This document outlines a proposed radio advertisement for Coca-Cola. The ad would target 16-19 year old males and females on platforms like Facebook, Twitter, Snapchat and Instagram. It would be released in highly populated countries like America where English is widely spoken. The ad aims to communicate that Coca-Cola is a popular, seasonal drink through a style similar to ads by Pepsi. It seeks to position Coca-Cola as a competitor without infringing on copyrights. The ad will be appropriate for its target age range and not offensive to any religions.

1. Working Title: A coca cola advert what will be advertised on the radio
What is it called? This can change if you think of something better later
Target Platform: Facebook, twitter, snap chat and Instagram
What media platform/platforms would you release the product on?
Genre: Radio advertisement e.g. cars busses and radios
What sort of a media product is it?
Language / Territories : the drink would be released in countries where they are highly
populated e.g. America. The reason or America Couse it’s a very big country highly
populated also the speak English so they will be able to understand the advert properly
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: the advert is about coca cola and why
it’s a good drink and very popular for a lot of people
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: a seasonal drink what is very popular around other country’s
Sum up your product in one sentence
Style (similar products and graphical style): Pepsi is a similar product because it’s a very
popular drink as well so there would be a competition to see who’s better
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: male and female and 16-19 year olds the drink is also aimed to everyone so its
not just for certain people.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations: the advert will be mature, appropriate for the age range it
targets, and it will not be offensive to any religions and will not contain and copyright
images or music. The advert will not have any offensive language in it so it will not offend
anyone. The advert is based of coca cola so it will be using the name coca cola in it. The
product will be the same as coca cola but the advert will be different to the other ones.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?