This campaign aims to raise awareness about homeless children in Scotland and encourage donations to help provide housing. It uses an image of a sad, tired young boy and red text that stands out to draw attention. The language is straightforward and factual to clearly communicate the problem that some children have no permanent home. Viewers are urged to donate via a website or QR code so more children can have better living conditions and a proper childhood.
The social action campaign poster aims to raise awareness about the treatment of animals in circuses and change attitudes towards circuses. It uses images of animals, like a monkey, behind bars to convey that the animals are trapped and shouldn't be in captivity for entertainment purposes. The campaign aims to educate people about the realities of animal treatment in circuses in order to reduce support for circuses and enact policy changes. The campaign has been impactful, leading to new laws in Portugal regulating animal welfare.
The NHS Smokefree campaign uses multiple techniques to encourage people to stop smoking, including a website providing information and support, social media campaigns like Stoptober where thousands sign up to quit smoking for 28 days, and enlisting celebrities to promote the campaign. The campaign has been very successful, with nearly a quarter million people in England and Wales quitting smoking during Stoptober in 2013.
The ChildLine campaign uses images of innocent children to draw attention to and raise awareness of serious issues like sexual abuse. One ad features a boy getting his photo taken while another boy stands behind him with a sad expression, representing the inner emotions of children who feel they have no one to talk to. ChildLine's goal is to support young people with problems through a free counseling hotline. Since starting, many more children now feel empowered to seek help for issues like puberty, feelings of suicide, and sexual abuse due to ChildLine's efforts to make support accessible.
The document discusses two campaigns:
1) Deaf Fest - A non-profit company that organizes film festivals to strengthen the deaf community and raise awareness of deaf talent in media. It aims to change attitudes and provide greater access to media for deaf people.
2) Hubbub - A London-based organization campaigning against littering of chewing gum. It uses artistic installations and campaigns on social media to change attitudes towards littering and decrease gum litter. Its approach keeps audiences interested by relating its message to popular culture.
The document discusses three case studies of social media campaigns:
1) Save the Children aimed to raise awareness of food waste and how it could feed starving children. It used shocking imagery and subtle messaging to change attitudes.
2) The Salvation Army aimed to help the homeless by raising awareness of their plight and strengthening community ties. It used a simple yet provocative image to make viewers imagine being homeless.
3) It Stops With Me aimed to educate people and change racist views by highlighting common racist Google searches and proclaiming "You're wrong, Google." It used an eye-catching graphic and bold statement.
The Marine Conservation Society created a poster campaign to raise awareness about the dangers balloons pose to wildlife. The poster explains how balloons can harm birds and other animals if they are released into the environment. It aims to educate the public and encourage safer alternatives to balloon releases. The campaign has been successful in banning balloon releases in some areas of the UK.
This poster from the NHS promotes drinking water for health. It notes that the human body is 70% water and encourages drinking water to stay healthy. The poster uses bright colors and statistics about water content of the human body to appeal to a wide audience and inspire them to drink more water.
This document provides information about a public health campaign in the UK called Smokefree/public health England. The purpose of the campaign is to change public attitudes about smoking and reinforce the message that smoking is harmful and dangerous to both smokers and those around them. It aims to shock people into quitting smoking by graphically depicting the damage caused by cigarettes inside the body. The techniques used focus on shock value, presenting a graphic image of a cigarette transformed into a cancerous tumor to disgust smokers and make them reconsider the effects of smoking. The campaign directs people to search "Smokefree" for more information and to connect smokers trying to quit. While the impact of this individual campaign is unclear, anti-smoking campaigns collectively are effective
The social action campaign poster aims to raise awareness about the treatment of animals in circuses and change attitudes towards circuses. It uses images of animals, like a monkey, behind bars to convey that the animals are trapped and shouldn't be in captivity for entertainment purposes. The campaign aims to educate people about the realities of animal treatment in circuses in order to reduce support for circuses and enact policy changes. The campaign has been impactful, leading to new laws in Portugal regulating animal welfare.
The NHS Smokefree campaign uses multiple techniques to encourage people to stop smoking, including a website providing information and support, social media campaigns like Stoptober where thousands sign up to quit smoking for 28 days, and enlisting celebrities to promote the campaign. The campaign has been very successful, with nearly a quarter million people in England and Wales quitting smoking during Stoptober in 2013.
The ChildLine campaign uses images of innocent children to draw attention to and raise awareness of serious issues like sexual abuse. One ad features a boy getting his photo taken while another boy stands behind him with a sad expression, representing the inner emotions of children who feel they have no one to talk to. ChildLine's goal is to support young people with problems through a free counseling hotline. Since starting, many more children now feel empowered to seek help for issues like puberty, feelings of suicide, and sexual abuse due to ChildLine's efforts to make support accessible.
The document discusses two campaigns:
1) Deaf Fest - A non-profit company that organizes film festivals to strengthen the deaf community and raise awareness of deaf talent in media. It aims to change attitudes and provide greater access to media for deaf people.
2) Hubbub - A London-based organization campaigning against littering of chewing gum. It uses artistic installations and campaigns on social media to change attitudes towards littering and decrease gum litter. Its approach keeps audiences interested by relating its message to popular culture.
The document discusses three case studies of social media campaigns:
1) Save the Children aimed to raise awareness of food waste and how it could feed starving children. It used shocking imagery and subtle messaging to change attitudes.
2) The Salvation Army aimed to help the homeless by raising awareness of their plight and strengthening community ties. It used a simple yet provocative image to make viewers imagine being homeless.
3) It Stops With Me aimed to educate people and change racist views by highlighting common racist Google searches and proclaiming "You're wrong, Google." It used an eye-catching graphic and bold statement.
The Marine Conservation Society created a poster campaign to raise awareness about the dangers balloons pose to wildlife. The poster explains how balloons can harm birds and other animals if they are released into the environment. It aims to educate the public and encourage safer alternatives to balloon releases. The campaign has been successful in banning balloon releases in some areas of the UK.
This poster from the NHS promotes drinking water for health. It notes that the human body is 70% water and encourages drinking water to stay healthy. The poster uses bright colors and statistics about water content of the human body to appeal to a wide audience and inspire them to drink more water.
This document provides information about a public health campaign in the UK called Smokefree/public health England. The purpose of the campaign is to change public attitudes about smoking and reinforce the message that smoking is harmful and dangerous to both smokers and those around them. It aims to shock people into quitting smoking by graphically depicting the damage caused by cigarettes inside the body. The techniques used focus on shock value, presenting a graphic image of a cigarette transformed into a cancerous tumor to disgust smokers and make them reconsider the effects of smoking. The campaign directs people to search "Smokefree" for more information and to connect smokers trying to quit. While the impact of this individual campaign is unclear, anti-smoking campaigns collectively are effective
This document discusses two ideas for billboard designs to promote a charity called SASH that helps stop youth homelessness.
The first design features a young person's image in black and white, with bold black text over a blue background. It aims to draw attention with the contrasting colors and catchy phrases. The second design shows four boxes with before-and-after images of teenagers, one sad and one smiling, to demonstrate the charity's impact. It uses a comic-style font and places the logo and URL prominently. Both designs aim to appeal to youth while clearly communicating SASH's message through images and text.
The marketing objectives are to promote Crumple Zone's comeback tour titled "Summon Impossible Dreams: Greatest Hit Tour" through Christmas holidays in locations from New Zealand to California. The tour will feature their previous hit songs and new album to attract both long-time fans and promote their new music. The target audience is women in their 50s who were fans in their youth as they are still interested in the band's music and personalities. The marketing plan involves radio airplay, talk show appearances, and magazine interviews to promote their new album and sell an estimated 2 million copies to gain publicity.
Poundland wanted to be seen as an essential shop for weekly groceries, not just occasional purchases. They devised a "Weekly Essentials" campaign to challenge shoppers to save on their usual weekly shop at Poundland. This included outreach on parenting sites like Netmums and coverage in newspapers comparing Poundland's prices favorably to major supermarkets. As a result of this positive publicity, Poundland saw significant increases in sales in grocery, health & beauty, and household categories.
This document discusses the design of two billboard advertisements for a homeless youth charity called SASH.
The first proposed design features a large bold title font in green, with a small image of an unhappy teenager in black and white below. It also includes the SASH logo, URL, and a call to action message.
The second design displays four square images - two showing an unhappy teenager that becomes happy, and two with an unhappy boy that becomes happy. It uses a comic book-style title font and places emphasis on showing how SASH helps improve people's lives.
Both proposed designs aim to attract a youth audience and showcase SASH's mission of helping homeless youth through images and messages of transformation from
The student provides a detailed self-reflection on creating a broadsheet, tabloid, and fanzine for a class project. They received feedback that helped improve their work, such as removing a black outline around a box and making the title larger to fill white space. The student discusses the tools and techniques used in InDesign and Photoshop to lay out pages and edit images, including grids, fonts, adjusting image sizes, and adding shapes in Photoshop. They reflect on time management challenges and lessons learned about taking progress photos to improve their work.
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.
The document outlines the final plan for a poster and billboard to help raise awareness for a charity called SASH that helps stop youth homelessness. It describes the color scheme, fonts, images, layout, copy, and products that will be used for the poster and billboard, which include using green and white colors, a quirky font, composite images of sad and happy faces, simple layouts, impactful statements and questions as the copy, and distributing posters in public areas while using billboards on roads for maximum visibility.
The document provides an evaluation of experimental photography using the Harris Shutter effect and Photoshop Raw effect to create unique images. The summary is:
The student created images using the Harris Shutter effect by taking multiple photos of the same model in different outfits and merging them in Photoshop to symbolize a person not knowing their identity and fighting against themselves. For their first Photoshop Raw image, the student cropped sections and placed them on the original photo to make it more modern. The student focused on discovery themes by transforming normal images with colorful effects. Overall, the student learned techniques like cropping, adjusting brightness and colors, and merging images to create experimental photos that explore identity and viewing everyday objects in new ways
The document outlines marketing and PR objectives for relaunching the band Crumple Zone, who were popular in the 1970s-90s, through a "Greatest Hit" tour and new album. The tour will target their core audience of women aged 50s who have remained fans. Plans include viral advertising of the tour and album, television appearances, and leveraging existing fan bases of similar bands to promote sales of 2 million for the new album. The document provides background on the band and strategies for managing messaging to convey Crumple Zone is still dedicated to their music and fans.
Hannah Sewell is researching and planning the design of a fanzine about hip hop music and fashion. She has created mood boards and flat plans to visualize the layout of the front cover and article pages. For the front cover, she wants to feature a black and white photo of a man with modern design elements incorporated through cropping and color. For the article pages, she plans to cut up her written piece and collage it with related images to fit within distinct borders on each page. Hannah has also explored different hip hop inspired fonts to use for the title and article text to achieve the style she wants for her fanzine.
The document contains feedback on three different designs - a broadsheet newspaper layout, a tabloid newspaper layout, and a fanzine layout for a hip hop subculture.
For the broadsheet design, the feedback praised the logo and banner ads but suggested making headlines more eye-catching and changing the Obama photo to allow for more text. For the tabloid, one reviewer liked the catchy headline and red banner but suggested improving the ad clipping and using a larger or fewer-word article. Finally, for the fanzine the feedback highlighted the clear images and fonts, creative collage, and informal text, but noted the design could be improved with more suitable colors.
This document provides instructions for a first practice using Photoshop Raw. It outlines the steps a beginner photographer should take to import and process their first raw photo file in Photoshop. The practice helps new Photoshop users become familiar with basic raw photo editing tools and adjustments in Photoshop.
Poundland wanted to be seen as an essential shop for people's weekly grocery needs rather than just a occasional destination. They devised a "Weekly Essentials" campaign through social media and PR to challenge people to save on their usual weekly shop at Poundland. This included partnerships with mommy bloggers and a double page article in the Daily Mirror favorably comparing Poundland's prices. Over 250 moms shared money saving tips on Netmums. As a result, Poundland saw year-over-year sales increases of 56% in groceries, 26% in health and beauty, and 20% in household goods, showing a shift in consumer perception of the brand.
Vegetarian products have developed some common design aesthetics over time:
- Natural/organic: Many vegetarian brands emphasize natural, organic, and plant-based ingredients. Designs often feature images of fresh produce, grains, and herbs to convey these qualities. Earth tones like greens, browns and beiges are frequently used.
- Minimalist: Since vegetarian products aim to remove animal ingredients, designs sometimes take a minimalist approach focusing only on the core plant ingredients. Typography and imagery are clean and simple. Additional information is kept to a minimum.
- Wellness/health: Emphasizing the perceived wellness benefits of vegetarianism, designs may feature words like "healthy," "nutritious"
Case studies - Experimental Photography (work 2)Hannah Sewell
Michael Bosanko is a contemporary photographer who began his career after realizing he could use lights to draw shapes and objects in long-exposure landscape photographs during travels in Greece in 2004. His artistic process involves leaving his camera on a tripod for extended periods, sometimes hours, while using lights to trace images like the bicycle photograph. His non-traditional technique produces abstract light drawings within natural environments. He works for major advertising clients around the world but does not digitally edit his photographs beyond minor adjustments.
The document discusses font selection and layout design for a student project creating a mock tabloid newspaper. It examines different fonts for headlines, subheadings, and articles, evaluating fonts based on boldness, clarity, and suitability for a tabloid style. Sample fonts considered include Impact, Arial Rounded, and Times New Roman. The document also explores image selection, considering photos of Obama and Lil Jojo to accompany an article, and references layout elements of real tabloids to guide the design, such as large headlines and images with related stories in boxes below.
Social action and community media presentationhndoja
The document summarizes techniques used in three homeless charity advertisements. The first advert by SASH uses sympathetic photographs of homeless people to appear more genuine and elicit empathy. It uses green and white colors which are relaxing and inviting. The second advert by Shelter uses dark red and black colors to represent danger but also love and passion as it targets families. It features a sad child to appear more sympathetic. The third advert by Rock Trust targets young people and uses green and the slogan "because every young person has potential" to inspire and welcome young people.
The document provides examples of different page layout techniques used in factual articles and campaigns. It discusses the RSPCA campaign's use of bold text and images to draw attention to key information. The campaign uses red text to symbolize love/passion for animals and danger from neglect. It keeps the language concise to maintain reader interest. Accuracy and referencing sources are also important to avoid spreading false information. Legal constraints and codes of practice must be followed to prevent discrimination or plagiarism.
The document provides examples and analysis of different page layout techniques used in factual articles and campaigns. It discusses the use of clarity, conciseness, accuracy, appropriate language register, avoidance of ambiguity, bias, evidencing of arguments, referencing sources, and adherence to legal constraints and codes of practice. Overall, the document examines how these techniques can be effectively employed to clearly communicate important messages and information to audiences.
The document summarizes four case studies of social action and community media campaigns:
1) The RSPCA animal cruelty prevention advert aims to raise awareness of animal cruelty and change public attitudes. Techniques include childlike font and bold text to convey innocence and a clear message.
2) The PETA "Here's the rest of your fur coat" advert uses bright colors and shocking imagery of models holding skinned animals to challenge attitudes towards fur. Celebrities are featured to reach wider audiences.
3) The Accessible Arts and Media home page uses bright colors and upbeat copy/images to promote opportunities for disabled and young people in media. They have created an award-winning inclusive choir.
4)
The document contains summaries of several posters designed for different causes:
- A poster for an animal shelter uses an image of an abused dog's eye to raise awareness about animal cruelty and encourage donations without explicitly asking for money.
- An RSPCA poster features a dog and text about how dogs share DNA with humans to promote animal welfare and change attitudes towards abuse.
- A child abuse awareness poster uses an image of a bruised child's arm against a dark background to shock viewers into supporting the organization's efforts.
- An NHS poster warns pregnant smokers that "every cigarette harms your baby" through a shadowy image and minimal text colors to convey the message seriously.
This document discusses two ideas for billboard designs to promote a charity called SASH that helps stop youth homelessness.
The first design features a young person's image in black and white, with bold black text over a blue background. It aims to draw attention with the contrasting colors and catchy phrases. The second design shows four boxes with before-and-after images of teenagers, one sad and one smiling, to demonstrate the charity's impact. It uses a comic-style font and places the logo and URL prominently. Both designs aim to appeal to youth while clearly communicating SASH's message through images and text.
The marketing objectives are to promote Crumple Zone's comeback tour titled "Summon Impossible Dreams: Greatest Hit Tour" through Christmas holidays in locations from New Zealand to California. The tour will feature their previous hit songs and new album to attract both long-time fans and promote their new music. The target audience is women in their 50s who were fans in their youth as they are still interested in the band's music and personalities. The marketing plan involves radio airplay, talk show appearances, and magazine interviews to promote their new album and sell an estimated 2 million copies to gain publicity.
Poundland wanted to be seen as an essential shop for weekly groceries, not just occasional purchases. They devised a "Weekly Essentials" campaign to challenge shoppers to save on their usual weekly shop at Poundland. This included outreach on parenting sites like Netmums and coverage in newspapers comparing Poundland's prices favorably to major supermarkets. As a result of this positive publicity, Poundland saw significant increases in sales in grocery, health & beauty, and household categories.
This document discusses the design of two billboard advertisements for a homeless youth charity called SASH.
The first proposed design features a large bold title font in green, with a small image of an unhappy teenager in black and white below. It also includes the SASH logo, URL, and a call to action message.
The second design displays four square images - two showing an unhappy teenager that becomes happy, and two with an unhappy boy that becomes happy. It uses a comic book-style title font and places emphasis on showing how SASH helps improve people's lives.
Both proposed designs aim to attract a youth audience and showcase SASH's mission of helping homeless youth through images and messages of transformation from
The student provides a detailed self-reflection on creating a broadsheet, tabloid, and fanzine for a class project. They received feedback that helped improve their work, such as removing a black outline around a box and making the title larger to fill white space. The student discusses the tools and techniques used in InDesign and Photoshop to lay out pages and edit images, including grids, fonts, adjusting image sizes, and adding shapes in Photoshop. They reflect on time management challenges and lessons learned about taking progress photos to improve their work.
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.
The document outlines the final plan for a poster and billboard to help raise awareness for a charity called SASH that helps stop youth homelessness. It describes the color scheme, fonts, images, layout, copy, and products that will be used for the poster and billboard, which include using green and white colors, a quirky font, composite images of sad and happy faces, simple layouts, impactful statements and questions as the copy, and distributing posters in public areas while using billboards on roads for maximum visibility.
The document provides an evaluation of experimental photography using the Harris Shutter effect and Photoshop Raw effect to create unique images. The summary is:
The student created images using the Harris Shutter effect by taking multiple photos of the same model in different outfits and merging them in Photoshop to symbolize a person not knowing their identity and fighting against themselves. For their first Photoshop Raw image, the student cropped sections and placed them on the original photo to make it more modern. The student focused on discovery themes by transforming normal images with colorful effects. Overall, the student learned techniques like cropping, adjusting brightness and colors, and merging images to create experimental photos that explore identity and viewing everyday objects in new ways
The document outlines marketing and PR objectives for relaunching the band Crumple Zone, who were popular in the 1970s-90s, through a "Greatest Hit" tour and new album. The tour will target their core audience of women aged 50s who have remained fans. Plans include viral advertising of the tour and album, television appearances, and leveraging existing fan bases of similar bands to promote sales of 2 million for the new album. The document provides background on the band and strategies for managing messaging to convey Crumple Zone is still dedicated to their music and fans.
Hannah Sewell is researching and planning the design of a fanzine about hip hop music and fashion. She has created mood boards and flat plans to visualize the layout of the front cover and article pages. For the front cover, she wants to feature a black and white photo of a man with modern design elements incorporated through cropping and color. For the article pages, she plans to cut up her written piece and collage it with related images to fit within distinct borders on each page. Hannah has also explored different hip hop inspired fonts to use for the title and article text to achieve the style she wants for her fanzine.
The document contains feedback on three different designs - a broadsheet newspaper layout, a tabloid newspaper layout, and a fanzine layout for a hip hop subculture.
For the broadsheet design, the feedback praised the logo and banner ads but suggested making headlines more eye-catching and changing the Obama photo to allow for more text. For the tabloid, one reviewer liked the catchy headline and red banner but suggested improving the ad clipping and using a larger or fewer-word article. Finally, for the fanzine the feedback highlighted the clear images and fonts, creative collage, and informal text, but noted the design could be improved with more suitable colors.
This document provides instructions for a first practice using Photoshop Raw. It outlines the steps a beginner photographer should take to import and process their first raw photo file in Photoshop. The practice helps new Photoshop users become familiar with basic raw photo editing tools and adjustments in Photoshop.
Poundland wanted to be seen as an essential shop for people's weekly grocery needs rather than just a occasional destination. They devised a "Weekly Essentials" campaign through social media and PR to challenge people to save on their usual weekly shop at Poundland. This included partnerships with mommy bloggers and a double page article in the Daily Mirror favorably comparing Poundland's prices. Over 250 moms shared money saving tips on Netmums. As a result, Poundland saw year-over-year sales increases of 56% in groceries, 26% in health and beauty, and 20% in household goods, showing a shift in consumer perception of the brand.
Vegetarian products have developed some common design aesthetics over time:
- Natural/organic: Many vegetarian brands emphasize natural, organic, and plant-based ingredients. Designs often feature images of fresh produce, grains, and herbs to convey these qualities. Earth tones like greens, browns and beiges are frequently used.
- Minimalist: Since vegetarian products aim to remove animal ingredients, designs sometimes take a minimalist approach focusing only on the core plant ingredients. Typography and imagery are clean and simple. Additional information is kept to a minimum.
- Wellness/health: Emphasizing the perceived wellness benefits of vegetarianism, designs may feature words like "healthy," "nutritious"
Case studies - Experimental Photography (work 2)Hannah Sewell
Michael Bosanko is a contemporary photographer who began his career after realizing he could use lights to draw shapes and objects in long-exposure landscape photographs during travels in Greece in 2004. His artistic process involves leaving his camera on a tripod for extended periods, sometimes hours, while using lights to trace images like the bicycle photograph. His non-traditional technique produces abstract light drawings within natural environments. He works for major advertising clients around the world but does not digitally edit his photographs beyond minor adjustments.
The document discusses font selection and layout design for a student project creating a mock tabloid newspaper. It examines different fonts for headlines, subheadings, and articles, evaluating fonts based on boldness, clarity, and suitability for a tabloid style. Sample fonts considered include Impact, Arial Rounded, and Times New Roman. The document also explores image selection, considering photos of Obama and Lil Jojo to accompany an article, and references layout elements of real tabloids to guide the design, such as large headlines and images with related stories in boxes below.
Social action and community media presentationhndoja
The document summarizes techniques used in three homeless charity advertisements. The first advert by SASH uses sympathetic photographs of homeless people to appear more genuine and elicit empathy. It uses green and white colors which are relaxing and inviting. The second advert by Shelter uses dark red and black colors to represent danger but also love and passion as it targets families. It features a sad child to appear more sympathetic. The third advert by Rock Trust targets young people and uses green and the slogan "because every young person has potential" to inspire and welcome young people.
The document provides examples of different page layout techniques used in factual articles and campaigns. It discusses the RSPCA campaign's use of bold text and images to draw attention to key information. The campaign uses red text to symbolize love/passion for animals and danger from neglect. It keeps the language concise to maintain reader interest. Accuracy and referencing sources are also important to avoid spreading false information. Legal constraints and codes of practice must be followed to prevent discrimination or plagiarism.
The document provides examples and analysis of different page layout techniques used in factual articles and campaigns. It discusses the use of clarity, conciseness, accuracy, appropriate language register, avoidance of ambiguity, bias, evidencing of arguments, referencing sources, and adherence to legal constraints and codes of practice. Overall, the document examines how these techniques can be effectively employed to clearly communicate important messages and information to audiences.
The document summarizes four case studies of social action and community media campaigns:
1) The RSPCA animal cruelty prevention advert aims to raise awareness of animal cruelty and change public attitudes. Techniques include childlike font and bold text to convey innocence and a clear message.
2) The PETA "Here's the rest of your fur coat" advert uses bright colors and shocking imagery of models holding skinned animals to challenge attitudes towards fur. Celebrities are featured to reach wider audiences.
3) The Accessible Arts and Media home page uses bright colors and upbeat copy/images to promote opportunities for disabled and young people in media. They have created an award-winning inclusive choir.
4)
The document contains summaries of several posters designed for different causes:
- A poster for an animal shelter uses an image of an abused dog's eye to raise awareness about animal cruelty and encourage donations without explicitly asking for money.
- An RSPCA poster features a dog and text about how dogs share DNA with humans to promote animal welfare and change attitudes towards abuse.
- A child abuse awareness poster uses an image of a bruised child's arm against a dark background to shock viewers into supporting the organization's efforts.
- An NHS poster warns pregnant smokers that "every cigarette harms your baby" through a shadowy image and minimal text colors to convey the message seriously.
The document provides a summary and analysis of several posters designed for different causes. It examines the purpose, techniques, and impact of posters designed to raise awareness about animal cruelty, the RSPCA, child abuse, and the risks of smoking during pregnancy. For each poster, it analyzes the visual techniques used including images, colors, text size and placement. It also compares and contrasts how different posters approach soliciting donations more or less explicitly through their designs.
The document provides information on four case studies of posters created for social causes: Hope Against Cancer, Society for the Protection of Animals, and NSPCC. For each case study, it describes the aims, purpose, techniques used in the poster design, and impact of the campaign. The posters aimed to raise awareness of their issues and solicit donations through emotionally compelling visuals and messages that resonated with audiences.
The document provides case studies for several charity campaigns including Cancer Research UK, Shelter, NHS no smoking campaign, and a women's abuse campaign.
Cancer Research UK aims to raise awareness and funding for cancer treatment and research. Their pink branding and Race for Life events target women specifically. Shelter helps homeless individuals and families find housing. Their logo features the letter H in the shape of a house. The NHS smoking campaign uses an image of a child to discourage smoking around families. Finally, the women's abuse campaign draws attention to abuse suffered by women in some religious communities through a photo of a covered woman with a black eye.
The document provides information about campaigns and community regeneration. It discusses what campaigns and communities are, conventions of effective campaigns like slogans and logos. It analyzes example campaign posters and their elements. It discusses the importance of regenerating unused community spaces. It also analyzes existing community campaigns focused on issues like domestic violence, protecting rural areas, talking to kids about alcohol, and speeding. Photos show community areas in Baldock that could be regenerated for more community use. The document is a research task that explores different aspects of effective community campaigns and regeneration.
This document provides case studies and analyses of several social media and advertising campaigns focused on social issues. It summarizes the purpose, techniques, and impact of campaigns by Keep Britain Tidy to reduce littering, WWF to save the bluefin tuna, Cancer Research UK's "The Lump" campaign, a NAPCAN campaign on child abuse in Australia, and the Channel 4 "We're the Superhumans" campaign promoting the 2016 Paralympics. While the campaigns were generally well-received and raised awareness, the document notes that littering and child abuse issues remained problems, indicating the challenges of creating large-scale behavioral change through awareness campaigns alone.
This Dune film trailer effectively uses conventions of advertising to persuade audiences to see the film. It uses a dark color scheme that creates a sense of dread and mystery about the film's world. Long shots show the scale and adventure of the setting. Listing popular actors at the end could influence fans to see a film with their favorite stars. The trailer exemplifies the story by teasing the plot of a man who must find an artifact to maintain power. These elements make audiences curious to learn more about this strange new world when they see the film. The trailer targets younger audiences who are fans of the actors and science fiction genre. Overall, it follows codes of advertising well to pique interest in Dune's setting and story.
This document contains analyses of three campaign posters. The first aims to warn people about the dangers of smoking and fires. It uses bold capitalized text and an image of a man asleep with a cigarette. The second aims to stop animal cruelty by showing contrasting images of a fragile dog and boxing gloves to say animals cannot protect themselves. The third encourages donations for impoverished children by featuring a photo of a child making eye contact and bold text highlighting words like "you" and "childrens lives".
The document discusses community campaigns and regeneration. It provides examples of existing community campaigns, such as campaigns against domestic violence and to protect rural areas. It also analyzes campaign posters based on elements like slogans, images, colors, target audiences and contact information. The document suggests local areas in Baldock that could be regenerated for community use, such as green spaces turned into parks or community centers. This would provide more places for community members to spend time and get involved.
This document outlines three potential ideas for an animal welfare campaign. Idea One focuses on raising awareness of animals killed for fur and ivory each year. It proposes using realistic elephant images and the tagline "Here is a reason to not buy ivory." Idea Two aims to stop animal entertainment, noting the poor conditions of animals in circuses. It suggests using black/white colors and images juxtaposing entertainment realities with natural habitats. Idea Three exposes the Draize eye test conducted on rabbits, proposing images of tested vs. untreated rabbits and the tagline "You have eyes that work, so use them. See what is happening to these innocent animals." Each idea discusses visual elements, color schemes, and text to graphically portray
This document discusses a campaign by an organization called Accessible Arts and Media. The organization aims to provide creative opportunities for non-traditional groups through media production. It works with elderly people, those with mental health issues or disabilities, and young people. The goals are to strengthen community ties, raise awareness of the groups it works with, and allow all abilities to be creative and learn new skills.
The poster described uses simple and minimal design techniques to promote an upcoming music event. It features a calming color gradient background with highlight points to draw attention. Shapes and hierarchy are used to make the text readable without images. The techniques reflect the inclusive and supportive nature of the organization in providing creative opportunities for the community.
The Stonewall campaign uses minimal yet effective posters to change attitudes towards sexuality and challenge dominant representations in media. Its aims are to provide equality for all and educate people of all ages through partnerships. Evidence shows it has helped normalize discussions of sexuality and influenced policies promoting LGBTQ+ rights and protections in workplaces and schools.
This document discusses several campaigns for homeless charities that use different techniques:
- The first and fourth campaigns use images and statistics to educate viewers about homelessness.
- The second and fifth campaigns use billboards and graffiti to promote their causes in public spaces.
- The third campaign aims to remind viewers of information they already know to change attitudes.
This document outlines 5 ideas for a campaign by Surfers Against Sewage to raise awareness about marine litter.
Idea 1 focuses on photographs showing the actual damage of litter and images of SAS cleanup efforts, aimed at adults 16+. Idea 2 aims content at children, using cartoon animals disturbed by litter on membership forms, posters, and teddy bear merchandise.
Idea 3, also aimed at ages 15-30, uses animated photo shopped images of sea creatures constructed from litter. Idea 4 adapts the Jaws movie poster to depict a shark made of litter threatening a surfer.
Idea 5 targets fishing enthusiasts ages 17+ around how discarded fishing gear kills sea life and decreases fish populations. Each idea
This document outlines 5 ideas for a campaign by Surfers Against Sewage to raise awareness about marine litter.
Idea 1 focuses on photographs showing the actual damage of litter and images of SAS cleanup efforts, aimed at adults 16+. Idea 2 aims content at children, using cartoon animals disturbed by litter on membership forms, posters, and teddy bear merchandise.
Idea 3, also aimed at ages 15-30, uses animated photo shopped images of sea creatures constructed from litter. Idea 4 adapts the Jaws movie poster to depict a shark made of litter threatening a surfer.
Idea 5 targets fishing enthusiasts ages 17+ around how discarded fishing gear kills sea life and decreases fish populations. Each idea
This document provides ideas for three different animal welfare campaigns. The first focuses on stopping the fur trade and ivory poaching by using realistic elephant images. The second aims to end animal entertainment by juxtaposing images of animals in circuses with how they should live. The third exposes the Draize eye test conducted on rabbits for cosmetics by including hard-hitting text and images of a rabbit undergoing the test. For each campaign, the document discusses the target messaging, visual style, color schemes, and other design elements.
Similar to LO1 - work which analyses advertisements (20)
This document discusses font and layout choices for a broadsheet newspaper. The writer tests different fonts at various sizes to see which are clearest and most readable. American Typewriter size 10 is selected for body text as it has a good balance of darkness and fits newspaper columns well. Apple Garamond Bold is chosen for titles as letters are easy to distinguish. Smaller fonts are preferred on covers to avoid clutter. Example layouts are proposed with the main image being of Obama to discuss gun laws. Bernard MT Condensed and American Typewriter are selected for the masthead and headlines respectively.
This document provides instructions for formatting various design elements in a publication including margins, spreads, columns, page numbers, orientation, headlines, headers, crossheads, straplines, baselines, borders, pull quotes, datelines, cut-outs, and using various grid layouts. The document suggests formatting choices for layout, typography, and visual design.
The document discusses various layout and design elements for publications including headlines, drop capitals, orientation, white space, columns, pull quotes, baselines, spreads, crossheads, margins, page numbers, borders, datelines, cut-outs, grids, and reverse layouts. It addresses organizing content on the page in sections with different typographic treatments and formatting across 3 pages.
The document provides instructions for assembling and operating an early camera. It is organized into clear sections with labels and numbering. Images show the camera from different angles. Instructions are written in a formal yet straightforward tone using accurate terminology like "wind the lever" and "press the shutter button." Bullet points and numbered steps clearly explain the assembly process without ambiguity. The consistent font, bold titles, and careful explanations provide a manual that is easy to understand and follow.
The document provides instructions for how to use a manual camera. It is organized into clear sections with images and step-by-step instructions. Section 1 shows the camera from different angles. Section 2 provides numbered instructions on how to wind the lever and press the shutter button to take a picture. The instructions use accurate, unambiguous language and a simple format to ensure anyone can understand how to operate the camera.
This document discusses three ideas for photography projects exploring the theme of discovery:
1. Using light drawing to show crowds of people connected to technology symbols like social media logos, representing how technology allows people to discover information. Large photos from high vantage points would show this.
2. Using double exposure to merge photos of people with transparent music note images, representing how discovering new music brings new emotions and makes people want to listen repeatedly. Different colors would represent genres.
3. Using a Harris shutter effect to show a plain face with a single symbol, like a question mark, representing self-discovery as people figure out who they are. Multiple gender photos would show different stories.
Photoshop Raw Practice is a document by Hannah Sewell about practicing Photoshop skills. It discusses practicing editing raw photos in Photoshop to improve skills like adjusting exposure, white balance, and other settings. The goal is to gain experience editing raw files and familiarity with Photoshop's raw editing tools and capabilities.
The document discusses plans for photography depicting a central figure being torn open by two others to reveal their true self. The photos will show one model acting as a person with multiple personalities to represent not knowing one's identity. Using the Harris technique and plain backgrounds will emphasize emotion through color and detail. The plans also involve taking photos at home with a camera and editing them later in Photoshop.
The document discusses plans for a photography project depicting one model acting as a person with multiple personalities being torn open by two other people. The aim is to show how the central person does not know their own identity. Sketches show the concept, which will be brought to life with a model, camera, and photoshop editing. Plain backgrounds are preferred to busy ones to best showcase colors and details. The technique will also be practiced using phone app photography.
Michael Bosanko is a contemporary photographer who began his career after his moonlit landscape photos in Greece in 2004 were ruined, inspiring him to draw with moonlight using long exposures. His unique process involves leaving his camera on a tripod and using lights like flashlights to draw shapes that are captured during exposures ranging from seconds to hours. Bosanko's work has been featured in advertising for large companies and in various media formats worldwide without any digital editing, highlighting the natural beauty created through his light drawings.
This document discusses techniques for practicing photography using a camera or phone app. It recommends taking photos on a plain background to better see colors and details, as a busy background can make images more difficult to see. The document also discusses using a phone app for practicing photography techniques.
The document discusses practicing a technique. It likely provides instructions or tips for how to properly practice a specific skill, method, or process. In 3 sentences or less, the summary aims to convey the main topic and purpose of the document at a high level without including unnecessary details.
The document discusses practicing a technique. It likely provides instructions or tips for how to properly practice a specific skill, method, or process. In 3 sentences or less, the summary aims to convey the main topic and purpose of the document at a high level without including unnecessary details.
The document outlines a plan to create Harris Shutter effect images at home. The photographer will use either a Sony phone with a Harris Shutter app or a Fujifilm camera on a tripod. Face paint will be used on the model to introduce different meanings in the images as the model moves between positions representing discovering their true self. Different body movements will be tried to see which work best for the effect. Photoshop will be used to combine three images if the camera is used, applying hue/saturation and opacity effects to achieve a professional result.
The photographer proposes a project featuring a female model dressed in all black with a fully white face and a black question mark or exclamation point painted on. The goal is to depict someone trying to figure out their identity through movement and facial expression. Photos will be taken both at home, where makeup and outfit changes can be tested, and at college, where crowds can be photographed using the Harris effect to portray multiple people discovering themselves. The photographer chooses the Harris shutter technique to make the images more modern, colorful, and exciting through its blending of colors. This technique also allows capturing of moving subjects in an interesting way through shutter speed.
Planning Experiment (Mind Map and Mood Board) Hannah Sewell
This document discusses three ideas for photography projects exploring the theme of discovery:
1. Using lighting techniques to create images of crowds with technological symbols like phones and tablets, representing how people discover information through technology.
2. Using double exposure to merge photos of people with music symbols, showing how discovering new music can change one's emotions. Different genres would use different color palettes.
3. Using a Harris shutter effect to depict individuals with a question mark symbol on their face, representing people discovering themselves and their identity.
1) Multiple exposure images involve combining multiple images into a single image. This technique grew popular through Photoshop which allows easier and quicker creation of such images compared to older film techniques.
2) The Harris Shutter effect was invented by Robert Harris at Kodak. It involved using color filters to expose different colors at different speeds, combining them to create a color image. Modern software and phone apps now simplify this process.
3) To create these effects digitally, multiple photos are taken and their RGB values are adjusted before combining the images in Photoshop or similar software.
Hannah Sewell experimented with experimental photography techniques like blurring and movement. For blurring, she found that an aperture of F9 created the best balance of blur and focus. She used blurring to highlight lights and give images a mystical quality. For movement photos, she used a fast shutter speed of F10 to capture both moving and still subjects, creating a ghostly effect. Her favorite image used these techniques to show a variety of movements among people, with some transparent and others with defined outlines. Overall, her images successfully captured lights, movement, and abstract qualities through experimental techniques.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
The Biggest Threat to Western Civilization _ Andy Blumenthal _ The Blogs.pdfAndy (Avraham) Blumenthal
Article in The Times of Israel by Andy Blumenthal: China and Russia are commonly considered the biggest military threats to Western civilization, but I believe that is incorrect. The biggest strategic threat is a terrorist Jihadi Caliphate.
Your Go-To Press Release Newswire for Maximum Visibility and Impact.pdfPressReleasePower4
This downloadable guide explains why press releases are still important for businesses today and the challenges you might face with traditional distribution methods. Learn how [Your Website Name] offers a comprehensive solution for crafting compelling press releases, targeting the right media outlets, and maximizing visibility.
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
2. Case Study: (campaign/organisation name)
Purpose:
- This campaign is used to prevent people from saying No to hunting foxes so by
Changing the publics attitude it means more people will feel sorry for the fox.
This will then get them on board so that they tell a wider audience about how you
should ban fox hunting.
- The people that get involved in this campaign will Raises a lot of awareness by
telling others about how foxes are killed. By doing advertisements and using this on
the IFAW website it means that it hits a mainstream media audience. This means
the campaign will get more members.
- This creates and strengthens community ties because fox hunting would be an
old tradition in some places like Warwickshire. Some people would be against the
fact that activity like this happens in there area. This brings those people together so
they can start talking about it and building a relationship with subjects.
- This campaign shows that they are providing information about fox hunting and
how it should be banned. They are trying to put as many people off the subject of
fox hunting so that more people will understand the subject better and then vote for
the right option.
- The IFAW are using a campaign method which is trying to prevent foxes from
being murdered by dogs.
- This campaign is trying to change voting behavior by encouraging them to vote
against foxes. This Brainwashes them into thinking that they are doing the right
thing or that they know what they are doing.
Aims:
What they are trying to do is to prevent foxes from slaughter. This Campaign is
trying to show that foxes shouldn’t be hunted instead they should be protected.
Foxes are important as they are carnivores which mean they eat berries, insects and
mammals. This varied diet means that they can stop certain animals from over
populating. They are trying to show the public that the Mp’s are voting on banning
hare hunting and deer hunting. If these are banned then it means fox hunting can
still happen to this day. The IFAW believe that people shouldn’t have a licence for
killing animals such as foxes. By having a big title saying ‘Voting Made Simple’
will draw in the public into thinking it’s an easy option to say no to cruelty. 2
Creative Media Production 2012
3. Techniques:
A bold font has been used for the title on the campaign which is a very affective way of getting an
audience’s attention. The first thing that you look at straight away is the big font and the simple colour
white, this is important because that’s what’s going to bring you towards the campaign when looking at
the advertisement. The way the title and imagery are used is very effective because it tells you what it’s
about before even looking at the small text at the bottom.
The colour of the background works well with the whole theme of the campaign. The dark brown muddy
colour shows what happens when a fox is killed. It’s lying there dead with no meaning to it like someone
dropping something on the floor. It also fits well with the foxes fur as it’s a dark brown/ginger colour. This
shows that it has an identity and they beautiful fur and body should be shown in it’s natural beauty. They
have made the background very dark also which makes the poster negative and dreary.
The use of imagery on this poster is presented very well, the image of the fox in the grass is very
positive, it shows a cute animal in it’s habitat. The audience would look at that straight away and feel
sadness towards the animals. The surrounding grass around the animal portrays it’s natural habitat and
how happy it is. Humans straight away feel that they should protect natural habitats and the animals in
it, by killing those animals it means they will gradually become a small population with to much habitat
for it.
The small text that is used is talking about why we should vote to keep the foxes instead of relying on the
MP’s for some action. By having small text on the poster it means it really explains to the audience about
what they are doing which can give them a better understanding. It’s rounds of all of the information about
the poster and what it’s there for. By grabbing there attention before by using the imagery and text it
means people will automatically read the text just to find out what it’s about.
The language used encourages you to make a different and it’s very positive and negative talk. For
example ‘make yourself heard’ tells you that you can be the good one a join there campaign to prevent
foxes from being killed. Whilst ‘don’t license cruelty. Ban hunting with dogs’ is negative as it forces you
to do something, instead they should say ‘you can make a different, together lets ban hunting with dogs’
this is more positive and effective. The language they use in this poster is very formal which makes the
target audience an older age.
3Creative Media Production 2012
Case Study: (campaign/organisation name)
4. Impact:
-There has been evidence that change has happened, in 2004 the House of Commons voted
that there should be a hunting ban. This ban involves stopping dogs from attacking the fox. If
that occurred at any time then it would be illegal. During some hunting meetings, it is known
that when the hunters find the fox, then they restrain the dogs except for two, the two dogs
don’t kill the fox but they flush it out which means the hunters can shoot the fox easier. This
means it’s a clear death and no other fuss.
-The Issue with having a ban of fox hunting is that there has been a lot of accidents. This is
because when the hunter tries to restrain the dogs, they still end up chasing the fox which
means it’s killing the fox. An example of this is the Countryside Alliance, they were hunting
and they have found out that they’ve hardly killed any foxes after the ban which is a good
thing.
-It is shown that the population of foxes will not have a huge impact. Hunting effects only 6%
of the fox population that are killed in England and Wales every year. Pro-hunt campaigners
believe that the fox population will be reduced due to famers shooting them.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
5. Case Study: (campaign/organisation name)
Purpose:
- This campaign shows that they want the public to change there
attitudes and feel towards this poster. It’s trying to show that
children need a home to live and by you donating, it can help
towards that child in the poster.
-The campaign raises awareness as it shows a sad, week child
which automatically makes you want to help them and others in
that situation.
- This campaign provides a lot of information for the audience.
By having a title and sub-title it tells the audience about what
happening and it’s achieving it’s purpose by using a strong sub-
title like ‘No room at the inn?’
- This poster is a campaign that asks the public for social action
and help, this can improve there member population and cause.
- I believe this campaign will receive mainstream media because
the poster will connect with everyone, there are a lot of parents
around who wouldn't want to see there child look like this. By
having a website and a QR code it means that people can easily
connect with that campaign.
- When people see this poster they will start talking about how it’s
horrible that children go through that. That’s why they are
building a relationship with the subjects.
Aims:
The aims of this poster has a lot of factors. For example it’s trying
to show that if you don’t donate money to that cause then the
children will not have anywhere to stay and instead they’ll have to
sleep on a floor where it’s probably cold and damp. It’s also trying
to say that children should have a better childhood, by donating
money they can step forward to a better quality of life. The more
money they raise the more they can afford better facilities for
these children. By this being just a campaign in Scotland, it’s most
likely that they’ll be even more in England and Wales. 5Creative Media Production 2012
6. Techniques:
-The red text is very well done on this campaign as it highlights which words are most
important for the audience. The red font shows which company it is and what you
have to do to donate, as an audience I would have looked at that text first instead of
the white one. The red text will lure you in and once that’s done the audience will
automatically go to the white text which will tell you the information.
- The font is nice, neat and easy to read, even though it’s not a Serif font, the font is
still readable and works well with the layout. The bold san serif isn’t a big font which
normally wouldn’t work when having a campaign poster but by having a large image
telling a story then that doesn’t matter.
- The colour scheme of the poster is very well put together. By having the boy and
text in red it shows that they connect, they both having a strong meaning in the
poster. The fact that the boy is showing his emotion and then the text explains it, I
think works very well. The colours are very dark and mysterious which automatically
makes you think that there’s something wrong with that boy. The black and red box
and with the black and red jumper works really well together.
- The image used stands out from the rest, the fact that it’s a little boy wanting help
makes the audience sympathise greatly with it. The black eyes shows that he’s tired
and hasn’t had a good night sleep in a while, this fits well with the theme because
they are trying to promote the fact that some children have to live in B&B for most of
there lives. The picture of the boy really sets the tone and trying to tell the audience
that you shouldn’t take things for granted but to look after others.
-The language that is used on this poster is straight to the point. It is strong and just
wants to put the facts out so that it hits you straight away, by having the first line as a
fact helps you to understand the cause better. They use strong words like ‘Joe Will’
and ‘Most’, which says that the children have no choice but to live in flats or B&B’s.
6Creative Media Production 2012
Case Study: (campaign/organisation name)
7. Impact:
-Shelter England and Scotland have become more and more popular because of this they received up to £26 million. This
was done in Voluntary income, this will help massively towards the workers at shelter England and Scotland so that they give
expert advice. When children need help, they should always get the best quality advice that they need. The children get
advice from a telephone but also the Shelter Scotland website. Statistics show that Shelter got over 430,000 people asking
for advice on there website, this is known to be 37% more than last year.
- There website and helpline have been more popular every year, this means people are gradually getting the confidence to
talk to Shelter Scotland and asking for help and advice. The advisors controlling the helpline answered over 11,000 calls and
emails, this is also 49% more than last year. Shelter Scotland alone got more than 12,000 people receiving advice which is
great as it means more and more are finding out about the campaign.
-Shelter Scotland has launched a new campaign called ‘Reclaim your fees’. This is
campaign is about protecting tenants from paying to much fees from there letting agents.
They have a website made that talks about how you can protect your money and how
much you should pay. Some
letting agents asks tenants to pay a massive amount of money for a house, it’s important
that that doesn’t happen. They have helped 2,000 with getting there money back from
tenants.
- It is known that housing costs in Scotland are on a rise. 65% of people think that there
a housing crisis at the moment, whilst 61% think it’s just going to carry on getting
worse. This is why Shelter Scotland is working closely with the Scottish Government
so they can get some results.
7Creative Media Production 2012
Case Study: (campaign/organisation name)
8. Case Study: (campaign/organisation name)
Purpose:
-I believe that this campaign is trying to target a local, national and global change.
Cancer is a well known illness across the world so by campaigning it, it means more
people will get more confidence from it.
- It is definitely changing peoples attitudes towards cancer, even though its a disease I
still believe people are trying there best to move forward with it and work together to get
all the research they need.
- The campaign raises a lot of awareness because a lot of people are interested in
whether they are getting the research and if there’s any progress with it.
- It’s still dominated by non-traditional groups because they have used a white middle
aged man in the centre of the poster. I think this still works because people familiarise
with that type on the television and posters. It would have been better if they did a group
of people with different ethnic backgrounds, all smiling and together so it shows that they
are fighting cancer.
- It strengthens and creates community ties because 1 in 3 people can be diagnosed
with cancer so more and more people have a family member that has had this. This
brings people together to fight the illness.
- This campaign provides information with the little paragraph below. This can help a
person to get involved with the cause and donate. Donating is very important as it goes to
the research which is used to find a cure for cancer.
- This is a campaign used to ask for social action, it’s saying you can help and only you
have the power to donate to a good cause.
- The poster really infiltrates mainstream media because so many people have either
heard or been through the illness. The picture on the front really brings attention to itself
because it’s showing a surviving cancer patient. This will catch the mainstream audiences
eye.
Aims:
When people first look at this campaign they will be shocked, this is due to the fact that
the man and baby are very a like. This is trying to say that you should have
confidence, more and more people are surviving from cancer and you can do it as well.
People might also feel sorry for the man because he looks like a father figure so if he
died then it would just be that baby. The fact that the man is smiling is showing a positive
side, that you don’t have to worry about the illness. At the end of it you can be pleased
that it’s over and you can be with your family.
8
Creative Media Production 2012
9. Techniques:
-The colour scheme for this poster is very simple, they have used gentle
colours like greys, reds, and purples. All of these colours fit into the
Cancer Research UK logo, by connecting all the colours it means that
the poster it well organised and sophisticated. To me the grey colour
symbolises the disease all around him and on his jacket, whilst the red
shirt symbolises the escape from cancer and how he is becoming
healthy again.
- The image really stands out on the campaign. The fact that the man
and baby are on there shows that they are very similar. The technique
used here is that it’s trying to tell the audience that you are equal to
everyone else. Cancer doesn’t make you different it makes you stronger,
you are still the same as everyone else, you don’t have to stand out. The
baby shows that you can survive and be with your family. It makes the
campaign poster more cute when involving a baby.
- The font is quite light and simple, this is good as it doesn’t distract you
from the main image at the top. The fact that the font is grey means that
it’s connected with the background colour which symbolises the cancer
around the man. This is clever as the text is explaining cancer and how it
effects people. By having the massive image it means people will be
glued to that image until they want to know what it’s all about, that font
does it justice.
- The language of this piece makes you feel really good. The fact that it
says ‘I am alive because of research.’ this makes you feel good because
you know that that man survived his cancer. The way it’s written is very
formal which means it easy to read and talks about what your donation
can do to the cause. What’s nice about this campaign is that they talk
about when they were diagnosed with cancer and what happened
overall, this is nice as it can connect well with a lot of the audience. This
will make them happily donate. 9Creative Media Production 2012
Case Study: (campaign/organisation name)
10. Impact:
- By finding out different drugs and methods through research, it meant that Cancer Research UK could save millions of lives. They
have found ways to prevent, diagnose and treat cancer, because of this the survival rate for cancer patients has doubled over the past 40
years.
-The Drugs that they have discovered through there research is:
• Taxoxifen (for breast cancer)
• Vismodegib7 (for skin cancer)
• p53 Cancer Protein (prevents tumours from being produced, when cancer occurs they have found that the p53 cell is not working, so
they now know that the p53 is a sort of protection from cancer)
-Cancer Research UK put all there donations into 200 types of cancer, for example breast, lung and prostate cancer. This means the
money goes straight to the research in the science labs, they create groundbreaking discoveries that can help tumours and children’s
cancers. This is all positive work that can help produce more survivors in the future.
- This graph shows the increase in survivors after a year when getting cancer. It
is shown that lung cancer is one of the most difficult cancers to treat. By donating
further it means they can get more facilities to try and produce drugs for that
cancer. In England the most treatable cancer is the Urology, which is the urinary
system.
10Creative Media Production 2012
Case Study: (campaign/organisation name)
11. Case Study: (campaign/organisation name)
Purpose:
-This campaign challenges representations and agenda
because media tells people that milk is good for you and you
should always have it, whilst this campaign is telling people
that you shouldn’t have it at all. This will change the way
people view milk because a company is campaigning against it.
-This does change peoples attitude towards milk because it is
symbolised as a villain in this campaign. The public will start
feeling sorry for the cows and wonder why the milk industry
are abusing the cows.
- It raises a lot of awareness as not many people will know
much about the milk industry and what they do. By making a
big statement that is angry and negative then people will start
to notice it.
- This is a campaign that’s very straight forward and to the
point, practically ‘don’t have milk because your killing cows’ is
the main message in this.
- I believe this can work well in the mainstream media
because there are a lot of people that talk about being ethic and
fair. By having a campaign that fits well with this big subject
then it will be a good campaign to talk about amongst others.
Aims:
This campaign is to aim at all the public who believe in having
a lot of ethics. This would also fit well with people who are
vegetarian, they would back this easily as it is harm to animals.
What this campaign is trying to aim at is for people to ask
questions about it, why are they killing cows? Milk can’t
physically be cruel? What are they trying to get out of it? These
are questions that people will be asking and then that company
will have the opportunity to answer and fight for there cause.
11Creative Media Production 2012
12. Techniques:
-The font used is very quirky, this is acceptable because it means that it can fit to any age
group. This is what the campaign should want because children start to accept if there
vegetarian or not, by reaching out to any age it means that they can collect a wider mainstream
audience that can connect to a lot of people. The font is important on this campaign because it
states what the problem is and then you look at the image straight after. By having the letters in
the centre it means that’s the first thing that the company wants you to see, which is what
happened when I first looked at it. The fact that it’s bold, white and fits well with the layout
means that people can understand the meaning of the campaign before they look into detail.
-The theme and image of the campaign look likes an action film or a comedy, the use of blood
that’s on the cartoons represents the killing of the cows. With that you feel you can’t take it to
seriously, the expression on the women's face also looks angry but still has a comedy feel to it. I
like the fact that they’ve used American cartons of milk which represents the sun. This sun
shows how milk companies portray milk and how it’s a good substance but instead they are
killing cows in the background. The use of blood covering mostly the sun symbol gives it away
that it’s not all paradise. There is a sort of juxtaposition between the text and the image, you
think that it’s first a comedy element just making fun of the fact that she’s not happy with her
milk but then you realise the negativity of the text and how it’s staying you shouldn’t have
milk!
- I like the way that they’ve used colours on the this campaign, especially the background as
they’ve used a gradient fill effect. It was good how they used the black and then gradually the
minty blue, which is more like a spotlight to represent the women. It’s clever how the black
parts go behind the negative text to represent that the text is evil whilst the blue goes behind the
women to show that she is innocent and just wanting the milk.
- You look at the campaign and you feel that you’ve seen everything that’s important but then
you look on the right hand side and there is two words saying ‘got ethics?’. This surprises you
because it puts you on the spot whether you don’t mind cows being killed or disapprove of it. It
gets you thinking which is important in an campaign. You want people talking because people
might hear your conversation or write it on a social network website. Anyone can see what’s
written, especially Twitter which is the best place to put your questions forward. 12
Creative Media Production 2012
Case Study: (campaign/organisation name)
13. Impact:
-The campaign for saying no to milk has got a lot of bad press from animal rights
and feminist groups. The campaigns were mainly based on women by saying ‘have
you got PMS?’which was saying to the audience that the women on the campaign
had hormone problems, but instead she was talking about the milk. There are
different posters that have different URLS on the bottom for example
www.funnyordie.com. Men was directed to look at
EverythingIDoIsWrong.com, which shows the quote on one of the posters. This is
trying to show that husbands are scared of there wives become of the hormones
they have through PMS. This is the same for the women poster as there directed to
MilkIsCruel.com which shows them a video of cows getting killed. This will make
them feel sorry for the animals and then donate. It’s a shame that the poster takes
away the meaning of the campaign due to it’s sexist remarks. The main part of the
campaign is to prevent cruelty to cows, this is what they should show instead of
changing the subject.
- Due to so much controversy of the microsite site (Board and Goodby
made, creators of ‘Got Milk?’), it was known that it had to shut down because of
it’s sexiest remarks. They were planning to keep the website going till august to see
how much response they get but they had to shut it down early. This site was
replaced by a website that talks about CD printing and Thermal Transfer Compact
Disc Printing etc. Instead they have built another microsite called
www.gotdiscussion.org which gives people the opportunity to talk about PMS and
what the campaign is all about.
13Creative Media Production 2012
Case Study: (campaign/organisation name)
14. Case Study: (campaign/organisation name)
Purpose:
-This campaign fits well non-traditional groups in the media,
this is because this was set up by people that have grown up with
a disability. There purpose is to speak out to young children will a
disability saying that this campaign is trying to protect you from
being bullied.
-This campaign is hitting a local and national market, they are
wanting change to happen in school so children will disability has
the protection that they need to more forward in there education.
-It changes attitudes massively because people should step back
and release that they people are human too and they should be
treated with respect.
-It raises awareness to people and it alerts them to think about
there actions and how they can prevent it.
-This is a campaign to shock the public into realising that a lot of
bullying happens to these people and that people should get
together to stop it.
-This campaign will infiltrate through mainstream media
because there campaigns are strong and meaningful that people
will pick it up and feel bad for it.
- It will also build a relationship with subjects because this
campaign is a big social issue that the public should understand,
this will bring on more discussion, which is what they need!
Aims:
The aim for this campaign is to reach out to children in schools,
this is because schools around the country are known to have a lot
of bullying inside them. To help towards protecting children, the
company ENABLE went around high schools in Scotland and
showed them images and texts about the issue. This meant they
got big reactions which is what they wanted.
14
Creative Media Production 2012
15. Techniques:
-The tone and colour of this poster is very deep. The fact that it’s in a black and white setting is
showing the emotion that should be shown when making a campaign like this. Sadness and distraught
with the bullying that’s happening to children with disabilities. The fact that the man is wearing white
symbolises an angel, he is shining with who he is but the dark background and words is what he has
to face. The tone of the campaign is overall quite dark and scary and it’s showing that there is no
where to hide but to be shown with negative words.
-The font is done well, it’s bold and black which will always stand out on a white t-shirt. The fact that
it’s black fits in with the theme and it symbolises bad words by being in black. It’s a good size font
which means it’s easy to read and very clear on the campaign. If this was on a billboard then it would
still be easy to read. By the font being in brackets it looks like it can’t escape from anywhere, instead
it will always be in the same place where someone can see it.
-The image really makes that campaign poster, this is because the expression on his face is sad,
lonely and wanting help. This is the kind of look that you need when portraying a sad story. He is
involved with that cause so he himself will feel emotional towards it, the seriousness on his face will
really research out to people.
-The language is formal but written like a younger person would write it. The words a younger
person would use would be ‘obviously’ and ‘passion’, these words are strong and will get the
message across. The first and last sentence makes a big impact and by putting them in a bigger font
means that the target audience can connect with it. They themselves would feel the same way to what
the campaign is saying which is important.
-The layout is very simple, when you want to make a big impact like this, using a simple layout can
really help to make it dramatic. The layout can be stripped back just give you the image and the
writing which is all you need.
15Creative Media Production 2012
Case Study: (campaign/organisation name)
16. Impact:
- From getting donations Enable raised £1.01 million this year.
- The money was made by The Co-operate Group Charity who raised most of the
money, which was £7 million!
- Of the £7 million, £605,000 stayed in Scotland so that it could create a new
launch called ‘Inspire Me’. The project is about help children with a disability to
try there best and always follow there dreams. If they try there best and keep
going in life, then they can achieve something good.
- ENABLE has raised a lot of money through there own fund raising which alone
made £137,000. £96,000 was given to them by legacies which are from wills etc.
and £70,000 was given by grants and trusts that connect with Enable. All this
money will help the staff to encourage the young people with a disability but also
the facilities will boos them as well.
- ENABLE have a lot of good statistics which talk about how there campaign and
charity is growing day by day:
• there are 1,251 volunteer hours that are provided for anyone that needs help.
• 2,492 support plans delivered for family and mentors.
• 1,451 people are now employed and has Transitional support so that they can get
used to working normally.
16Creative Media Production 2012
Case Study: (campaign/organisation name)
http://www.enable.org.uk/aboutus/Documents
/Annual%20Review%202012%20WEB.pdf
17. Case Study: (campaign/organisation name)
Purpose:
-I believe that this campaign is for local, national and global
change. Throughout the world there will be gays so it’s important
to respect them and people should learn more about them.
- Changing attitudes is a main purpose as people need to start
knowing that if your gay it isn’t a bad thing, it’s something that is
natural.
- It raises awareness because you can’t hind from a big issue like
this it’s important that people have there say and discuss people
that are gay, they should be equal.
- Campaigning is important for gays because the more they talk
about it the more people will get involved and have there say on
the issue.
- This will create and strengthen community ties because there
will be parents that have gay children or that there are local gay
people that want to get together and talk about who they are. It’s
important to express your feelings and not hide them.
- This will hit mainstream media as there is a mass audience that
has gays in such as celebrities like Gok Wan and Alan Carr etc.
They would support this massively.
- Also there will be a lot of discussion about this subject as it’s
always ongoing. This would be building relationships with
subjects.
Aims:
There aim in this is to tell people not to judge gays, they are equal
and should be given with respect just like ethnic and disability
groups. They want the public to also realise that they are also
human beings and if it’s something that is produced
naturally, then it can’t be wrong. It’s important if Stonewall hit
the main market because then celebrities and the public will
definitely campaign with them, this will give them a lot of
publicity.
17Creative Media Production 2012
18. Techniques:
-The use of font is really affective, by putting the font in a massive size means the words are more
meaningful and the message of the campaign overall is stronger. By putting the font in white is
showing the nice side of it by saying people are gay, whilst the dark writing is promoting the dark
side. Saying ‘Get Over It’ is very aggressive and also can fit any age group, from teens to 60’s.
That kind of writing has a lot of attitude and flare to it which is what you want when you want to
put your point across.
-The background colour is done well as it’s like a blood red theme. Red can mean many things
when it comes to a campaign. It can show love, hate, anger, murder, passion etc. In this case the
red is used for anger, this is acceptable as red, black and white are constantly used in
advertisements and campaigns. By keeping it plain it means the whole thing is striped back so that
the main message can get across.
- It is much better without an image on the campaign, this is because it wouldn’t fit in the first
place but the fact that it would distract you away from the main words. No image could actually fit
in with that, it’s better to use wording instead of taking a picture with someone who’s gay because
it would represent a normal human being.
- The tone of the campaign is very positive, in some ways you just want encourage yourself to get
involved with gays and to support them every step of the way, which is always good. The words
are very in your face which is also a good thing because then you can’t hide away from the
problem but to work with it. The text is set out very well so it covers most of the page.
18Creative Media Production 2012
Case Study: (campaign/organisation name)
19. Impact:
- Due to the campaigns that have been run through this charity, they have accomplished
something amazing. Lesbians, gay and bisexual couples in England and Wales are now
allowed to be married next year. The Same Sex Couples Bill was passed through the
house of lords it can not be received from the Royal Assent and then become Law. This
is a big turn around that everyone has spoke about.
- Stonewall did a voting for lesbians, gays and bisexuals to see if they feel equality and
protection. Even though Stonewall has worked well with the government, it still shows
that people will still receive abuse from hospitals, schools and police just because they
are gay. Even though these businesses should be respectful to everyone and if they are
discriminating them, then it’s hard to trust anyone.
- Stonewall is working with Adidas to show of established gay artists. It will be an
auction that will also run alongside artwork, and artists performing. The people that are
going to the show is people like Elton John, Naomi Campbell, Kate Moss and Kylie
Minogue. This is very good because people that are fans of Elton John and Kate Moss
etc. will look at this campaign and realise what it is doing for gays. This will raise
members which is always good for a charity.
19Creative Media Production 2012
Case Study: (campaign/organisation name)