This document contains summaries of several posters and webpages related to homelessness and charitable organizations. The summaries note that images of sad or upset people are used to draw attention and convey the seriousness of the issues being addressed. Bold colors, fonts, and phrases are employed to highlight key facts and calls to action. The tone of most materials is neutral or somber, though some portray success stories to demonstrate positive impact. Overall, the goal appears to be raising awareness of social problems and encouraging support or engagement through direct calls to donate, volunteer, or seek help.

1. Task 3 – Conducting Research
Social Action & Community Media

2. This poster has a very neutral tone. Although
the information which is being provided isn’t
necessarily a positive subject, the images
and colours used are both very formal and
do not give any information out.
The facts which are being used in this poster
are very shocking. They bring the subject to
reality and make people realise that this is
actually happening to a lot more people than
we think.
The illustrations in the image are very useful
as they give a better understanding of what
the text is saying. However, these images
work particularly well as they do not show
detail of any persons therefore nobody will
be offended in any way.
All the important figures in the poster seem
to be bold and highlighted. These make all
the facts and figures stand out so that we
take more interest into what they are saying.

3. This Poster is very bold and simple which draws peoples attention in by simply using
fewer colours than normal. The red in the ‘Salvation Army’ logo is the key focus on this
poster which then attracts people to read the rest of the text on the page.
‘Giving Hope Today’ is simple and meaningful. There is no more text needed on this
page as they have already stated their purpose. If there was to be more text on here,
people could get easily bored and not attracted no more.
The font used in the logo is very old fashioned
which states that the charity has been going for
quite a while and making an impact on peoples lives
ever since. Where as the font used for the slogan
underneath is Times New Roman, which is very
straight forward, clear and easy to read. This is
because they are only putting their point across,
nothing else.
‘Giving Hope Today’ is all about the charity giving
those in need, homeless and ill people, hope today.
They do not state clearly who they are giving hope
as people could get offended with any words used
to describe them.

4. The first thing that draws my attention in on this page is the bold, Arial, red text, reading
‘HOW DID’. I’m not sure why only these words are in red, however I do understand that they
draw the readers attention in well. The purpose may be to show that the key thing they are
wanting to find out ‘how’ the war on poverty became the war on the poor.
The language used is very strong. ‘War’ is used twice to
describe the hatred towards the way that poor people
people are being treat. This gives us a clear
understanding that the poor are treated in very foul
ways, ways that no human should have to feel.
The Image used is not a particularly nice one as the
character looks very upset and down. As they are
holding their head In their hands this suggests that
they are deeply hurt and are not happy with the way
they feel. The bench makes me believe that this person
is homeless as stereotypically this is where you would
find a homeless person. Therefore I would think, that
the character in the image is a homeless male sat in a
park bench upset about their life. However, this person
could also be a homeless person just waking up as
people do tend to sit in this position in the morning.

5. This is the website named SASH which is a charity supporting people in situations as they have a
threat to become, or are homeless.
From the quotes they place on the homepage they see themselves as a very big success, as they
are. “Before SASH… light at the end of the tunnel” shows that people are really thankful for
what this organization has done for them and they helped massively.
There is a very positive tone to this website, even though that it is not necessarily a happy
subject. This shows that the charity are all very happy and proud of the way things are going.
People will then want to use this organization when in need of help because they can see the
positive impact they have on peoples lives.
“What do I do if I need help tonight”
is a link used on the homepage of
this website. The purpose is to
follow that link if you are in need of
some help and somewhere to stay.
This is a very helpful method to use
on a page like this, as usually you
would have to call a number which
may never help. I think this is a very
quick and easy process which could
impact people in their hard times
very well.
The pink
hyperlink for the
‘What do I do…’
is purposely in
that colour to
draw the viewers
attention and let
the know, more
clearly, that there
is quick and easy
help if they’d just
follow the link.

6. As these two people stand tall, happy and proud, they tell their story how they let people
do night stops in their home. Without people like this charities such as SASH would not be
the massive success that they are. The picture being used shows just how caring and kind
this couple look. This is a good way of showing people that night stops are nothing to worry
about because the houses they have to visit are full of genuinely nice people.
This very proud group of people ran 10k to raise money and awareness for SASH. This
picture is a very good way of presenting how successful the charity is.
Having a few case studies on the website shows people the success that SASH have and the
impact they made on peoples lives. However this is also helpful to those who are worried about
going into a shared home. Things like this will reassure them that things will be ok.

7. ‘Mumsnet’ is a site
for advice for
parents to give their
children about
running away or
becoming homeless.
As I view this page,
the first thing that
captures my eyes is
the image of the
sleeping rough
teenage girl, along
with the title ‘Every 5
minutes a runs away
from home in the
UK’. This is a very sad
cupture which could
make anybody feel
upset. If parents
were to see this, it
would make them
want to prevent
them from there
children being
The tone set on this website is very dull and heart touching. The colours
suggest that there is no particular happy subject here and things are
neutral.
The language used has been thought about very carefully to make us feel
sadness for these children. ‘a child runs away’ has been made to sound
specifically heart touching. ‘Don’t let the next one be yours…’ suggests
that the writer wants the parents reading to talk to their children which
will possibly prevent them from running away from home.

8. As soon as I view this website I instantly get drawn in by the innocence on the poor young childs
face. This is definitely the aim of the image as it is so heart touching. Most people will get upset
over this image as it is so upsetting. When people have viewed this image they will then go on to
look through the website to see what it is all about, this is a very good advantage to the picture.
‘Opening doors for Homeless Youth’ is very straight forward and out there. This is a very strong
slogan which does allow people to understand what the organization does, but also who it
works with.
The colours used are very neutral and made to look very innocent, which symbolizes the teen’s
innocence. This will make people realise that the youths going homeless are generally innocent.
When people see that there is a link
saying ‘Donate now’ they will, more
than likely, click and donate. People
do not realise how easy it is to
donate to charities, therefore if they
view this website and see just how
quick it can be done, they will,
hopefully, donate.
The option ‘countries’ suggest that
this is a popular successful
organization, making a difference all
over the world.