The document discusses branding and logos used by several environmental organizations, including Surfers Against Sewage, NRDC, WWF, and Trees for Cities. For each organization, 1-2 campaigns or pieces of merchandise are described in terms of imagery, intended audience, and purpose. The branding aims to raise awareness of environmental issues in an eye-catching way through shocking imagery and clear messaging. Logos incorporate symbolic imagery related to each organization's mission in an identifiable but not overly bold design.

1. Task 3
Emily Monsey

2. Surfers Against Sewage
Logo & use of branding –
The organisation ‘surfers against sewage’ have created their own
line of merchandise which each show either a quote, logo or some
form of detailing showing the brand. Merchandise can be a really
great and effective way of advertising a brand or organisation like
this as people see your customers wearing it and want to know
who the brand it is and where they got it from. These images are
just a small selection from both the women's and men's range
from their website that each have different slogans or the brand
name and then the middle has the logo they have designed so this
can then become recognized as their brand. The logo and use of
branding this particular company have used is really likable as it
isn’t too bold or in your face, for example many people wouldn’t
want a t-shirt that had text about sewage really large and clear
across it.

3. Imagery, Raising awareness –
This particular campaign for SAS is very powerful and was
done in order to shock and convince people that there is a
problem with sewage and garbage polluting the sea
making it dangerous and also meaning surfers can’t do
what they want to and surf. They released three new
images for the campaign posters and each connote death
and pain as this one has been made to look as though the
part on the surf board that wraps round your ankle is
hanging equipment that has been wrapped around this
tree. The tree is bare representing the upset that this
pollution and the effects of having no waves as it is empty
and not cared for. The whole image lacks colour as they
are trying to represent the damage that pollution causes
not only for an environmental aspect but also to surfers.
The poster also raises awareness to people that didn’t
know that this was going on and that it is a really
important issue that needs to be addressed. As this
organisation relies on donations from people to keep
going this campaign is aiming to generate money from
peoples donations so this is why this is so powerful and
has been made to stand out and be noticed.
Surfers Against Sewage

4. Logo, raising awareness, event –
This is a poster that the Surfers Against Sewage
organisation created to advertise this event they were
holding named ‘the big spring beach clean’ which they try
to attract as many people to as possible. They do this in
order to help clear the seas of all the litter and sewage
that is emptied in to it and to also raise awareness to the
fact that this is happening and that people need to do all
they can to help and make it stop. They have included
their logo and name in the top corner as this is a way for
people who see the poster to understand who is
organising the event. They have also made the main text
really big and bold right in the centre and picked a font
that also stands out to catch the attention of the
audience. They have put an image of a beach as the
background that is faded so that the main information in
the text still takes the main focus. They have focused on
making all the details of the event really clear also as they
have their website at the bottom the times and location
of the event and any other contact details. There is also
rain droplets under the text that look as though they are
forming an arrow and pointing toward the date at the
bottom of the page, highlighting when it is.
Surfers Against Sewage

5. Imagery, Intended audience, Raising awareness
This NRDC campaign to start using recycled paper is very
bold and gets straight to the point, even presenting
another brand negatively in the process. They have used
this image as the background which draws a lot of attention
and shows the devastation and destruction that just
making paper can make if companies don’t recycle it. It
shows a whole mass section of a forest that has been
destroyed and ruined in order to ‘grow a box of Kleenex’.
They have used the brand ‘Kleenex’ as a way to show that
just making one of their boxes of tissues can cause a vast
amount of destruction to woodlands like on this image and
that to grow those trees back to what they once were then
takes 90 years, the trees in the background act as a warning
as these will be the next to be destroyed. This text helps to
link the image with their main point and message that they
want to send to the audience of this campaign. The use of
the yellow font connotes happiness, however then
contrasts with the destructive and upsetting message the
charity is trying to send. The intended audience is almost
clear as it is making the point extremely clear that non-
recycled paper is to blame for this so customers of this may
be shocked and want to buy recycled paper from now on to
help the charity.
NRDC

6. WWF
Imagery, Intended audience, purpose –
This is just a selection of three of the WWF campaigns and
each shows the clear message and aim for the charity as this
charity is all about saving animals and the protection of
endangered species. The top image shows a woman returning
from a holiday with her suitcase trailing blood across the floor,
this is extremely bold and very emotive for a lot of the people
that will see it. They have clearly aimed it at people that buy
dead animals, their skins or anything related to this overseas as
they have put the small line of text, “don’t buy exotic animal
souvenirs”. This poster is extremely direct and blunt as it is
meant to be shocking to those that do go away and buy these
kind of souvenirs as the charity is basically saying that it is just
as bad as killing the animal yourself as you’ll have blood on
your hands as it is animal cruelty. The bottom two came from
the same campaign and show images of animals disintegrating
and turning in to dust. This represents the amount of animals
that are being killed unnecessarily and cruelly. This will be very
emotive for many of the audience that see it as it is has a very
direct, blunt effect and the message is that these innocent
animals are dying for no reason, only to gain money. All three
of these posters have been designed in this way to shock and
upset people so that they are able to see the real truth as to
what is happening to these animals and also to support their
charity to put a stop to it.

7. WWF - Merchandise
Intended audience, purpose, logo –
The merchandise created by WWF is clearly aimed at such a wide range of people with
entirely different ages. They have developed merchandise as simple as a t-shirt and then
expanded their range to creating baby grows and accessories so it can appeal to a really
wide range of people. They have made a range of tote bags for example which aren’t too
obvious as to the fact that they are from the WWF charity as the logo is only small and in
the corner of the bag. This attracts females, possible 20+. They have also done a line of
knitted hats and mittens all in the animal theme to symbolise the charity and what they
are working for, these will most likely attract kids and their parents as they are fun and
more exciting looking for children than just a plain pair of gloves so they work really well.
They have also created some key chains which will also appeal more to children and then
the range of baby clothes and baby grows are suited to the parents, with the adult
clothing also available. They have really made sure that the brand name is out there and
on almost all of their merchandise however they haven’t made it really obvious and in
your face either as this could turn many people away if the brand name is right across
the front of their clothing.

8. Trees for Cities
Imagery, Intended audience, purpose –
These are just some of the campaigns that the charity
organisation ‘trees for cities’ have created in order to
encourage and persuade their audience to help them, donate
and get involved. The top image is a poster they created in
order to plant more trees in London and get people involved
with doing so. They have taken an image of looking up at trees,
however edited this to make it appear as though it is looking
down at London with the section of sky on the image acting as
the river Thames. This links really well with what the charity
are al about, what they are aiming to do and also makes the
trees represent London in the image. The message is very clear
just with the image and the text paired with it shows the
charity and really what they are wanting people to get involved
in. The bottom two images are from the same campaign and
are about planting trees everywhere in general instead of just
in London. They have two different images one of a growing
tree that appears to be only just growing with a swing attached
to it and the other with the same growing tree with a tree
house built on to it. Both also have the small bit of text that
reads “Plant the tree that your great grandchildren will swing
on” and “Help us to plant the tree your great grandchildren will
play on”. This is really effective as it is much more emotive as it
is addressing the person directly and asking them to help their
future family.

9. Trees for Cities – logo
Imagery, Intended audience, purpose, logo –
The logo for the trees for cities organisation appeals to a wide range of
people and has been specifically designed to do so and to attract attention.
It is fairly simple from a distance, however there is detail in the logo that
links perfectly with the message they want to send to their audience and
what their all about in general. They have their charity name at the bottom
in clear bold writing so it’s clear and precise as to who they are and what
they are called which is really useful for a less well known charity as people
need to see who they are. They have used a tree as their logo image which is
a pretty obvious choice and keeps their message clear for the people that
see it, however the detail to make up this image of the tree is really
interesting and unique to the charity. For the trunk of the tree they have
used a print that appears to look like office/building windows to me which
goes perfectly with the organisation and the fact that they want to change
cities with these big skyscrapers in to more eco friendly areas with many
more trees. This then draws to the audience as it appeals to people that live
in cities to help them, for the leaves of the tree they have used finger prints
that have been dipped in green paint. This then draws to the other end of
the scale of the audience as this seems much more childlike and links with
the campaigns I previously spoke about where they mention growing trees
for future generations. It also links with the audience as they help out in
schools with young children to grow gardens and plants in their play area.
The green is bold and bright and helps to make it stand out slightly. The
overall idea of involving both aspects of their key audience is very clever and
shows that they need help from anyone that is willing to and aren’t just
advertising their charity to a specific group of people.

10. Friends of the Earth- Merchandise
Intended audience, purpose, logo –
The friends of the earth merchandise is largely branded however they do offer many
other items that aren’t. the ones that are branded show the logo very clearly or have
some sort of design that links well with the organisation and would be clear that it is
from that type of charity. They have a line of hoodies/sweaters in different colours that
all have the logo with some extra detailing on it. For these two I have picked out, both
the hoodies and the t-shirt are both in the ‘festival’ range that they made so they are a
little different from some of the other more simple designs. The actual logo is very
simple and plain with no actual detail in it as it is just a green circle, however on these
hoodies they have added some extra detail to fit in with the ‘festival’ theme. On this one
in particular there are arms sticking up from the circle holding up someone else crowd
surfing which helps to add a slight comedic element and also sticks to the theme they
have created. On the t-shirt they have changed the circle logo from just plain to having
lots of detail and lots of little designs within it, for example images of flowers, recycling
signs and some more musical aspects. This is a nice way to pair the theme of festivals to
link with the charity and also makes it more feminine which will attract many more
people to it. The last of the clothing items I have selected is this yellow t-shirt which is
also available in children's sizes and is really bright and a
Little more eye catching and much more suitable for
Kids which opens their audience up much more.