This advergame is a sidescrolling game for Photoshop where the player collects Coca-Cola cans for points. The game is inspired by pixel style games like Mario and appeals to all ages as there is no violence, offensive material, or bad language. The sole purpose is to promote the Coca-Cola brand in a fun, family-friendly game.

1. Working Title:
advergame
What is it called? This can change if you think of something better later
Target Platform:
photoshop
What media platform/platforms would you release the product on?
Genre:
Sidescroller game
What sort of a media product is it?
Language / Territories
No persific language.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
You have to collect coca cola cans for points.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
A sidescroller game where you collect cola cans.
Sum up your product in one sentence
Style (similar products and graphical style):
Pixel style game. The product is similar to Mario.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
All ages, there’s no violence and no bad language.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? No offensive material.
Will you restrict younger audiences engaging with it? No as all ages are able to play.
Will it offend any social groups/religions/ethnicities? No.
How will you ensure you do not offend anyone? There are no sterio type people in this game.
Is your product using characters/names/logos of existing ones? It is using the coca cola lable.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? This is an original idea.