The document summarizes and compares four posters from homeless charities. It analyzes the design elements of each poster, including color schemes, use of imagery versus text, and techniques used to grab attention. The Crisis and SASH posters stand out through highlighted statistics and prominent logos but use only text. The Shelter and Simon on the Streets posters are more eye-catching as they feature disturbing images of homeless people in addition to brief descriptive text. Overall, the posters that incorporate images are assessed as more effective at initially grabbing peoples' attention.

1. OliverGeorgiou

2. SASH
The poster sticks to a plain colour scheme of
white and red but it is quite plain. Its bright
enough to grab peoples attention but with no
images its not entirely eye catching.
The logo is the biggest piece of text so people
can maybe recognize it if they have seen it
before. Homeless people could know of the
charity and take notice of the posterif it is posted
around cities like on bus stops or just stuck on
walls. This SASH poster is quite old as they are
using red instead of green like they do know. I
think that the colour red suggests urgency and
for this type of poster it helps the poster look
more striking and important because it is urgent
that homeless people know about this poster so
they can be helped. It also needs to attract
attention to itself from normal people so they
can contact them to let them know about a
homeless person they know about.

3. Task 3
CrisisCharity
Crisis Homeless Charity
This poster uses real statistics to highlight the
important facts about homelessness which can
really help to persuade people to donate to the
charity because the numbers make it more
believable. The most important facts have a
coloured background which attracts your eyes
so people will easily spot these on the poster. It
also highlights the word ‘homelessness’ to make
people aware that the poster is about homeless
people so people don’t have to walk close to it to
understand what the poster is trying to
advertise or what message it is trying to get
across. The poster is quite plain but it gets its
point across about homelessness especially with
the use of statistics because people will think
that the charity is more reliable because they
actually help people.
Like the SASH poster it has no images and uses
text only but this poster does not use too much
text that it is too much to read but it is just
enough for people to get the message. It is also
quite plain in terms of the colour scheme but the
red and yellow against the black really stand out
but they might just want it to be simple to make
the importance of the message stand out more.

4. Shelter Charity
The colours used in this poster are
dark and dull to sort of reflect on the
fact the homeless people have a dark
and dull life on the street. The paper
suit refers to how homeless people
use old thrown away newspaper for
shelter from the rain or to sit on. It
implies that they cant afford a real
suit and have to make do with what
they can find. Using this message
people could make people realise
how lucky they are and how grateful
they are that they have shelter. This
might help people donate to the
charity if the message really gets to
the.
This poster is different as it has an
image and a lot less text than the
SASH and Crisis posters. The colour
scheme is a lot more dull with only
grey and black and white which
could be to symbolise the dull life
that homeless people have although
the poster might not have a lot of
colour because they don’t want to
give off any positive or negative
messages.

5. The main focus of this poster is
the image which is quite different
and some people could find
upsetting because it is a very
different looking image with a
man zipped to the floor. The
image shows a homeless man on
the streets and it could draw
peoples attention to it because he
looks upset and the fact that his
face is being zipped to he floor is
quite obscure but it could be
showing that this charity is
helping people that are ‘attached’
to the streets off the streets.
There isn't a lot of text in this one
which I think draws more people
to because if someone sees a
poster full of text from afar they
might not seem as interested in it
if it had an image. The text on
this poster still stands out as you
can clearly read itas it is quite big.

6. The SASH and Crisis poster have similar techniques as they both use a
lot of text with a basic colour scheme of two or three colours. They are
both quite plain and neither of them have any imagery. The Crisis
posters text stands out more with the black background and yellow and
red highlighted text. The SASH posters text doesn’t stand out as much
as the white text against the red background.
The Shelter poster is a lot different to the other two posters as it uses
an image and a lot less text. The colour scheme is a lot darker and dull
but the newspaper suit really stands out which could grab peoples
attention and want to go over and find out more. The Simon on the
Streets poster has about the same amount of text as the Shelter poster
which makes it quite similar but it is a lot more disturbing because of
the image they use. Both of the images are made to make the audience
feel bad or feel sorry for homeless people.
I think the posters that use images are more likely to grab peoples
attention because if the image is quite different looking them people
might go over and find out what the poster is trying to say.