This document analyzes a campaign poster. It notes several elements of the poster's design: it includes contact details like a phone number and website for people to find out more; it uses threatening statistics and imagery of a girl with a hook in her mouth to scare people into stopping smoking; and it features the campaign's logo and sponsor. The purpose is to attract attention and encourage action through visuals and accessible contact information.

1. Campaign poster
analysis

2. They give you a phone number and a web
site address as contact details so you can find
out more about the campaign or for people
to ring op and get help on how to get un
hooked from smoking.
The hook in the girls mouth
suggests that she is hooked on
smoking and that its pulling her
This fact they put on here is quite
to smoke more.
threatening and is designed to scare
the audience with the figure they
have on here to get them to stop.
That is the logo
which is the main
manufacturer of
the campaign.
This is the
sponsor of the
campaign.

3. The tape on Taylor
swifts mouth and the
writing on her face
NOH8 is like the trade
mark for the campaign
for example if you saw
a poster with it on
there you would
automatically know
that it was the no hate
campaign.
They put a plain
white background
for the poster
because they want
the black NOH8
letters to stand out
and look bright.
They used a celebrity
in the advert to attract
new audience
members and to show
that they support the
campaign.
They have put a web
link on the poster so
that the audience can
find out more about
the campaign.

4. They put a question at the top highlighted
to make the audience think about the
campaign and to encourage them to take
action on child abuse.
They use the image of a young girl
curled up in a corner to affect the
audience to think about if they
know anyone abusing a child or a
child being abused.
They put
some
facts on
the
campaign
poster to
shock the
audience
into
acting and
joining
the
campaign.
They put web addresses and phone numbers to
ring on the poster so that they have a wide range
of ways to find out more and to get help.
They have put
the logo of
the campaign
on the corner
with nothing
else around it
to make it
stand out for
the audience
to know that
it is really
important.

5. Campaign analysis

6. They have kept
the theme for the
background and
the font the same
to that when the
public sees a
poster or TV
advert they will
automatically
know what the
campaign is.
The logo is
quite big so
that you can
easily see it
and it fits
into the
theme of
yellow and
black.
Web page
They have
put loads
of
different
pictures of
dogs on to
show all
the
different
varieties of
dogs they
have and
look after.
They have put lots of different options of
helping/donating to the charity and they have
bright colours to attract the audience to the
different options.

7. poster
They put the
yellow background
on to help link the
poster to the
webpage. It is also
bright to attract
the public eye
They have lots of
different ways you can
contact the dogs trust
because they have put a
text number and a web
page address so that
the audience can access
the campaign easily.
The only words in the
poster are “small dogs
seek big love” they put
this in big bold letters
to emphasise the
meaning behind the
words.
The logo for the
campaign is a picture of
a dogs head and the
name next to it. the
photo of the dog looking
sd looks like the dog in
the logo as well.