The document provides case studies and analyses of campaigns by several organizations: - St Mungo's aims to raise awareness of homelessness and help the homeless through rehoming and donations. Their campaigns use images showing transformation from homelessness. - Cancer Research aims to raise money for cancer research. Their campaigns emphasize that cancer remains a problem and research is needed to find a cure. - FckH8 aims to legalize same-sex marriage and end homophobia through provocative videos and campaigns targeting youth on social media. - NSPCC and Barnardos both help children, but have different campaign styles - NSPCC emphasizes branding recognition over message, while Barnardos prioritizes