This poster promotes recycling and raising awareness of Coca-Cola's recycling efforts. It uses a hashtag to boost the recycling movement on social media platforms. The poster provides statistics and information about the importance of recycling and Coca-Cola's recycling programs. The target audience is 16-19 year olds, who are generally more knowledgeable about environmental issues. The colorful, artistic style is inspired by but different from Coca-Cola's typical recycling advertisements to appeal to a younger demographic.

1. Working Title:
Coca-Cola poster
What is it called?
Target Platform:
As much as it would be up in public, made from paper.
It could also be posted on social media, by either taking pictures of it up in public or using a
digital form of it. If I was truly advertising coke and using this poster to do so I would want it
everywhere I can get it.
What media platform/platforms would you release the product on?
Genre:
Poster Advertisement.
What sort of a media product is
Language / Territories
Any English-speaking place/country
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
My product is about the importance of recycling.
I used a hashtag to help boost the movement.
The poster gives info and stats about coca-colas recycling.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Let’s recycle! for our future.
Sum up your product in one sentence
Style (similar products and graphical style):
My poster has similar colour schemes to most of Coca-colas ‘recycling is important’ ads.
Although I didn’t look any of them up until I had made mine, only noticing I used similar
attributes.
They are still very different, normally cokes ads are one colour and less creative. They are
straight to the point and I’m sure they work for what coke needs them for, but I personally
like the artier posters, that look like they were created by someone who draws.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
16-19
No specific gender
I think this poster would be shown around places students go, their housing, the local
shops, colleges, on vending machines.
A lot of Gen Z are pro-recycling because we’ve been almost forced to be more knowledgeable on
our climate and the things, we need to do to help it, even if only a little. That’s why this ad will
appeal to that age group.

2. Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
I don’t think there’s any, I try to make sure all my projects/products are family friendly.
Will you restrict younger audiences engaging with it?
As long as you can read English the message is understandable.
Will it offend any social groups/religions/ethnicities?
Not that I know of, with my ideas you would have to go quite off path to end up offending anyone.
How will you ensure you do not offend anyone?
Use non-harmful words, images and stick to a non-political universal subject.
Is your product using characters/names/logos of existing ones?
Yes, coca-cola, but that’s all.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
It’s different enough from the ones I’ve seen, like I said before they don’t use the same kind of
artistry.