengthen themselves whilst providing for the community. This
group has had a comprehensive impact on the people involved
within the organisation allowing them to access platforms in
which they wouldn’t usually have the ability to.

Case Study: (Stonewall)
Purpose:
To change attitudes. The whole of the Stonewall campaign is getting people to grasp the
neutrality of sexuality. They are trying to normalise the topic in which they want to change
the attitudes of society so people see it is a norm instead of some current attitudes.
To challenge dominant representations and agendas. One of the significant aspects of
this campaign is that they are trying to challenge the representations of sexuality within
society and the media we are in. There can be a stigma and representation around
sexuality within the media that can be negative. Using this campaign contrast with the
media to challenge peoples outlook on the matter, making sure the media representation
isn't the main representation.
To campaign. As Stonewall is a campaign it is seen as their duty to campaign and change
the thoughts people have on the matter as well as campaigning for peoples rights.
To bring local, national or global change. This is another factor of Stonewall as they are
a global organisations and especially in some countries and locations there needs to be
more work put in place to get the change that is needed.
Aims:
Stonewall art a campaign that want to provide quality and change to the world. They want
to change the way that people negatively view and represent sexuality and make sure that
everyone has the equality which they deserve. Stonewall works in work places, schools
and public places. The way that Stonewall works within these environments is by
educating people of all ages about the issues so they get the real representation. By
linking with organisations and sponsors they have more ability to change the views for the
better.
Like most organisations Stonewall have a mission. Their mission is a strong mission which
could be a challenge but if it is done then they could have a massive outcome.
“…so our communities can continue to find ways to flourish, and individuals can reach their
full potential. We’re here to support those who can’t yet be themselves.
But our work is not finished yet. Not until everyone feels free to be who they are, wherever
they are.”
This is part of their mission which I feel ties together their aims as an organisation.

Techniques:
Stonewall have many different campaigns, multiple different series of campaigns. However their most
recognisable one is this one. This is the sort of original of the campaign and more people know this
campaign.
What is so significant about this poster is how minimal and unadorned yet so effective it is. They have
managed to compress everything together, to the point and it just works in such an effective matter.
There are no images in this poster, something that a lot of posters have. This means the visuals are all down
to text work. The no image look manages to work well on this campaign as there isn’t a need for additional
effects which shows how much of a strong poster it is as it doesn’t need anything other than text.
As text is the main demeanour of the poster it is important that it stands out and has the look that manages to
drive the poster. The way this has worked is the font is bold and stands out against the background. The font
has been picked to be the main feature so does have that bold look to it. The spacing of the text is also
important, there is enough spacing in-between the letters so you can read the text and have some of the
background showing through, this stops the text being so overwhelming and also allows the text to really
stand out a bit more then just being there.
As there is no images colour becomes the most visualising aspect of the poster. The colour on this poster
has been done very well. The bright red is really eye-catching and represents the anger and emotion of the
campaign. There is then the white and black, these are in blocks which contrast with the red and give a really
eye-catching bold look. The colour of the poster is really harsh but not in a way which is off putting, this
makes the poster visually successful. The white writing is the more calm and then the black is the
representation of the harsh almost angry text so the colour is used to give representations of the feelings on
the words. The logo is also in white, this again shows they are a safe haven as the white is a really innocent
and pure colour.
The layout of the poster is very basic. The text is central to the left so it gives the background of the poster a
lot of empty space, in this case the empty space is really an impact on the poster and makes it pop a lot more
which is good. As there is no images there is just the layout of the text. The text has a much more top heavy
layout, there is more text on the top, however they have managed to equal it out by giving each block of text
three lines each, so even though there is more text on the top there is the look of three lines each making it
equal. This layout is very successful, it keeps the poster balanced and is appealing to the audience as it is
easy on the eye.
For the actual wording of the text as it is the only visual part of the poster it has to be very bold and have a
really catchy and memorable for the audience. The text is very simple, it is satiating a point and then telling
the audience to basically get over it. I get the feeling they are tired of it and it is really catchy and can be
adapted into a series. I think this wording is very simple yet extremely effective, the wording is really catchy
which makes it stick to the audience. The use of punctuation in this poster is really crucial. There is the use of
full stops in the top half to show how it is just how it isn’t important and just how it is there and simple. In the
second half there is the use of an explication mark which shows the fierce and important of the second part it
is almost shouting at the audience.
9

Stonewall was set up in 20 May 1989 after the Stonewall riots in
June 1969.
Stonewall wanted to be a safe haven to LGBTQ+ people and help
the get the support they need whilst also try unite with countries to
create equality and move forward with the times. Stonewall wanted
to make campaigns and set up events to bring awareness to the
LGBT group to make sure that they get to make changes in the
stages of equality.
Since 1989 there has been a lot of progress towards the equality
of LGBT people all around the globe, different countries have all
come forward within the rights.
Although all of these changes are not directly from the impact of
Stonewall and their campaigns, however the campaigning will
have helped to make these changes and movements. They have
helped to strengthen the community and the
way that the movement has gone.
This organization has also made little changes
just through the power of this organization they
have managed to make achievements directly
through their charity organization which has
again really helped the whole LGBT group.

Case Study: (Labour)
Purpose:
To bring change This campaign wants to bring political change. In politics it is a massive competitive free for
all and this means that different parties are trying to bring changes to peoples lives.
To change attitude. Again like the change this party is up against other parties which means they want to
change the attitudes of the different people who are in the rival parties. This type of campaign is all about
attitudes and opinions.
To campaign. As this is a political campaign it is a campaign is to campaign about political issues. A lot of
political campaigns campaign over specific issues like the NHS or something like that, then when there is an
election all of the parties campaign against one another.
To change voting behaviour. Unlike other campaigns this is the only one which is specific to change voting
behaviours. It is self explanatory, for a political campaign they want you to change your attitude and people’s
voting behaviour. So these types of campaigns are to change the voting behaviours.
Build relationships with subjects. For a political party to gain people on their sides they need to build up a
relationship with the subjects, this is so the subjects can relate to the organisation and they will want to be with
the organisation.
Aims:
The aim of this organisation is to make people want to join and follow that labour party. The labour party
brought out this campaign to rival against the Tories a.k.a the people they are against and they want to gain
more people on their side. This campaign is to raise awareness to change voting behaviours.

Techniques:
The techniques within this campaign are very well thought out to make this campaign as successful as possible. A lot of political
based campaigns follow the same if not similar techniques to achieve this really staple look.
The first technique is colour. In this campaign colour is a really visual important aspect. There are only really two colours
involved. The pink and the white, these contrast very well to make a very soft look. The white is the primary colour on the
campaign so all of the white empty space is really relaxing and makes the poster easy on the eye. There is then some pink
which the writing is on to make it stand out and then to add some colour. The pink isn’t as forceful and angry as a red but stands
out enough to make a nice contrast between the two and make the audience drawn to the poster.
The layout of this campaign is very simple and clear. It is equal on both sides of the campaign, there is text on the left hand
side and an image on the right hand side are to the same level so there is a levelled equal layout which makes the campaign
easy on the eye and easy for the audience to digest. The layout is also strong as there is a lot of empty negative space, this
space gives the audience time to breathe and breaks up all of the content within the campaign, this empty space is a positive
point in the campaign and makes the layout successful.
There are not many images on this campaign. To keep the minimal layout of the campaign they just used the one image;
however the image is very representative yet still simple. The image is a simple map of the UK and a hand dragging the country,
this meaning is the image of the text which is on the left hand side. The image is really simple, but does hold that meaningful
and direct message which contrasts with the text and makes the audience understand it better.
The text is very sharp and to the point. There is not much text on the campaign so the text featured has to be very to the point
and sort of sum up the whole campaign and everything they want to say. The text has a ring to it and a metaphorical
interpretation, the way this text is worded is really effective on the campaign and attracts the audience to it. Under the main text
there is some sub text, this text just gives a little more information about the campaign, this can be read by people who are
really looking at the campaign and are interested. The font of the main text is really bold, it has a sharp edge to pick the real
anger out of the text and it looks more harsh. The text underneath is just small and rounded like a standard font, this keeps the
focus on the main text, this font is a lot more simple and calming which when you compare it to the main text it is a lot less
angry and harsh. In the text there is a lack of punctuation which makes it have more of a flow and ring to it.
The only other thing on this campaign is a slogan in the bottom at the bottom which
is in a pink banner and the logo above it which is in the pink colour. This is a bit of
promotion on the campaign so the audience know the logo, become familiar with
the party and organisation. This takes up the bottom half of the campaign and is
a really crucial part of the campaign as it shows the political party and also gets the
slogan and name out.

Labour didn’t do as well as the conservative party when it came to
Brexit. Labour didn’t campaign as well as they could and probably
should have. This shows the weaknesses of the campaigns. However
by looking at the graphs to the left you can see through the election
Labour really managed to sweep the nation and gain many more seats.
The graphs show the rise in Labour and how their campaign could have
been an impact into this result. It shows the success of the campaign as
well as the general success of Labour. This is not saying that the whole
of the election is based on this campaign; however it does show how
this could have been impacted by the campaigns.

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