The document discusses several posters and artworks related to homelessness. It analyzes aspects like the use of images, fonts, colors and messaging in each piece to engage viewers and communicate their message. Key techniques highlighted include using simple and bold designs to catch attention, personal stories and images to invoke empathy, and rhetorical questions or facts to educate and call people to action in helping the homeless.

1. Salvation Army
When you look at this poster the charities logo stands out
from the rest of the background and makes it easier for the
viewer to know what it is representing. The black and white
photograph lacks colour which could be representing the lack
of happiness the people are feeling. Using the colour red
enhances the powerfulness of the message because it is a
strong and powerful colour. The font style has been kept
simple to get the message across easily and quickly without
hassle. The copy itself has been kept simplistic but is a direct
message to the reader to get them to do something. This
involves the reader and gives them a sense of power and
ensures they know they can help through choice whilst
telling them to do it.

2. Thames Reach
This homeless poster is a positive one. Rather than showing what homeless
people live life and casting an upsetting tone, it shows a happy story and
someone who has gained the help they needed and picked their life back up.
This photograph of the man holding a sleeping bag indicates that is if a
homeless campaign but he appears to be happy and this makes the viewer
smile in return as they feel happy for him. Using the word ‘help’ gives the
reader direct instructions and also involves them as they are being talked to
directly. It also involves younger people because it tells you that you can help
via text and this involves phones and modern technology that younger people
seem to have attached to them constantly and always using.

3. The campaign poster starts off with a rhetorical
question. This is effective because it makes the reader
think and can force them to relate to how a homeless
person must feel. It is also trying to say: “if you would
not sleep here, why should they?”. The rest of the copy
is located at the bottom of the poster and is trying to
inform the reader by telling them that living on the
streets is dangerous. This could make the reader feel
bad/guilty for not helping homeless people so they may
hand them change, food, water or get them proper
help from an organisation. The photograph used on this
poster is a bench and then a lot of greenery and
nothingness. This is powerful in the sense of it shows
you where homeless people sleep but it could have a
deeper meaning to it also. The bench seems all alone
and isolated from the rest of the world, almost lonely.
This could be representing the homeless people being
alone with nobody to help them, isolated from the rest
of the population.

4. S.A.S.H
The font style on this poster is a sans serif style. This
keeps it very simple and makes it easy to get the
message across quickly and effectively. The use of red
expresses the powerfulness and strength of the
message trying to be put across as it is a strong colour. It
also catches your eye from a distance because it is a
bright and vibrant shade. The company logo has been
placed near to the centre to ensure you see it quickly
and it has been enlarged so that you see it and it
captures your eye from a distance.

5. When you look at this poster the first thing to catch
your eye is the collage of photographs of various
people. This is to show people that anyone can be
homeless and you may not know it. It tries to pull
people away from the stereotype of homeless
people being old, dirty men with beards and
mustaches who spend all their money on alcohol.
The main statement of “let’s make everyone count”
is in yellow and bold to make it stand out from the
background and easy to read, catching your eye. The
people in these photographs all look upset or scared.
This makes you want to be able to help them and
make them feel happy again.

6. YMCA Homeless
When you see this campaign ad, the first thing you will see is the girl who is bent
over looking very troubled and depressed. Once you see the headline “her dream
is a place to call home” you understand her troubles and feel sorry for her. She
appears to be a general teenage girl and not who you would typically think of
when using the world homeless. The fact she is a young girl helps to get younger
people to help because they can relate to her and think “she’s just like me”. The
smaller text is factual and gives the reader some basic facts and information to
help them try and understand the situation. It also gives information on what you
can do and where to go if you find yourself in trouble and nowhere to live also.

7. Banksy Painting
This famous painting was created by the street
artist ‘Banksy’. It is a simple painting of a
homeless guy sitting against a wall but his sign
holds a very deep and powerful message. He is
telling people that although he is homeless, he
does not want people’s pity or money from
them, all he wants is the way the government
and society works to change. He wants people’s
opinions to change and he wants more help and
awareness to be offered so people understand
and less people will be homeless due to them
getting help. Another interpretation could be
that he wants the government to change
because they are to blame for all the people
being homeless. Less people would be homeless
if the government let all of the empty buildings
around be used as shelters or flats and houses
for people to live in.