This radio advertisement promotes Coca-Cola by focusing on the theme of sharing. The ad targets 16-19 year olds and will air on radio and social media when this age group is most likely listening. The message is that sharing Coca-Cola has never been better. It is suitable for worldwide release without being offensive to any cultures or beliefs.

1. Working Title:
coca cola radio advert
What is it called? This can change if you think of something better later
Target Platform:
Radio as well as well as social media, our radio advert will be shown at times where our main target
audience is listening.
What media platform/platforms would you release the product on?
Genre:
Radio advertisement
What sort of a media product is it?
Language / Territories
Our radio advert would be released worldwide. This advert would be suitable for most people and
countries this is because our advert will not contain any racism or other adhesive words or phrases.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
Our product is about advertising coca cola as a whole. The main message and theme in our coca
cola advert is sharing. This is because people already associate sharing with coke, so it’s well
known.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Sharing has never been better.
Style (similar products and graphical style):
Similar products would be other rival fizzy drinks like Fanta or Dr pepper.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Our audience is aged 16-19 year olds; the gender isn’t specific as our product is for everybody. Our
product would appeal to our average 16-19 year old because our product would be nice tasting
drink.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. 01Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?