Advert development
•Download as PPTX, PDF•
0 likes•369 views
This document contains reviews and critiques of multiple drafts of an advertising campaign for Irn-Bru. The reviewer notes issues with images not looking realistic, missing important branding elements, poor design choices, and a need for more professional formatting. Over several drafts, the designs are improved by modifying images, incorporating the brand logo, optimizing layouts and adding social media links. The final draft is praised for addressing prior issues and having a polished, finished look.
Report
Share
Report
Share
Recommended
Stages
The document describes the process of designing an Irn-Bru soda can label over multiple iterations. The designer started with simple designs incorporating the number 32 but found they did not stand out enough. Later designs added elements like borders, slogans, logos and splashes to make the designs more interesting and eye-catching while keeping the overall style simple. The last design featured an orange splash effect across the can which the designer preferred as it filled the space effectively.
Flat plans for music magazine
To create a professional-looking music magazine, the writer will first create flat plans for each page to prepare and plan out what needs to be done. Some initial drafts were deemed too plain or bare, not looking professional enough. After reviewing examples and receiving feedback, the writer improved the plans by adding more elements to fill up pages and make them more visually interesting, such as spreading out text and pictures on double page spreads.
Front cover AS Draft 1
The document summarizes changes made to a magazine cover design. The masthead was made larger to draw more attention and look more professional. Cover lines and other elements were rearranged to fit the new larger masthead and prevent the page from looking too text-heavy. The barcode was changed to include a smaller price tag for a cleaner, more professional look.
Evaluation Question 5 Part 2
The document discusses changes made to a magazine after receiving rough cut feedback. The layout of the front cover was improved by adding more text and adjusting element placement. The contents page was reworked with more black, additional images, and more section descriptions to make it seem higher quality. A double page spread was enhanced by adding paint splashes to images, boldening text, moving a quote, and altering the color scheme to engage readers more.
Evaluation
The student created advertisements for an Irn-Bru 32 energy drink campaign including a can design, magazine ad, and web banner. For the can, the student started with a basic design using the brand's colors and logo, and made refinements. For the magazine ad, the student created two designs with different jokes but identical layouts and colors. The web banner design started poorly so the student redesigned it by combining elements from different hand-drawn concepts. Overall, the student felt the designs lacked professional quality and recognized more work was needed to improve the fonts, colors, images and layouts across all three advertisements.
Question 7
The author learned a lot from their preliminary magazine project to their final project. Initially, their preliminary masthead did not fit the magazine's style, but their final masthead fit both the genre and layout. They also learned to better organize features, as their preliminary contents page lacked proper formatting, font, and professional appearance, whereas their final contents page had an organized, structured layout and coordinated color scheme. Conducting proper audience research is important, as it provides guidance on what the target audience wants and avoids an unprofessional or mismatched product. The front covers and contents pages also improved from being disconnected or lacking structure to having coherent, linked visuals and sections in the final project.
Question 7
The author learned a lot from the preliminary to the final task. Initially, the preliminary masthead looked childish and did not fit the magazine's style, whereas the final product had a fitting title. Additionally, the author learned to better organize features, as the preliminary contents page had an unprofessional look, while the final task had an organized, structured layout. This project taught the importance of detailed audience research to create a professional product that matches the target audience's preferences.
Evaluation Question 7
The document summarizes the learning progression from the author's preliminary magazine cover task to their full music magazine product evaluation.
In the preliminary task, the author felt they lacked knowledge of magazine conventions but learned through trial and error. Their second cover was an improvement but still had room for growth.
For the final music magazine, the author was happy with the professional results and clear improvements using skills learned in Photoshop. The front cover incorporated proper magazine elements. The contents page was well-laid out and consistent with the house style. The double-page spread effectively featured the article subject across both pages. Overall, the author gained valuable experience in magazine design that showed in the higher quality of the final product compared to the
Recommended
Stages
The document describes the process of designing an Irn-Bru soda can label over multiple iterations. The designer started with simple designs incorporating the number 32 but found they did not stand out enough. Later designs added elements like borders, slogans, logos and splashes to make the designs more interesting and eye-catching while keeping the overall style simple. The last design featured an orange splash effect across the can which the designer preferred as it filled the space effectively.
Flat plans for music magazine
To create a professional-looking music magazine, the writer will first create flat plans for each page to prepare and plan out what needs to be done. Some initial drafts were deemed too plain or bare, not looking professional enough. After reviewing examples and receiving feedback, the writer improved the plans by adding more elements to fill up pages and make them more visually interesting, such as spreading out text and pictures on double page spreads.
Front cover AS Draft 1
The document summarizes changes made to a magazine cover design. The masthead was made larger to draw more attention and look more professional. Cover lines and other elements were rearranged to fit the new larger masthead and prevent the page from looking too text-heavy. The barcode was changed to include a smaller price tag for a cleaner, more professional look.
Evaluation Question 5 Part 2
The document discusses changes made to a magazine after receiving rough cut feedback. The layout of the front cover was improved by adding more text and adjusting element placement. The contents page was reworked with more black, additional images, and more section descriptions to make it seem higher quality. A double page spread was enhanced by adding paint splashes to images, boldening text, moving a quote, and altering the color scheme to engage readers more.
Evaluation
The student created advertisements for an Irn-Bru 32 energy drink campaign including a can design, magazine ad, and web banner. For the can, the student started with a basic design using the brand's colors and logo, and made refinements. For the magazine ad, the student created two designs with different jokes but identical layouts and colors. The web banner design started poorly so the student redesigned it by combining elements from different hand-drawn concepts. Overall, the student felt the designs lacked professional quality and recognized more work was needed to improve the fonts, colors, images and layouts across all three advertisements.
Question 7
The author learned a lot from their preliminary magazine project to their final project. Initially, their preliminary masthead did not fit the magazine's style, but their final masthead fit both the genre and layout. They also learned to better organize features, as their preliminary contents page lacked proper formatting, font, and professional appearance, whereas their final contents page had an organized, structured layout and coordinated color scheme. Conducting proper audience research is important, as it provides guidance on what the target audience wants and avoids an unprofessional or mismatched product. The front covers and contents pages also improved from being disconnected or lacking structure to having coherent, linked visuals and sections in the final project.
Question 7
The author learned a lot from the preliminary to the final task. Initially, the preliminary masthead looked childish and did not fit the magazine's style, whereas the final product had a fitting title. Additionally, the author learned to better organize features, as the preliminary contents page had an unprofessional look, while the final task had an organized, structured layout. This project taught the importance of detailed audience research to create a professional product that matches the target audience's preferences.
Evaluation Question 7
The document summarizes the learning progression from the author's preliminary magazine cover task to their full music magazine product evaluation.
In the preliminary task, the author felt they lacked knowledge of magazine conventions but learned through trial and error. Their second cover was an improvement but still had room for growth.
For the final music magazine, the author was happy with the professional results and clear improvements using skills learned in Photoshop. The front cover incorporated proper magazine elements. The contents page was well-laid out and consistent with the house style. The double-page spread effectively featured the article subject across both pages. Overall, the author gained valuable experience in magazine design that showed in the higher quality of the final product compared to the
Question 7 Evaluation
The document summarizes the learning progression from the author's preliminary magazine cover task to their full music magazine product evaluation.
In the preliminary task, the author felt their front and contents covers lacked appeal and had some design flaws. They rated the front cover 4/10 and contents page 5/10.
For the full product, the author was happy with improvements using Photoshop. Their music magazine front cover looked more professional using conventions like mastheads and cover lines. They rated it 8/10. The contents page was sectioned into parts and kept the house style, rating it also 8/10. The double page spread followed the background and included cover lines, rated 7/10. Overall the author felt they
Question 7 Evaluation
The document summarizes the learning and improvements from the author's preliminary magazine cover task to their final music magazine project.
In the preliminary task, the author's front cover lacked appeal and their contents page had some editing issues. They rated these 4/10 and 5/10.
For the final music magazine, the author applied lessons learned. Their front cover used proper magazine conventions and their contents page was professionally sectioned. They were able to effectively use Photoshop tools and rated the front cover 8/10 and contents page 8/10.
Their double page spread featured a blended background and sectioned text for a professional look. The author saw clear progression from their initial task to their final project in magazine
Comparison between preliminary task and final product
The document compares the layout and design of the author's preliminary magazine draft to the final product. For the front cover, the final version uses the left third of the page to address the target audience, features an attractive color scheme that fits the indie genre, and has a large, bold masthead that stands out. In contrast, the draft front cover did not utilize the left third, had unattractive orange font that was difficult to read, and used inconsistent color schemes. For the contents page, the final version features sub-headings, images accompanying the sections, and a more conventional overall layout, while the draft was bland with only one image. The author learned about using design elements effectively to appeal to the target audience.
Contents construction
The document summarizes the process of designing a contents page for a magazine. It describes choosing a gray background color to avoid blank space and make the page more visually interesting. An image of a musician was selected from a photo shoot and adjusted to blend into the background without being distracting. Text elements like the title and section information were positioned according to the design plan. The title logo was modified to stand out better against the background images and colors.
Question 7- Evaluation
The document summarizes the learning and improvements the author experienced from their preliminary magazine cover task to the full magazine product.
In 3 sentences:
The author felt they improved their knowledge of magazine conventions and design software. Their preliminary covers showed basic magazine elements but lacked refinement, while their final product demonstrated mastery of techniques like overlays, filters and consistent house style. The progression showed how the author gained skills in magazine layout, editing, and creating a professional final product.
7. evaluation(1) (1)
The document summarizes Grace Gilbert's evaluation of her magazine project. It discusses her research process, planning, time management, technical and aesthetic qualities, and audience appeal. For research, she looked at Vogue and Elle for inspiration. Her planning went well but she only came up with one layout idea. Missing class time impacted her time management. She is happy with her cover design but could have added more headlines. The double page spread has a minimalist design that will appeal to young adults.
Evaluation 2
The document discusses how the media product challenges conventions of real magazines.
For the front cover, minimalism with bold monochrome text and a single main image was used to create a classier, more professional feel compared to busy childish magazines.
The contents page also uses minimalism and monochrome colors, with the same font as the front cover for consistency. It includes more features than some sample magazines found online to appear more full.
The double page spread adds the magazine name for realism, keeps consistent typography, and uses a clean layout with the main image on one half and article on the other, mimicking real magazine conventions. Neat text and varied headline sizes make the page more
Preliminary task,
The document compares the writer's preliminary and final magazine covers, summarizing the key differences and lessons learned. For the final cover, the writer chose more appropriate images and colors to suit the target audience. Techniques like gradients and silhouettes were used to add depth rather than a flat look. Extra elements like skylines and barcodes that did not fit the style were removed. Overall, the experience taught the writer to be more critical of design elements and focus on creating a consistent style through images, layout, and theme.
Magazine Layout
The document describes the masthead and front cover design for a magazine called "Higher". The masthead title will be in jet black Broadway font at 125pt. The main cover photo will feature a model in front of a white wall to allow for editing. It will be converted to black and white and have its light and contrast enhanced. The dateline and selling line will be in Broadway and Georgia fonts respectively, providing the month and tagline "Your monthly happenings". The first two kickers will promote articles on getting good grades and a new school building in different colored fonts. The main kicker will focus on 6th form fashion trends in larger font sized.
Results for my first drafts
Kamar Ali received feedback on drafts of magazine pages from a questionnaire. The responses indicated that the front cover looked professional but that the magazine and article titles needed to be more eye-catching. Feedback also suggested changing the images on the front cover and contents pages and reorganizing the contents page layout. People felt the interior page design was messy and its image did not fit. Kamar will make these recommended changes and present the revised drafts in a subsequent post.
Evaluation1
The document discusses the design choices for a music magazine product. It focuses on font choices for the masthead and cover to appear masculine despite a feminine cover image. Images of a model and festivalgoers are used to represent the target audience of young music fans. The cover aims to clearly communicate the genre as mainstream music while avoiding too much distracting text from the central image.
7. evaluation(1)
The document contains a student's reflections on different aspects of creating their magazine project. For research, the student found magazines with different aesthetics helped them decide on layouts and topics. Their biggest weakness was not focusing enough on double page spreads. For planning, it helped them learn skills in Photoshop and InDesign. Their weakness was choosing bold colors that were hard to recreate. For time management, they had to redo photos but still finished on time. They've never done a similar project but both included feminine colors. They like the simple color scheme and layout of their magazine but could improve background and model poses. They feel they appealed to their target audience of young females.
Looking back to your preliminary task what
The document compares the author's preliminary contents page for a magazine to their finished piece. The preliminary page lacked conventions, style, and consideration of the target audience. It appeared limited and used basic technology. The finished piece shows significant improvement through research into attracting the audience and pop magazine conventions. Details like edited photos, font choice, and color scheme make the finished page much more successful at engaging the target audience.
7. evaluation Print
The document provides an evaluation by Alicja Morawska of her research and planning process for a magazine project. For her research, she focused on similar magazines that fell into the same category as what she wanted to create, which provided strengths in understanding the brand identity but also limitations from a lack of diversity. For planning, she had a general idea but lacked contingency planning for subjects dropping out, which caused delays. Overall, she felt her research on Mojo and Q Magazine could have been improved by looking at smaller publications that better fit her intended audience profile.
Website evaluation
This document summarizes the website evaluation done by Gaetan Lundula for their reggae design website. Key elements included a banner at the top with the company name and logo. The main poster design in the center indicates the site is about reggae through use of typical reggae colors. Additional pages include a gallery of design examples, a blogger section about past projects and tutorials, and a contact form for users to request more information or services. Color, images, and layout were carefully chosen to attract the target audience of reggae fans and clearly communicate what the site offers through visual design.
Q7 presentation
The document compares the preliminary and final versions of a magazine content page created by the author.
The preliminary version did not follow industry conventions for magazine design, with an unprofessional masthead, poorly edited front page photo, and story text on the front page. The writing was also not properly aligned.
In contrast, the final version had a professionally crafted masthead in the proper location, a large front page photo occupying the appropriate space, and only included typical magazine features. The writing was properly aligned and the page was laid out conventionally.
The content page of the preliminary version lacked pictures, sections, and structure. The font colors were also confusing. In the final version, the content page included pictures,
Cover new
The document provides details on a model's costume and makeup plan for a photoshoot. Key points include:
- The model will wear a light highlight on her cheeks to make her look young and healthy.
- Her eye makeup will include gold eyeshadow with a darker color in the socket and lighter color in the inner corner to make her eyes look bigger. A cat eye flick will also be used.
- A dark plum lipstick will be chosen to coordinate with graphic elements.
- The model will wear blue jeans and a purple/maroon top to look casual yet stylish, appealing to the target demographic of teen girls aged 15-18.
Evaluation
The document summarizes the design process and considerations for a music magazine cover and contents page. Key points include:
- The cover includes common conventions like masthead, main image, anchorage text, and barcode, positioned carefully using design principles.
- The contents page maintains simplicity through a large main image and minimal page listings. Similar colors and masthead link it to the cover.
- Target audience of 17-26 year old females informed choices of images, colors, and content to attract that demographic.
6. production reflection fmp
This document provides a summary of Joseph Manship's process for creating various materials to promote a gaming event. He created a program, poster, logo, and ticket. For the program, he included a schedule and map to help attendees easily navigate the event. He also included information on attractions to generate interest. His poster advertised popular games to appeal to different audiences. His logo and other design elements maintained consistency across materials while highlighting important details to inform and attract potential attendees.
Front Cover Construction
This is a powerpoint of my front cover construction, from editing pics to applying different colours to texts... its all there!
Evaluation
The advertising campaign uses children's drawings as images to portray the vulnerable side of homeless teenagers and remind viewers that they are still children. Each poster includes the charity's logo and contact details to raise awareness and allow people to donate. While the original intentions were to use different techniques like lighting effects or edited family photos, the final children's drawings are more appropriate for the target age group of 16-24 year olds. The campaign aims to increase sympathy for homeless youth and raise awareness of the issue by triggering memories of viewers' childhood hopes for family and home.
Existing adverts
The document provides information on the marketing strategies used by Irn-Bru across various mediums including print ads, TV ads, websites, and packaging. The print and TV ads utilize crude humor and inappropriate language to appeal to their target male demographic. The website uses a simple design with bold colors and fonts for easy navigation. Packaging emphasizes the brand colors and highlights the product benefits. Irn-Bru aims to stand out through controversial advertising that generates buzz and discussion among consumers.
More Related Content
What's hot
Question 7 Evaluation
The document summarizes the learning progression from the author's preliminary magazine cover task to their full music magazine product evaluation.
In the preliminary task, the author felt their front and contents covers lacked appeal and had some design flaws. They rated the front cover 4/10 and contents page 5/10.
For the full product, the author was happy with improvements using Photoshop. Their music magazine front cover looked more professional using conventions like mastheads and cover lines. They rated it 8/10. The contents page was sectioned into parts and kept the house style, rating it also 8/10. The double page spread followed the background and included cover lines, rated 7/10. Overall the author felt they
Question 7 Evaluation
The document summarizes the learning and improvements from the author's preliminary magazine cover task to their final music magazine project.
In the preliminary task, the author's front cover lacked appeal and their contents page had some editing issues. They rated these 4/10 and 5/10.
For the final music magazine, the author applied lessons learned. Their front cover used proper magazine conventions and their contents page was professionally sectioned. They were able to effectively use Photoshop tools and rated the front cover 8/10 and contents page 8/10.
Their double page spread featured a blended background and sectioned text for a professional look. The author saw clear progression from their initial task to their final project in magazine
Comparison between preliminary task and final product
The document compares the layout and design of the author's preliminary magazine draft to the final product. For the front cover, the final version uses the left third of the page to address the target audience, features an attractive color scheme that fits the indie genre, and has a large, bold masthead that stands out. In contrast, the draft front cover did not utilize the left third, had unattractive orange font that was difficult to read, and used inconsistent color schemes. For the contents page, the final version features sub-headings, images accompanying the sections, and a more conventional overall layout, while the draft was bland with only one image. The author learned about using design elements effectively to appeal to the target audience.
Contents construction
The document summarizes the process of designing a contents page for a magazine. It describes choosing a gray background color to avoid blank space and make the page more visually interesting. An image of a musician was selected from a photo shoot and adjusted to blend into the background without being distracting. Text elements like the title and section information were positioned according to the design plan. The title logo was modified to stand out better against the background images and colors.
Question 7- Evaluation
The document summarizes the learning and improvements the author experienced from their preliminary magazine cover task to the full magazine product.
In 3 sentences:
The author felt they improved their knowledge of magazine conventions and design software. Their preliminary covers showed basic magazine elements but lacked refinement, while their final product demonstrated mastery of techniques like overlays, filters and consistent house style. The progression showed how the author gained skills in magazine layout, editing, and creating a professional final product.
7. evaluation(1) (1)
The document summarizes Grace Gilbert's evaluation of her magazine project. It discusses her research process, planning, time management, technical and aesthetic qualities, and audience appeal. For research, she looked at Vogue and Elle for inspiration. Her planning went well but she only came up with one layout idea. Missing class time impacted her time management. She is happy with her cover design but could have added more headlines. The double page spread has a minimalist design that will appeal to young adults.
Evaluation 2
The document discusses how the media product challenges conventions of real magazines.
For the front cover, minimalism with bold monochrome text and a single main image was used to create a classier, more professional feel compared to busy childish magazines.
The contents page also uses minimalism and monochrome colors, with the same font as the front cover for consistency. It includes more features than some sample magazines found online to appear more full.
The double page spread adds the magazine name for realism, keeps consistent typography, and uses a clean layout with the main image on one half and article on the other, mimicking real magazine conventions. Neat text and varied headline sizes make the page more
Preliminary task,
The document compares the writer's preliminary and final magazine covers, summarizing the key differences and lessons learned. For the final cover, the writer chose more appropriate images and colors to suit the target audience. Techniques like gradients and silhouettes were used to add depth rather than a flat look. Extra elements like skylines and barcodes that did not fit the style were removed. Overall, the experience taught the writer to be more critical of design elements and focus on creating a consistent style through images, layout, and theme.
Magazine Layout
The document describes the masthead and front cover design for a magazine called "Higher". The masthead title will be in jet black Broadway font at 125pt. The main cover photo will feature a model in front of a white wall to allow for editing. It will be converted to black and white and have its light and contrast enhanced. The dateline and selling line will be in Broadway and Georgia fonts respectively, providing the month and tagline "Your monthly happenings". The first two kickers will promote articles on getting good grades and a new school building in different colored fonts. The main kicker will focus on 6th form fashion trends in larger font sized.
Results for my first drafts
Kamar Ali received feedback on drafts of magazine pages from a questionnaire. The responses indicated that the front cover looked professional but that the magazine and article titles needed to be more eye-catching. Feedback also suggested changing the images on the front cover and contents pages and reorganizing the contents page layout. People felt the interior page design was messy and its image did not fit. Kamar will make these recommended changes and present the revised drafts in a subsequent post.
Evaluation1
The document discusses the design choices for a music magazine product. It focuses on font choices for the masthead and cover to appear masculine despite a feminine cover image. Images of a model and festivalgoers are used to represent the target audience of young music fans. The cover aims to clearly communicate the genre as mainstream music while avoiding too much distracting text from the central image.
7. evaluation(1)
The document contains a student's reflections on different aspects of creating their magazine project. For research, the student found magazines with different aesthetics helped them decide on layouts and topics. Their biggest weakness was not focusing enough on double page spreads. For planning, it helped them learn skills in Photoshop and InDesign. Their weakness was choosing bold colors that were hard to recreate. For time management, they had to redo photos but still finished on time. They've never done a similar project but both included feminine colors. They like the simple color scheme and layout of their magazine but could improve background and model poses. They feel they appealed to their target audience of young females.
Looking back to your preliminary task what
The document compares the author's preliminary contents page for a magazine to their finished piece. The preliminary page lacked conventions, style, and consideration of the target audience. It appeared limited and used basic technology. The finished piece shows significant improvement through research into attracting the audience and pop magazine conventions. Details like edited photos, font choice, and color scheme make the finished page much more successful at engaging the target audience.
7. evaluation Print
The document provides an evaluation by Alicja Morawska of her research and planning process for a magazine project. For her research, she focused on similar magazines that fell into the same category as what she wanted to create, which provided strengths in understanding the brand identity but also limitations from a lack of diversity. For planning, she had a general idea but lacked contingency planning for subjects dropping out, which caused delays. Overall, she felt her research on Mojo and Q Magazine could have been improved by looking at smaller publications that better fit her intended audience profile.
Website evaluation
This document summarizes the website evaluation done by Gaetan Lundula for their reggae design website. Key elements included a banner at the top with the company name and logo. The main poster design in the center indicates the site is about reggae through use of typical reggae colors. Additional pages include a gallery of design examples, a blogger section about past projects and tutorials, and a contact form for users to request more information or services. Color, images, and layout were carefully chosen to attract the target audience of reggae fans and clearly communicate what the site offers through visual design.
Q7 presentation
The document compares the preliminary and final versions of a magazine content page created by the author.
The preliminary version did not follow industry conventions for magazine design, with an unprofessional masthead, poorly edited front page photo, and story text on the front page. The writing was also not properly aligned.
In contrast, the final version had a professionally crafted masthead in the proper location, a large front page photo occupying the appropriate space, and only included typical magazine features. The writing was properly aligned and the page was laid out conventionally.
The content page of the preliminary version lacked pictures, sections, and structure. The font colors were also confusing. In the final version, the content page included pictures,
Cover new
The document provides details on a model's costume and makeup plan for a photoshoot. Key points include:
- The model will wear a light highlight on her cheeks to make her look young and healthy.
- Her eye makeup will include gold eyeshadow with a darker color in the socket and lighter color in the inner corner to make her eyes look bigger. A cat eye flick will also be used.
- A dark plum lipstick will be chosen to coordinate with graphic elements.
- The model will wear blue jeans and a purple/maroon top to look casual yet stylish, appealing to the target demographic of teen girls aged 15-18.
Evaluation
The document summarizes the design process and considerations for a music magazine cover and contents page. Key points include:
- The cover includes common conventions like masthead, main image, anchorage text, and barcode, positioned carefully using design principles.
- The contents page maintains simplicity through a large main image and minimal page listings. Similar colors and masthead link it to the cover.
- Target audience of 17-26 year old females informed choices of images, colors, and content to attract that demographic.
6. production reflection fmp
This document provides a summary of Joseph Manship's process for creating various materials to promote a gaming event. He created a program, poster, logo, and ticket. For the program, he included a schedule and map to help attendees easily navigate the event. He also included information on attractions to generate interest. His poster advertised popular games to appeal to different audiences. His logo and other design elements maintained consistency across materials while highlighting important details to inform and attract potential attendees.
Front Cover Construction
This is a powerpoint of my front cover construction, from editing pics to applying different colours to texts... its all there!
What's hot (20)
Comparison between preliminary task and final product
Comparison between preliminary task and final product
Viewers also liked
Evaluation
The advertising campaign uses children's drawings as images to portray the vulnerable side of homeless teenagers and remind viewers that they are still children. Each poster includes the charity's logo and contact details to raise awareness and allow people to donate. While the original intentions were to use different techniques like lighting effects or edited family photos, the final children's drawings are more appropriate for the target age group of 16-24 year olds. The campaign aims to increase sympathy for homeless youth and raise awareness of the issue by triggering memories of viewers' childhood hopes for family and home.
Existing adverts
The document provides information on the marketing strategies used by Irn-Bru across various mediums including print ads, TV ads, websites, and packaging. The print and TV ads utilize crude humor and inappropriate language to appeal to their target male demographic. The website uses a simple design with bold colors and fonts for easy navigation. Packaging emphasizes the brand colors and highlights the product benefits. Irn-Bru aims to stand out through controversial advertising that generates buzz and discussion among consumers.
Homeless charities
This document summarizes and compares the marketing strategies of three homeless charities: Shelter, Crisis, and SASH. It analyzes the design, color schemes, images, and messaging used in posters, websites, and other advertisements for each charity. Key points discussed include the use of emotional imagery to engage viewers, simple and easy-to-read text, consistency across campaigns, and calls to action to donate or seek help. Overall, the charities aim to raise awareness of homelessness and motivate support through impactful visuals and messages.
Social Action and Community Media
The document provides case studies and analyses of campaigns by several organizations:
- St Mungo's aims to raise awareness of homelessness and help the homeless through rehoming and donations. Their campaigns use images showing transformation from homelessness.
- Cancer Research aims to raise money for cancer research. Their campaigns emphasize that cancer remains a problem and research is needed to find a cure.
- FckH8 aims to legalize same-sex marriage and end homophobia through provocative videos and campaigns targeting youth on social media.
- NSPCC and Barnardos both help children, but have different campaign styles - NSPCC emphasizes branding recognition over message, while Barnardos prioritizes
Company name
This business plan document outlines sections for a company mission statement, management team, market analysis, business opportunities and concept, competition, goals and objectives, financial plan, resource requirements, risks and rewards, and key issues. The plan seeks to concisely define the company's mission and team, analyze the relevant market and opportunities for success, outline the business model and competitive advantages, establish goals and a financial model, and identify risks, resources needed, and important issues to address.
Task 1
Chema Madoz is a Spanish photographer known for his black and white work that creates optical illusions using everyday objects. His photography is both contemporary and traditional as he does not use Photoshop. Madoz's award-winning work from 1985 to the present makes the viewer look at things differently and think more deeply about how objects influence each other. His work conveys meaningful messages and would be displayed in art galleries, such as the Duncan Miller gallery in LA where some of his photos currently hang.
On going evaluations
This document provides an evaluation of three images created by Marie for a project on portraying emotions. For the first image, Marie experimented with layering smoke in Photoshop and settled on blending modes and opacity levels to create realistic-looking smoke. The second image used watercolors painted directly onto a printed image to add smoke, with the water reacting with the ink to create unexpected effects. The third image was an accident caused by too much water, but Marie liked the damaged film effect it created. Overall, Marie learned techniques for incorporating smoke and is pleased with how the images convey emptiness and the dominating nature of emotions.
Experiments evidence template
1. The document discusses several experimental photography techniques that the author explored, including shutter speed, reflection, photomontage, and focus. For shutter speed, the author found that timing is important to capture movement and that colors and lights blur better than other subjects. With reflection photography, ripples in water and curved surfaces can distort reflections. Photomontage involves combining close-up photos into a collage, while poor focus can soften edges and remove unwanted details from images.
2. Across the different techniques, key lessons were that timing is important to capture movement, reflective surfaces and ripples can impact reflections, photomontage works best with many small photos, and slight blurring can soft
Banner development
The document describes the process of creating several animated banners to advertise Irn-Bru soda. It discusses initial designs for a static banner that became animated by adding flashing text. It also describes creating a waving banner by editing a video into individual frames in Photoshop. Another rolling can banner aimed to reveal the copy on the can but proved difficult to animate fully. The final banner used a shrinking text effect within the Irn-Bru hyphen to reveal the can and copy.
Lo3
This document discusses different marketing strategies used by brands to communicate quality, price, image, value, market, and competition. For quality, M.A.C. and high-end grocery brands like Waitrose and M&S rely on elaborate advertising to imply their products are high quality without explicitly mentioning price. For price, Tesco, Travelodge, and Premier Inn prominently display price in their ads. For image, Innocent and McDonald's use bright colors and natural settings to portray healthiness. For value, Aldi compares itself to name brands. For market, makeup brands target women with similar ads. For competition, BMW and Audi subtly critique each other's awards to assert brand superiority, while supermarkets directly
Lo4
The marketing and PR presentation aims to promote the band Brunstock's new album to gain more fans and change their image. The target audience is older teenagers and young adults aged 17-24 who are into indie, rave and dance music. The objectives are to sell over 100 albums in a month and increase their loyal fan base by 100% by November. Social media promotion and competitions on platforms like Twitter, Tumblr and YouTube will be used to appeal to the target audience. Merchandise like t-shirts and posters with bright colors and designs will also help promote the band's new sound and image.
Task 5
This document discusses the author's process of designing a poster for a band called Broken Arrow. It describes several drafts where the author experimented with fonts, colors, layout and use of white space. The final draft places the band name and social media information at the top to grab attention. It uses different fonts for the band names that are distinctive and blocky to make the page look less empty while handling the white space well. The different colors work well together without one color overpowering the others.
Homeless charities
This document summarizes and compares the advertising strategies of two homeless charities: Shelter and Crisis. Both charities use colour schemes of green and red to draw attention to their posters and websites. Their ads feature images intended to elicit emotion, such as a happy family (Shelter) and a cardboard box in the snow (Crisis). The ads' text conveys the reality of homelessness and calls readers to action by providing contact details. Both charities utilize social media and their websites to spread information and encourage donations. While their approaches are similar, Crisis provides more direct calls to action and next steps on its initial ad compared to Shelter.
Task 8
The document discusses layout designs for a tabloid newspaper page. It notes that the masthead usually appears on the top left but other locations were tested. Using block colors for advertisements and article previews helps break up the white space. However, the designs contain too much text compared to real tabloid examples, which rely more on large images and headlines. The document expresses satisfaction with one image and headline but says more visual elements are needed to make the pages less bland.
Task 1
Chema Madoz is a Spanish photographer known for his black and white work that creates optical illusions using everyday objects without digital editing. His photos make viewers look more closely at things and think differently about how objects relate to each other. Sohei Nishino's "Diorama Map" project from 2003 uses photo montage techniques to collage photos from his travels into imagined maps of cities he visited, recreating his journey through memory and feeling rather than accuracy. Jerry Uelsmann was pioneering in using darkroom techniques to layer multiple film negatives together to create surreal composite images, and continues to favor traditional methods over newer digital technologies.
StumbleUpon
StumbleUpon is a website launched in 2001 that recommends web content to users based on their interests. Users can indicate what types of content they like or dislike through thumbs up and down buttons, which helps StumbleUpon better determine what else the user may be interested in. It grew rapidly after its launch, reaching 1 million users by 2002 and over 25 million registered users by 2012. StumbleUpon is free for users to create an account and discover new websites and topics.
Ideas
The document contains ideas for advertising campaigns for Irn-Bru 32 that focus on different themes:
1) A cuckoo bird cartoon to represent waking up and energy with slogans like "Wake up Lazy!"
2) A volcano to represent the burst of energy from the drink, showing the number 32 made of lava flowing down the volcano.
3) An image made by clipping mask of the main ingredients to fill in the number 32.
4) A boxer breaking punching bags with the can design to show the drink's refreshing burst of energy.
5) A close-up image of an attractive woman drinking the product to appeal to male audiences.
Starting marketing and pr
This document discusses marketing and public relations methods and techniques. It begins by outlining issues that require marketing or PR solutions such as quality, image, price, value, market, and competition. It then provides examples of how marketing addresses quality, price, value, image, and competition through advertisements. Public relations techniques discussed include press releases, media packs, briefings, press conferences, handouts, interviews, and maintaining contacts and networks. The document comprehensively explains key marketing and PR concepts with relevant examples.
Viewers also liked (18)
Similar to Advert development
Mini Evaluations
The document provides an evaluation of a magazine advertisement design for Irn-Bru energy drink. In the first draft, the designer tried different layouts but none worked. With tutor feedback, the second draft included sections with the product prominently displayed. Font size was an issue in the first draft but changing the font and sizing elements better balanced the design. Further improvements included adjusting the color saturation and "Barr" logo placement. The designer was pleased with addressing the key issues to create a modern, eye-catching advertisement.
Can and Magazine evaluations
Hannah evaluated a can and magazine advertisement design for Irn-Bru. In the first draft, she tried to make the magazine advert stand out using a UFO design, but it did not work. With help from her tutor, she realized she wanted a modern, technological feel. Positives included sections that stood out and a large main image, but the font size made words look out of place. To improve, she changed the font, logo size, and rearranged elements. In the second draft, she was pleased with the changes and felt it fit the comic book theme well with each element standing out on its own. The only further change would be decreasing the logo size.
Mini Evaluations
The document provides an evaluation of a can, magazine, and web banner design for Irn-Bru. The evaluator made several improvements, including changing fonts to make text clearer, adjusting alignments and spacing, and adding effects like motion blur to elements. Peer feedback was positive about the designs standing out and using color schemes and themes consistently across formats. The evaluator was pleased with the outcomes but noted a few further small changes could be made, like improving paintwork details or increasing depth of field elements.
As reflection
The student created three designs for a magazine: a front cover, contents page, and double page spread. They felt the double page spread was most successful because it took more inspiration from other magazines. Both the front cover and contents page had color schemes that diminished the designs by making elements blend together too much. Overall, the student learned that they need to pay closer attention to color contrast, consistency of design elements across pages, and including more images and details in their work. They plan to apply these lessons to improve their magazine design skills for the upcoming year.
Evaluation
The document provides an evaluation of cans, posters, and web banners designed to promote an energy drink called Irn-Bru. It describes the design process and decisions made for each element. For the cans, the designer experimented with color schemes and images from old Irn-Bru cans to create a retro yet modern look. Posters incorporated the cans with sports or music themes. Web banners continued the color scheme and used 3D text for visual interest. Overall, the designer felt time constraints limited the work but that the core elements of color, images, and text were effectively used across the pieces.
Evaluation irn
Henry Paul evaluated his advertising campaign designs for Irn-Bru. He created initial ideas including one can design, two web banners, and two magazine ads. For his can design, he spent time deciding on color schemes and fonts but felt it could have been improved with a brighter blue color. His magazine ads included images modified to reference Irn-Bru, with one using water transformed to look like the drink. Henry analyzed aspects of each design, what worked well, and areas for improvement in planning and execution. He felt one stereotypical ad focusing on power was least fitting for Irn-Bru's style.
Production Experiment Print
The document contains reflections from a student on experiments creating designs for a fashion magazine called "Billionaire".
For a website design, the student realized they failed to include the magazine name, making it unclear what brand it represented. However, the design and color scheme fit the sophisticated style of the magazine.
For a double page magazine spread, the student included large images and highlighted other designs. They purposefully used red to draw attention and an elegant font to convey wealth. However, they made a spelling error and need to improve font positioning.
For the magazine cover, the student chose pink to represent passion and used a dark image for contrast to make the name stand out. They realize they need to include more
Pro forma for all work
The document summarizes the design process for an advertisement promoting an energy drink called Mezameru. The advertisement is designed to have a Japanese aesthetic style with bold graphics and text. Key elements include the Japanese word for "Mezameru" in a stylized font, the iconic Japanese art print "The Great Wave of Kanagawa", and a silhouette of a drink can. The designer experiments with different layouts and effects to refine the advertisement design to have a clean, unified look consistent with typical Japanese advertisements.
Task 6, development of packaging
This document summarizes the development process of designing a can for a new energy drink product called IRN-BRU 32. Over five drafts, the designer evaluated aspects that were working well, areas for improvement, and planned developments. Key changes included improving the font size and color for readability, adding a barcode to increase realism, and experimenting with layouts and color schemes to make the design bold and eye-catching while maintaining the brand's signature orange color. The final draft incorporated feedback by changing the background color to blue for the orange text to stand out, centering the product name, and adding a humorous cartoon mascot though the image quality could be improved.
Fmp evaluation real
The document provides an evaluation of the author's FMP (Final Major Project) pre-production work. It summarizes the key sections of pre-production research and planning that were completed, including researching graphic designers, analyzing magazine layouts and techniques, identifying potential problems and solutions, planning photos, locations and the overall magazine format. The author reflects on what worked well and areas that could be improved if doing the project again, such as including more sources than just online for research, further exploring production techniques and target demographics.
Evaluation
The student created various pieces of work for a marketing project on Irn-Bru, including a magazine advertisement, website banners, and product packaging. Their planning process worked well for choosing colors but could have been improved by experimenting with more font options. Developing their work through multiple drafts and peer feedback helped improve the quality and catch errors. While the packaging design was most successful, all pieces served their intended purpose to promote the product. Further refinement is still needed, especially for the magazine ad, to make the designs more polished.
Final Evaluations
The document describes the development and evaluation of an advertisement for an energy drink. The student created several draft advertisements and evaluated the technical, aesthetic, and persuasive qualities of each. For the final advertisement, the student used graphics and colors that matched the drink can to create consistency. While the advertisement had successful elements like a simple design and representation of the drink's power, the student notes opportunities for further improvement. These include testing a white background, adjusting graphic proportions, and adding more persuasive text. In evaluating their work, the student conducted an in-depth analysis of the advertisement's visual impact and ability to promote sales.
Poster evaluation
The document describes the development and revisions of three Irn Bru advertisement posters. For each poster, the author provides feedback on what they like about initial drafts, improvements they want to make, changes they make in subsequent drafts based on feedback, and their feelings on the final posters. Some common revisions included changing fonts for readability, improving lighting effects, and incorporating their own custom tin designs. The goal was to create eye-catching, energetic ads that would appeal to target audiences.
Fmp evaluation
The document provides an evaluation of the author's research, planning, time management, and products for a music band project. Some key points:
- The author's research of similar products and annotation of details helped provide inspiration and ideas for their own designs. They analyzed surveys and interviews but felt they could have provided more detailed analysis.
- Their planning of fonts, colors, and layouts in advance helped their production process. They would have benefited from creating alternative designs to choose from.
- They felt they managed their time well overall but occasionally rushed themselves. Having more time could have allowed improving and adding more products.
- Their logo, album cover, and t-shirts turned out better than expected but
Student Textual Analysis
The student provides a textual analysis of a magazine cover, contents page, double page spread, and band website. For the magazine cover, the student likes the overlapping title and model but notes issues with readability. For the contents page, the student critiques the lack of indication it is a contents page and unprofessional spacing. For the double page spread, the student notes only one happy facial expression and a lack of outfit changes. For the website, the student likes the social media integration and band member details but critiques some design elements. The student indicates elements they may replicate or improve upon for their own magazine.
Production reflectios
The document describes the process of designing merchandise and promotional materials for a barbershop. It discusses initial logo designs using a graphics tablet, including a skull and scissors design. Various designs and color adjustments are explored for t-shirts, with the final designs using a skull logo in different color combinations. Posters and price lists are also designed with adjustments to fonts, colors, and layouts. A promotional video is produced, featuring branding, interviews, color corrections, and a final end card with contact information.
Photoshop progress
The document discusses various edits and design changes made to improve a magazine cover and layout. Changes included making text bolder and larger, adjusting colors to stand out more, adding graphics and effects like drop shadows and white boxes to make elements bolders, changing layouts to add more content and organization, and modifying images to emphasize features like eyes and lips. The overall goal of the edits was to make various elements more noticeable, appealing and stand out to the target audience.
Client Evaluation
The peer feedback provided insights for the client to improve their designs. One peer said the business cards were eye-catching and the colors worked well together. They suggested demonstrating Photoshop skills more. Another peer liked the shapes used but said the purple was too bright and hard to read. The client found the feedback helpful to get different perspectives to strengthen their designs for future projects.
Social evalution
This document summarizes Grace Kennedy's evaluation of a social issues campaign. It discusses different elements of the campaign, including the poster design, logo, and merchandise. For the poster, Grace used contrast between drinking and driving sober vs drunk. They created elements like the skeleton and facial features through rotoscoping. For the logo and merchandise, Grace intended different colors and messages initially but ended up making changes based on feedback. The document reflects on technical aspects like layer management and areas for further development.
Evaluation/reflection
The document provides a reflection and evaluation by Emma Garthwaite of her work on creating a magazine and website for a beauty/makeup publication. Some key points:
- She reflects on the planning, research, and drafting process, noting what worked well and aspects that could be improved. This included flat plans, mood boards, and mind maps to develop ideas.
- Her front cover design went through several drafts incorporating feedback. While she likes the final version, she wishes she had not changed the original color scheme as much.
- The double page spread was improved by cutting out photos instead of using block images, but layout could still be refined.
- Additional practice on skills like photo editing
Similar to Advert development (20)
More from MarieSie
Task 7
The document discusses different designs for magazine layouts. It analyzes the strengths and weaknesses of each design, including placement of images, advertisements, pull quotes, mastheads and columns. The author's favorite design is the second one but it could be improved. Their final design decision combines elements from different layouts, such as the heading from the first design and a distinctive pull quote similar to the last design.
Task 6
The document discusses different techniques used to create a cluttered, layered text effect to represent increase and reproduction. Letters were placed unconventionally in varying sizes and angles to look messy. Font size increased by 5 points with each letter to clearly show growth. Fading text was also effective, with the last letter barely visible but still readable. Repeating the word showed reproduction simply by duplicating it rather than heavily layering, which didn't look good.
Task 3
This document discusses various design elements used in magazine layouts, including:
- Large drop capitals at the beginning of articles to draw attention.
- Margins that ensure text fits and gives the page a nice frame.
- Basic headers placed in the corner so the image and copy are more prominent.
- Grids that typically split pages into thirds, with images taking up two thirds for attention.
Task 2
The document discusses whether factual products such as textbooks and leaflets should contain bias. It argues that some level of bias is acceptable in order to effectively convince audiences of important messages regarding health, politics, and social issues. However, bias should not leave out relevant information or facts that provide alternative perspectives. Factual products should aim to educate by presenting stats and facts to help the public make their own informed decisions, rather than forcing a certain viewpoint. When events are involved, both sides should be represented without omitting details the public has a right to know.
Task 1
The document provides guidance on key considerations for effective factual writing. It discusses the importance of clarity, conciseness, accuracy, avoiding ambiguity, addressing potential bias, using an appropriate register, evidencing arguments, referencing sources, following legal constraints, and adhering to codes of practice. Factual writing aims to inform readers in an understandable way and back up claims, opinions, and arguments with solid evidence from reputable sources.
Planning pro forma
This document outlines a photography experiment planned for February 3-7, 2014. The photographer will take multiple exposures of faces and smoke in front of a plain background to portray the consuming nature of human emotion. Equipment needed includes a phone camera, digital camera, makeup, a model, matches, candles, and a plain background. The goal is to layer images to create a surreal effect.
Experiments evidence 2
The document discusses different experimental photography techniques including light writing, Harris shutter technique, and scanography. Light writing involves drawing images by turning a light on and off with long exposure shots. The Harris shutter technique takes three pictures in different colors - red, green, and blue - and layers them to show movement. Scanography uses a scanner as the camera by following the scanning light, which can create interesting reflective effects but requires a closed scanner lid to work best.
Lo2 workbook
This document discusses various marketing concepts and techniques, including:
- The importance of understanding clients and their requirements.
- Using techniques like questionnaires and SWOT analyses to understand the target market.
- Defining audience profiling and the types of demographic information included.
- Explaining the four elements of the marketing mix: product, price, promotion, and place.
- Providing examples of how companies like Coca-Cola use different marketing materials and strategies.
Lo1 workbook
Market research involves gathering information about target markets through surveys, focus groups, and interviews. This helps companies understand customer wants/needs and determine where to advertise. A market analysis presents research findings and identifies gaps. Marketing strategy sets objectives and outlines the product, price, place, and promotion plan. Advertising is important for raising brand awareness and shaping perceptions of products. Positive publicity generates goodwill while damage limitation aims to minimize harm to reputation from negative events. Lobbying seeks to influence legislation by advocating for special interests to politicians and parties.
Case study
The marketing campaign for Catching Fire targeted teenage girls by promoting Subway sandwiches inspired by the film's spicy title and a makeup promotion with Covergirl. A fake magazine was also created with an Instagram and other social media presences to keep fans engaged without heavy advertising. Posts starting 9 months before release helped build anticipation, including a photo of an empty chair that received over 2,000 likes. Everything was designed to make fans feel like they were part of the world of the Hunger Games and build excitement for the new film.
Evaulation
The document provides feedback on a project to redesign the branding and marketing materials for Irn-Bru.
1) The development stages helped identify issues with early designs and determine which ideas worked best before the final products. This informed the final outcome.
2) While technical skills like clipping masks and color overlay improved, the final pieces lacked cohesion and did not fully match the brief to rebrand Irn-Bru in a way consistent with its original image.
3) Overall, the quality of the individual pieces was high but they were too different from Irn-Bru's original branding and thus not entirely fit for the purpose of relaunching the brand. The final products were too
Constraints handout
The document discusses various constraints that could impact a marketing project, including:
- A short five week timeframe requiring careful planning and contingency time
- Potential need to source product images online or purchase the product
- Rules from the Advertising Standards Authority that could prevent certain advertising approaches if deemed inappropriate
- Copyright issues that may require developing truly original designs to avoid legal problems
Following all applicable rules and regulations is important to avoid designs being pulled or missing deadlines, but could also slow down the creative process.
Opportunities handout
This document discusses opportunities for creative and technical development in a project to create advertisements for Irn-Bru. Specifically:
- The project allows more creative freedom compared to previous charity ads, including using puns and double meanings within ASA regulations.
- A challenge is to turn limited images of Irn-Bru's mascot into a cartoon, requiring learning new technology skills.
- Being able to alter a photo angle slightly through cartoons could be useful professionally when deadlines require changing photos.
- While web banners that move are interesting, that level of interactivity may not be possible within the time frame. Overall, the project provides experience in branding a product through different media like bottles and
Research analysis
The document discusses a survey the author conducted to help design advertising for a charity targeted at 16-24 year olds. The author asked questions about advertising preferences, charities people donate to, and effective ad types. Responses indicated a preference for upbeat ads with some information but not too much text. Posters and billboards were seen as more effective than bus ads or websites. The author plans to create a poster, billboard, and bus stop ad for the charity based on the survey findings.
More from MarieSie (15)
Recently uploaded
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recently uploaded (20)
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Advert development
- 2. The transparency of the background will not show as much once it is printed. There isn’t meant to be a checkered background, it’s supposed to be a block colour. The drink doesn’t look like it is coming out of the can. This is a big downfall. The colour of the drink is different to the colour on the can and I think it clashes. Finding a picture that I could work with proper was very hard, there was a lot of water on the t-shirt that was hard to separate because of the colour of the tee. I also think the Irn-Bru 32 is too close to the can and the name of the product on that. Overall the idea is good but it could have be executed better. Also it has no additional information about the product like that barrs logo or the website.
- 3. I didn’t like the font on the first draft so I changed it to something more blocky and in your face. I kept the copy simple and copied it off the can. I think this isn’t the best idea as an advert is to show of the brand and where slogans are usually shown. Without the ‘wake up lazy’ the pouring onto his face looks a bit random and the advert doesn’t tie in together.
- 4. Because we were very pushed for I didn’t have chance to change what I didn’t like. I had time to make it look more professional though by adding the social networking links and the website at the bottom. ‘Refreshing Energy’ is too close to the links at the bottom. It is also on too much of a slant. If I’m honest, overall I dislike this advert and don’t believe it is to my best of my ability.
- 5. This advert is very plain. There is some information missing that would make the ad look more professional. I don’t like the link that continues the punching bag to the copy. It’s not as detailed as I would want it to be. The punching bag is too different colours and the explosion of drink coming out of it could be better. I think I used the wrong type of wave and some of the editing is very straight. This means that it doesn’t look vey realistic. I do like the ‘new’ though. I think it fits in well with the masculine feel of the ad. Overall I took a lot of shortcuts on this a and you can tell. Especially on the boxing glove.
- 6. Since I felt like I took shortcuts, I spent time redoing the areas that needed improvement. Like the chains on the bag and the shading on the glove. I wanted the barr logo to be incorporated more into the advert so I added it to the glove. The burst of drink coming out the bag is now more of a burst that a pour like it was before. The whole point of the bag is that it is a similar shape to the can and it’s meant to look the same on the advert but on this draft it doesn’t.
- 7. I am very happy with this draft, I would of liked the product too have been on the poster but like I said earlier, the bag is meant to take that place. I decided to change the colour of the background because the black looked to harsh and a dark blue fits in with the colour scheme better. Making the writing on the bag bigger made it look more like the can. I added a slogan in the bottom corner where the image of the can was going to go but a slogan is more important than showing the product. Again the links are at the bottom making it look more professional and giving the advert a finished look.