This document contains analyses of three campaign posters. The first aims to warn people about the dangers of smoking and fires. It uses bold capitalized text and an image of a man asleep with a cigarette. The second aims to stop animal cruelty by showing contrasting images of a fragile dog and boxing gloves to say animals cannot protect themselves. The third encourages donations for impoverished children by featuring a photo of a child making eye contact and bold text highlighting words like "you" and "childrens lives".

1. Social Action and Community
Media
Existing Product Research

2. Case Study: (campaign/organisation name)
Purpose:
The purpose of this campaign poster is
to make sure smokers are aware of the
harm cigarettes can cause to them and
others around them. It also has the
purpose of giving reasons why smoking
is bad for people and that it can cause
fatal accidents.
Aims:
The aim for this poster is to stop fires
happening due to smoking. If more
people stopped smoking, then it could
reduce the amount of fires happening.
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3. Techniques:
The techniques used for this campaign poster are that the writing is
done in capital letters which seems like it is shouting at you, it is also
done in a bold colour which is noticeable and fits well with the colour
scheme of the poster. The image used for this poster is very powerful
because the cigarette is the only thing in focus which suggests that
this is the main source of the poster. The photograph also looks as
though an accident is about to happen as the man featured in it is
asleep and he has a cigarette which is about to fall on the floor, this
could make people think about what their feelings are seeing
someone else in that position and they can see that they need to be
more careful. The poster includes a truthful fact ‘smoking is the #1
cause of home fire deaths’ which will give people something to think
about because it sounds dramatic. The poster has some instructions
for the people reading it which are ‘If you smoke, put it out. All the
way. Every time.’ which is warning people who smoke to be more
careful and prevent fires from happening. In small print it gives
contact information (website) where people can visit and find out
more about the subject.
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Case Study: (campaign/organisation name)

4. Impact: The impact that this advertisement has is to try and stop people from smoking as it
can cause house fires. It is produced to try and make smokers see the risks they are putting
themselves and other people around them at as them smoking can cause accidents. By
putting a main message that is bold and in capital letters can make people see that it is
important and that it is something they should think about.
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Case Study: (campaign/organisation name)

5. Case Study: (campaign/organisation name)
Purpose:
The purpose of this campaign poster is
to make people feel sorry for animals
and to provoke them to help stop animal
cruelty. It is getting the message across
that if animals are been abused, they
cannot protect themselves from getting
hurt.
Aims:
The aim for this poster is to make
people think about animal cruelty and
encourage them to help animals as they
are not in a position to help themselves.
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6. Techniques:
The techniques used for this campaign poster are the font used for
the main message is not very formal, it appears causal. This could
be to make sure it looks eye catching to people of all ages, for
example, children and teenagers. The photographs used are
contrasting each other because they are the complete opposites.
The image on the left is a dog that appears to look really fragile and
weak which would draw the attention of people because dogs are
cute animals which shouldn’t be harmed. The image on the right is
some boxing gloves which symbolise strength. This contrasts with
the weak dog as it is getting the message across that animals cannot
fight back when it comes to abuse. The poster has a really basic
background as it is just done in white which could suggest that the
dog is lonely. The message ‘animals can’t protect themselves’ gets
straight to the point and doesn’t take long to read. This is a good
technique to use because when people are walking past the poster
they need to be able to see it at a glance to draw them in.
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Case Study: (campaign/organisation name)

7. Impact: The impact that this advertisement has is for people to try and help to stop animal
cruelty. It has the job of making people think about the abuse that some animals go through
by their owners and see if they can put a stop to it. It could also make the owners who are
abusing their animals to have a think about what they are doing and how it is hurting the
animal and they cannot do anything to fight back.
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Case Study: (campaign/organisation name)

8. Case Study: (campaign/organisation name)
Purpose:
The purpose of this campaign poster is
to encourage people to donate money
to help children who are in need and
cannot afford to be looked after.
Aims:
The aim for this poster is to receive
enough donations to pay for children to
have a better life.
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9. Techniques:
The techniques used for this campaign poster are that the main
message has been written in white writing so it is clear and visible
over the busy background, also words such as ‘you’, ‘childrens lives’
and ‘pay packet’ have been made bigger and in bold because they
are the most important ones so they are made to stand out more.
The word ‘you’ been made bold is suggesting that the advertisement
is talking to you specifically and it draws you into the poster. The
photograph used is a child who looks as though they are in poverty.
The child is also making eye contact with the camera which makes it
feel like they are looking at you directly. The child’s arm is also in a
position that is suggesting they are reaching out to you specifically
and they have a forlorn look on their face. Underneath the image is
a big purple text box which stands out as it is a bright colour. On the
text box is some information about the campaign and it gives contact
information such as the website so that people know where to go if
they wish to make any donations.
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Case Study: (campaign/organisation name)

10. Impact: The impact that this poster will have is to put a stop to child poverty. The campaign
has the job of encouraging people to make some small donations to the charity so that
children can live a better life and one they deserve. By putting a poor child on the front of the
advertisement, it makes people see that this is something that is actually happening and it is
proving that there are many children who are poor and do not have a good life due to them
not been able to afford things.
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Case Study: (campaign/organisation name)

11. Compare: I chose to compare two very different campaigning posters. The one on the left
is sending out a completely different message to the one on the right. Although these posters
contrast each other, they use very similar techniques to get their message across. They both
have used an image where part of it is blurred and there is a specific focus point that they
want people to be drawn to when looking at the poster. They both have a small message that
has been made to stand out from the rest of the writing as it is the most important. On both
these posters, the message has been written in capital letters to make it look more important.
The poster on the right has used a slightly different technique as they have made certain
words in the message bold so that they stand out a lot more than the rest.
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Case Study: (campaign/organisation name)