2. Cuckoo bird – because its to do with waking up and energy but with a twist. The bird will be a
cartoon.
Volcano – The number 32 is warped into a triangle and there will be a transparent section that will
show the drink (on the can it will just be orange). The volcano will represent the burst of energy.
The colour of the drink fits in well with the colour magna/lava.
Ingredients – It’s called Irn-Bru 32 because of the amount of ingredients it has in it. I will create a
clipping mask on the 32 and fill the numbers with different ingredients.
A Boxer – training but the punching bag has the design of the can on it. A hole can be made, like on
Captain America and he keeps breaking the bags, and the drink can come bursting out. This show
the product and the burst of energy and strength it gives you.
A Hotty – Use an attractive women I the advert to appeal to the target audience of males. It will be
a close up of her drinking the product so the can is also a focus.
3. Cuckoo
The bird is going to be rude and loud. This will keep
up with the attitude Irn-Bru have created for
themselves. The font will be out there and in your
face. The colour scheme will stay blue and
orange, to make the public know that they are part
of the same brand.
Copy Ideas:
Wake up Lazy!
Time to get UP
WAKE UP YA LAZY BUGGER
Psstt…GET OUT OF BED
WAKEY WAKEY SUNSHINE
4. Volcano
The original idea was to have the number 32 warped
into the shape of the volcano, but the bottom left
image has made me think that the falling magna that
trickles down the front of the volcano can create the
numbers. The path they leave will trace the shape 32.
The lava could be transparent but
I don’t think it will give the same
affect if it is. The explosion at the
top of the volcano can be
transparent but I want the
numbers to have the red hot lava
effect. Because the drink is
orange have a transparent panel
will work well with the volcano
theme.
The font will be bold and clear
like the original brand font. The
32 will be thinner as it is meant
to be made out of a track of
lava.
5. Ingredients
The main ingredients
that are easy to get
an image of, like
carbonated water
and citric acid, will be
sourced and collaged
together to create an
image. This image
will be used for the
clipping mask on 32.
6. The Boxer
The burst of
liquid will
also show
how
refreshing it
is.
I wasn’t planning on having an copy a
part from the design on the can but if I
do the font will be the same as the font
on the can to link in the advert with the
brand.
Copy ideas:
Refreshingly strong
Fight for another round
Burst of energy that refreshes your mind
The colours are
dark to help the
product stand
out.
7. The Hotty
The image I use will not be as
classy as a black and white
photo for vogue. I could use
black and white but keep the
can colour to make the it stand
out.
Copy ideas: If she drinks irn-bru,
she’s the girl for you
Scottish class
The new whiskey/the next best thing
8.
9. Il Grinta
This font is good as it is bold and easy to
understand. However it does remind me
of America as it is a similar font that they
use for Universities. The product is
Scottish and I don’t want to confuse the
public by using an American style font. It is
also quite hard to read on a background
which isn’t good as the advert will have a
dark background.
10. Illuminate
This font isn’t clear to read, it is
better with a background but the
z is very hard to
understand, especially when the
font is large. This is a problem as
the font will have to be large so it
catches the public’s eye. I like how
the font was broken up and not
solid. It is very modern and
techno which will appeal
massively to the target audience.
11. In my head
I really like this font, I think I will be
using this on my advert. It isn’t to
formal and stands out. It looks good
on a background and it’s clear to read.
The messy, carefree style of the font
fits in with the attitude that the
company have. It is also very similar
to the font they used on the original
advert but this one fits the bill better.
