You play as a bottle of Coca-Cola avoiding Pepsi cans by jumping in a 2D side-scrolling game. The game can be played on phones worldwide, appealing to any age, gender or social status with its simple and non-offensive gameplay inspired by Mario. Minor references will be made to Pepsi as the "bad guys" represented as cans that can be avoided by jumping, with logos slightly changed to avoid copyright issues.
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1. Working Title:
What is it called? This can change if you think of something better later
Cola jump
Target Platform:
What media platform/platforms would you release the product on?
Phones , means the game can be played anywhere by anyone.
Genre:
What sort of a media product is it?
2D game
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? Worldwide because it then has a much
larger audience.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
You play as a bottle of coca cola and have too avoid the pepsi cans by jumping
One Line SalesPitch:
Sum up your product in one sentence
Join the war between our fizzy drink arch enemy!
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Mario as I like the simplicity of it.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Any age can play , any gender , it’s a simple game anyone can play no matter the age
Legal & Ethical Considerations:
Think about any offensive material you will include? Maybe a small reference too pepsi and the bad
guys are pepsi cans
Will you restrict younger audiences engaging with it? No as no offensive or harmful material is
included
Will it offend any social groups/religions/ethnicities? no
How will you ensure you do not offend anyone? It’s a playful game without any harming material
Is your product using characters/names/logos of existing ones? yes
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? I will slightly change the logo of pepsi on the cans
